Tag Archives: Press Preview

Intimate Affair: Bra La Mode presents an Intimate Affair featuring Crème Bralée Lingerie

30 Apr

Please join me on Wednesday, May 15th for an Intimate Affair featuring Crème Bralée Lingerie.  View the all new Crème Bralée collection – inspired by luxury and opulence – each piece celebrates a shapely and curvy figure.  Meet the designers and manufacturers behind the brand and mingle with fellow Intimate Insiders while sipping pink bubbly and sweet French treats.  This event is exclusively for buyers/retailers and the media/press.  For an Event Invitation, Contact Us here.

CremeBralee_Event

“The all-new Crème Bralée collection offers fashion-forward lingerie for the sexy and sophisticated full-busted and full-figured woman.”
 
About Crème Bralée Lingerie and Q-T Intimates:  The Crème Bralée Lingerie collection is designed and manufactured by Q-T Intimates.  Since 1945, Q-T has been specializing in all categories of intimates; from basics and fashion sets, to bridal, nursing, sleepwear, dancewear, and shapewear.  Q-T Intimates is also the licensee for La Leche League International Intimates (LLLI), under which they design and manufacture a fabulous line of nursing intimate apparel, perfect for the fashion conscious, breastfeeding mother.  In addition to the many exciting brands that Q-T offers, they continue to supply many top retailers with private label programs – designing, fitting, and manufacturing to each client’s needs.

About Moira Nelson & Bra La Mode:  Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource site for professionals in the Lingerie industry and related fields.  Bra La Mode takes a look inside Intimates by hosting unique intimate apparel related events and provides services specific to the lingerie industry.  The site features event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.  BraLaMode.com reaches hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis.

Intimate Insiders, Intimate Affairs and Upcoming Events

14 Aug

I think I’m starting to see the light at the other end of the tunnel….  Although, I still have several “market week” appointments this week.  We should just start calling it Market Month!

The Lingerie Designer Showcase and CURVENY were a success.  Buyers from around the world attended the trade shows and other industry related events.  Now, Curve is headed West…  CURVENV runs from August 21st through the 23rd at The Venetian in Las Vegas.  Guests can register at www.curvexpo.com.

Jenny Altman and Danielle Black from ILOVEAGOOD hosted a Press Preview of Chantelle’s Fall/Winter 2012 Collection last Wednesday.  The Intimate Affair was held at the brand’s NY Showroom on Madison Ave and included cocktails, professional bra fittings and gift bags.  The Intimate Affair was very elegant and the latest Chantelle collection is to die for.  Although we see jewel tones in store every Fall, these “gem” colors seem fresh and new.  Several pieces are on the top of my latest “Lust List.” 

“parfait” n. or adj. meaning, “perfect” in French

Leading lingerie brands Affinitas & Parfait have recently launched “The Parfait Stylist,” a nationwide search for a budding stylist to style their upcoming campaign in L.A. this Fall.  Contestants must prove their styling skills using Polyvore and then via a “Style-off” video for a chance to win a $1500 cash prize, $1000 worth of Affinitas & Parfait lingerie courtesy of Ladymate.com and round-trip airfare & hotel stay in Los Angeles, CA this November to style the brand’s next campaign!  To enter, contestants must submit initial entries by August 31st at this link: http://www.facebook.com/AffinitasIntimates/app_475782395767493.

Final winner will be selected by Affinitas & Parfait along with Guest Judges –  Treacle Tart, The Lingerie Addict & Miriam Hernandez, The Lingerie Stylist.  This is a very exciting & unique opportunity for aspiring fashion stylists. 

Fashion’s Night Out is scheduled for September 6th.  Last year, I took myself on a Lingerie Tour of SoHo for Fashion’s Night Out including stops at Kiki de Montparnasse, Agent Provocateur, Journelle, La Perla and Bloomie’s on Broadway.  It was a fabulous night loaded with lingerie.  This year, I will likely be spending the evening at Macy’s at Herald Square.  Anyone planning a Fashion’s Night Out Event?  Let us know so we can spread the word here on Bra La Mode! 

Some of you may be interested in Small Boutique Fashion Week which is dedicated to the small scale buying and selling community.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  This edition will be held on Saturday, September 8th at The Metropolitan Pavilion and will feature three separate showcases at 12pm, 4pm and 8pm.  For more information:  www.smallboutiquefw.com.

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

8 Aug

It’s that time of the year….  Too much lingerie; not enough time to do all of the things I want to do!  From trade shows to press previews, market week kick-off parties, fashion shows, seminars, conferences and other events….  There’s no rest for the weary!

On Wednesday, August 1, 2012, The Intimate Apparel Council hosted an Intimate Affair at the Union League Club in NYC.  Marshal Cohen, Chief Industry Analyst of The NPD Group, presented “50 Shades of Intimates.”  He discussed retail trends and the “consumerology” impacting our industry in particular.  Marshal provided invaluable intimate insight such as current “distractions” that are affecting consumer spending and he emphasized the importance of value and innovation. 

On Thursday, August 2nd, I had the privilege of attending a Press Preview Event where I was introduced to the EMPOWERED BY YOU (“EBY”) panty.  The high-tech panty incorporates a patented silicone “flocking” technology and side-seam fusion technique to prevent slippage, impart smoothness and ensure steady wear.  A cause-brand initiative, $1 from the sale of every EBY panty will fund Seven Bar Foundation, a non-profit organization that extends its trademark “ladder” to women out of poverty and into business through microfinance.  Each panty includes an insert with a testimonial from a woman who has been empowered by the Foundation, which works closely with both international and local partners such as Project Enterprise which benefits women in the New York City area.  Project Enterprise is a 501(c)(3) nonprofit organization whose mission is to support and develop entrepreneurs and small businesses in under-resourced communities in New York City.  The Seven Bar Foundation lends women a “hand up”, not a “hand out” by giving them a “first break”.

Luis Paredes and Moira Nelson

The Lingerie Alliance Launch Party and Lingerie Fashion Show held on Saturday, August 4th at The Griffin lounge in NYC was a huge success.  The Intimate Affair introduced industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  We are so pleased with the way things turned out and are motivated by the enthusiasm and support we have received from the industry.  The Fashion Show featured the SS13 collections from the event’s key sponsor, Affinitas & Parfait, as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers that missed the Intimate Affair on Saturday night can still get a look at the six emerging brands at the Lingerie Journal Designer Showcase today, August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers that are looking for innovative, new collections the opportunity to meet one-on-one with these indie designers in a relaxed setting. 

The Best of Intima’s Best Shop Awards were held in the Penthouse at 230 Fifth Ave on Sunday, August 5th.  Last year’s winner of the Best of Intima’s Choice Award, Angela Courtney of Sweetest Sin Boutique in Red Bank, New Jersey, was an honored guest at this year’s awards ceremony.  She said, “It was a great night in Lingerie-land.  It was such an accomplishment for me to win last year’s Best Shop Award and reliving the night with the industry’s crème de la crème again this year was incredible.  I mingled with other boutique owners and CEO’s of the biggest lingerie brands.  Plus the venue was fabulous…a rooftop lounge overlooking the empire state building.  I’m truly looking forward to next year.” 

The 2012 Best of Intima Best Shop Awards were presented to:

Concept Store: Knickers of Hyde Park

European Flair: Forty Winks

Personal Touch: Toujours

Reference Shop: Sara’s Lingerie

The Best of Intima’s Choice: Le Boudoir, Inc.

And Special Recognition Prizes were awarded to:

Best Unexpected Location: Bella Fine Lingerie

Best Niche Product: Kaori’s Closet Tokyo

CONGRATS to the 2012 Best Shop Award Nominees and Winners!

On Monday evening, CURVENY presented The So Curve Fashion Show.  From ballet to burlesque… From a Gotye remix to a touch of the Material Girl…and intervals topless…. The So Curve Fashion Show performed by the renowned Crazy Horse Paris dancers at CurvExpo was a spectacular performance.  The dancers wore selected styles from exhibitors at CurvExpo including Affinitas, Fantasie, Fauve and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal, among others. 

The bi-annual Lingerie Trade Show CURVENY just wrapped up and now they’re headed to Las Vegas.  CURVELV runs from August 21st through the 23rd at The Venetian.  Guests can register at www.curvexpo.com.

Last night, the Underfashion Club hosted “A Paris Report” which was presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair featured a report on the MODE City and Interfiliere Trade Shows as well as highlights of the coming SS14 Season.

And tonight, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

What’s next?  Anyone planning a Fashion’s Night Out Event?  Let us know so we can spread the word here on Bra La Mode!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

Intimate Insiders, Intimate Affairs and Upcoming Events

12 Jun

Hey there lingerie lovers!  I apologize for not keeping up with the column these past few weeks….  My personal life got in the way of my lingerie life (yes, believe it or not, I have other aspects of my life besides bras & panties!)  Nonetheless, I’m back at it and excited to report on the latest happenings in the world of lingerie.  Here are a few Intimate Insights for the Week….

Corsetry expert Angela Friedman held an Intimate Affair including a presentation of her debut intimate apparel collection, the Versailles Collection, on Saturday, June 2nd at Gallery MC on 52nd Street, NYC.  Angela has been developing her line for over five years, all while running the ladies’ department at The New York City Ballet Costume Shop, building costumes for the Glimmerglass Opera and the American Players’ Theatre and making dresses for everyone’s favorite vocalist, Adele.  The vintage-inspired designs infuse an aristocratic flair with muted dusty hues to achieve a collection that evokes beauty, elegance, romance and pure indulgence!  The collection includes real steel-boned corsets, lacy and frilly bras and panties, bias cut slips and robes, accessories and garters.  Check out this emerging brand which is designed and manufactured right here in NYC!

On Tuesday June 5th, I co-hosted an Intimate Affair – a Fall & Winter 2012 Press Preview with the US distribution company, Revival Brands.  The event featured the coming collection of the luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was introduced to the States last year and is already a favorite among nationally recognized designers, celebrities, and stylists.  The event was a tremendous success.  We introduced the brand to hosiery buyers from prominent retailers including Lord & Taylor, Macy’s and BareNecessities.com as well as to editors and writers from various media platforms and publications.  It was a real honor to have been invited to be the intimate apparel expert and brand’s ambassador for the evening.  It’s a brand I’m really passionate about.  Take a look at their selection at www.PeekBrooklyn.com or on their own site www.philippematignon.us.

On Wednesday June 6th, I had the privilege of attending the runway show for swimwear designer Caitlyn Kelly’s debut collection.  The event was held on the rooftop of 2 Gold Street in the financial district.  Her swimwear collection is daring and bold, elegant and sophisticated.  Definitely keep your eye on Caitlyn Kelly!

Designer Caitlyn Kelly

Are you ready for it????  It’s Full Figure Fashion Week right here in New York City!  The fourth annual event runs from June 13th through the 16th and includes runway shows, shopping events, workshops, parties, an awards ceremony and more!  Sponsors of this year’s Full Figure Fashion Week include Sonsi, Lane Bryant, Catherine’s, and of course, our favorite Plus Size Intimate Apparel site, BarePlus by BareNecessitieswww.fffweek.com

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

One more thought for the week…  Has anyone checked out True & Co.?  The long awaited website which claims to solve our bra fit problems with a proprietary online fit process (sans measuring tape) has finally launched.  Any thoughts?  I’d love to hear what you think.  Is this the answer?  I filled out the “simple quiz” and, unfortunately, they had no bras for me.  No surprise…. 

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insiders, Intimate Affairs and Upcoming Events

15 May

It seems like Spring is finally here.  The weather was beautiful this weekend…Making for a great Mother’s Day.  And I’m blown away by the number of Intimate Affairs happening this month!  It says a lot to me about the growth of our Industry!  Here are just a few Intimate Insights for the Week….

Last Thursday, the spectacular European Intimate Apparel brand Marlies Dekkers presented their upcoming Fall/Winter 2012 collection at a press preview held at the swanky SoHo House in NYC’s Meatpacking district.  Both the Marlies Dekkers line and her Undressed line were shown to the media, press and to various stylists.  The collections were inspired by “Cool Scandinavia” and featured exquisite details such as textured laces, flocking, leather trims and unique strap details (like only Marlies can!)  The collections evoked a sense of being in an ice castle or skiing the Swiss Alps!  Here is an image of my favorite silhouette of the season, the Padded Plunge Balcony Longline Bra from her Icicle line.

The girls from ILOVEAGOOD hosted a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street in NYC last Thursday.  The Intimate Affair was a press preview by “invitation only” and featured fun drinks, great décor, and cute models in BedHead printed shorties.  This is BedHead’s very first New York store!  Be sure to pop into the store next time you’re in the ‘hood!

Also on Thursday, Fantasy Lingerie held an Intimate Affair featuring a runway show at the trendy Hudson Hotel in NYC.  The event drew a crowd of Intimate Insiders from the sexy side of the biz who partied it up into the wee hours of the eve.

I hosted an Intimate Affair on Saturday, May 12th at Bra Smyth on Broadway in NYC!  It was a perfect day for a “Celebration of Women” in honour of Mother’s Day.  It included An Afternoon Tea Party courtesy of Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair was sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest was Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  One lucky lady walked away with the Grand Prize Raffle Basket which is valued over $600!  It included a Cami & Boyshort Set from luxury lifestyle brand Naked Princess, a $120 Gift Certificate from event sponsor Simone Perele, a $50 Gift Certificate courtesy of Bra Smyth, panties from Affinitas Intimates, a bottle of SOAK WASH, a signed copy of Jene Luciani’s The Bra Book and more.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAK WASH.

On May 16th, Hanky Panky and Sanrio are hosting a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair will be held in midtown Manhattan and will feature special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The event is held in support of The Humane Society of the United States.  Join the fun by tweeting #hellokittyforhankypanky.

On Thursday, May 17th, Alison Brod PR is holding a press event with reality star and entrepreneur extraordinaire Bethenny Frankel.  The Intimate Affair will showcase her latest line of Skinnygirl Smoothers n’ Shapers which launched at select Macy’s stores nationwide this week.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Pop into your local Macy’s store to check it out.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

CLO Intimo is hosting Spring Champagne & Strawberries, Soiree and Sample Sale this coming Thursday from 5-10pm at Archstone Murray Hill, 245 East 40th Street, Penthouse, NYC. Sip champagne, have some fun and try on the latest Spring styles at this Intimate Affair!  The Sample Sale will include designer jewelry by local artist Geri Roucaute’s line, Poupette.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, on Tuesday June 5th.  The Intimate Affair will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection at this exclusive industry event.

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Affair: “Make A Splash” with Eveden Brands – Spring and Summer 2012 Swimwear Press Preview

15 Nov

On Thursday, November 10, 2011, Eveden brands held their Spring & Summer 2012 Swimwear Press Preview poolside at the trendy Dream Downtown Hotel which is situated on 16th Street between NYC’s Meatpacking District and Chelsea neighborhood.  The Intimate Affair showcased the latest swimwear designs from Eveden’s portfolio of brands including Fantasie, Freya, Elomi, and their latest acquisition, the French label, Huit.  In addition, they provided a look at the top selling intimate apparel styles in all of their brands for Spring & Summer 2012. 

Anyone that knows me well knows that I am a huge fan of the brands Fantasie and Freya.  I have worn Fantasie bras for years now.  As a full-busted woman, it is challenging to find bras that fit and function properly.  So when I first discovered Fantasie at The Wizard of Bras in Monrovia, California over fifteen years ago, I fell in love!  At that time, Fantasie styles were still very traditional.  They hadn’t introduced a molded foam cup yet.  But they worked!  So despite the classic (and mostly matronly) designs, I became a loyal customer.  As the years have gone by, it has been exciting to watch Fantasie evolve.  And it has been even more exciting to see the Eveden Group grow.  In addition to Fantasie, the portfolio of brands now includes Fantasie’s younger sister brand Freya which was launched in 1998, Fauve which launched in 2007 and is the company’s sophisticated and glamorous high-end label (and my new favorite), full-figure brand Goddess which was acquired by the Eveden Group in 2002, Elomi, which launched in 2008 and is a contemporary brand for full-figured women, and in 2010, Eveden acquired the French luxury brand Huit. 

Eveden is a leader in developing intimate apparel styles for the D+ cup woman.  And now that they offer an entire family of brands, they have something for everyone!  Each brand has its own individual brand identity and personality.  Eveden recognizes that women come in all shapes and sizes and have varying tastes in intimate apparel.  So, as a company, Eveden spends a lot of time designing and developing styles to fit into their individual brand identities.  And, when developing new product, they also consider each brand’s position in the market as they are offered at different price points and are sold in different tiers in the market.  The company has been around since 1920, but over the past ten to fifteen years, the Eveden Group has really emerged as a frontrunner in the design/development, merchandising, marketing and distribution of intimate apparel for full-busted and full-figure women.  And they have mastered “brand loyalty” by continuing to introduce innovative designs year after year.  As a consumer, I am never disappointed by the Eveden brands.  I can depend on their products to fit me properly, they never sacrifice quality, and the styling suits me whether I am looking for a basic, everyday bra or a sophisticated, sexy set for a special occasion. 

It’s hard enough for full-busted and full-figure women to find bras that are stylish and fit well; so you can only imagine how hard it is for us to find swimwear that makes us feel confident!  As a leader in intimate apparel, it was only natural for the Eveden Group to segue into swimwear.  And like their intimate apparel, the swimwear surpasses my expectations.  The fabrics are high quality, the colors and prints are sophisticated yet fun and flirty, the styling is on-trend, and most importantly, the fit and functionality is incomparable.  I wish I could highlight every style I saw at the poolside event on Thursday, but that would be impossible.  So I am going to focus on those collections which really stood out for me. 

Elomi Swimwear SS12

The most exciting news for Eveden brands this season is the introduction of a swimwear range for Elomi fans.  Until now, Elomi was only offered in intimate apparel.  Fans of the contemporary full-figure brand will now be treated to a collection of swimwear designed just for them.  I was very impressed with the direction that the brand took in developing this collection which will launch for Summer 2012.  They developed what I would call “a complete swimwear wardrobe.”  This innovative approach tells me that they truly understand the needs of the full-figure consumer.  The most essential piece in the wardrobe is the “swim bra.”  The swim bra is designed like a bra.  It has a 4-part cut-and-sew lined cup, an underwire, leotard back and adjustable straps.  This forms the “foundation” for your swimwear wardrobe.  They offer three coordinating bottoms including a classic brief, hi-waisted brief and skirted brief.  Then, there are unconstructed tankini tops which are intended to be worn over your swim bra as “layering pieces” for those women who are seeking more modesty or want to feel more confident.  In addition, they offer a kaftan which can be worn as a cover-up to complete your swim wardrobe.  All pieces mix-and-match.  The concept of developing a complete swimwear wardrobe which begins with your supportive swim bra is brilliant.  The swim bra is bra-sized up to an HH cup and the tankinis and bottoms are dress-sized up to a size 22 US.

Freya Fever One-Piece Suit SS12

My favorite Eveden brand is Freya.  Freya is a fun and flirty brand which appeals to the young contemporary consumer.  My personal “everyday” bra is the Freya Deco Plunge which was introduced in 2009.  The Deco range which is a basic, molded seamless bra collection was an instant hit and is still considered a wardrobe staple for full-busted women around the world.  The flirty sensibility of this brand is ever-present in their 2012 swimwear collection.  The colors and prints are bright and fun with an edgy vibe.  Although the styles, colors and prints are flirty and fun, they still maintain a sophistication which makes Freya relatable.  For 2012, they are introducing a new basics collection called Fever.  This collection includes two bikini tops, four bikini bottoms, a tankini top and a one-piece suit.  It is available in solid red and solid black.  Details include contrast color white top stitching, buttons, plackets, collars and belts.  I am at a stage in my life where I feel more comfortable in one-piece suits.  But I often struggle with finding a one-piece that is stylish and somewhat sexy.  I fell in love with the Fever one-piece suit which has a deep plunge neckline and a fabulous skinny belt trim to help define the waistline.  I love the cover-ups that are available in Freya Swim, too.  They are not your typical “mu mu” or wrap-style cover-ups.  Many of them resemble sundresses and could be worn with or without swimwear underneath.

Fantasie L.A. Kaftan SS12

The best part about Freya and Fantasie swimwear is that most styles are developed with bra construction.  Bikini tops include underwires and adjustable straps.  And tankini tops and one-piece styles include “hidden” bra construction.  They are fully constructed inside with underwires and “floating” wings and hook and eye closures.  These details ensure a proper fit for full-busted and full-figure women that require supportive swimwear.  The swimwear is offered in bra-sizing up to JJ cup.

Fantasie L.A. Tankini SS12

The Fantasie brand swimwear appeals to the modern missy consumer.  She is a slightly more sophisticated and mature customer but is still very fashionable.  Highlights include the animal print L.A. collection.  And, I must mention the beautiful kaftan cover-ups which come in mini and maxi lengths. 

The Huit swimwear runs up to DD cup.  This brand is sexy and sophisticated with a French aesthetic.  The styles are modern and sleek with clean lines.  I love the Lucky collection which is available in solid colors with a bold white piping.  This sophisticated and elegant collection offers four bikini tops, four bikini bottoms including an adorable retro “roller derby” style shorty, a tankini, a one-piece suit, a swim dress and a sarong.

Huit Lucky Bandeau and Shorty SS12

Overall, I am very impressed with the swimwear collections I previewed at this Intimate Affair and already have a Wish List in hand.  It’s a dream come true for a full-busted girl like me to have so many options which are stylish and sophisticated…..and appropriate!  No more swimwear malfunctions for me….I will no longer be embarrassing my family at The Beach Club every Summer!  And I am very excited about the launch of Elomi Swim.  I expect it to be hugely successful.  Finally….a sophisticated swimwear wardrobe for the full-figure consumer; designed with her needs in mind.

Although the event was intended to showcase the Eveden brands’ swimwear collections, I did get a look at the top selling 2012 intimate apparel styles for Fantasie, Freya, Fauve, Elomi, Goddess and Huit.  Here are a few items you must take a look at:

Fantasie Rebecca UW Molded Bra and High-Waisted Brief in Nude

Fantasie’s new basic collection, Rebecca, will launch in April 2012.  It is designed with microfiber main fabric and diamante pattern embroidery.  And, this collection includes the first “spacer” fabric bra for the brand.  This collection is offered in white and nude.  The Rebecca high-waisted smoothing brief will be in my knickers drawer asap!

Freya has introduced new fashion colors Ocean and Red in their Deco collection.  And they have re-colored the popular Lyla set in a Hazelnut colorway.  The Tabitha set is being offered in a Missoni-inspired zig zag print in a Sherbert colorway (perfect for Spring!)  The Patsy set is an adorable Lime polka dot set with a retro “girly” look with satin ribbon bows and ruffle trim. 

Fauve Evangeline UW Plunge Bra and Short in Frost

The new Fauve collection Evangeline is to die for….  This one is on the top of my list.  It is available in a minty blue color for Spring called Frost and an ongoing Black colorway.  I am also weak-in-the-knees over the Maya collection which is constructed of fine Austrian embroidery.  It comes in solid White or Black over Nude. 

Fauve Maya UW Padded Half Cup Bra and Brief in Black

And the most elegant collection being offered in the Fauve brand is Coco.  Coco is made from French lace and satin trim in a Powder Puff colorway which is a subtle pink and creamy champagne colorway.  The lace has a geometric “art deco” feel.  The styles are decorated with delicate pearl and diamante details.

Fauve Coco UW Balcony Bra and Brief in Powder Puff

New colors are being offered in Goddess as well as Elomi.  Elomi’s Caitlyn bra will be available in Peacock and Slate colors come Spring.  And Elomi is introducing a retro-inspired Betty set in a Red and White polka dot mesh fabric with rose embroidery.  The matching knickers are adorable with self-fabric ruffle trim at waist and leg openings.   

Elomi Betty UW Plunge Bra and Brief

Huit’s Lucky Doll collection has a sheer geometric pattern all-over lace and oversized satin ribbon bows.  And the Tea for Two collection is perfect for the bridal boudoir!

Eveden brands held their intimate apparel press preview in London last week.  Since the “Make a Splash” event here in NYC showcased the Eveden brands’ swimwear, I suggest you read the following reports for more detail on the Spring and Summer 2012 intimate apparel collections:

Becky reported on the UK event on Cheryl Warner’s site Invest in Your Chest

Kitty Lingerista reported on the UK event on her site Undercover Lingerista

Resources:

Eveden Group

www.Eveden.com

www.Fantasie.com

www.Fauve.co.uk

www.FreyaLingerie.com

www.GoddessBra.com

www.ElomiLingerie.com

http://www.eveden.com/our_brands/huit.aspx

Follow @Fantasie1, @FreyaLingerie, @Elomi_Lingerie

In the US, the Eveden Group is represented by:

Weber Shandwick- contact Ashley Nelson at ANelson@WeberShandwick.com

%d bloggers like this: