Tag Archives: True & Co.

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jul

“I Love Paris in the Summer when it Sizzles…”  I can’t think of a more appropriate song lyric to sum up the essence of the annual Salon International du Swimwear and de la Lingerie and Interfiliere held in Paris each July.  The famous trade shows which feature the latest lingerie and swimwear designs from brands around the world as well raw materials such as fabric, embroidery, lace and trims, are wrapping up as we speak….  Although I didn’t attend this year, I can assure you that these shows are “sizzling.”  I look forward to reading (and seeing) the trend reports from my colleagues in the coming weeks.  These shows (which take place concurrently) inspire intimate apparel professionals to do what they do….  To bring you the latest and greatest lingerie and swimwear designs conceivable!

A few Intimate Insights for the week….

There seems to be a new trend in Intimate Apparel Retailing….  I recently introduced you to the ecom site, True & Co.  True & Co. claims to solve our bra fit problems with a proprietary online fit process (sans measuring tape.)  Unfortunately, when I filled out their “simple quiz,” the results revealed that they had no matches for me.  Since then, I’ve discovered two more websites offering intimate apparel in a members-only environment.  Both sites create a customized showroom for members based on your preferences (another “simple quiz.”)  Each site varies slightly.  But the overall concept seems to be the same. 

Social commerce company BeachMint  launched their latest site, intiMINT, on May 30th.  They partnered with Dancing with the Stars host, Brooke Burke-Charvet to create the brand.  Available exclusively at intimint.com, the collection includes intimate apparel, loungewear, and sleepwear.

Brooke Burke-Charvet

intiMINT’s launch collection ranges in price from twenty dollars for two pairs of panties to eighty dollars for more substantial pieces.  intiMINT’s monthly membership (twenty dollars) is applied as a credit towards any purchase and is only charged when a member makes her first purchase.  As with BeachMint’s other brands, members receive personalized selections each month matched to their Style Profile with the option to choose items they love or skip the month for no charge.  Members also receive exclusive behind the scenes content and how-to styling tips.

 

The website AdoreMe.com claims to be the world’s first online lingerie personalized club providing the convenience and luxury of a personal shopping experience.  Upon entering the website, Adore Me members fill out a free lingerie consultation (AKA the “simple quiz”) indicating preferences in color, size, shape, and fit.  Additionally, fun questions such as, “Which Gossip Girl style best fits you?” provides additional insight into each member’s individual tastes.  Based on this style profile, a private showroom is handpicked.  Then, members receive one-on-one attention from lingerie experts who create a new showroom for them each month.  Monthly membership is just $39.95 and includes one set, free shipping and free exchange!  Adore Me offers bras, panties, boy shorts, bathing suits, stockings, leggings, chemises, baby doll, and more!

How do you feel about this type of online retailing?  Do you trust a computer quiz to “match” you with your perfect bra even if an intimate apparel expert had a hand in selecting it for you?  Heck…  If we can trust a “simple quiz” on Match.com or eHarmony to match us with our perfect mate, why not bras?  But I’m beginning to think it’s easier to find the perfect life partner than it is to find the perfect bra!  Thoughts? 

Another designer has been added to the line-up of the next edition of the Lingerie Journal Designer Showcase.  I’m excited to report that Angela Friedman will be showing her Versailles Collection alongside independent brands With Love Lingerie, Nevaeh Intimates, Dirty Dolls Lingerie and Clare Bare Eco-Friendly Intimate Apparel.  This season’s show runs from Sunday, August 5th through August 8th at the AKA Hotel on West 44th Street, NYC.  The Lingerie Designer Showcase had an incredibly successful show last February with several independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Buyers are welcome to pre-register here:  www.LingerieDesignerShowcase.com/attendee-registration/

OK….. I may have lied (not intentionally, of course.)  Web development is running a few days behind schedule (to be expected.)  Soooo….  We’re not quite ready for our big announcement.  But I promise it will happen this week.  Follow Bra La Mode & The Lingerie Journal (I’m thinking Wednesday or Thursday latest) to hear about my latest endeavor with Luis Paredes, publisher of The Lingerie Journal.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.

Buyers are welcome to register for the upcoming CurvExpo at www.CurvExpo.com.  The Designer Lingerie and Swim Show is being held in NYC from August 5th through August 7th and in Las Vegas from August 21st through the 23rd.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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