Tag Archives: Paris

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

Intimate Insiders, Intimate Affairs and Upcoming Events

24 Jul

It’s a very busy time of year for the Lingerie biz.  We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month.  And now we’re headed straight into the busiest few weeks of the year. 

Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks.  Most of these reports are proprietary, but I’ve got two words for you—floral and coral!  Yes, Tangerine Tango is here to stay….at least for a little while longer.  Although, it looks like it will be used more as an accent color than a primary color.  And designers are playing with the intensity of the color a bit.  In general, the trends are ultra-feminine…. Simply, pretty!  The bold, bright floral prints coming in Spring are fabulous….

Next week is the wholesale Market Week here in New York City.  Buyers from major retailers come in from around the country to meet with their current vendors and to meet-and-greet with potential new vendors.  The focus will be on wrapping up SS13 buys and previewing Back-to-School and Fall 13 assortments.  That is followed by the bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase here in NYC.  And then, CURVELV takes place a few weeks later in Las Vegas.  In addition to the Market appointments, buyers and brands are busy attending various other industry related events such as The Best of Intima’s Best Shop Awards on August 5th

And of course, no one wants to miss The Lingerie Alliance Launch Party and Lingerie Fashion Show on Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Lingerie & Sleepwear and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the six emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

REMINDER- The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34th Street and First Ave in NYC this Wednesday, July 25th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me. 

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The “Intimate Affair” will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

19 Jun

I found myself wandering around the West Village on Sunday afternoon, popping in and out of specialty boutiques. I have always appreciated small, independently owned businesses. I admire their entrepreneurial spirit and their passion for taking risks on lesser known designers and brands. One of my stops was the lingerie boutique Marc and Max on Bleecker Street. I was thrilled to see that they are now carrying my favorite lingerie brand, Ann Vogue, as well as other emerging brands such as Claudette, Brulee, CLO Intimo, Tatu Couture, Addiction Nouvelle Lingerie and the exquisite LOU Paris. Next time you’re in the neighborhood, take a few minutes to admire their carefully curated selection of fine lingerie.

Last week I introduced you to the very talented Angela Friedman and her debut intimate apparel collection, the Versailles Collection. To get a look at her impeccable designs, stop into La Petite Coquette on University Place, NYC. Selected pieces from her collection are displayed in the front window. And more pieces from her range will be in store in August.

The Underfashion Club held a members-only networking event on Tuesday, June 12th. The exclusive Intimate Affair was a wine and cheese tasting event at Murray’s Cheese on Bleecker Street in the Village. Murray’s Cheese has been a neighborhood landmark in Greenwich Village since 1940. I have purchased some of the finest cheeses from Murray’s over the years and have attended some of their other tasting events and classes. Can ya tell that cheese ranks as one of my “favorite things” right behind lingerie?

In the market for some new lingerie or sleepwear at fabulous prices? KOMAR and Carole Hochman Design Group (a KOMAR company) are having their annual Sleepwear and Lingerie Sample Sale on Wednesday June 20th & Thursday June 21st. The sale is being held at 135 Madison Avenue, 4th Floor, NYC (between 31st & 32nd Streets) and will feature lingerie and sleepwear from brands including Betsey Johnson, Anne Klein, Donna Karan Collection, Company by Ellen Tracy, Nicole Miller and more.

Mode City PARIS is only a few weeks away. Be sure to register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion #1.

Attention Lingerie Designers! The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer. They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals. Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

SAVE THE DATE! Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique…. We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th. Space will be limited. But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair. If you would like to be added to our Invite List, please Contact Us. I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways. Stay tuned for the official announcement!

Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!

As seen on Lingerie Briefs.

Intimate Insider: “Sheer Perfection” Designer Asi Efros of Ann Vogue

15 Feb

I was first introduced to Intimate Insider Asi Efros last Fall when she was showing her line, Ann Vogue, at a private sale hosted by The Lingerie Goddess Margaret Shrum.  At that time, I wrote “The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  The unparalleled fabrics include silk, silk chiffon and crinkle silk chiffon and most styles are trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties are handmade of self-fabrics such as chiffon and are fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie!”  My point of view has not changed since then.  I discover emerging lingerie designers on a fairly regular basis.  But it is only one in a million that really captures my attention.  Ann Vogue is unequivocally my favorite independent lingerie brand.  At Bra La Mode’s Debut Intimate Affair, Asi provided my guests with a sneak preview of her latest collection which will be premiering next week at The Lingerie Designer Showcase, Tuesday, February 21st through Thursday, February 23rd at the AKA Hotel on 44th Street, NYC.  Make it a point to visit her at the show…. You will not be disappointed!

Late last year, Asi and I met for a cup of tea to discuss her brand and more importantly…. So I could discover the “women in black” behind the brand.  I am always fascinated by the designer.  I want to better understand their thought processes, what inspires them, how they got their start and where they are hoping to take their brand.  Each designer is as unique as the garments they create.  Their designs are usually a reflection of their soul.  Asi Efros’ line, Ann Vogue, is no exception.  Here’s some Intimate Insight into the birth of her brand….

Asi is an immigrant from Russia.  She fled to the United States with her family in 1989.  As they were leaving, her husband said to her “as long as we have your sewing machine, we will be fine.”  Initially, she was sewing dresses here in the States.  But eventually she learned fitting, draping and other techniques they simply don’t teach in Russia.  She landed in the intimate apparel industry where she worked for others for many years….always dreaming of creating her own brand.  In the Spring of 2010, Asi decided to take a break to rediscover herself.  She booked a trip to Europe and left everything behind.  Asi says, “I have a lot of respect for the European culture; they put life before work.” 

Asi spent the next few months observing and absorbing the culture of London, Brussels and Paris.  It is in Paris that the Ann Vogue brand began to take form.  She says, “France is so different from the United States….. The entire city of Paris is enormously sexy!  It’s inherent in the people.  They exude sex.  It’s in their mannerisms, how they move and talk, the language, their attention to detail.”  By the end of the sabbatical, Asi’s concept came to life.

The Ann Vogue brand is organically sexy and forever elegant.  The styles are not overly complicated; they are timeless, classic styles which can be treasured forever.  Asi says, “Like Paris, the collection doesn’t need to try to be sexy… It just is.”  Asi believes that every night can be your “wedding night.”  There’s no need to “wait for sexy.”  She continued, “Life consists of little memories and moments evoking certain emotions.  This is how art is created.”  Each piece is handmade in NYC in the heart of the garment district by amazingly talented people whose craftsmanship and attention to detail is legendary.  Only a few pieces of each style are being produced to maintain the exclusivity of the collection. 

Asi hopes to reintroduce the long forgotten lifestyle when nice clothes were purchased, cherished and cared for as a tribute to its value and craftsmanship.  She remembers her grandfather saying, “We are not rich enough to buy cheap things.”  She says, “It sounds even truer now than it did about a quarter century ago. Our young generation spends thousands of dollars at stores just to throw away shrunken, pilled or deformed garments a month later.”  Asi aspires to continue creating individual works of art in the form of one-of-a-kind, super special sleepwear pieces…..Ann Vogue.

Ann Vogue is available at AnnVogue.com and The Lingerie Goddess Boutique online.

Here are a few pictures Asi took while in Europe in 2010.  Each image inspired her in some way to create the unique Ann Vogue Collection.

Intimate Affair: The Underfashion Club’s Annual Holiday Party

12 Dec

The Underfashion Club held their annual Holiday Party at the National Arts Club on NYC’s Gramercy Park on Tuesday, December 6, 2011.  The annual Intimate Affair brings together professionals in the intimate apparel industry and related fields for a festive holiday event replete with cocktails, dinner and dancing.  The event included a “whimsical” holiday-themed design contest.  And guests were invited to bring gifts of clothing or toys for children (from infant to teen) which were then donated to the non-profit New York Foundling Home, an organization dedicated to supporting abandoned and neglected children. 

Walter Costello, president of The Underfashion Club

The Intimate Affair began with a lively cocktail hour which allowed guests the opportunity to mingle and network with fellow club members.  Club president Walter Costello then welcomed guests and made a few remarks including an announcement of the 2012 Femmy Gala Award honorees– Century 21 Department Stores, Fruit of the Loom and Top Form Brassiere Manufacturing Company, Ltd.  The Innovation Award will be presented to Penn Asia Company Limited and the Lifetime Achievement Award will be presented to longtime Underfashion Club member Victor Vega of Wacoal America.  The 2012 Femmy Gala will be held at Cipriani on 42nd Street on Tuesday, January 31, 2012.

After Walter made his remarks, club board member and co-chairman of the charity committee, Michael Floru, announced that the club would be making donations to New York City’s Meals on Wheels, St. Francis Friends of the Poor and the New York Foundling Home.  It has become a tradition for the club to disperse funds to three designated charities at the annual holiday soiree. 

Andrea Greer from Maidenform with her Winners

At this year’s event, the design contest received an assortment of unusual entries!  The contest judges Ellen Lewis of Lingerie Briefs and Colette Wong, chair of fashion design at NYC’s Fashion Institute of Technology, selected two entries as first and second prize winners.  The first prize was awarded to Andrea Greer of Maidenform for her Rudolf the Red-Nosed Reindeer Bra which earned her a free ticket to the 2012 Femmy Gala.  And, the second prize was also awarded to Andrea Greer for her red and white Snowflake Bra.  This entry earned her a year’s membership in the Underfashion Club.  Congrats Andrea!  What a surprise to have the top two entries submitted by the same person!

The highlight of the Intimate Affair was the raffle prize.  All guests received a raffle ticket upon entrance to the event.  The guests gathered in anticipation of winning the grand prize- a trip to Paris in July including round-trip airfare, three nights hotel stay and entrance into the Mode City and Interfiliere trade shows.  This prize was generously donated to the club by Eurovet, the international organizer of trade shows for the intimate apparel and swimwear industries.  The lucky winner was intimate apparel industry professional Vanessa Martin.

Guests at last week’s Holiday Intimate Affair included club president Walter Costello and board members Roslyn Harte, Victor Vega, Deborah Long-Gedney, Karen Bromley, Steve Chernoff, Gary Hughes, Kenneth Natori, Lance Whitaker, Michael Floru among others.  Numerous other professionals attended the event such as Tim Regan, Don Allen, Richard Murray, Alice Paparatto, Stacey Siokas, Michael Drescher, Heidi Lehmann, Peter Coppola, Tyler Lee, Lisa Alvarez, Lysa Villeneuve, Susan Buchanan Malinowski, Mimi Patel, Colette Wong, Laurence Teinturier, Jean-Luc Teinturier, Lindsay Petersen, Ellen Lewis and dozens more.  Media professionals included Karyn Monget from WWD, Mozz Manzoor and Libby Dowd from The Lingerie Journal and Ted Vayos from Body Magazine.

About the Underfashion Club

It is the mission of the Underfashion Club to raise funds and expend energy to safeguard the present and future health of the intimate apparel industry by supporting education of new talent, attracting this talent to careers in Intimate Apparel and to act as good citizens in the local community within which the industry exists. 

The club’s Femmy Award Gala is the most prestigious event of the Intimate Apparel Industry.  The annual Femmy Gala is held in recognition of outstanding executives for exceptional achievements.  Proceeds from this event provide the primary funding for the Club’s extensive scholarship, awards, internship and grants (SAIG) programs.  The SAIG Committee interacts with and monitors the progress of scholarship recipients, coordinates industry participation in educational seminars for students, supports intimate apparel education on the high school and college levels, and actively pursues an intimate apparel internship program in the New York area. 

The Program Committee develops informative seminars featuring guest speakers and panelists from the industry and related fields.  Held at frequent intervals, these meetings are designed to stimulate and entertain, as well as provide opportunities for career networking.  The committee also offers fun get-togethers such as the annual Holiday Party where, in the spirit of the season, clothes and toys are generously donated to the New York Foundling Home. 

Through the Charity Committee, meaningful cash donations are made in support of many worthy causes that are industry-related and/or humanitarian in nature.

Resources:

The Underfashion Club

www.UnderfashionClub.org

Follow @UnderfashionNY

%d bloggers like this: