Bra La Mode is pleased to announce the launch of Sophia Rose Intimates and its e-commerce website www.sophiaroseintimates.com. Co-founders and sisters, Adelene and Carolyn Tan, created Sophia Rose Intimates to fill a gap in the market for beautiful and elegant mastectomy intimate apparel, and provide more lingerie options for breast cancer survivors. We at Bra La Mode were honored to partner with Adelene and Carolyn in designing, developing, and producing this product. Bra La Mode’s founder and CEO, Moira Nelson, said, “It was incredibly rewarding to work so closely with Adelene and Carolyn in designing this collection. I’m really proud of it. Its function is incomparable in the mastectomy market and it’s truly beautiful. The lace and all of the fabrics and components were carefully selected. We spent a lot of time talking through the sensibility of the brand and the target consumer. But most importantly, I wanted to make sure it would serve its purpose. I consider it a feat of engineering. The bra provides unparalleled lift/ support and the proper shape without an underwire. The inner structure of the garment is highly technical and required a lot of skill. I’m quite proud of this collection and expect Adelene and Carolyn to be hugely successful with their brand.”
The sisters’ story started in Australia, when their mom was diagnosed with breast cancer in 2012 and underwent a bilateral mastectomy. It was the struggle to help her find elegant and supportive undergarments for her prosthesis that lead the pair to start Sophia Rose Intimates. Now, based in the US, they maintain an emphasis on serving women around the world. Customers in the continental US enjoy free shipping on all orders over $75 as well as free returns and exchanges. Sophia Rose Intimates also offers international shipping to provide their product to women around the world. “Our website and shipping and return policies have been designed to make intimate apparel for breast cancer survivors more accessible no matter where they are located,” explains Carolyn. Each Sophia Rose piece is priced under $100 and is made using beautiful, delicate European lace as well as moisture wicking lining fabric for maximum comfort.
The Sophia Rose Intimates debut collection includes the signature Sophia pocketed mastectomy bra and matching lace thong and bikini brief. The bra is available in sizes 34 – 38 B, C and D, while the panties are made in sizes XS – XL. All three styles are offered in Deep Violet and Bright Peony.
Sophia Rose Intimates is a new mastectomy intimates brand that was inspired by family and listens to what breast cancer survivors want and need. The aim of the brand is to return fun and femininity to intimates shopping for breast cancer survivors. Sophia Rose Intimates wants her customers to look great, feel comfortable and exude confidence.
“We are excited to bring color, style and beauty to intimate apparel for breast cancer survivors without compromising on comfort, fit or quality,” says Adelene.