Tag Archives: pediatric rehabilitation

Intimate Insiders, Intimate Affairs and Upcoming Events

17 Oct

Hey there Lingerie Lovers!  I think I’ve finally recovered from my trip to Los Angeles.  It was a whirlwind trip, but very productive.  So it was well worth it…. And I got to hang out with boob and bra expert Elisabeth Dale!  Ya can’t beat that, right?  But you know me… I was back in the saddle as soon as I returned to New York.  And there’s a lot going on in the intimates biz.  Here are a few highlights….

The Underfashion Club has announced the 2013 FEMMY Award Honorees .  Awards will be presented to Bloomingdale’s, Cosabella and Lenzing Fibers; the Innovation Award will go to Hautelook.com and Josie Natori, founder and CEO of The Natori Company will receive the Lifetime Achievement Award. 

Carson Kressley

The Intimate Affair is being held on Tuesday, February 5, 2013 at Cipriani on 42nd Street and is being hosted by funny guy Carson Kressley.  The theme of the 2013 Student Design Contest is “Midnight Garden” – Seduction of Flowers.  For further details, visit www.underfashionclub.org.

The breast cancer awareness organization PinkChoseMe Foundation is hosting BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012, an awareness and fundraising celebration today, Wednesday, October 17th, 2012.  The event is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  This unique awareness and fundraising Intimate Affair is also sponsored in part by The Lingerie Alliance.  The event is being held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo.  RSVP at www.pinkchoseme.eventbrite.com.

Lavette Slater

Contributing along with the PinkChoseMe Foundation for Breast Reconstruction Awareness (BRA) Day USA 2012, Celebrity Stylist Lavette Slater will be donating her stylish services to Breast Cancer survivor, Susan Blinken.  Susan will be getting a glam makeover by the hands of a beauty master and her glamorous look will be revealed at the end of the night.  Breast Cancer affects the mind, body, and soul of a woman.  What better way than to acknowledge the beauty of a woman after conquering this deadly disease.  With style and grace, 3x Emmy Award Winning Hair and Makeup Stylist, Lavette Slater conveys a vivid quality through her skilled eye and hands when she is with each and every client.  With over 15 years as a celebrity hairstylist and beauty expert; Lavette Slater is known as a trendsetter in the hair and makeup industry. 

Did you know that Wolford’s Shapewear is as fabulous as their Legwear?  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair on October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!  Count me in!

The Intimate Apparel Square Club’s 57th Annual H.U.G. Award Gala is less than a month away.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on Wednesday, November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  Also note, the Club is seeking contributions of merchandise and/or services to include in the SILENT AUCTION, which provides additional and much needed financial support for the Rusk/Tisch Kids.  If you have (or someone you know has,) an item or two that you would like to donate for the auction, please get in touch with me ASAP.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Can you believe that the Holidays are right around the corner?  Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

You’re Invited: Bra La Mode’s Debut Intimate Affair

6 Jan

I am very pleased to announce Bra La Mode’s Debut Intimate Affair!  All Bra La Mode readers are welcome to attend….

The Intimate Affair
­ — an in-store Bra Fit Event on January 29, 2012 from noon to 4pm. The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only Bra*Tenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal.

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Moira Nelson is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s annual fundraiser, the H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests will be invited to make a monetary donation to support the “Kids.”

When asked about Bra La Mode’s recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode’s upcoming debut Intimate Affair.  I have been writing intimate apparel industry event reports on Bra La Mode for several months now– providing my readers with an intimate look inside the glittery world of lingerie!  It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs.  Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants.  Everyone was thrilled to have been invited to participate in the Intimate Affair.  I couldn’t be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities!”

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com.

More About Bra*Tenders:

Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.  Co-founders and co-owners Alan and Lori Kaplan put it best. “We’ve never let a customer walk out of Bra*Tenders without the right-fitting bra for her body”, they say, “and we never will. It’s our sincere vow to help you find the undergarments you need to look and feel your best.”

More About Chantelle Paris:

Chantelle Paris has been designing couture lingerie since 1876. Today, Chantelle draws inspiration from this heritage and confirms their desire to create undergarments that are a perfect fit, made with the purest fabrics and the most delicate lace. All of these little secrets of the Chantelle creators, with their invaluable skills, imperceptibly transform women and give them that elegance, that little “je ne sais quoi” which embodies a unique Parisian style.

Please contact Moira Nelson for interviews, press inquiries, and more information.

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY


Intimate Affair: Intimate Apparel Square Club’s 56th Annual H.U.G. Award Gala Honoring Ann Deal

7 Nov

The Intimate Apparel Square Club (IASC), the New York-based non-profit organization which is dedicated to raising funds for charities, held its annual H.U.G. Award Gala on November 2, 2011 at the trendy NYC event space, 230 Fifth Penthouse. 

Sonja Morgan and Ann Deal at the H.U.G. Award Gala

Ann Deal, founder and Chief Executive Officer of the leading intimate apparel and accessories company, Fashion Forms, was honored at this year’s gala for helping the IASC to “contribute to the triumph of the human spirit.”  Sonja Morgan, star of BRAVO TV’s hit reality series “Real Housewives of NYC” was the celebrity emcee for the Intimate Affair.  The IASC’s H.U.G. Award Gala is the organization’s annual fundraiser for pediatric services at NYU Langone Medical Center’s Rusk Institute of Rehabilitation Medicine.

The H.U.G. Award Gala is always a highlight during Intimate Apparel Market Week and this year’s Intimate Affair was no exception.  The lively event was well attended by professionals in the intimate apparel industry and related fields and included the club’s officers, committee chairpersons and members who were all there to support “The Kids” at Rusk.  IASC members maintain a personal connection to “The Kids” by holding special events at the Rusk Institute throughout the year including an Easter/Passover party, a Christmas/Hanukkah party in July and a Holiday party in December.  At this year’s event, Dr. Steven Flanagan, Professor and Chair of Rehabilitation Medicine of NYU School of Medicine and Medical Director of Rusk Institute of Rehabilitation Medicine said, “The IASC has been exceptionally generous to Rusk over the years having donated millions of dollars to date.  But it goes well beyond the financial support.  The members of the club weave themselves into the fabric of the lives of the Rusk Kids.  To the see the light in the eyes of the children is priceless.  The children inspire us, but the club members do too!”

This year’s honoree, Ann Deal, is an extraordinary woman, yet she is extremely gracious and humble. She founded her own business, Freedom Forms, in Florida in 1987.  In 1993, she moved the company to Ventura, California and renamed it Fashion Forms, relying on her dynamic personality, a good network of retailer friends, and one hot product – the Adhesive Body Bra – to make intimate apparel history.  In less than 10 years, Fashion Forms became the nation’s leader in bra accessories, constantly introducing new and useful intimate apparel accessories like water push-up pads, shoulder cushions, adhesive bras and more.  Fashion Forms became the exclusive U.S. distributor for patented products such as StrapMate® and Staykups, Peel N’ Stick Cups, NuBra®, and NuBra® Ultralite.  Ann expanded the company’s accessories business and revolutionized the bra market with the U.S. introduction of The Original Water Push Up Bra in 1997.  Recognizing that women needed a “smarter” bra, Ann developed the Original Water Bra, introducing the world to one of the greatest non-surgical concepts in bust enhancement.  Ann now owns more patented items than any other single entrepreneur in the intimate apparel industry.  The company’s slogan is “Imagination is our Foundation.”  The slogan underscores the Fashion Forms mission – to use creativity and innovation to deliver the newest and the best non-surgical, breast enhancing bras and bra accessories for special occasion fashions and everyday wear.  Ann prides herself on empowering her employees to follow their intuition, rather than dictating their every move.  She paves a path for success and inspires them to act on it.  Ann is a real inspiration to entrepreneurs and to all women in the intimate apparel industry and beyond.

“Ann Deal is a highly respected, leading figure in the intimate apparel industry with countless innovations to her credit,” said IASC President Norma Reinhardt Mascarotti. “Fashion Forms is a loyal supporter of our work for pediatric programs at Rusk Institute and we are thrilled to have Ann as our H.U.G. honoree this year.”

Ann Deal of Fashion Forms

At the event, Ann was introduced by three women who have known her intimately for quite some time including Valerie Koehler, Fashion Forms’ Vice President of Sales, Ann’s niece Allison Adams and Becky Harmon, Fashion Forms’ Director of Merchandising and Production.  They had wonderful things to say about Ann as a woman, as an entrepreneur and businesswoman, and as a philanthropist.  Of Ann, the three women made comments including “Ann is Fabulous,” “….relentless pursuit of perfection….,” “dedicated and driven,” “Ann has the gift of giving….she gives so much,” “she has touched so many of our lives,” and “Ann’s favorite song is ‘It’s a Wonderful World’ and that is how she lives life.”

Celebrity emcee Sonja Morgan stated, “Ann Deal invited me to emcee the event.  How could I say no?  She’s a dynamic woman, a real powerhouse.  After all, she invented The Original Water Bra!  We should all be grateful for that…. I know I am.”  Sonja concluded, “We’re here to support Ann because she supports the children.  I was touched because the event centers on children.”

In response to receiving this year’s H.U.G. Award, Ann said, “I felt incredibly overwhelmed and honored, humbled and speechless.”  Fashion Forms has always been a big supporter of the IASC events and since Fashion Forms is a relatively small, privately-held company, Ann was able to get personally involved in gathering sponsors and raising money for the annual fundraiser.  In the weeks leading up to the event, Ann personally raised close to $164,000.00 for the fundraiser via sponsorships, journal ads, ticket sales and other donations.  In addition, Ann worked with Belly Bella of Beverly Hills to have a beautiful “La Bella Ce Soir Brassiere” 18K Rose Gold and Diamond necklace designed which was donated to the H.U.G. Award Gala event as a raffle prize. 

La Bella Ce Soir Brassiere Necklace

Belly Bella, which is known for designing belly rings and other fine jewelry for their celebrity clientele, designed the necklace following the Fashion Forms brassiere logo.  The necklace raised additional funds for IASC charities on the night of the gala event.

Ann is not only involved in raising funds for the IASC’s charities, but she is also actively involved in her community of Ventura, California and supports women’s causes and education among other things.  On November 11th and 12th, Fashion Forms is sponsoring Women Today in Ventura, California.  This event focuses on celebrating all aspects of a woman’s life.  With exhibits, trendy fashion shows, special speakers and celebrity guests, there’s something for every woman at this event.  Fashion Forms will be selling product during the event and a portion of the proceeds will go towards IASC’s charities.  So, even after the gala event is over, Ann is still continuing to support IASC causes. 

The “jet-setting” Ann Deal has no intention of slowing down her pace anytime soon.  Fashion Forms is re-launching The Original Water Bra due to customer demand, the company’s new line of Annie Sports Bras will be in stores next month and the company is currently promoting their latest innovation, the Body Sculpting Backless Strapless Adhesive Bra which was featured in the November issue of InStyle magazine.  This patented design is the only underwire strapless backless adhesive bra available in cup sizes A-DD.

Fashion Form's Body Sculpting Backless Strapless Adhesive Bra InStyle Magazine November 2011

Moira Nelson of Bra La Mode (right) with Luis Paredes of The Lingerie Journal at the H.U.G. Award Gala

As it turns out, the IASC’s H.U.G. Award is in my family!  I made an unexpected discovery while researching this article.  I came across the list of past H.U.G. honorees and realized that Joseph M. Rafferty was honored with the award in 1990.  My sister Eileen married Joe’s son Rod Rafferty in 1986.  The Rafferty’s have been an important part of my extended family since I was a little girl of about eight or nine years old.  We’ve spent numerous holidays and other family celebrations together over the years and they have literally watched me grow up.  Joe made his career as a buyer for JC Penney and retired in 1995 after serving the company for thirty-five years.  Although Joe retired before I began my career in the intimate apparel industry, we talk about business and retail at most family functions.  Of course, it never came up that he had been a H.U.G. award honoree!  I now feel an even stronger personal obligation to commit myself to support the Intimate Apparel Square Club and its important work in raising funds for “The Kids” at Rusk.

About The H.U.G. Award

The Intimate Apparel Square Club’s annual fundraiser was renamed the H.U.G. (Help Us Give) Award in 1998 and is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  The IASC was founded in1955 with the mission of uniting professionals in intimate apparel and related industries as a charitable organization and to participate in activities that will reflect positively on the membership and the industry at large.  The membership includes management executives, designers and salespeople, among other professionals.  Initially focused on charities for the blind and the elderly, the IASC broadened its scope over the years and today supports a variety of charitable organizations, with pediatric rehabilitation and treatment at Rusk and other programs at NYU Langone Medical Center being the primary beneficiary of its fundraising activities.


Intimate Apparel Square Club and the H.U.G. Award


NYU Langone Medical Center’s Rusk Institute of Rehabilitation Medicine


Ann Deal and Fashion Forms


Follow @FashionForms

Sonja Morgan


Follow @SonjaTMorgan

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