Tag Archives: Pop Up Shop

Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

It’s Time for a Change: Freshpair to Celebrate 10th Anniversary of National Underwear Day

21 Aug

Freshpair.com, the leading online underwear retailer and go-to source for expert advice on men’s and women’s underwear and intimates,  will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August 22nd, to celebrate the 10th anniversary of National Underwear Day, the company’s signature holiday.  Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy following the company’s rebranding, Freshpair invites everyone to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.   

The “It’s Time for a Change” experience store will offer free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks. 

“We feel that it’s time for a change and that the perfect fit shouldn’t be a secret,” says Matthew Butlein, President of Freshpair.com.  “With both our new site launch and this year’s National Underwear Day celebration, we want to empower our customers to find the style and fit that will make them look and feel their best.”  Matthew continues, “It’s time to change and personalize our customers’ online underwear buying experience, which is what we do.” 

Designed to emulate the unique online experience that Freshpair provides its online customers, the “It’s Time for a Change” pop-up store will engage visitors at first glance.  With dozens of underwear brands and styles showcased on a bevy of beautiful models, personalized advice and style tips from Freshpair experts, exclusive specials and giveaways, refreshments, music, and VIP treatment in the Freshpair Lounge, consumers will delight in the celebration that is National Underwear Day. 

But the fun isn’t limited to New York!

Everyone is invited to “get briefed” on his/her underwear personality with Freshpair’s signature “Underwear I.D. Quiz” and receive special offers on future purchases.  The quiz is fun and interactive, and provides suggested styles based on your results.  Visit quiz.freshpair.com to participate.    

In addition to the quiz, promotions will be in place on both the men’s and women’s Facebook pages starting Wednesday August 22 through Friday August 24.  On the men’s page, Freshpair will be running a promotion to enter for a chance to win a free pair of underwear from either Calvin Klein, 2(x)ist, Emporio Armani, or C-IN2.  For women, enter for a chance to win a free lingerie set from Chantelle, Simone Perele, or Wacoal.

For more information about National Underwear Day visit www.Freshpair.com.

About Freshpair.com

Freshpair is the world’s leading internet retailer for men’s underwear and women’s lingerie needs.  Freshpair has been on the industry’s cutting edge since the company was founded in 2000.  With its proprietary At Home Bra Fitting, Men’s Underwear Club, and subscription services, Freshpair offers a consumer experience not found anywhere else.  Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs.

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Aug

Last week was a helluva week for me.  I was supposed to fly to Milwaukee for an appointment on Tuesday- in and out in one day.  However, due to flight delays and cancelled flights, I ended up stuck in Milwaukee through Thursday (why couldn’t I get stuck in a city like Paris or Rome???)  After finally returning to the East Coast, I decided I needed a little R&R.  I went down the shore to spend a few days with my parents who live in Barnegat, NJ (just inland from Long Beach Island.)  Quality time with family never fails to cure the effects of the “woe is me” syndrome.

INDIAN SUMMER, Beach Haven, Long Beach Island.

Of course, even while on vacation, I inevitably find myself drawn to the closest lingerie boutiques.  This time, it was Indian Summer in Beach Haven on Long Beach Island, NJ.  The owner, Marla Wink, is quite proud of her assortment…and she should be!  Who would think a bustling beach town with very few year-round residents would need a bra shop?  Before entering, I assumed she would only be carrying casual lingerie that caters to the tourists that browse the myriad shops along Bay Avenue looking to score an LBI logo sweatshirt or a pair of flip-flops.  Nonetheless, I was dead wrong!  Indian Summer has a wide assortment of bras from 28-48 band and from AA to K cup.  She carries quality brands such as Wacoal, Chantelle, Eveden brands Fantasie, Freya and Elomi, Panache and Harlequin, and newcomer Curvy Kate.  A full-busted gal like me was in bra heaven.  In addition, she has cozy PJ sets and robes from the likes of PJ Salvage and luxurious lingerie from brands such as In Bloom and Jonquil.  The best part?  Bra-sized swimwear from Freya, Fantasie, Huit, Panache and Anita among others.  It was definitely worth the trip!

This Tuesday, August 21st, CLO Intimo is hosting a Summer Sample Sale at the Archstone in Murray Hill from 5-10pm.  Sip champagne and nibble on strawberries while browsing the last of the CLO Summer styles as well as the unique jewelry designs of Rebecka Froberg.

Leading lingerie trade show CURVENV runs from August 21st through the 23rd at The Venetian in Las Vegas.  Guests can still register at www.curvexpo.com.

Freshpair, the world’s leading internet retailer for men’s underwear and women’s lingerie needs, is celebrating the 10th Anniversary of National Underwear Day this week.  Freshpair will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City on Wednesday.  Everyone is invited to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.  The pop-up store will provide guests with an “experience” including free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks.  The “It’s Time for a Change” campaign represents a lot for this company which recently went through a rebranding.  Check out Freshpair’s new look and unique services which were developed to provide a personalized customer experience at: www.freshpair.com

Fashion’s Night Out is scheduled for September 6th.  I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  Want in on the fun?  You can win a chance to walk the Skinnygirl Smoothers n’ Shapers Fashion Show at FNO.  Bethenny says, “When I created Skinnygirl Smoothers n’ Shapers, I wanted a sensible solution without compromising fashion.  I made sure that Skinnygirl Shapewear was made for real women.  It’s the shapewear that you want people to see.  That’s why, for Fashion’s Night Out, we’re celebrating with a fashion show that showcases women of all different shapes and sizes feeling confident and sexy in their Skinnygirl Shapewear.”  Three lucky ladies will be chosen to walk in the Skinnygirl Solutions “Real Woman” Fashion Show, taking place at Macy’s Herald Square on Thursday, September 6th.  Winners will get to keep the shapewear that they walk in and will receive a styling session with a Macy’s fashion expert prior to the show.  Plus, Bethenny will be emceeing the event so the winners will get to meet the “queen of too much information!!”  Entries are due no later than Wednesday, August 22nd.  For details: http://www.bethenny.com/post/bethenny-frankel-skinnygirl-shapewear-contest-celebrate-fashions-night-out-with-me

“parfait” n. or adj. meaning, “perfect” in French

Leading lingerie brands Affinitas & Parfait have recently launched “The Parfait Stylist,” a nationwide search for a budding stylist to style their upcoming campaign in L.A. this Fall.  Contestants must prove their styling skills using Polyvore and then via a “Style-off” video for a chance to win a $1500 cash prize, $1000 worth of Affinitas & Parfait lingerie courtesy of Ladymate.com and round-trip airfare & hotel stay in Los Angeles, CA this November to style the brand’s next campaign!  To enter, contestants must submit initial entries by August 31st at this link: http://www.facebook.com/AffinitasIntimates/app_475782395767493.

Final winner will be selected by Affinitas & Parfait along with Guest Judges, Treacle Tart, The Lingerie Addict www.thelingerieaddict.com & Miriam Hernandez, The Lingerie Stylist www.thelingeriestylist.com.  This is a very exciting & unique opportunity for aspiring fashion stylists. 

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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