Tag Archives: Simone Perele

Intimate Insiders, Intimate Affairs and Upcoming Events

26 Sep

The breast cancer awareness organization, PinkChoseMe Foundation, is hosting Breast Reconstruction Awareness (BRA) Day USA 2012, an awareness and fundraising celebration, on October 17th, 2012.  I am delighted to announce that The Lingerie Alliance is sponsoring this event to help make it a success.  Tiffany Jones, Founder and President of PinkChoseMe Foundation, is working with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time.  The Intimate Affair is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  This unique awareness and fundraising event is being held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo.  The event is expected to attract numerous celebrities and other notable / prominent, world-renowned individuals to support this important cause.  Singer/songwriter, New York Times bestselling author and humanitarian, Jewel, is serving as the national spokesperson for BRA Day USA, advocating on behalf of the cause through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event.  BRA Day USA has partnered with MobileCause to facilitate the fundraising process.  Individuals and companies are welcome to make donations to support this cause by texting PINK and the dollar amount of their contribution to 717777.  All donations will benefit The PSF BRA Fund (less transaction fees.) 

This celebratory event which is intended to be uplifting and spirited caps a day filled with events throughout the country and in New York, which are dedicated to “closing the loop.”  This festive affair will include pink bubbly and light fare, VIP gift bags, music, silent auctions and dedicated art exhibits.  In addition, special honored guests will be presented with awards for their dedication and commitment to PinkChoseMe Foundation and the first ever BRA Day USA.  In addition to The Lingerie Alliance, sponsors, contributors and participants of the event include The Plastic Surgery Foundation, the well-known Martin Lawrence Gallery, MARTINI beverage distributors, the leading online retailer of men’s and women’s underwear and intimates Freshpair.com, luxury beauty and lingerie brand Naked Princess, floral design company Only Roses, San Francisco based beauty brand Benefit Cosmetics, Young Professionals United for Change, Michael Steele Photography and apparel brand Philosophy di Alberta Ferretti.

I am partnered with Tiffany Jones to organize this event which has become a personal passion for me.  Last year, I attended Linda the Bra Lady’s annual Breast Cancer Awareness Event at her Murray Hill store.  At that time, I made a promise to myself that I would dedicate more time and energy to advocating for those affected by breast cancer.  As luck would have it, breast cancer survivor Tiffany Jones approached me to help her in executing this event.  I am delighted! 

Sylvia (right) with her daughter Liz

And most importantly, I am dedicating my hard work in making this event a success to my dear friend, Sylvia D. Walter.  Sylvia lost her battle to metastatic breast cancer this past Friday, September 21st.  She fought this disease for nearly two decades with valor, grace and dignity.  Rest in peace, Sylvia!  You will never be forgotten.

In other news….

The Annual UK Lingerie Awards took place on September 19th.  The gala Awards ceremony and dinner was held at London’s fashionable One Mayfair.  The full list of winners is:

Lingerie Brand of the Year: MYLA

Most Innovative Brand of the Year: Made By Niki

Full Bust Brand of the Year: Curvy Kate

New Designer of the Year: Dirty Pretty Things

Post-Surgery Brand of the Year: Jamu Australia

Maternity Brand of the Year: Hot Milk

Hosiery Brand of the Year: Jonathan Aston

Shapewear Brand of the Year: Spanx

Swimwear Brand of the Year: Pistol Panties

Sports Bra Brand of the Year: Panache Sport

Marketing Campaign of the Year: Curvy Kate for its Star in a Bra competition

Independent Directional Brand of the Year: Made By Niki

Independent Retailer of the Year: Dolci Follie

Multiple Retailer of the Year: Rigby & Peller

Digital Retailer of the Year: Figleaves

Department Store of the Year: Selfridges

Winners of the 2012 UK Lingerie Awards Public Vote Categories are:

UK’s Favourite British Designer: Kiss Me Deadly

UK’s Favourite Lingerie Retailer: Debenhams

UK’s Favourite Lingerie Brand: Gossard.

The final presentation of the night was for the UK Lingerie Awards Lifetime Achievement Award, which was won by Theo Paphetis, who was honoured for creating two of the UK’s largest lingerie retail chains; first with La Senza, which he sold, and in the past two years with Boux Avenue.

Reminder of upcoming Intimate Affairs in the New York area:

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund. 

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

18 Sep

There’s a chill in the air…And I couldn’t be happier!  Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers.   Until then, I’m trying to enjoy the last bit of Summer.  I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J.  I much prefer the beach during the “off season.”  The weather is still spectacular, yet it’s quiet and peaceful here.  I’ve taken walks on the beach, I’ve watched the sunrise at 6:30am, I’ve admired the adorable Victorian-style historic homes that line the streets in this neighborhood, I’ve had some of the best sea scallops I’ve ever tasted, I’ve wandered in and out of the boutiques around town….all by myself.  As I’ve gotten older, I’ve learned to cherish my time alone.  It’s been a delightful mini vacation!

While down here, I stopped in to see my friend Marla Wink at Indian Summer at Bay Village in Beach Haven.  I presented her with a challenge.  I was in the market for a new bra….  But I wanted something different.  I am such a creature of habit.  Nine times out of ten, I walk out of a bra boutique with the same styles I always wear.  So, I asked Marla to show me something new.  I walked into the store with an open mind and I let her run the show.  I told her what I typically wear and what I like and don’t like about the styles currently available to the full-busted consumer.  Over the years, I’ve become very loyal to the Eveden family of brands- Fantasie, Freya and Fauve.  So, when she suggested I try a Panache bra, I was a little hesitant.  But I promised myself to keep an open mind and I’m sure glad I did.  We scored!  I am in love with my new Panache Andorra Full Cup Bra.  We went up a cup to achieve the proper fit.  The lace is very soft yet powerful and I love the underbust/cradle construction.  The best part?  The color is a beautiful, rich teal color called Lagoon.  It’s perfect for Fall.  Great job, Marla!  You passed the test.  I hope the bra itself passes the test of time.  In addition, Marla had the Fantasie Rebecca bra in stock in color black.  This color is back-ordered in most of the stores in the tri-state area so I had to snag it while I could.  Lucky me!  I walked out of Indian Summer with two new bras to carry me through the end of the year.

Fashion’s Night Out was held on Thursday, September 6th.  I spent the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair featured the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show.  It was great to see Bethenny’s fans on the runway modeling her shapewear line which is designed for every body.  They were so full of confidence!  The winners of Bethenny’s fashion show contest modeled the shapewear alone as well as styled into various looks which showed the guests how to wear this fashionable line that is meant to be seen.  It was an exciting event which was hosted and emcee’d by Bethenny herself.

My partner, Luis Paredes, and I attended Small Boutique Fashion Week on Saturday, September 8, 2012.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  We were pleased to see lingerie-inspired looks on the runway.  Several designers presented styles which were constructed of ultra fine and sheer fabrics which revealed the undergarments worn underneath.  In essence, the lingerie worn underneath became part of the total look.

The International Lingerie Show (ILS) was held September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  Luis Paredes of The Lingerie Journal attended the trade show and has posted numerous articles and images of the show on www.TheLingerieJournal.com and on The Lingerie Journal Facebook page.

Moira Nelson and Luis Paredes with Linda The Bra Lady Divas Kim and Chloe

To celebrate the end of Fashion Week, The Lingerie Alliance hosted the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  My partner, Luis Paredes, and I were very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  As I’ve mentioned before, Angie Courtney is a true partner in her community and gives back in every way she can.  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.  Also, Angie is gearing up for the ING New York City Marathon where she will be running on behalf of the Injured Marine Semper Fi Fund.  And, Angie is already making plans for the annual “Go Naked and Check Yourself” fundraiser in mid November which raises awareness of detectable cancers including breast cancer, skin cancer and testicular cancer.  More details to follow!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

It’s Time for a Change: Freshpair to Celebrate 10th Anniversary of National Underwear Day

21 Aug

Freshpair.com, the leading online underwear retailer and go-to source for expert advice on men’s and women’s underwear and intimates,  will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August 22nd, to celebrate the 10th anniversary of National Underwear Day, the company’s signature holiday.  Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy following the company’s rebranding, Freshpair invites everyone to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.   

The “It’s Time for a Change” experience store will offer free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks. 

“We feel that it’s time for a change and that the perfect fit shouldn’t be a secret,” says Matthew Butlein, President of Freshpair.com.  “With both our new site launch and this year’s National Underwear Day celebration, we want to empower our customers to find the style and fit that will make them look and feel their best.”  Matthew continues, “It’s time to change and personalize our customers’ online underwear buying experience, which is what we do.” 

Designed to emulate the unique online experience that Freshpair provides its online customers, the “It’s Time for a Change” pop-up store will engage visitors at first glance.  With dozens of underwear brands and styles showcased on a bevy of beautiful models, personalized advice and style tips from Freshpair experts, exclusive specials and giveaways, refreshments, music, and VIP treatment in the Freshpair Lounge, consumers will delight in the celebration that is National Underwear Day. 

But the fun isn’t limited to New York!

Everyone is invited to “get briefed” on his/her underwear personality with Freshpair’s signature “Underwear I.D. Quiz” and receive special offers on future purchases.  The quiz is fun and interactive, and provides suggested styles based on your results.  Visit quiz.freshpair.com to participate.    

In addition to the quiz, promotions will be in place on both the men’s and women’s Facebook pages starting Wednesday August 22 through Friday August 24.  On the men’s page, Freshpair will be running a promotion to enter for a chance to win a free pair of underwear from either Calvin Klein, 2(x)ist, Emporio Armani, or C-IN2.  For women, enter for a chance to win a free lingerie set from Chantelle, Simone Perele, or Wacoal.

For more information about National Underwear Day visit www.Freshpair.com.

About Freshpair.com

Freshpair is the world’s leading internet retailer for men’s underwear and women’s lingerie needs.  Freshpair has been on the industry’s cutting edge since the company was founded in 2000.  With its proprietary At Home Bra Fitting, Men’s Underwear Club, and subscription services, Freshpair offers a consumer experience not found anywhere else.  Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs.

Intimate Insiders, Intimate Affairs and Upcoming Events

15 May

It seems like Spring is finally here.  The weather was beautiful this weekend…Making for a great Mother’s Day.  And I’m blown away by the number of Intimate Affairs happening this month!  It says a lot to me about the growth of our Industry!  Here are just a few Intimate Insights for the Week….

Last Thursday, the spectacular European Intimate Apparel brand Marlies Dekkers presented their upcoming Fall/Winter 2012 collection at a press preview held at the swanky SoHo House in NYC’s Meatpacking district.  Both the Marlies Dekkers line and her Undressed line were shown to the media, press and to various stylists.  The collections were inspired by “Cool Scandinavia” and featured exquisite details such as textured laces, flocking, leather trims and unique strap details (like only Marlies can!)  The collections evoked a sense of being in an ice castle or skiing the Swiss Alps!  Here is an image of my favorite silhouette of the season, the Padded Plunge Balcony Longline Bra from her Icicle line.

The girls from ILOVEAGOOD hosted a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street in NYC last Thursday.  The Intimate Affair was a press preview by “invitation only” and featured fun drinks, great décor, and cute models in BedHead printed shorties.  This is BedHead’s very first New York store!  Be sure to pop into the store next time you’re in the ‘hood!

Also on Thursday, Fantasy Lingerie held an Intimate Affair featuring a runway show at the trendy Hudson Hotel in NYC.  The event drew a crowd of Intimate Insiders from the sexy side of the biz who partied it up into the wee hours of the eve.

I hosted an Intimate Affair on Saturday, May 12th at Bra Smyth on Broadway in NYC!  It was a perfect day for a “Celebration of Women” in honour of Mother’s Day.  It included An Afternoon Tea Party courtesy of Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair was sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest was Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  One lucky lady walked away with the Grand Prize Raffle Basket which is valued over $600!  It included a Cami & Boyshort Set from luxury lifestyle brand Naked Princess, a $120 Gift Certificate from event sponsor Simone Perele, a $50 Gift Certificate courtesy of Bra Smyth, panties from Affinitas Intimates, a bottle of SOAK WASH, a signed copy of Jene Luciani’s The Bra Book and more.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAK WASH.

On May 16th, Hanky Panky and Sanrio are hosting a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair will be held in midtown Manhattan and will feature special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The event is held in support of The Humane Society of the United States.  Join the fun by tweeting #hellokittyforhankypanky.

On Thursday, May 17th, Alison Brod PR is holding a press event with reality star and entrepreneur extraordinaire Bethenny Frankel.  The Intimate Affair will showcase her latest line of Skinnygirl Smoothers n’ Shapers which launched at select Macy’s stores nationwide this week.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Pop into your local Macy’s store to check it out.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

CLO Intimo is hosting Spring Champagne & Strawberries, Soiree and Sample Sale this coming Thursday from 5-10pm at Archstone Murray Hill, 245 East 40th Street, Penthouse, NYC. Sip champagne, have some fun and try on the latest Spring styles at this Intimate Affair!  The Sample Sale will include designer jewelry by local artist Geri Roucaute’s line, Poupette.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, on Tuesday June 5th.  The Intimate Affair will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection at this exclusive industry event.

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

You’re Invited: Bra La Mode’s Mother’s Day Event

10 May

Just a reminder to join us at Bra Smyth on Saturday for “A Celebration of Women” in honour of Mother’s Day!  The Intimate Affair is sponsored by the legendary French lingerie label Simone Pérèle in collaboration with the leading lingerie publication The Lingerie Journal.  The in-store Bra Fit Event will feature fine lingerie stylist and personal shopper The Lingerie Goddess Margaret Shrum and guests will enjoy an Afternoon Tea Party with champagne, tea, scones and gourmet sugars courtesy of Chambre de Sucre.  Bra Smyth is offering 10% off all Sleepwear throughout the event, the first fifty guests will receive gift bags valued at $35, Simone Pérèle is offering a free gift with purchase, and all guests will be entered into a a raffle for a Grand Prize Basket full of goodies valued over $400!  RSVP to www.bralamodemothers.eventbrite.com

Intimate Insiders, Intimate Affairs and Upcoming Events

8 May

Last week was a busy one here in New York City.  Buyers were in town for Market appointments; and business dinners and other events ensued late into the evening.  And it’s not over yet!  It seems that the wholesale Market Week is going to last for two weeks this year…..  Still lots of appointments on the calendar!

On Wednesday, May 2nd, the Intimate Apparel Council hosted “Retail Mobile Engagement” at the Union League Club, a panel discussion on mobile marketing. The panelists covered topics such as the different types of action codes and how to develop companion apps for iPhone and android platforms.  Panelists included Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.  Guests at the Intimate Affair included Gwen Widell and Victor Vega of Wacoal America, Steve Chernoff of Rago Shapewear, Joel Fertel of Womens Wear Daily, and the event’s host was Debby Long-Gedney of Biflex (current president of the Intimate Apparel Council,) among others.

Lorna Laurentino

The Fashion Institute of Technology held their annual end-of-year runway show, “The Future of Fashion,” last Wednesday evening.  The best work of FIT’s graduating fashion design students was presented in the professional runway show including sportswear, special occasion, knitwear, intimate apparel, and children’s wear.  Design student Lorna Laurentino presented in the Intimate Apparel category.  Cotton Incorporated presented awards for the “Best Use of Cotton.”  Lorna received the 2nd place award for her use of cotton in her designs.  The annual event was held at the college’s east side Manhattan “campus” and notable guests included Josie Natori, Calvin Klein and Joe Zee (Host of BRAVO’s “All on the Line with Joe Zee.”)  Follow tomorrow’s Intimate Apparel talent today at: www.lornalaurentino.com.

Also on Wednesday evening, International Intimates, Inc. (Rene Rofe) held an “invitation only” Launch Party to present their latest licensed brand, Isaac Mizrahi New York Intimates.  The Intimate Affair was held in a Penthouse Suite at the Dream Downtown Hotel.  Buyers and media were in attendance….  They enjoyed light snacks and an open bar while admiring Isaac’s Intimate line which places emphasis on body shaping.  Isaac himself attended the event along with his design team and executives from the brand’s owner, Xcel Brands.   Here’s the “Behind the Scenes” Video of the Isaac Mizrahi New York Intimates photo shoot:

On Thursday evening, I attended the monthly membership meeting of the Intimate Apparel Square Club.  Like usual, we enjoyed dinner and discussed Club business.  But this month, we were also joined by one of the administrators of NYU Langone Medical Center’s RUSK Institute of Rehabilitation medicine.  Pediatric Rehabilitation at the RUSK Institute is the primary beneficiary of the Club.  At Thursday’s meeting, we learned how our generous donations directly impact the lives of these children.  The institute is currently treating an infant with severe Cerebral Palsy.  This disability makes it virtually impossible for the child to function normally.  Per special request, a portion of the Club’s funds were used to purchase an iPad for this child.  Using a specially designed app, this 20-month old child is now able to communicate with his parents for the first time!  This story brought tears to my eyes and reaffirmed my personal commitment to the Club.  To find out more about the Club and the work we do, go to www.thehugaward.org

On Thursday, May 10th, the girls from ILOVEAGOOD are hosting a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street, NYC.  The Intimate Affair is a press preview by “invitation only” and will feature fun drinks, great décor, and cute models in BedHead printed shorties.  This will be BedHead’s very first New York store! 

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.  Bring Mom in for a free bra fitting, enjoy some scones and tea, receive free gifts with purchase and gift bags AND receive 10% off all Sleepwear throughout the Event.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAKWash.

If you’re “down the shore” for Mother’s Day, stop into Sweetest Sin Bras on White Street in Red Bank, NJ to celebrate “Support Your Girls.”  Each year, downtown Red Bank becomes “Pink Bank.”  Paint the Town Pink strives to educate local women about a very significant fact that “early detection is a woman’s best defense against breast cancer.”  Sweetest Sin Bras is hosting an Intimate Affair which is sponsored by Chantelle Paris on Saturday, May 12th to “Support Your Girls.”

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

1 May

Happy May Intimate Insiders!  The first week of May is Market Week for wholesale manufacturers in the Intimate Apparel industry.  Buyers from major retailers come into New York from around the country to get a look at the latest collections.  Most Buyers are finalizing their assortments for Fall & Holiday 2012 and previewing Spring 2013 collections.  Best of luck to everyone showing this Market.

During Market, the Intimate Apparel Council is holding “Retail Mobile Engagement” on Wednesday, May 2nd at the Union League Club, a panel discussion on mobile marketing. The panel will explain the different types of action codes, how to develop companion apps for iphone and andrioid platforms, and how a mobile engagement campaign can improve your business. The discussion will also include how to improve communication within your company using mobile devises. Featured Speakers include Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Goddess, Margaret Shrum, is showcasing several NY-based Lingerie Designers at the “Shop for Kids” Spring Shopping Soiree on Tuesday, May 1st from 6-8pm at the Doncaster Fashion Showroom at 145 West 57th Street, 20th Floor (between 6th & 7th Aves.)  Margaret will be accompanied by Alexis Chasman who will be offering her Spring Accessories Collection.  A portion of the proceeds will benefit Change for Kids.  Join the Intimate Affair, have a glass of wine and indulge in affordable luxury!

My bosom buddy Jene Luciani taped a “bra makeover” segment for Wendy Williams on Wednesday, April 25, 2012 and I was asked to model the Curvy Kate “Princess” Bra on the show!  Check out the Video on YouTube.  You’ll get a kick out of it.  Just for the record, I was not pulled from the studio audience….  And no, I don’t really walk around sporting a bad case of the dreaded “quadra-boob!”  Taping this segment was a blast.  Technically speaking, I like to think I am the very first Curvy Kate USA Star in a Bra model!  My friend Erin McLaughlin from Bare Necessities joined us at The Wendy Williams Studio on Wednesday and was a lifesaver….  She helped to get me scooped, swooped and lifted into my Curvy Kate!  Bare Necessities provided vouchers to all of the audience members to redeem for the products featured on the segment!

Moira Nelson & Erin McLaughlin from Bare Necessities

ILOVEAGOOD hosted the store opening party for Bradelis New York on Thursday, April 26, 2012 in Nolita, NYC.  Guests of the exclusive Intimate Affair were offered bra fittings courtesy of the Bradelis bra fitters.  The Japanese fit technique of Bradelis is quite unique as compared to traditional U.S. methods.  I highly encourage you to visit one of Bradelis New York’s three locations to experience it for yourself.  Guests at the event included Luis Paredes, publisher of The Lingerie Journal, Krista Purnell of The Lingerie Post, “The Lingerie Godess” Margaret Shrum, Melissa Franchi of Nevaeh Intimates, Laura Mehlinger of Lola Haze Lingerie, Christi Reid of Journelle, among others.

Bradelis New York Grand Opening Party

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, in the end of May or early June (we are finalizing the details as we speak.)  The Intimate Affair will feature luxury, Italian brand Philippe Matignon.  Philippe Matignon’s luxurious hosiery was introduced to the States last year….  And now, their Intimate Apparel line is being introduced to the U.S. market at this exclusive industry event.  Stay tuned for details.

Save the date for June 26th, 2012.  Luxury swimwear designer, Caitlin Kelly, will be hosting a Launch Party to showcase her designer swimwear line.  The Intimate Affair will include a runway show, cocktails, music, dancing and gifts for VIP guests!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider! 

As seen on LingerieBriefs.com.

You’re Invited: “A Celebration of Women” in honour of Mother’s Day

30 Apr

I am pleased to present “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC.  Bra Smyth’s dedicated, professional bra fitters offer over 100 years of combined experience and each boutique has seamstresses on staff to make custom alterations which provides legendary personal service to their loyal clients.  The event, “A Celebration of Women,” will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra Smyth.  Additionally, Bra Smyth is offering a 10% discount off the purchase of all sleepwear throughout the event.

The Intimate Affair is sponsored by luxury French lingerie brand Simone Pérèle, in collaboration with the leading lingerie publication, The Lingerie Journal.  The event will feature special guest “The Lingerie Goddess,” Margaret Shrum – fine lingerie stylist and personal shopper.  Margaret’s mission is to empower women to love their unique beauty from the inside out!  In addition, Chambre de Sucre is hosting an Afternoon Tea Party at the in-store event featuring artisanal sugars and custom blended tea, as well as champagne and scones.  Chambre de Sucre is a 270-year old business based in Nagoya, Japan, specializing in handcrafted sugars for coffee and tea- no flavors and no additives, only pure sugar, served up most luxuriously! 

Gift bags in honour of Mother’s Day will be distributed to the first fifty guests, and all guests can expect a free gift with purchase courtesy of the event’s sponsor, French brand, Simone Pérèle. 

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $400.  Contributors to the raffle prize include Bra La Mode, Bra Smyth, Simone Pérèle, Chambre de Sucre, Affinitas Intimates, the no-rinse, biodegradable & eco-friendly SOAK WASH, luxury lifestyle brand Naked Princess, Ann Deal of Fashion Forms, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include The Full Figured Chest and I Fell into A Whale.  All guests will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle.

Moira Nelson, founder of Bra La Mode, is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  A portion of proceeds from this event will be donated to IASC to help support the “Kids.” 

Guests are encouraged to RSVP for the in-store event at: www.bralamodemothers.eventbrite.com

 Resources:

www.brasmyth.com

www.simoneperele.com

www.thelingeriejournal.com

www.thelingeriegoddess.com

www.chambredesucre.com

#IntimateAffair

Intimate Insight: Backstage with Bra*Tenders

10 Jan

Alan and Lori Kaplan are very serious about the business of bras.  Their boutique, Bra*Tenders, is a quirky and vibrant shop with a Broadway-theme tucked inside The Film Center Building on Ninth Avenue in NYC’s Theater district.  This hidden gem is not your typical bra store.  There’s no store front.  Passersby would never know it was there.  Non-theatrical clients (civilians like you and me) are required to make an appointment.  And they do very little advertising.  They don’t need to….  Alan and Lori carved out their niche nearly thirty years ago and have maintained loyalty to the clients that supported them in those early days when they hand-delivered undergarments to Broadway Theater stage doors from their home in Brooklyn.  They have built their business by catering to “theatrical clients” in the entertainment industry.  Over the years they have provided undergarments, stockings and other unique intimate accessories (like the “Houdini” for men) to thousands of performers in showbiz. 

Bra*Tenders

Besides the occasional listing in a Playbill, Alan and Lori get little credit for the work they do.  But they have vowed to help all of their customers find the undergarments that help them look and feel their best.  This commitment to providing impeccable customer service sets them apart from other intimate apparel shops in the area.  They dedicate a full hour to every customer that comes through the door.  This is why non-theatrical clients are required to schedule an appointment.  Professional Fit Specialist, Cristal Gordon, sees a client every hour of every day, five to six days per week.  She says, “Every hour is a different boob; and that’s a lot of boob!”  Dedicating a full hour to every client ensures a loyal customer.  As Cristal says, “Finding the right bra isn’t an easy task.”  The unique store often sees brides-to-be looking for a solution-type undergarment to wear on that special day, full-busted and full-figure women that are “hard to fit,” and simply women that are struggling to find a great bra that fits properly and feels good.  The store has held private bridal parties, bachelorette parties and even “Bra-Mitzvahs!”  Bra*Tenders carries every brand imaginable including top-sellers such as Wacoal, Fantasie, Freya, Chantelle, Panache, Cleo, Le Mystere, Simone Perele, The Little Bra Company, and b’temptd.

Bra*Tenders- Racks & Racks of Bras

Although this is plenty to keep any lingerie aficionado satisfied, what really intrigues me about Bra*Tenders is what goes on “behind the scenes.”  Bra*Tenders has a team devoted to filling orders for the shop’s theatrical clients.  Wardrobe supervisors and costume designers are not required to make an appointment.  They often walk in with a cast list as long as your arm.  They provide the Bra*Tenders staff with their requirements and a list of measurements and the team gets to work filling the order.  Behind the “stage door” are racks and racks of bras and other specialty undergarments and accessories.  And there are half a dozen people picking and packing undergarments for shipment or hand delivery to theaters and studios around the globe.  Bra*Tenders has such strong relationships with their theatrical clients that they often send out garments on “memo.”  This means that the staff will select a handful of styles and sizes that they think will suit the performer.  They messenger the garments to the client.  She (or he) tries on the assorted styles and picks the best ones.  Then, they return the balance.  The cast members never have to set foot in the store!  And, Bra*Tenders keeps track of each performer’s prior purchases and sizes.  So when they’re performing in their next show, the wardrobe supervisor simply asks Bra*Tenders to check their records.  This level of service is unheard of in the fast-paced environment we’ve all grown accustomed to.  But Lori says, “Our theatrical clients come before everything else.  I don’t know how to do it any other way.”  I can see why the Kaplan’s have dedicated their business to serving this unique client…..  A typical performer goes through a dozen pairs of pantyhose a week!  By providing undergarments to theater, television and film, Alan and Lori have built a “Broadway Bra Empire.”  Further attesting to their dedication, although the shop is only open from 10am-6pm, Alan and Lori are available 24 hours a day to solve a costume emergency or wardrobe malfunction.

This highly unique bra boutique will play the role of “host” in Bra La Mode’s Debut Intimate Affair on Sunday, January 29, 2012 from noon to 4pm.  The in-store bra fit event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal. 

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com

Bra*Tenders resident feline "Phineas" at the "Bra Bar"

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY

Intimate Affair: Care for the Cause at Linda’s in Murray Hill

31 Oct

Linda Becker hosted a Breast Cancer Awareness event at her Murray Hill NYC store on Thursday, October 27, 2011.  The Care for the Cause event was the first of its kind for Linda’s store.  However, Linda is no stranger to breast health.  In fact, Linda started her career in bra fitting over twenty years ago when the American Cancer Society invited her to a bra and prostheses fitting class.  Linda and her staff are all trained in mastectomy bra and prostheses fittings and she is proud that she has been able to assist many women over the years with post-surgical options.

Linda Becker at her Murray Hill Store

The intimate affair provided free fittings from 1pm-9pm for all of those who have battled breast cancer (or other breast diseases) and require post-surgical solutions.  But, the event was open to all women looking for a bra fitting and some education about breast health.  The event was a great way to support an important cause whether you have been directly affected by breast cancer or not. 

Linda's Care for the Cause Event- Cupcakes, Giveaways, Prizes, Rub-On Nipple Demos

Although breast cancer is a sensitive topic, Linda and her staff turned the Murray Hill store into a festive environment by offering pink lemonade, strawberry ginger ale, and mini cupcakes in vanilla and strawberry vanilla flavors from Buzzed Cupcakes.  Every customer who made a purchase was entered into a drawing to win one of several prizes including gift certificates, OnGossamer thongs, the Romina bra and panty set from Anita, among other fun goodies.  And any customer that made a cash donation to Susan G. Komen for the Cure at Linda’s that day received an additional entry into the drawing.

On hand at the event were two special ladies— Elizabeth Vivenzio, founder of the educational sites www.EmbracingMastectomy.com and www.TattooedNipples.com,  and inventor of the U.S. patent pending Rub-On Nipples, and Joyce Rylander, a certified mastectomy fitter and care consultant from Anita, a well-known manufacturer of foundations, swimwear, and accessories including mastectomy bras. 

Elizabeth Vivenzio (left) and Joyce Rylander (right)

Elizabeth was a real inspiration to me.  She has undergone numerous breast surgeries and is now in the final stages of her reconstruction.  She has dedicated herself to providing positive and empowering information for mastectomy patients.  Her websites provide practical and essential recovery information that cannot be found elsewhere.  While researching areola pigmentation for her educational site, www.TattooedNipples.com, Elizabeth realized that temporary nipple tattoos would be a solution for her and the many others who had long periods of reconstruction which ultimately delayed permanent areola pigmentation (which is the final stage of reconstruction).  Oftentimes, the reconstruction surgeries take several years.  During this period of reconstruction, mastectomy patients live with bare mounds (or “Barbie Boobs” as they refer to them.)  Elizabeth offers a temporary solution to help patients feel “normal” again.  One of her customers commented, “After 2 ½ years of my Barbie Boobs—in my thirties—it’s nice to kind of look “normal.”  It has made a huge difference for me… and for my husband.”  Rub-On Nipples are temporary areola tattoos that can last one to two weeks and can be easily removed using rubbing alcohol.  They look amazingly similar to permanent 3-D areola pigmentation and are available in 12 shades to match your skin tone.  Elizabeth proudly pulled down her blouse to show off her very own Rub-On Nipples.  We had a good laugh… Since today is Halloween, we considered rubbing on a few extra nipples just for fun!

I spoke with Joyce Rylander from Anita regarding their innovative products.  The Anita brand and their contemporary sub-brand Rosa Faia are well-known around the world for their core foundations in regular and full-figure sizes (many styles are avail up to an I cup).  The company is celebrating 125 years in business and is still family run.  Anita provides high-quality foundations with exceptional fit and places emphasis on solutions products including mastectomy products, maternity/nursing bras, as well as innovative sports bras for active women.  I am familiar with Anita products, but I guess I didn’t realize just how long Anita has been in business.  I was impressed with their heritage and enjoyed talking to Joyce about the company philosophy.  She is passionate about the products and as a care consultant for Anita, she really enjoys working one-on-one with her wholesale customers and directly with consumers.  I was curious to learn about Anita’s Active line of Sports Bras.  Joyce proudly showed me the Anita Active Sports Bra style # 5529 which recently won Europe’s coveted RedDot Design Award for 2011.  The style is designed to support the bust (including the connective tissue).  The straps relieve pressure on the back and neck.  And the seamless, breathable high-tech “spacer” fabric cups provide moisture management and temperature regulation.  I would highly recommend this style to the active full figure or full busted women as it is a feat in bra engineering.  I was very impressed with the construction and quality of this style.

Moira Nelson (left) and Darlene Campbell (right)

The event wasn’t just about education for me (although that was very important and made a significant impact on me)….  I had a bit of fun too!  How can I go to Linda’s without trying on a few bras for myself???  I attended the event with my friend Darlene Campbell, founder of the clothing company Campbell & Kate which offers a traditional button-down, white, woven dress shirt for full-busted women—“The CEO shirt for DEF women.”  Darlene also writes a blog called Hourglassy for women with “curves on top.”  As we are both full-busted women, we can identify with one another’s struggles and we enjoy sharing our experiences….  She’s one of my favorite “bosom buddies” and shopping at Linda’s with her was a real hoot.  We tried on dozens of bras each and we both walked out with shopping bags overflowing with new, fun styles.  The quest for the perfect bra never ends for me and Darlene….  I walked out with the Freya Nieve longline bra and brief set, the exquisite Fauve Rosa molded underwire plunge bra, and a pair of Simone Perele Invisi’bulles control briefs.  Success!

Kimberly Arce, marketing manager for Linda's

It was at this event that I realized just how very little I know about breast cancer.  In my family, cancer is still considered a dirty word.  The word cancer is always muttered in a hushed tone.  My Aunt Rosemary had breast cancer.  But that’s all I know.  She had breast cancer.  Period.  It has never been talked about.  I have no idea what she went through or how it made her feel.  After attending Linda’s Care for the Cause Event, I feel ashamed that I don’t know more and haven’t educated myself….  Perhaps it is easier to live in denial…  But for someone that makes her living in the “boob business,” it’s unacceptable.  From this point forward, I am making a commitment to better understand breast care and breast related diseases.  I owe it to myself, to my friends, to my family, and to the numerous men and women in other areas of my life—including Bra La Mode readers. 

Later this week, I will be posting an article on metastatic breast cancer written by Bra La Mode contributor Liz.  Please be sure to read it as it is a poignant piece about the realities of living with breast cancer.

Resources:

Linda’s

www.LindasOnline.com

Follow @LindaTheBraLady

To read more about Linda’s, click here

Elizabeth Vivenzio- Rub-On Nipples

www.RubOnNipples.com

www.EmbracingMastectomy.com

www.TattooedNipples.com

Follow @TattooedNipples

Anita Unique Body Wear

www.Anita.com

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