Tag Archives: The Lingerie Journal

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Feb

This is it!  The week we have been waiting for… Buyers, brands, media, press, and other intimate apparel professionals kicked off the week in Las Vegas for the bi-annual Curve NV lingerie trade show.  This season’s edition was held at The Venetian in Las Vegas.  By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob Javits from February 24th through the 26th as well as The Lingerie Collective trade show and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW™.

Here are additional details:

LFWIntroducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry.  Lingerie Fashion Week will make its debut coinciding with the industry’s tradeshows, showcasing FW13 collections on Friday February 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City.  Six brands will show collections at LingerieFW™ this season: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, unconventional NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana.

Throughout the Intimate Affair, the Gallery plays host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press lounge with plug-in station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, SmartWater lounge, Dry Bar from LingerieFW™ Official Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more.  Not only will The Temple be pampering guests in the Sponsor Lounge with complementary styling throughout the shows, but will be creating all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.  Ultimate Face, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance have all generously donated product to the LingerieFW™ Official Gift Bag, to be on display in the Sponsor Lounge Gift Suite.  Cayrum, Frederick Wildman & Co and Bruce Cost Ginger Ale have also signed on to sponsor the LingerieFW™ Official Closing Party on Saturday, February 23rd.

Here is the official schedule for the world’s first Lingerie Fashion Week (be sure to RSVP accordingly):

LingerieFW Official Schedule_FW13

And, join us for the Official Closing Party on Saturday, February 23rd from 7-9pm at The Gallery at The Metropolitan Pavilion.  The Intimate Affair is sponsored in part by The Lingerie Journal and The Lingerie Alliance.  RSVP to: rsvp@lingeriefw.com

LingerieFW Official Closing Party_Invitation

The Lingerie Collective’s New York debut trade show will take place from February 24 – 26, 2013 at Studio 320 – a fabulous white space in the heart of Manhattan which has played host to an array of luxury designers and brands.  The first NYC show will be a boutique event with a hand selected mix of luxury independent brands from both the U.K. and U.S. providing an opportunity for designers to showcase their AW13 collections to buyers and press.  Visitors, Buyers & Press can register HERE.

LingerieCollectiveInvite

The lingerie trade show, Curve NY, will be held at Jacob Javits in New York City from February 24th – 26th, 2013.  Register at www.curvexpo.com and sign-up to attend Intimate Affairs such as Eveden’s Fit School Seminar, the Creations Lingerie North America Launch Party, a Breakfast Seminar: Sourcing in Colombia, Parisa’s Launch Party and more.  Hundreds of brands will be exhibiting so book your appointments in advance to avoid missing out on FW13 collections from around the globe.

Mark your calendars for these other “Intimate Affairs” which are taking place around the World in the coming months:

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

18 Sep

There’s a chill in the air…And I couldn’t be happier!  Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers.   Until then, I’m trying to enjoy the last bit of Summer.  I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J.  I much prefer the beach during the “off season.”  The weather is still spectacular, yet it’s quiet and peaceful here.  I’ve taken walks on the beach, I’ve watched the sunrise at 6:30am, I’ve admired the adorable Victorian-style historic homes that line the streets in this neighborhood, I’ve had some of the best sea scallops I’ve ever tasted, I’ve wandered in and out of the boutiques around town….all by myself.  As I’ve gotten older, I’ve learned to cherish my time alone.  It’s been a delightful mini vacation!

While down here, I stopped in to see my friend Marla Wink at Indian Summer at Bay Village in Beach Haven.  I presented her with a challenge.  I was in the market for a new bra….  But I wanted something different.  I am such a creature of habit.  Nine times out of ten, I walk out of a bra boutique with the same styles I always wear.  So, I asked Marla to show me something new.  I walked into the store with an open mind and I let her run the show.  I told her what I typically wear and what I like and don’t like about the styles currently available to the full-busted consumer.  Over the years, I’ve become very loyal to the Eveden family of brands- Fantasie, Freya and Fauve.  So, when she suggested I try a Panache bra, I was a little hesitant.  But I promised myself to keep an open mind and I’m sure glad I did.  We scored!  I am in love with my new Panache Andorra Full Cup Bra.  We went up a cup to achieve the proper fit.  The lace is very soft yet powerful and I love the underbust/cradle construction.  The best part?  The color is a beautiful, rich teal color called Lagoon.  It’s perfect for Fall.  Great job, Marla!  You passed the test.  I hope the bra itself passes the test of time.  In addition, Marla had the Fantasie Rebecca bra in stock in color black.  This color is back-ordered in most of the stores in the tri-state area so I had to snag it while I could.  Lucky me!  I walked out of Indian Summer with two new bras to carry me through the end of the year.

Fashion’s Night Out was held on Thursday, September 6th.  I spent the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair featured the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show.  It was great to see Bethenny’s fans on the runway modeling her shapewear line which is designed for every body.  They were so full of confidence!  The winners of Bethenny’s fashion show contest modeled the shapewear alone as well as styled into various looks which showed the guests how to wear this fashionable line that is meant to be seen.  It was an exciting event which was hosted and emcee’d by Bethenny herself.

My partner, Luis Paredes, and I attended Small Boutique Fashion Week on Saturday, September 8, 2012.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  We were pleased to see lingerie-inspired looks on the runway.  Several designers presented styles which were constructed of ultra fine and sheer fabrics which revealed the undergarments worn underneath.  In essence, the lingerie worn underneath became part of the total look.

The International Lingerie Show (ILS) was held September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  Luis Paredes of The Lingerie Journal attended the trade show and has posted numerous articles and images of the show on www.TheLingerieJournal.com and on The Lingerie Journal Facebook page.

Moira Nelson and Luis Paredes with Linda The Bra Lady Divas Kim and Chloe

To celebrate the end of Fashion Week, The Lingerie Alliance hosted the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  My partner, Luis Paredes, and I were very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  As I’ve mentioned before, Angie Courtney is a true partner in her community and gives back in every way she can.  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.  Also, Angie is gearing up for the ING New York City Marathon where she will be running on behalf of the Injured Marine Semper Fi Fund.  And, Angie is already making plans for the annual “Go Naked and Check Yourself” fundraiser in mid November which raises awareness of detectable cancers including breast cancer, skin cancer and testicular cancer.  More details to follow!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

Intimate Insiders, Intimate Affairs and Upcoming Events

17 Jul

I am so excited about the launch of The Lingerie Alliance!  Inspired by the enthusiasm surrounding the Brand Affair Panel Discussion and Lingerie Exhibition we hosted during February market, my partner Luis Paredes, publisher of The Lingerie Journal & founder of The Lingerie Journal Designer Showcase, and I set out to create The Lingerie Alliance, an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year.

Affinitas Parfait Florence Set SS13

We are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the site’s launch on Saturday, August 4, 2012 at Griffin lounge and nightclub in Manhattan.  The Event is sponsored by leading lingerie lines Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the event.

The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm specializing in intimate apparel, RICHPR, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Here are a few Intimate Insights for the week:

Velda Lauder Corsetiere is offering 20% Off all designs for the month of July!  On the website, enter code: VLC Summer Sale 2012.

Velda Lauder Corsetiere

On Thursday, July 19th, Decoded Fashion is hosting “Startup Showcase: Underthings Edition” in NYC.  Panelists include the men’s underwear brand Flint and Tinder (considered to be the best fashion pitch in Kickstarter’s history,) the personalized online retailer Adore Me (which I discussed in last week’s column,) Julie Sygiel of Underbrella (and Sexy Period,) and a fourth “Mystery Guest Panelist” to be revealed at the Event.  Decoded Fashion is a new, exclusive monthly Meet-Up group with top fashion tech startups, tech leaders, investors and influencers in the Fashion & Retail industries – curated by Lauren Indvik of Mashable and Liz Bacelar, founder of the Decoded Fashion Forum.  There are only a few spots left for this particular “Intimate Affair.”  Log on to register: http://www.meetup.com/Decoded-Fashion/events/69734172/

Cosabella, which is famous for its use of vibrant, cutting-edge colors, is having a Sample Sale from July 22nd through July 24th at 220 Lafayette Street, NYC.  Select items will be available up to 60% Off!

The downtown lingerie boutique, La Petite Coquette, is hosting “Fifty Shades of Kink” on Thursday, July 26th.  The “Intimate Affair” will feature an interactive workshop presented by top kink experts, Domi Dollz.  They will be touching on the many levels of kink and how it can be used to enhance your love life & your sex life!  The event is limited to 25 guests so be sure to RSVP soon.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Announcement: The Lingerie Alliance Has Launched!

12 Jul

Founded by intimate apparel professionals Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. 

In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)  “The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes.  All of the site’s features will be rolled out throughout the coming months.  In the meantime, Moira Nelson and Luis Paredes are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate their partnership and the site’s launch on Saturday, August 4, 2012 at the Griffin lounge and nightclub in the trendy meatpacking district in Manhattan.

The Event is sponsored by the stylish yet affordable lingerie brands Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC which draws designers, brands, retailers, buyers, media and press from around the World. 

The Fashion Show will feature the SS13 collections of Affinitas & Parfait as well as the imaginative designs of the independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the “Intimate Affair.” 

Keng Zhang, President of Affinitas commented on the partnership saying, “We are honored to support The Lingerie Alliance at their launch event and as an Alliance Leader.  TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.”

The Griffin is the perfect venue for this event which is intended to promote a festive spirit.  Designed by Marc Dizon of the boutique collective Lewis & Dizon, the Griffin is an intimate jewel box filled with fringe-lined velvet banquets, gilded tables, rose-antique mirrors, and reclaimed herringbone floors.  Filigree detailing accentuates the space, and a glittering centerpiece of crystal chandeliers hanging overhead sets the cinematic mood for the room.  The lingerie featured at this event will really radiate against this opulent backdrop.

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm RICHPR which specializes in intimate apparel, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Moira Nelson, co-founder of The Lingerie Alliance stated, “Collaboration is the essence of The Lingerie Alliance.  Our mission is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole.  We envision a diverse network of members including Retailers, Buyers, Brands, Retail Store Owners, Independent Lingerie Designers, Wholesale Manufacturers, Press/Media, Suppliers and so on.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!” 

Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

About The Lingerie Alliance:

Founded by Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole- Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.

About Affinitas & Parfait:

Sexy or sweet? Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack packaged panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL. Complementary line Parfait additionally caters to the full-bust market with bras sized 30D – 40G (and bottoms sized XS-2X). Meaning no matter your size, Affinitas has the right lingerie for you. Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes! The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, Affinitas’ mission is to have you covered (well, mostly) for every occasion.

About Moira Nelson and Luis Paredes:

Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, and Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  Their mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve.  Ultimately, their goal is to elevate the intimate apparel industry as a whole through collaboration.

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Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jul

“I Love Paris in the Summer when it Sizzles…”  I can’t think of a more appropriate song lyric to sum up the essence of the annual Salon International du Swimwear and de la Lingerie and Interfiliere held in Paris each July.  The famous trade shows which feature the latest lingerie and swimwear designs from brands around the world as well raw materials such as fabric, embroidery, lace and trims, are wrapping up as we speak….  Although I didn’t attend this year, I can assure you that these shows are “sizzling.”  I look forward to reading (and seeing) the trend reports from my colleagues in the coming weeks.  These shows (which take place concurrently) inspire intimate apparel professionals to do what they do….  To bring you the latest and greatest lingerie and swimwear designs conceivable!

A few Intimate Insights for the week….

There seems to be a new trend in Intimate Apparel Retailing….  I recently introduced you to the ecom site, True & Co.  True & Co. claims to solve our bra fit problems with a proprietary online fit process (sans measuring tape.)  Unfortunately, when I filled out their “simple quiz,” the results revealed that they had no matches for me.  Since then, I’ve discovered two more websites offering intimate apparel in a members-only environment.  Both sites create a customized showroom for members based on your preferences (another “simple quiz.”)  Each site varies slightly.  But the overall concept seems to be the same. 

Social commerce company BeachMint  launched their latest site, intiMINT, on May 30th.  They partnered with Dancing with the Stars host, Brooke Burke-Charvet to create the brand.  Available exclusively at intimint.com, the collection includes intimate apparel, loungewear, and sleepwear.

Brooke Burke-Charvet

intiMINT’s launch collection ranges in price from twenty dollars for two pairs of panties to eighty dollars for more substantial pieces.  intiMINT’s monthly membership (twenty dollars) is applied as a credit towards any purchase and is only charged when a member makes her first purchase.  As with BeachMint’s other brands, members receive personalized selections each month matched to their Style Profile with the option to choose items they love or skip the month for no charge.  Members also receive exclusive behind the scenes content and how-to styling tips.

 

The website AdoreMe.com claims to be the world’s first online lingerie personalized club providing the convenience and luxury of a personal shopping experience.  Upon entering the website, Adore Me members fill out a free lingerie consultation (AKA the “simple quiz”) indicating preferences in color, size, shape, and fit.  Additionally, fun questions such as, “Which Gossip Girl style best fits you?” provides additional insight into each member’s individual tastes.  Based on this style profile, a private showroom is handpicked.  Then, members receive one-on-one attention from lingerie experts who create a new showroom for them each month.  Monthly membership is just $39.95 and includes one set, free shipping and free exchange!  Adore Me offers bras, panties, boy shorts, bathing suits, stockings, leggings, chemises, baby doll, and more!

How do you feel about this type of online retailing?  Do you trust a computer quiz to “match” you with your perfect bra even if an intimate apparel expert had a hand in selecting it for you?  Heck…  If we can trust a “simple quiz” on Match.com or eHarmony to match us with our perfect mate, why not bras?  But I’m beginning to think it’s easier to find the perfect life partner than it is to find the perfect bra!  Thoughts? 

Another designer has been added to the line-up of the next edition of the Lingerie Journal Designer Showcase.  I’m excited to report that Angela Friedman will be showing her Versailles Collection alongside independent brands With Love Lingerie, Nevaeh Intimates, Dirty Dolls Lingerie and Clare Bare Eco-Friendly Intimate Apparel.  This season’s show runs from Sunday, August 5th through August 8th at the AKA Hotel on West 44th Street, NYC.  The Lingerie Designer Showcase had an incredibly successful show last February with several independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Buyers are welcome to pre-register here:  www.LingerieDesignerShowcase.com/attendee-registration/

OK….. I may have lied (not intentionally, of course.)  Web development is running a few days behind schedule (to be expected.)  Soooo….  We’re not quite ready for our big announcement.  But I promise it will happen this week.  Follow Bra La Mode & The Lingerie Journal (I’m thinking Wednesday or Thursday latest) to hear about my latest endeavor with Luis Paredes, publisher of The Lingerie Journal.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.

Buyers are welcome to register for the upcoming CurvExpo at www.CurvExpo.com.  The Designer Lingerie and Swim Show is being held in NYC from August 5th through August 7th and in Las Vegas from August 21st through the 23rd.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

3 Jul

“Hot town, summer in the city…..Back of my neck getting dirty and gritty.”  Happy 4th of July.  I have fabulous memories of watching the fireworks over the Navesink River in my hometown of Red Bank, New Jersey as a kid.  But it’s the food that really sticks in my mind…. There’s nothing better than my Mom’s homemade Potato Salad alongside a few slices of tender London Broil and corn on the cob.  I wish you all a safe holiday with friends and family.  Create some great memories that you’ll cherish for years to come. 

Here are a few Intimate Insights for this holiday week….

Congrats to my friend Ann Deal at Fashion Forms!  I’m excited to hear that you’re opening an East Coast Showroom at 183 Madison.  The showroom will be built out just in time for the Wholesale Market Week- July 30th through August 3rd.  We’ll be neighbors!  Best Wishes!

Jockey is launching an Intimate Apparel collection endorsed by celebrity stylist Rachel Zoe.  The collection will be available in Jockey stores and on Jockey.com this month and will be rolled out in major retailers starting October.  I’m anxious to see the line!

Mode City PARIS starts this coming weekend.  If you haven’t already done so, register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion 1.

The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34th Street and First Ave in NYC on Wednesday, July 25th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me.  We are always looking for enthusiastic people to join our “small but mighty” Club.

The next edition of the Lingerie Journal Designer Showcase is just a month away.  They had an incredibly successful show this past February with several independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  This season’s show runs from Sunday, August 5th through August 8th at the AKA Hotel on West 44th Street, NYC and includes With Love Lingerie, Nevaeh Intimates, Dirty Dolls Lingerie and Clare Bare Eco-Friendly Intimate Apparel.  Buyers are welcome to pre-register here:  www.LingerieDesignerShowcase.com/attendee-registration/

With Love Lingerie

SAVE THE DATE!  Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique….  We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th.  Space will be limited.  But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair.  If you would like to be added to our Invite List, please email me at BraLaMode@gmail.com and put “AUG 4th” in the subject line.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.  Stay tuned for the official announcement!

Buyers are welcome to register for the upcoming CurvExpo at www.CurvExpo.com.  The Designer Lingerie and Swim Show is being held in NYC from August 5th through August 7th and in Las Vegas from August 21st through the 23rd.

The Best of Intima’s Best Shop Awards Event will be held in NYC on Sunday, August 5th.  Last year, my friend Angie Courtney from the Sweetest Sin Boutique in my hometown of Red Bank, New Jersey won the Best of Intima’s Editor’s Choice Award for Best Shop in the United States and Canada.  Let’s see who receives the honors this year!

Who’s excited that Nordstrom is coming to the Big Apple?  Nordstrom has excellent customer service (and actual bra fitters) in their Intimates Dept, so I’m excited about the news.  I’m grateful to Nordstrom for introducing me to one of my all-time favorite bras- the Freya Deco Plunge!  Of course, they’re projecting the store won’t open until year 2018.  Hmmmm…. I wonder what bras will look like in 2018?  Interesting thought, huh?

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

26 Jun

I’ve always been bothered by the heat…  I much prefer the Spring and Fall seasons over the steamy Summer months.  However, hot Summer nights inspire me to pull out some of my favorite sleepwear pieces such as Cami Sets and Rompers in buttery soft modal fabric or rayon blends.  These fabrics drape so effortlessly.  And I’m a sucker for their cool hand…  There’s nothing better against my skin.  Check out the adorable “Prisoner of Love” Teddy I picked up at last week’s Eberjey Sample Sale…  I LOVE IT!

Last Thursday, June 21st, 50 dancers kicked-up their skirts (exposing their Hanky Panky panties) to celebrate the 110th anniversary of the Flatiron building!  The Flatiron “Flashmobseque” was inspired by the historical legend which coined the term, “23 Skidoo.”  It is said that in the first decades of the twentieth century, the ship-like shape of the Flatiron building carved a windy slice in the New York City skyline, which would blow women’s dresses up, exposing seldom seen legs and causing men to loiter and watch.  Local authorities would say “23 Skidoo” to the men, which meant they better stop their gazing and get out while the getting was good.  Hanky Panky sponsored the Intimate Affair by providing Hanky Panky boyshorts for the dancers and stylish Hanky Panky fans for all the flash mobsters!  The site-specific dance theatre performance was choreographed and produced by Shandoah Goldman and was followed by an After Party at the ultra trendy Gershwin Hotel on 27th Street.

CLO Intimo is hosting Champagne and Strawberries Summer Soiree and Sample Sale today, June 26th at Archstone Murray Hill.  The Intimate Affair will also feature the handcrafted jewelry brand Poupette NYC, designed by Geri Roucaute.

Just a reminder: Mode City PARIS is right around the corner.  Be sure to register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion 1.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

SAVE THE DATE!  Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique….  We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th.  Space will be limited.  But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair.  If you would like to be added to our Invite List, please email me at BraLaMode@gmail.com and put “AUG 4th” in the subject line.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.  Stay tuned for the official announcement!

As you know, I am a proud member of the non-profit Intimate Apparel Square Club (IASC.)  IASC raises funds to support pediatric rehabilitation at NYU Langone Medical Center’s RUSK Institute of Rehabilitation Medicine.  Our largest fundraiser of the year is the H.U.G. Award Gala which is held each November during Market Week.  This year’s H.U.G. Gala is scheduled for Wednesday, November 7th and will be held at 230 Fifth Avenue Penthouse.  Mark your calendars and keep your eyes open for invitations in early Fall.  We recently announced this year’s honorees which include LuAnn Via, president and CEO of Payless Shoe Source, Inc., Steve Chernoff, chairman of Rago Foundations, LLC, and the Lifetime Achievement Award is being presented to longtime Club member Janet Peters.

I’d also like to mention that the Children’s Museum of the Arts is currently exhibiting artwork created by the children in the RUSK Institute of Rehabilitation Medicine and children from PS116.  The artwork has been created through the Creating Connections program and will be on display through September 30th.  The Children’s Museum of the Arts is located at 103 Charlton Street, NYC.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

19 Jun

I found myself wandering around the West Village on Sunday afternoon, popping in and out of specialty boutiques. I have always appreciated small, independently owned businesses. I admire their entrepreneurial spirit and their passion for taking risks on lesser known designers and brands. One of my stops was the lingerie boutique Marc and Max on Bleecker Street. I was thrilled to see that they are now carrying my favorite lingerie brand, Ann Vogue, as well as other emerging brands such as Claudette, Brulee, CLO Intimo, Tatu Couture, Addiction Nouvelle Lingerie and the exquisite LOU Paris. Next time you’re in the neighborhood, take a few minutes to admire their carefully curated selection of fine lingerie.

Last week I introduced you to the very talented Angela Friedman and her debut intimate apparel collection, the Versailles Collection. To get a look at her impeccable designs, stop into La Petite Coquette on University Place, NYC. Selected pieces from her collection are displayed in the front window. And more pieces from her range will be in store in August.

The Underfashion Club held a members-only networking event on Tuesday, June 12th. The exclusive Intimate Affair was a wine and cheese tasting event at Murray’s Cheese on Bleecker Street in the Village. Murray’s Cheese has been a neighborhood landmark in Greenwich Village since 1940. I have purchased some of the finest cheeses from Murray’s over the years and have attended some of their other tasting events and classes. Can ya tell that cheese ranks as one of my “favorite things” right behind lingerie?

In the market for some new lingerie or sleepwear at fabulous prices? KOMAR and Carole Hochman Design Group (a KOMAR company) are having their annual Sleepwear and Lingerie Sample Sale on Wednesday June 20th & Thursday June 21st. The sale is being held at 135 Madison Avenue, 4th Floor, NYC (between 31st & 32nd Streets) and will feature lingerie and sleepwear from brands including Betsey Johnson, Anne Klein, Donna Karan Collection, Company by Ellen Tracy, Nicole Miller and more.

Mode City PARIS is only a few weeks away. Be sure to register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion #1.

Attention Lingerie Designers! The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer. They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals. Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

SAVE THE DATE! Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique…. We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th. Space will be limited. But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair. If you would like to be added to our Invite List, please Contact Us. I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways. Stay tuned for the official announcement!

Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!

As seen on Lingerie Briefs.

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