Tag Archives: Skinnygirl Smoothers n’ Shapers

Intimate Insiders, Intimate Affairs and Upcoming Events

4 Sep

Happy Labor Day!  Labor Day marks the unofficial end of Summer.  For me, the “back to school” season means a new beginning…  Each year at this time, I find myself settling down, getting “back to business and back to basics,” reevaluating personal and professional goals and setting new ones.  It was this time last year that I launched my business Bra La Mode.  As I reflect back, I can’t believe it’s only been one year, as I’ve accomplished quite a bit during that time.  I look forward to seeing what’s in store for me and my businesses throughout the rest of 2012!

The official Mercedes-Benz Fashion Week in NYC kicks off on the evening of September 5th with the 9th Annual Style Awards and continues through Thursday, September 13th.  Mercedes-Benz Fashion Week is New York City’s single largest media event, taking place twice a year (February & September.)  The event provides top designers an international platform to showcase their collections to more than 100,000 industry insiders from around the world, including buyers, editors, retailers, celebrities, VIPs, and more.  With more than 80 designers’ shows over 8 days, it is known as the premier event worldwide where style, beauty, supermodels, and celebrities come together to celebrate the best in fashion.  Follow @MBFashionWeek on Twitter.

Fashion’s Night Out is this Thursday, September 6th.  For a complete listing of Fashion’s Night Out events in cities around the world, go to www.fashionsnightout.com.  Last year I took myself on a “Lingerie Tour” of lower Manhattan including stops at Journelle SoHo, Kiki de Montparnasse, Bloomie’s, La Perla and Agent Provocateur.  I chronicled my FNO journey in two of my first blog posts on Bra La Mode.  It’s really cool to look back to see where I was at this time last year and to see the personal and professional progress I’ve made.  This year I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair at Macy’s will feature the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show which will be hosted by the “queen of too much information,” Bethenny herself!

REMINDER!  Small Boutique Fashion Week is this Saturday….  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  This edition will be held on Saturday, September 8th at The Metropolitan Pavilion and will feature three separate showcases at 12pm, 4pm and 8pm.  For more information:  www.smallboutiquefw.com.

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

And to celebrate the end of Fashion Week, The Lingerie Alliance will be hosting the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  This edition of the event will run from September 10th – 13th, 2012 and will include runway presentations, an exclusive bloggers brunch, fashion lounge, after-parties, networking events, and the official fashion week closing party.  Nolcha Fashion Week is officially listed with Mercedes-Benz as one of two recognized Fashion Weeks by the New York City Economic Development Corporation.  Nolcha offers a range of cost effective options to increase designers’ recognition and develop their businesses.  My partner, Luis Paredes, and I are very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.  We hope you will join us for this Intimate Affair which will provide great networking for fashion industry pros!  Please RSVP through guestcode.com – code # 1439.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Aug

Last Friday was a traumatic day here in New York City.  The shooting near the Empire State Building occurred in the unofficial Intimate Apparel district.  Most lingerie brands and manufacturers have showrooms and offices within a block of New York’s most iconic skyscraper.  I had stepped out of the Starbucks on the corner of 33rd & 5th only minutes before the first shots were fired.  And several minutes after the shooting took place, we received word that our receptionist had been caught in the crossfire.  Luckily, she only suffered a shot to the leg and is expected to make a full recovery.  Inevitably, those closest to unexpected tragedies find themselves humbled and grateful while acutely aware of their own humanity and mortality….Ever reminded of those things that matter most.  I implore each of you to take a moment of silence today….Simply say “thank you” with sincere humility.  The reality is….we work with bras and panties….  We’re not saving lives.  We may be saving sex lives…. But we’re not saving lives! 

Here are your Intimate Insights for the last official week of Summer….. Happy Labor Day to all!

Last week, the world’s leading internet retailer for men’s underwear and women’s lingerie needs, Freshpair, celebrated the 10th Anniversary of National Underwear Day.  Freshpair unveiled a one-of-a-kind “It’s Time for a Change” pop-up store in New York City.  The pop-up store provided guests with an “experience” including free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through “model alley” where models showed off the latest underwear looks.  Check out Freshpair’s new look and unique services which were developed to provide a personalized customer experience at: www.freshpair.com.  I had a personal bra fitting from Freshpair’s very own At Home Bra Fit Specialist, Bobbie.  And, I walked away with a “fresh pair” of undies courtesy of the event’s title sponsor, Wacoal.

Fashion’s Night Out is scheduled for Thursday, September 6th.  I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair at Macy’s will feature the Skinnygirl Smoothers n’ Shapers Fashion Show. 

Bethenny says, “When I created Skinnygirl Smoothers n’ Shapers, I wanted a sensible solution without compromising fashion.  I made sure that Skinnygirl Shapewear was made for real women.  It’s the shapewear that you want people to see.  That’s why, for Fashion’s Night Out, we’re celebrating with a fashion show that showcases women of all different shapes and sizes feeling confident and sexy in their Skinnygirl Shapewear.”  After an online contest which ended last week, three lucky ladies have been chosen to walk in the Skinnygirl Solutions “Real Woman” Fashion Show.  For a complete listing of Fashion’s Night Out events in cities around the world, go to www.fashionsnightout.com

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

SAVE THE DATE:  Luis and I are pleased to announce that The Lingerie Alliance will be hosting the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  This edition of the event will run from September 10th – 13th, 2012 and will include runway presentations, an exclusive bloggers brunch, fashion lounge, after-parties, networking events, and an official fashion week closing party.  Nolcha Fashion Week is officially listed with Mercedes-Benz as one of two recognized Fashion Weeks by the New York City Economic Development Corporation.  Nolcha offers a range of cost effective options to increase designers’ recognition and develop their businesses.  We are very pleased to be partnered with Nolcha Fashion Week as they share our passion for supporting independent brands.  We hope you will join us for this Intimate Affair which will provide great networking for industry pros!  If you are interested in attending, please email me directly at: moira@thelingeriealliance.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Aug

Last week was a helluva week for me.  I was supposed to fly to Milwaukee for an appointment on Tuesday- in and out in one day.  However, due to flight delays and cancelled flights, I ended up stuck in Milwaukee through Thursday (why couldn’t I get stuck in a city like Paris or Rome???)  After finally returning to the East Coast, I decided I needed a little R&R.  I went down the shore to spend a few days with my parents who live in Barnegat, NJ (just inland from Long Beach Island.)  Quality time with family never fails to cure the effects of the “woe is me” syndrome.

INDIAN SUMMER, Beach Haven, Long Beach Island.

Of course, even while on vacation, I inevitably find myself drawn to the closest lingerie boutiques.  This time, it was Indian Summer in Beach Haven on Long Beach Island, NJ.  The owner, Marla Wink, is quite proud of her assortment…and she should be!  Who would think a bustling beach town with very few year-round residents would need a bra shop?  Before entering, I assumed she would only be carrying casual lingerie that caters to the tourists that browse the myriad shops along Bay Avenue looking to score an LBI logo sweatshirt or a pair of flip-flops.  Nonetheless, I was dead wrong!  Indian Summer has a wide assortment of bras from 28-48 band and from AA to K cup.  She carries quality brands such as Wacoal, Chantelle, Eveden brands Fantasie, Freya and Elomi, Panache and Harlequin, and newcomer Curvy Kate.  A full-busted gal like me was in bra heaven.  In addition, she has cozy PJ sets and robes from the likes of PJ Salvage and luxurious lingerie from brands such as In Bloom and Jonquil.  The best part?  Bra-sized swimwear from Freya, Fantasie, Huit, Panache and Anita among others.  It was definitely worth the trip!

This Tuesday, August 21st, CLO Intimo is hosting a Summer Sample Sale at the Archstone in Murray Hill from 5-10pm.  Sip champagne and nibble on strawberries while browsing the last of the CLO Summer styles as well as the unique jewelry designs of Rebecka Froberg.

Leading lingerie trade show CURVENV runs from August 21st through the 23rd at The Venetian in Las Vegas.  Guests can still register at www.curvexpo.com.

Freshpair, the world’s leading internet retailer for men’s underwear and women’s lingerie needs, is celebrating the 10th Anniversary of National Underwear Day this week.  Freshpair will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City on Wednesday.  Everyone is invited to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.  The pop-up store will provide guests with an “experience” including free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks.  The “It’s Time for a Change” campaign represents a lot for this company which recently went through a rebranding.  Check out Freshpair’s new look and unique services which were developed to provide a personalized customer experience at: www.freshpair.com

Fashion’s Night Out is scheduled for September 6th.  I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  Want in on the fun?  You can win a chance to walk the Skinnygirl Smoothers n’ Shapers Fashion Show at FNO.  Bethenny says, “When I created Skinnygirl Smoothers n’ Shapers, I wanted a sensible solution without compromising fashion.  I made sure that Skinnygirl Shapewear was made for real women.  It’s the shapewear that you want people to see.  That’s why, for Fashion’s Night Out, we’re celebrating with a fashion show that showcases women of all different shapes and sizes feeling confident and sexy in their Skinnygirl Shapewear.”  Three lucky ladies will be chosen to walk in the Skinnygirl Solutions “Real Woman” Fashion Show, taking place at Macy’s Herald Square on Thursday, September 6th.  Winners will get to keep the shapewear that they walk in and will receive a styling session with a Macy’s fashion expert prior to the show.  Plus, Bethenny will be emceeing the event so the winners will get to meet the “queen of too much information!!”  Entries are due no later than Wednesday, August 22nd.  For details: http://www.bethenny.com/post/bethenny-frankel-skinnygirl-shapewear-contest-celebrate-fashions-night-out-with-me

“parfait” n. or adj. meaning, “perfect” in French

Leading lingerie brands Affinitas & Parfait have recently launched “The Parfait Stylist,” a nationwide search for a budding stylist to style their upcoming campaign in L.A. this Fall.  Contestants must prove their styling skills using Polyvore and then via a “Style-off” video for a chance to win a $1500 cash prize, $1000 worth of Affinitas & Parfait lingerie courtesy of Ladymate.com and round-trip airfare & hotel stay in Los Angeles, CA this November to style the brand’s next campaign!  To enter, contestants must submit initial entries by August 31st at this link: http://www.facebook.com/AffinitasIntimates/app_475782395767493.

Final winner will be selected by Affinitas & Parfait along with Guest Judges, Treacle Tart, The Lingerie Addict www.thelingerieaddict.com & Miriam Hernandez, The Lingerie Stylist www.thelingeriestylist.com.  This is a very exciting & unique opportunity for aspiring fashion stylists. 

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

15 May

It seems like Spring is finally here.  The weather was beautiful this weekend…Making for a great Mother’s Day.  And I’m blown away by the number of Intimate Affairs happening this month!  It says a lot to me about the growth of our Industry!  Here are just a few Intimate Insights for the Week….

Last Thursday, the spectacular European Intimate Apparel brand Marlies Dekkers presented their upcoming Fall/Winter 2012 collection at a press preview held at the swanky SoHo House in NYC’s Meatpacking district.  Both the Marlies Dekkers line and her Undressed line were shown to the media, press and to various stylists.  The collections were inspired by “Cool Scandinavia” and featured exquisite details such as textured laces, flocking, leather trims and unique strap details (like only Marlies can!)  The collections evoked a sense of being in an ice castle or skiing the Swiss Alps!  Here is an image of my favorite silhouette of the season, the Padded Plunge Balcony Longline Bra from her Icicle line.

The girls from ILOVEAGOOD hosted a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street in NYC last Thursday.  The Intimate Affair was a press preview by “invitation only” and featured fun drinks, great décor, and cute models in BedHead printed shorties.  This is BedHead’s very first New York store!  Be sure to pop into the store next time you’re in the ‘hood!

Also on Thursday, Fantasy Lingerie held an Intimate Affair featuring a runway show at the trendy Hudson Hotel in NYC.  The event drew a crowd of Intimate Insiders from the sexy side of the biz who partied it up into the wee hours of the eve.

I hosted an Intimate Affair on Saturday, May 12th at Bra Smyth on Broadway in NYC!  It was a perfect day for a “Celebration of Women” in honour of Mother’s Day.  It included An Afternoon Tea Party courtesy of Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair was sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest was Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  One lucky lady walked away with the Grand Prize Raffle Basket which is valued over $600!  It included a Cami & Boyshort Set from luxury lifestyle brand Naked Princess, a $120 Gift Certificate from event sponsor Simone Perele, a $50 Gift Certificate courtesy of Bra Smyth, panties from Affinitas Intimates, a bottle of SOAK WASH, a signed copy of Jene Luciani’s The Bra Book and more.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAK WASH.

On May 16th, Hanky Panky and Sanrio are hosting a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair will be held in midtown Manhattan and will feature special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The event is held in support of The Humane Society of the United States.  Join the fun by tweeting #hellokittyforhankypanky.

On Thursday, May 17th, Alison Brod PR is holding a press event with reality star and entrepreneur extraordinaire Bethenny Frankel.  The Intimate Affair will showcase her latest line of Skinnygirl Smoothers n’ Shapers which launched at select Macy’s stores nationwide this week.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Pop into your local Macy’s store to check it out.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

CLO Intimo is hosting Spring Champagne & Strawberries, Soiree and Sample Sale this coming Thursday from 5-10pm at Archstone Murray Hill, 245 East 40th Street, Penthouse, NYC. Sip champagne, have some fun and try on the latest Spring styles at this Intimate Affair!  The Sample Sale will include designer jewelry by local artist Geri Roucaute’s line, Poupette.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, on Tuesday June 5th.  The Intimate Affair will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection at this exclusive industry event.

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

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