Intimate Insight: Crème Bralée Lingerie Launches “Pin It To Win It” Valentine’s Day Contest

3 Feb

For the woman that wants it all, Crème Bralée Lingerie is giving away a lingerie set valued up to $65 through the brand’s new “Pin it to Win It” Valentine’s Day Pinterest Contest.  The Contest runs through tomorrow, February 4, 2014. Fans of the sexy, full-busted brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #HaveYourCake.

On February 4th, the brand’s designer, Liz Marrell, will select one winner to receive a Crème Bralée set (valued up to $65 USD.) The winner will receive her new lingerie set just in time for the hottest holiday of the year — Valentine’s Day!

Everyone will interpret #HaveYourCake differently. Is it Sweet? Erotic? Lustful? Passionate? Alluring? Full of Fascination and Fantasy? Intriguing? This contest gives entrants the opportunity to reveal their own personality and desires in interpreting this theme. The brand itself offers imagery to inspire and motivate entrants to explore their own vision of having it all.

CBL_VdayPinItToWinIt_2014

“Have Your Cake” can mean many things, sweet, erotic, lustful, passionate, fantasy, etc.  To me, the well known phrase, ‘Have your cake and eat it too’, can be positively empowering- being able to do what you want when you want, especially on Valentine’s Day,” says Crème Bralée’s Design and Creative Director, Liz Marrell. “Go on a romantic date or have a girls night out. Buy lingerie for someone else or wear it for yourself – you can be your own Valentine if you desire!  Also, desserts and lingerie have always gone hand in hand on V-Day.  I post a weekly ‘Better Than Sex Dessert’ photo every week on our social media and I’d love to see what everyone comes up with for Valentine’s Day.”

Crème Bralée was created by Q-T Intimates, makers of fine lingerie for over 68 years, to fill a void in the plus sized market and offer a fashion-forward line of bras and panties available in an extensive size range, full-busted and full-figured women will have no problem filling their wardrobes with the lingerie they’ve been lusting over. Crème Bralée is available in those hard-to-find sizes of 32-46, C-G cup.

“Our Crème Bralée collection offers an amazing assortment – inspired by luxury and opulence. We concentrated on the details of styling and fit and had every woman’s shape and need in mind when designing the fabulous new line,” said Meryl Kutzin, VP of Merchandising. “Each piece celebrates a shapely and curvy figure.”

Contest Rules

To enter Crème Bralée Pinterest contest, please follow these simple guidelines:

Log on to http://www.facebook.com/cremebralee and LIKE the Crème Bralée page.

Create your own Pinterest Board with the theme #HaveYourCake and title it Crème Bralée. Your Board must contain a minimum of 12 “Pins.” Be as creative as you can!

Post the link to your Crème Bralée Pinterest Board on Crème Bralée’s Facebook Page between today and February 7, 2014. (Feel free to tell us a bit about your vision and/or inspiration when posting your link.)

Where possible, use the hashtag #HaveYourCake.

Only ONE entry per person.

Please use wise discretion. Do not include pornographic or violent images in your Crème Bralée Pinterest Board. You can “push the envelope,” but please don’t go over the edge. Since this is subjective, if you need clarification, please contact us before posting your board.

Boards which are deemed pornographic or violent will be deleted from Crème Bralée Facebook page and the entrant will be disqualified from the contest.

Eligibility Requirements:

Must be age 18 or older

Must currently reside in the United States & U.S. territories, Canada, or the United Kingdom.

Must not currently be an employee of Crème Bralée, their immediate families, marketing / pr affiliates or third party suppliers.

The Prize:

The Crème Bralée team will judge the submissions and select the winner.

Winner will be selected on or about February 8, 2014.

Winner will be contacted via Facebook message.

Winner must respond to confirm acceptance of the Prize no later than February 9, 2014.

Winner selection is final.

There will be only 1 (one) winner.

Winner will be announced on Crème Bralée’s Facebook Page no later than February 9, 2014.

Winner will receive a Crème Bralée lingerie set (valued up to $65).

Prize will be shipped via USPS, UPS or FEDEX and is expected to reach the winner no later than February 14, 2014.

Returns will not be accepted unless the product is damaged/defective.

About Crème Bralée

Launched in late 2013, Crème Bralée Lingerie is an intimates collection designed for the full-busted, curvy woman and offers retailers an extensive size range of fashion-forward bras and panties at competitive price points.

Intimate Insight: 7 Steps to Boost Your Lingerie Business by Ali Cudby

22 Jan

I talk to people in the lingerie industry every day, and a lot of them – particularly the smaller, independent companies – ask the same questions again and again.  Namely, how can they build their business?  How can they boost their bottom line and be more profitable without having the business take over their lives completely.  7 Steps to Boost Your Lingerie Business takes real-world examples of companies from throughout the industry and applies an important business objective to each one.  Manufacturers, retailers and even bloggers will get tremendous value from this book because it’s about the world we live in, written in the terms we all deal with every day.

7Steps to Boost Your Lingerie Business_3D_FINALDownload your FREE copy of Bra Fit Expert Ali Cudby’s latest eBook using this link exclusively for Bra La Mode readers: 

Intimate Insight: Take Your Business to the Next Level

15 Oct

I wanted to post a personal note about a subject that is always a “hot topic” in industry news: proper fit, function and the sizing of bras. Everywhere you look, a news outlet is talking about how many women are wearing the wrong size bra. And in the past year or so, we have seen numerous brands and businesses attempting to resolve this issue with new fit techniques, new sizing systems, innovative business models, at-home fittings, subscription services, apps, algorithms, etc, etc. As we all know from working in this industry, it’s not easy to properly fit a woman to make sure she is in the best sized bra for her. That is where Ali Cudby comes into the picture!

FFA_LOGOAli Cudby, the author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic, started the FabFit Academy where you can take a virtual certification course to become an expert fitter! I highly regard Ali’s methodology and suggest that you arm yourself with the expertise to give you the competitive edge that is so desperately needed to stand out in this difficult market. In my business, I am always looking for ways to differentiate my services and provide added value. Here’s one opportunity to set yourself apart!

Whether you are an emerging brand, start-up company, manufacturer, retailer or other industry pro, you can benefit from Ali’s course. It’s in our best interest to keep up-to-date on the latest happenings in the business.

Because I believe in Ali’s expertise and want to see all of us excel in our respective businesses, I am offering a 1 Hour FREE Skype Video Chat Consultation to anyone that signs up for Ali’s upcoming course using this link:

http://www.fabfitacademy.com/bra-la-mode/

Ali has extended the deadline to register….. exclusively for friends of Bra La Mode….Register by Tuesday, October 22nd!

Don’t miss out on this opportunity to hone your skills and ultimately increase your revenues.

May All of your Dreams Become a Reality!

Moira

Only 1 FREE Hour Skype Video Chat Consultation per Registrant. New Clients Only. You will be contacted to schedule your 1 FREE Hour by November 15, 2013. FREE Consultation to take place prior to February 1, 2014.

Bra Breaking News: Bra La Mode Consulting Officially Launches

31 Jul

I am pleased to announce the official launch of Bra La Mode Consulting.  I initally launched Bra La Mode in September 2011 with the notion that I could be of service to individuals and/or businesses that are looking to break into the intimate apparel industry.  Over the course of the past two years, it became apparent that there was a definitive need for the services I could provide.  The business has evolved over time, and the result is Bra La Mode Consulting. 

I established the full-service consulting company to assist independent lingerie designers, start-up companies and other small, wholesale Intimate Apparel businesses in executing their vision. 

From concept to consumer, I collaborate with my clients, evaluate their individual needs and formulate a strategic plan to execute their initiatives.

Some clients approach me in the concept stage. We work together to establish a solid business plan and budget; we focus on brand identity, define the target consumer, determine key differentiators, create a marketing strategy, and then move forward with a clear plan of action.  I walk my clients through product development, pre-production and production, including the sourcing of materials and locating the appropriate production facility (domestic or overseas)….all the way through the launch of their brand or business.

Others reach out to me after they’ve launched. We evaluate their current business to determine weaknesses and missing links. Is their marketing strategy in sync with their brand identity? Do they have a clearly defined target consumer or are they still trying to target a base of consumers that is too broad? How can we tighten up their strategy to achieve success?

I take great pleasure in watching my clients’ businesses evolve and grow. Each client is different. With a one-on-one approach, I devise a strategic plan tailored specifically to each brand’s individual needs and implement key initiatives to execute their objectives.

Bra La Mode Consulting Announcement_FINALFor additional information on Bra La Mode’s Intimate Apparel Consulting Services or to arrange a personal assessment of your current Intimates business, please contact me

Follow @MoiraNelson & @BraLaMode

www.facebook.com/BraLaMode

Intimate Affair: The Lingerie Alliance Sponsors Lingerie Pillow Fight Party with Social Exposure Media

10 Jun

On June 26th, 2013 at XVI Rooftop Lounge, Social Exposure will produce a 300 person lingerie pillow fight party with cocktails sponsored by Hammer + Sickle Vodka, featuring lingerie by Rouge Seduire and in collaboration with The Lingerie Alliance.

Pillow5A sexy yet playful event meant to bring out our childlike humor; sprinkled with a tinge of naughtiness.

Invited guests MUST attend in lingerie or sleepwear to keep the theme (and photos, of course) consistent.  Men and women are encouraged to bring their own pillows and at the height of the night, the pillow bashing begins with an unexpected explosion of feathers, glitter and absolute (tasteful) mayhem!

The purpose of this event is not only to fulfill every mans dream (LOL), but to encourage creative, outside-the-box interaction by forcing active networking and activity that you don’t normally get to participate in. Yes, these events have a seductive side, but the main purpose is to spread a positive message of body awareness and sensuality where oftentimes in a metropolis such as New York, social pressures can take a toll on the healthy mind.

Pillow1The Rooftop Lingerie Pillow Fight party will feature specialty-sponsored cocktails by Hammer+Sickle Vodka, an exceptional product, six times distilled and six times filtered. Made of 100% winter wheat, H+S Vodka is blended smoothly for refreshing summer cocktails.

TLA_Profile Pic Icon in JPGFittingly so, The Lingerie Alliance will collaborate with Social Exposure to put an official insider industry stamp on the evening. Founded by Moira Nelson and Luis Paredes, the mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole. Alliance members range from retailers and buyers to bloggers, press, designers and even marketing professionals.

“We are thrilled to be collaborating with Social Exposure Media to bring you this year’s edition of the sexy and steamy Rooftop Lingerie Pillow Fight party.  We share Social Exposure’s passion for uniting New Yorkers in unique ways,” says Moira Nelson, co-founder of The Lingerie Alliance.

Social Exposure will also feature young and talented local designer Sharon Fan of Rouge Seduire!  “My line is inspired by New York Architecture and Old Hollywood,” describes Sharon.  Rouge Seduire is a new line that will preview a collection with samples and models at the event.

Lingerie Pillow Fight SAVE THE DATE JPEG.001

WHAT: The Rooftop Lingerie Pillow Fight Party – in collaboration with The Lingerie Alliance

WHERE: XVI Rooftop Lounge

WHEN: June 26th, 2013

TIME: 8:00pm – 1:00 am

COST: $30 at the door

RSVP: rsvpsocialexposure@gmail.com

COCKTAILS: 8 – 9 pm Hammer+Sickle Vodka

FB EVENT PAGE: https://www.facebook.com/events/469089753174387/?ref=22

Intimate Affair: Bra La Mode presents an Intimate Affair featuring Crème Bralée Lingerie

30 Apr

Please join me on Wednesday, May 15th for an Intimate Affair featuring Crème Bralée Lingerie.  View the all new Crème Bralée collection – inspired by luxury and opulence – each piece celebrates a shapely and curvy figure.  Meet the designers and manufacturers behind the brand and mingle with fellow Intimate Insiders while sipping pink bubbly and sweet French treats.  This event is exclusively for buyers/retailers and the media/press.  For an Event Invitation, Contact Us here.

CremeBralee_Event

“The all-new Crème Bralée collection offers fashion-forward lingerie for the sexy and sophisticated full-busted and full-figured woman.”
 
About Crème Bralée Lingerie and Q-T Intimates:  The Crème Bralée Lingerie collection is designed and manufactured by Q-T Intimates.  Since 1945, Q-T has been specializing in all categories of intimates; from basics and fashion sets, to bridal, nursing, sleepwear, dancewear, and shapewear.  Q-T Intimates is also the licensee for La Leche League International Intimates (LLLI), under which they design and manufacture a fabulous line of nursing intimate apparel, perfect for the fashion conscious, breastfeeding mother.  In addition to the many exciting brands that Q-T offers, they continue to supply many top retailers with private label programs – designing, fitting, and manufacturing to each client’s needs.

About Moira Nelson & Bra La Mode:  Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource site for professionals in the Lingerie industry and related fields.  Bra La Mode takes a look inside Intimates by hosting unique intimate apparel related events and provides services specific to the lingerie industry.  The site features event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.  BraLaMode.com reaches hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis.

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Feb

This is it!  The week we have been waiting for… Buyers, brands, media, press, and other intimate apparel professionals kicked off the week in Las Vegas for the bi-annual Curve NV lingerie trade show.  This season’s edition was held at The Venetian in Las Vegas.  By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob Javits from February 24th through the 26th as well as The Lingerie Collective trade show and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW™.

Here are additional details:

LFWIntroducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry.  Lingerie Fashion Week will make its debut coinciding with the industry’s tradeshows, showcasing FW13 collections on Friday February 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City.  Six brands will show collections at LingerieFW™ this season: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, unconventional NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana.

Throughout the Intimate Affair, the Gallery plays host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press lounge with plug-in station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, SmartWater lounge, Dry Bar from LingerieFW™ Official Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more.  Not only will The Temple be pampering guests in the Sponsor Lounge with complementary styling throughout the shows, but will be creating all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.  Ultimate Face, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance have all generously donated product to the LingerieFW™ Official Gift Bag, to be on display in the Sponsor Lounge Gift Suite.  Cayrum, Frederick Wildman & Co and Bruce Cost Ginger Ale have also signed on to sponsor the LingerieFW™ Official Closing Party on Saturday, February 23rd.

Here is the official schedule for the world’s first Lingerie Fashion Week (be sure to RSVP accordingly):

LingerieFW Official Schedule_FW13

And, join us for the Official Closing Party on Saturday, February 23rd from 7-9pm at The Gallery at The Metropolitan Pavilion.  The Intimate Affair is sponsored in part by The Lingerie Journal and The Lingerie Alliance.  RSVP to: rsvp@lingeriefw.com

LingerieFW Official Closing Party_Invitation

The Lingerie Collective’s New York debut trade show will take place from February 24 – 26, 2013 at Studio 320 – a fabulous white space in the heart of Manhattan which has played host to an array of luxury designers and brands.  The first NYC show will be a boutique event with a hand selected mix of luxury independent brands from both the U.K. and U.S. providing an opportunity for designers to showcase their AW13 collections to buyers and press.  Visitors, Buyers & Press can register HERE.

LingerieCollectiveInvite

The lingerie trade show, Curve NY, will be held at Jacob Javits in New York City from February 24th – 26th, 2013.  Register at www.curvexpo.com and sign-up to attend Intimate Affairs such as Eveden’s Fit School Seminar, the Creations Lingerie North America Launch Party, a Breakfast Seminar: Sourcing in Colombia, Parisa’s Launch Party and more.  Hundreds of brands will be exhibiting so book your appointments in advance to avoid missing out on FW13 collections from around the globe.

Mark your calendars for these other “Intimate Affairs” which are taking place around the World in the coming months:

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insight: Addiction Nouvelle Lingerie Takes Basics Up A Notch

11 Feb

Addiction Nouvelle Lingerie’s elegant line of bras, panties, loungewear and nightwear takes advantage of bright colors and elegantly placed panels of stretch mesh to offer a fresh look to already refined basics.  Subtly sheer lingerie never gets stale….

Addiction Lingerie is designed to be comfortable enough for all day wear while maintaing a sexy and sophisticated look.  The bra range runs from A through F cups, allowing most body sizes and types to indulge in this fine lingerie line.

Making strategic use of sexy, sheer, stretch mesh panels and comfortable microfiber, encompassing a wide size range, and having reasonable price points has resulted in the brand becoming a favorite of  stylish stockists such as Journelle, Nancy Meyer and Net-à-porter.  As Addiction Nouvelle Lingerie says, “It’s a basic you’ll love to show!”.

Retailers and customers alike will never have to fear running out of these sexy everyday styles as the line is designed to be a permanent basics collection.  The collection is currently available in nude, black, navy, purple, fuchsia, white, royal blue and red.  Every season new colors are added to keep the line exciting and new.

Addiction Lingerie opened their first store last June at 634 North Robertson Blvd in West Hollywood, CA and is gearing up to launch their own ecommerce site.

Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

Intimate Insight: MulMul Creates Sweet and Ethereal Pieces for the Contemporary Woman

4 Feb

One may associate pure white with simplicity; or perhaps it connotes chastity or modesty.  However, MulMul’s achromatic loungewear collection conveys anything but a boring experience.

Each silhouette in the collection is characterized by detailed stitching, beadwork and white-on-white embroidery.  The collections are designed in New York and manufactured in India, made from luxurious habotai silk and supima and mulmul cottons.  Therefore, each milky white selection is feminine and light, without the extravagant frills often associated with luxury loungewear and sleepwear.  The intricate details incorporated into the MulMul collection convey a certain sophistication and elegance.

It’s time to upgrade your loungewear drawer!  These fine pieces are for the grown-up woman who appreciates quality and detail.  Ditch the men’s v-neck undershirts and sweatpants in favor of whispy white nightgowns and paper-thin caftans.

MulMul was created and founded by Puja Codha, who holds a Master’s in Fine Arts from New York University.  “I am inspired by and naturally drawn to beautiful things that are well-made; things that in their simplicity, speak directly to the soul,” she says.  “Mulmul is essentially a personal expression and confluence of my passions: art, photography, theater, fashion, design, and spiritual well-being.  I feel that it is my calling to restore beauty to the world, a calling which to me, represents the very essence of life.”

Puja created her capsule collection primarily from mulmul (hence the brand name), fine, semisheer cotton muslin often referred to as “woven wind.”  Understanding that fashion trends swell and fade, her collections are always designed as timeless pieces with subtle nuances.

A pleasant bonus to this feather-light collection is that MulMul produces with sustainability in mind.  During the development phase of each collection, materials are sourced consciously, with the company seeking certified organic cottons whenever possible.  MulMul also ensures that all of its facilities in India are places where workers are treated well and paid fairly.

MulMul loungewear represents more than simply clothes to be worn during those ever shrinking moments of down time.  “It celebrates a life of balance, harmony and well-being,” says Puja.  The idea is to treat yourself well.  The brand invites its customers to “take time out for a bit of everyday luxury.”

The line currently includes tops, bottoms, dresses, accessories and jewelry.  MulMul is stocked at select boutiques all over the world and can be purchased directly through their online store.

MulMulStore.com

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