Tag Archives: The Pink Slip

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insight: Philippe Matignon- Luxury Italian Hosiery

9 Apr

Even though temperatures have been heating up lately, there’s no reason to put away your stockings!  Philippe Matignon makes wonderful luxury Italian hosiery, and carries a range of products that will take you through the freezing cold winter straight into the heat of summer.  Philippe Matignon’s unique aesthetic and extensive collections offer the stylish woman a variety of feminine tights, sheers and opaques in a range of colors, textures and patterns.  Silhouettes include basic tights, stay-ups, knee-highs, leggings and socks.  The brand offers a Classic Collection of timeless styles which provide quality and luxury for any occasion, season or for everyday.  While the Fashion Collections are renewed season by season and are distinguished by their range of textures, laces/embroideries and fine finishing touches- from light and fresh designs for Spring/Summer to more structured styles for Fall and Winter. 

Philippe Matignon hosiery is a perfect example of the old adage “you get what you pay for.”  Their products range from $12 to $70 in price.  But their legwear are all well worth the price.  The parent company, Golden Lady, is a fully vertical operation.  They produce over 1 million pairs of legwear per day.  They start with the nylon fibers.  The only raw material they purchase is Lycra.  Each nylon thread is double or triple wrapped with Lycra, which helps the stockings and other legwear products to stay strong and avoid those nasty runs and snags that everyone hates.  This is what sets the brand apart from its competition.  In addition to their own brands, Golden Lady produces Private Label legwear for well-known brands such as DKNY, Calvin Klein, Hue and No Nonsense.

Golden Lady owns and operates the Golden Point chain of department stores in Europe (with over 500 doors.)  Thus, the Philippe Matignon brand has been incredibly popular in Europe for years, but they just hit the US market last year.  Since then, they’ve been spotted on the runway at New York Fashion Week and have become a favorite among US stylists and celebrities.  The company also has an Intimate Apparel line which will be introduced to the US Market later this year.  

In addition to their unique knitting and production processes, the company pays a lot of attention to detail in designing the luxurious Philippe Matignon products.  If you have issues with thigh highs slipping down by the end of the day, try a pair of Philippe Matignon thigh high stockings.  Their thigh highs have comfortable bands at the top that prevent slippage, yet keep you comfortable all day (avoiding the “pinch” that is so common among other brands.)

Philippe Matignon recently launched their Silhouette Collection- luxury shaping hosiery designed with Lycra Beauty brand spandex yarns.  The Italian brand redesigned their already successful line of shaping hosiery to include the Lycra Beauty certification to meet the evolving needs of the modern consumer.  Lycra Beauty fabrics are engineered to meet extremely demanding standards that create new solutions for shaping products that satisfy the expectations of this ever-evolving category.

Philippe Matignon’s latest line of “Socquettes” is perfect for summer wear.  This unique new line provides the sleek feel and look of stockings in a sock length that is perfect for warm weather.  They come in a variety of bright colors to help spice up your closet, and look great with everything from open toed heels to flats.

Philippe Matignon legwear can be purchased online at Fresh Pair, Peek Brooklyn and Her Room, and at select boutiques such as The Pink Slip, as well as on the Philippe Matignon US website.

Resources:

www.PhilippeMatignon.us

Follow @PMHLoves

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