Moira Nelson
Bra La Mode is a unique, full-service Intimate Apparel Consulting Company founded by Moira Nelson, a seasoned Intimate Apparel professional with an entrepreneurial spirit and a passion for developing brands and businesses. Moira is considered an expert in full busted and full figure bra design, fit, and function.
Moira has worked in the wholesale Intimate Apparel industry for over twenty years. Having worked for several well-respected, privately-held, wholesale Intimate Apparel companies, Moira has had the opportunity to work in virtually all aspects of the business.
Very few people have the breadth of experience that she has. She has launched numerous Intimate Apparel brands from scratch and has managed every aspect of the process from identifying the target consumer and brand DNA to designing, developing, fitting, sourcing and costing the product as well as auditing factories, establishing testing protocols and creating brand requirements and manuals - from concept/ sketch through final bulk production.
Throughout her career, she has managed business in all tiers of the retail market including mass market retailers, off-price chains, national chains, national specialty stores, mid-tier and specialty department stores as well as individually owned specialty stores and boutiques. Moira has managed private label brand business, in-house brands, national brands, emerging brands, as well as licensed brands in various categories including foundations, daywear, loungewear, sleepwear, shapewear and swimwear. Within these categories, she has experience working with core basic (“replenishment”) and fashion (“seasonal”) product in Junior, Young Contemporary, Modern Missy, Missy and Traditional styling in average figure, full bust, and full figure size ranges.
Moira has worked in executive offices, showrooms, sample rooms and factories domestically and internationally. She has traveled overseas extensively to Hong Kong and mainland China as well as to Taiwan, Malaysia, Indonesia and Bangladesh.
Moira stays abreast of worldwide business trends in addition to intimate apparel market news/industry trends. She shops the stores in all tiers of the market on a regular basis to maintain her knowledge of each retailer’s business model, new product offerings, innovative marketing strategies, brand identity, assortments and merchandising methods, retail price points, target demographics, etc. And she has traveled domestically and internationally to attend world-renowned Intimate Apparel trade fairs such as Mode City and Interfiliere.
Moira is deeply committed to diversity and inclusion, she is a long-time drug policy reform advocate, and is dedicated to racial and social justice. She has mentored women in recovery from substance use disorders, underprivileged teens, and young professionals throughout her career.
Are you ready to launch your own Intimate Apparel brand or business? Please Contact Us.
