Tag Archives: The Lingerie Designer Showcase

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

You’re Invited: Bra La Mode Hosts ‘Brand Affair’ with The Lingerie Designer Showcase

20 Feb

Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase presents a Brand Affair Event in collaboration with my company Bra La Mode on Wednesday, February 22, 2012 at The Producers Club (358 West 44th Street).

The Brand Affair is a panel discussion on the importance of Marketing and PR for lingerie brands and businesses and is moderated by Margaret Shrum, the Lingerie Goddess, and includes as panelists, Lauren Rich, founder + director of RICHPR, a Fashion PR agency specializing in intimate apparel; Treacle, the Founder of The Lingerie Addict and digital media consultant for the lingerie industry, and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com.  Attendees will learn about overcoming the challenges inherent in both digital and traditional marketing and gain insight into building their brands and boutiques.

The panel discussion will be concluded with a “Lingerie Exhibition” fashion show featuring the latest designs of the independent designers showcasing their collections at the Lingerie Designer Showcase – Andrea Billard, Ann Vogue, Clare Bare Lingerie, Dottie’s Delights, Fred and Ginger, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.

All industry professionals are welcome to attend an “Intimate Affair” Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer’s Club.  The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal. 

Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash, Fits.me, PromoStyl, Lingerie Briefs, BareNecessities.com, The Lingerie Addict, RichPR, Affinitas Intimates, Gozooko, Directory-Sexy.com and The Full Figured Chest

Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, and I share a passion for uniting independent lingerie designers, brands and businesses and larger scale intimate apparel companies, organizations and professionals.  Our mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, and to share resources to ultimately elevate the intimate apparel industry as a whole.

 Resources:

www.TheLingerieJournal.com

@LingerieJournal

www.LingerieDesignerShowcase.com

@TLJ_Showcase

#BrandAffair

#IntimateAffair

Intimate Insider: “Sheer Perfection” Designer Asi Efros of Ann Vogue

15 Feb

I was first introduced to Intimate Insider Asi Efros last Fall when she was showing her line, Ann Vogue, at a private sale hosted by The Lingerie Goddess Margaret Shrum.  At that time, I wrote “The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  The unparalleled fabrics include silk, silk chiffon and crinkle silk chiffon and most styles are trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties are handmade of self-fabrics such as chiffon and are fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie!”  My point of view has not changed since then.  I discover emerging lingerie designers on a fairly regular basis.  But it is only one in a million that really captures my attention.  Ann Vogue is unequivocally my favorite independent lingerie brand.  At Bra La Mode’s Debut Intimate Affair, Asi provided my guests with a sneak preview of her latest collection which will be premiering next week at The Lingerie Designer Showcase, Tuesday, February 21st through Thursday, February 23rd at the AKA Hotel on 44th Street, NYC.  Make it a point to visit her at the show…. You will not be disappointed!

Late last year, Asi and I met for a cup of tea to discuss her brand and more importantly…. So I could discover the “women in black” behind the brand.  I am always fascinated by the designer.  I want to better understand their thought processes, what inspires them, how they got their start and where they are hoping to take their brand.  Each designer is as unique as the garments they create.  Their designs are usually a reflection of their soul.  Asi Efros’ line, Ann Vogue, is no exception.  Here’s some Intimate Insight into the birth of her brand….

Asi is an immigrant from Russia.  She fled to the United States with her family in 1989.  As they were leaving, her husband said to her “as long as we have your sewing machine, we will be fine.”  Initially, she was sewing dresses here in the States.  But eventually she learned fitting, draping and other techniques they simply don’t teach in Russia.  She landed in the intimate apparel industry where she worked for others for many years….always dreaming of creating her own brand.  In the Spring of 2010, Asi decided to take a break to rediscover herself.  She booked a trip to Europe and left everything behind.  Asi says, “I have a lot of respect for the European culture; they put life before work.” 

Asi spent the next few months observing and absorbing the culture of London, Brussels and Paris.  It is in Paris that the Ann Vogue brand began to take form.  She says, “France is so different from the United States….. The entire city of Paris is enormously sexy!  It’s inherent in the people.  They exude sex.  It’s in their mannerisms, how they move and talk, the language, their attention to detail.”  By the end of the sabbatical, Asi’s concept came to life.

The Ann Vogue brand is organically sexy and forever elegant.  The styles are not overly complicated; they are timeless, classic styles which can be treasured forever.  Asi says, “Like Paris, the collection doesn’t need to try to be sexy… It just is.”  Asi believes that every night can be your “wedding night.”  There’s no need to “wait for sexy.”  She continued, “Life consists of little memories and moments evoking certain emotions.  This is how art is created.”  Each piece is handmade in NYC in the heart of the garment district by amazingly talented people whose craftsmanship and attention to detail is legendary.  Only a few pieces of each style are being produced to maintain the exclusivity of the collection. 

Asi hopes to reintroduce the long forgotten lifestyle when nice clothes were purchased, cherished and cared for as a tribute to its value and craftsmanship.  She remembers her grandfather saying, “We are not rich enough to buy cheap things.”  She says, “It sounds even truer now than it did about a quarter century ago. Our young generation spends thousands of dollars at stores just to throw away shrunken, pilled or deformed garments a month later.”  Asi aspires to continue creating individual works of art in the form of one-of-a-kind, super special sleepwear pieces…..Ann Vogue.

Ann Vogue is available at AnnVogue.com and The Lingerie Goddess Boutique online.

Here are a few pictures Asi took while in Europe in 2010.  Each image inspired her in some way to create the unique Ann Vogue Collection.

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