Tag Archives: Parfait by Affinitas

VIDEO: The Lingerie Alliance Launch Party and Lingerie Fashion Show

22 Aug

On Saturday, August 4, 2012, me and my partner Luis Paredes hosted an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the launch of our latest endeavor, The Lingerie Alliance

The Event, which attracted over 300 industry professionals and other guests, was held at Griffin lounge and nightclub in the exclusive meatpacking district in Manhattan.  The “Intimate Affair” was sponsored by leading lingerie lines Affinitas & Parfait and took place on the eve of the bi-annual Lingerie Market Week in NYC, which draws designers, brands, retailers, buyers, media and press from around the World. 

The Fashion Show featured SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Sleepwear and Lingerie, and With Love Lingerie.  Celebrity stylist and author of The Bra Book, Jené Luciani, entertained the guests as emcee of the “Intimate Affair.” 

Additional sponsors of the “Intimate Affair” included Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, renowned intimate apparel blog, Lingerie Briefs, boutique PR firm specializing in intimate apparel, RICHPR, LingerieFW which will be the first Fashion Week dedicated exclusively to lingerie, the intimate apparel resource site and consulting company, Bra La Mode, luxury Hosiery ecommerce retailer PEEK Brooklyn, and The Full Figured Chest, a marketing firm catering to lingerie pros.

The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

“The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes.  All of the site’s features will be rolled out throughout the coming months.  Regarding the event, Luis stated, “We were thrilled with the turn out, the runway show was spectacular, and the Griffin was the perfect choice for this type of event.  All of the lingerie featured was sexy, fresh and fun and the independent designers are extremely talented.  We are passionate about showcasing independent brands so that they can gain well-deserved exposure.  Most importantly, since launching The Lingerie Alliance, we have received tremendous feedback from the lingerie community.”

www.TheLingerieAlliance.com

Follow @TheLAlliance

www.facebook.com/TheLAlliance

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Aug

Last week was a helluva week for me.  I was supposed to fly to Milwaukee for an appointment on Tuesday- in and out in one day.  However, due to flight delays and cancelled flights, I ended up stuck in Milwaukee through Thursday (why couldn’t I get stuck in a city like Paris or Rome???)  After finally returning to the East Coast, I decided I needed a little R&R.  I went down the shore to spend a few days with my parents who live in Barnegat, NJ (just inland from Long Beach Island.)  Quality time with family never fails to cure the effects of the “woe is me” syndrome.

INDIAN SUMMER, Beach Haven, Long Beach Island.

Of course, even while on vacation, I inevitably find myself drawn to the closest lingerie boutiques.  This time, it was Indian Summer in Beach Haven on Long Beach Island, NJ.  The owner, Marla Wink, is quite proud of her assortment…and she should be!  Who would think a bustling beach town with very few year-round residents would need a bra shop?  Before entering, I assumed she would only be carrying casual lingerie that caters to the tourists that browse the myriad shops along Bay Avenue looking to score an LBI logo sweatshirt or a pair of flip-flops.  Nonetheless, I was dead wrong!  Indian Summer has a wide assortment of bras from 28-48 band and from AA to K cup.  She carries quality brands such as Wacoal, Chantelle, Eveden brands Fantasie, Freya and Elomi, Panache and Harlequin, and newcomer Curvy Kate.  A full-busted gal like me was in bra heaven.  In addition, she has cozy PJ sets and robes from the likes of PJ Salvage and luxurious lingerie from brands such as In Bloom and Jonquil.  The best part?  Bra-sized swimwear from Freya, Fantasie, Huit, Panache and Anita among others.  It was definitely worth the trip!

This Tuesday, August 21st, CLO Intimo is hosting a Summer Sample Sale at the Archstone in Murray Hill from 5-10pm.  Sip champagne and nibble on strawberries while browsing the last of the CLO Summer styles as well as the unique jewelry designs of Rebecka Froberg.

Leading lingerie trade show CURVENV runs from August 21st through the 23rd at The Venetian in Las Vegas.  Guests can still register at www.curvexpo.com.

Freshpair, the world’s leading internet retailer for men’s underwear and women’s lingerie needs, is celebrating the 10th Anniversary of National Underwear Day this week.  Freshpair will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City on Wednesday.  Everyone is invited to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.  The pop-up store will provide guests with an “experience” including free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks.  The “It’s Time for a Change” campaign represents a lot for this company which recently went through a rebranding.  Check out Freshpair’s new look and unique services which were developed to provide a personalized customer experience at: www.freshpair.com

Fashion’s Night Out is scheduled for September 6th.  I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  Want in on the fun?  You can win a chance to walk the Skinnygirl Smoothers n’ Shapers Fashion Show at FNO.  Bethenny says, “When I created Skinnygirl Smoothers n’ Shapers, I wanted a sensible solution without compromising fashion.  I made sure that Skinnygirl Shapewear was made for real women.  It’s the shapewear that you want people to see.  That’s why, for Fashion’s Night Out, we’re celebrating with a fashion show that showcases women of all different shapes and sizes feeling confident and sexy in their Skinnygirl Shapewear.”  Three lucky ladies will be chosen to walk in the Skinnygirl Solutions “Real Woman” Fashion Show, taking place at Macy’s Herald Square on Thursday, September 6th.  Winners will get to keep the shapewear that they walk in and will receive a styling session with a Macy’s fashion expert prior to the show.  Plus, Bethenny will be emceeing the event so the winners will get to meet the “queen of too much information!!”  Entries are due no later than Wednesday, August 22nd.  For details: http://www.bethenny.com/post/bethenny-frankel-skinnygirl-shapewear-contest-celebrate-fashions-night-out-with-me

“parfait” n. or adj. meaning, “perfect” in French

Leading lingerie brands Affinitas & Parfait have recently launched “The Parfait Stylist,” a nationwide search for a budding stylist to style their upcoming campaign in L.A. this Fall.  Contestants must prove their styling skills using Polyvore and then via a “Style-off” video for a chance to win a $1500 cash prize, $1000 worth of Affinitas & Parfait lingerie courtesy of Ladymate.com and round-trip airfare & hotel stay in Los Angeles, CA this November to style the brand’s next campaign!  To enter, contestants must submit initial entries by August 31st at this link: http://www.facebook.com/AffinitasIntimates/app_475782395767493.

Final winner will be selected by Affinitas & Parfait along with Guest Judges, Treacle Tart, The Lingerie Addict www.thelingerieaddict.com & Miriam Hernandez, The Lingerie Stylist www.thelingeriestylist.com.  This is a very exciting & unique opportunity for aspiring fashion stylists. 

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

8 Aug

It’s that time of the year….  Too much lingerie; not enough time to do all of the things I want to do!  From trade shows to press previews, market week kick-off parties, fashion shows, seminars, conferences and other events….  There’s no rest for the weary!

On Wednesday, August 1, 2012, The Intimate Apparel Council hosted an Intimate Affair at the Union League Club in NYC.  Marshal Cohen, Chief Industry Analyst of The NPD Group, presented “50 Shades of Intimates.”  He discussed retail trends and the “consumerology” impacting our industry in particular.  Marshal provided invaluable intimate insight such as current “distractions” that are affecting consumer spending and he emphasized the importance of value and innovation. 

On Thursday, August 2nd, I had the privilege of attending a Press Preview Event where I was introduced to the EMPOWERED BY YOU (“EBY”) panty.  The high-tech panty incorporates a patented silicone “flocking” technology and side-seam fusion technique to prevent slippage, impart smoothness and ensure steady wear.  A cause-brand initiative, $1 from the sale of every EBY panty will fund Seven Bar Foundation, a non-profit organization that extends its trademark “ladder” to women out of poverty and into business through microfinance.  Each panty includes an insert with a testimonial from a woman who has been empowered by the Foundation, which works closely with both international and local partners such as Project Enterprise which benefits women in the New York City area.  Project Enterprise is a 501(c)(3) nonprofit organization whose mission is to support and develop entrepreneurs and small businesses in under-resourced communities in New York City.  The Seven Bar Foundation lends women a “hand up”, not a “hand out” by giving them a “first break”.

Luis Paredes and Moira Nelson

The Lingerie Alliance Launch Party and Lingerie Fashion Show held on Saturday, August 4th at The Griffin lounge in NYC was a huge success.  The Intimate Affair introduced industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  We are so pleased with the way things turned out and are motivated by the enthusiasm and support we have received from the industry.  The Fashion Show featured the SS13 collections from the event’s key sponsor, Affinitas & Parfait, as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers that missed the Intimate Affair on Saturday night can still get a look at the six emerging brands at the Lingerie Journal Designer Showcase today, August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers that are looking for innovative, new collections the opportunity to meet one-on-one with these indie designers in a relaxed setting. 

The Best of Intima’s Best Shop Awards were held in the Penthouse at 230 Fifth Ave on Sunday, August 5th.  Last year’s winner of the Best of Intima’s Choice Award, Angela Courtney of Sweetest Sin Boutique in Red Bank, New Jersey, was an honored guest at this year’s awards ceremony.  She said, “It was a great night in Lingerie-land.  It was such an accomplishment for me to win last year’s Best Shop Award and reliving the night with the industry’s crème de la crème again this year was incredible.  I mingled with other boutique owners and CEO’s of the biggest lingerie brands.  Plus the venue was fabulous…a rooftop lounge overlooking the empire state building.  I’m truly looking forward to next year.” 

The 2012 Best of Intima Best Shop Awards were presented to:

Concept Store: Knickers of Hyde Park

European Flair: Forty Winks

Personal Touch: Toujours

Reference Shop: Sara’s Lingerie

The Best of Intima’s Choice: Le Boudoir, Inc.

And Special Recognition Prizes were awarded to:

Best Unexpected Location: Bella Fine Lingerie

Best Niche Product: Kaori’s Closet Tokyo

CONGRATS to the 2012 Best Shop Award Nominees and Winners!

On Monday evening, CURVENY presented The So Curve Fashion Show.  From ballet to burlesque… From a Gotye remix to a touch of the Material Girl…and intervals topless…. The So Curve Fashion Show performed by the renowned Crazy Horse Paris dancers at CurvExpo was a spectacular performance.  The dancers wore selected styles from exhibitors at CurvExpo including Affinitas, Fantasie, Fauve and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal, among others. 

The bi-annual Lingerie Trade Show CURVENY just wrapped up and now they’re headed to Las Vegas.  CURVELV runs from August 21st through the 23rd at The Venetian.  Guests can register at www.curvexpo.com.

Last night, the Underfashion Club hosted “A Paris Report” which was presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair featured a report on the MODE City and Interfiliere Trade Shows as well as highlights of the coming SS14 Season.

And tonight, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

What’s next?  Anyone planning a Fashion’s Night Out Event?  Let us know so we can spread the word here on Bra La Mode!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

Intimate Insiders, Intimate Affairs and Upcoming Events

24 Jul

It’s a very busy time of year for the Lingerie biz.  We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month.  And now we’re headed straight into the busiest few weeks of the year. 

Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks.  Most of these reports are proprietary, but I’ve got two words for you—floral and coral!  Yes, Tangerine Tango is here to stay….at least for a little while longer.  Although, it looks like it will be used more as an accent color than a primary color.  And designers are playing with the intensity of the color a bit.  In general, the trends are ultra-feminine…. Simply, pretty!  The bold, bright floral prints coming in Spring are fabulous….

Next week is the wholesale Market Week here in New York City.  Buyers from major retailers come in from around the country to meet with their current vendors and to meet-and-greet with potential new vendors.  The focus will be on wrapping up SS13 buys and previewing Back-to-School and Fall 13 assortments.  That is followed by the bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase here in NYC.  And then, CURVELV takes place a few weeks later in Las Vegas.  In addition to the Market appointments, buyers and brands are busy attending various other industry related events such as The Best of Intima’s Best Shop Awards on August 5th

And of course, no one wants to miss The Lingerie Alliance Launch Party and Lingerie Fashion Show on Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Lingerie & Sleepwear and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the six emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

REMINDER- The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34th Street and First Ave in NYC this Wednesday, July 25th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me. 

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The “Intimate Affair” will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insight: Ahab, Indy and Enid- I Found My Holy Grail, My White Whale – My Perfect Bra

21 Dec

Ever since I began learning about all these great lingerie brands made for Tig O’ Bitties like mine, I’ve been drooling over their websites, all the while keeping an eye out for my dream bra – a red balconette style bra in my size that would match my sexy red boy short panties.

Why boy shorts?

In my 20’s I was doing the thong thing, but ever since I bought a six pack of Marks & Spencers black cotton boy shorts on a trip to London, I’ve been hooked on that style. Not only are they comfy, but I find that on a plus size figure, they are much more flattering.

My faves are those Marks & Spencer knickers that first got me hooked, and two sexy styles from Frederick’s of Hollywoodthe Angelina  (being discontinued so get them on clearance while you can) and the lacy Jessica  (stretchy and forgiving.) 

Why red?

Why not? It’s sexy and racy and bold – all characteristics I aspire to take on as I go into 2012 as a newly single gal!

But the key for me – regardless of color – was the style (no full size cups – I want demi balconette all the way) and that it fit well and didn’t drive me to tears by the end of the day. So imagine my delight when Affinitas sent me their Charlotte red balconet bra from their Parfait line to try out.

Parfait by Affinitas Charlotte Bra in Red with Black

I loved the retro style of it when I had first seen it on their website, but worried that this would be a case of a regular size bra being incorrectly up-sized and that I’d end up suffering from a case of “my cup overfloweth” leading to hourly trips to the ladies room to shove myself back into the bra. Some companies – when they try to go into the plus size market- don’t correctly readjust their styles to accommodate a larger breast size. You put a bra on that is supposed to be your size, but then find out that your nipples are constantly popping out and you spend the rest of the day seriously contemplating the use of duct tape to keep your breasts in place.

Imagine my joy when I put it on and found that the girls sat in the cups quite nicely without dangerous overflow issues, even if I leaned over to pick something off the floor or touch my toes. (OK, I lie. I can’t touch my toes quite yet. But I can wave at them.)

And the bra looked amazing!! Sometimes I’ll get frustrated when something I buy in the store doesn’t look nearly as good on me as it does on the model, but for once I think I actually looked better than she did. I was disappointed to have to put a shirt on because I looked so good in that bra! (I was actually humming “Dancing Cheek to Cheek” while I modelled it for myself in the mirror. Heaven… I’m in heaven… )

The bra was so comfortable to wear. The one frustrating thing about underwires is that after 8 hours, that stuff just digs into your skin like crazy and as soon as you get home, the first thing you want to do is take it off, but after a full work day wearing this one, I was in no hurry to take it off.

But my favorite thing about this bra is how I feel in it. There are certain items of clothing you will find that, for one reason or another, you will want to wear all the time – a business suit that makes you feel more powerful, a dress that makes you feel sexier, a pair of slacks that make you seem slimmer and taller or a blouse that hugs your curves in all the right places and makes you feel like a model. When I wear this bra, I can’t stop smiling. It gives me a little extra boost of confidence.

I will have to get myself an extra one of these because I know I’m going to be wearing it often so I could use a spare just in case. Now if only they made this one in navy blue as well…

Resources:

Parfait by Affinitas

www.affinitasintimates.com/parfait.html

Follow @AffinitasIntima

Intimate Insight: RichPR ~ Media Preview of Holiday ’11 and Spring/Summer ’12 Lingerie Collections

21 Oct

PR Star Lauren Rich of RichPR graciously invited me to preview the upcoming collections for the Intimate Apparel brands she represents.  What an honor and how lucky am I to get the inside scoop before the collections hit the floor!??!  Being an Intimate Insider has its perks. 

Lauren Rich of RichPR

Lauren and her team worked tirelessly to prepare their penthouse suite at the AKA Times Square Hotel to welcome media and pr professionals to the invite-only preview which was named “Get Intimate with Intimates at Star Crossed Lovers.”  They converted the suite into a fantasyland of lingerie featuring brands: Lola Haze, the playful and flirty “fusion” collection of dresses, tops, lingerie and loungewear which can be worn as outerwear designed by Laura Mehlinger; Brulee Lingerie, the sophisticated, luxe line by designer Kristian Giambi; the ever dependable solutions based foundations and shapewear from heritage brand Va Bien; my new favorite wardrobe solutions brand Second Base; and the affordable, contemporary brands Affinitas Intimates and her full-busted sister, Parfait by Affinitas.  And don’t forget the Berry Ball!  What’s a Berry Ball you ask?  Great question…. The Berry Ball and Bag is the complete laundry solutions set specifically designed to care for your intimate apparel (including molded foam, underwire bras).  Now, any Intimate Insider knows you shouldn’t put your bras in the washing machine.  But truth be told, I’ve been known to do it from time to time (probably more often than I should).  But now, I can use my Berry Ball to ensure that my unmentionables won’t become mangled, tangled, twisted, and deformed!

While I would love to share every detail of the collections I perused at the preview, I’d be here all day….  Plus, it’s a lot more fun to give you a sneak peek and leave you in anticipation.  I saw soooo many fabulous, new, fun styles, colors, prints, fabrics and laces.  Luckily, you won’t have to wait too long as most of these collections will be in stores within the next few months.  Until then, I will tease you with a few highlights of these brands which are as unique and as individual as you can only imagine.

Laura Mehlinger from Lola Haze

Lola Haze never disappoints…. Staying true to her playful and flirty brand identity, Laura Mehlinger’s Spring/Summer ’12 collection is very fresh; inspired by the decadence of the roaring ‘20’s.  The first style which caught my attention was the Bee’s Knees Romper which is made with pale stripe cotton poplin with a rigid, all-over lace inset at neckline.  Although the romper body style isn’t new to Lola Haze, the cotton poplin fabrication is making its debut.  And, the most exquisite piece I saw was the Lola Haze Deco Slip, which is reminiscent of the avant-garde art movement, Cubism.  It is delicate; created using silk and chiffon in muted colors in abstract, color-blocking, accented with a bold, wide black stripe inset.  All of the Lola Haze garments are handmade right here in NYC’s garment district and many styles are one-of-a-kind and are available in only one colorway…. If you see something you like, you better grab it before it’s gone!

Lola Haze Deco Slip

Kristian Giambi’s Brulee Lingerie is the epitome of luxe sophistication.  I am a long-time fan of Brulee and it just keeps getting better.  For the first time, Kristian is introducing a print to the line.  For Spring/ Summer ’12, Kristian has developed an exclusive animal print which maintains the sophisticated presence of the brand.  It is a tonal, muted animal print available in Silver and Lilac colorways in a Chemise, Bralette, and Boyshort.

Brulee Lingerie Noir Satin & Lace Bralette and Boyshort in Fuchsia and Black

And, lace makes its first appearance for Brulee in the Noir collection.  Kristian developed Brulee Lingerie as an alternative to the oh-so-frilly lingerie that was so prevalent in the market.  So, I was surprised that she decided to introduce lace.  But, I’m certainly glad she took that risk as the new Noir corset-inspired Lace over Satin Soft Bra and Boyshort are truly beautiful and still maintain her brand identity.  These pieces are provocative and sultry yet elegant and feminine.  And, you’ve got to get a look at the new Ava Teddie which has been designed with only a center back and center front seam.  The style was designed to fit just right.  It is silk with chiffon trim…  Very sleek.  I suggest you adhere to Brulee’s direction—“Go ahead….Indulge!”

Va Bien's "Droop Proof" Ultra-Lift Perfect Strapless Bra

The heritage brand Va Bien has one mission—to put women in control.  They have succeeded in accomplishing this goal for over three decades.  Combining practical solutions with a French aesthetic, the brand was born out of a necessity.  Every Va Bien bra and shapewear style is developed with a purpose in mind.  Although this style is not new to Va Bien’s range, it was quite a discovery for me—the patented Va Bien Ultra-Lift Strapless Bra is a dream come true for a full-busted gal like me.  I don’t know how I haven’t come across this style before…. Nonetheless, I’m glad that I did!  I have always struggled to find the perfect Strapless Bra.  Although I don’t require Strapless Bras on a regular basis, when I do… it’s a real battle to find one that functions properly.  The styles that are available in the market typically slip down, smash me down, or create the dreaded uni-boob.  I am very pleased with the fit of the garment as well as the functionality.  Although the apex points seem a bit too far “east-west” for me, I tell ya… This sucker isn’t falling down and it provides great lift!  The patented “droop-proof” design is a result of the cup construction.  The cups have been developed with three “magic fingers” encased between two layers of foam creating the Ultra-Lift effect.  This style is available in full-figure and full-busted sizes.  What a great find.  And, I’d like to note that all of Va Bien’s styles are very well-priced. 

Second Base Brittany Demi Camisole in Hot Pink

Speaking of being full-busted, I have always struggled with “cleavage control.”  It seems that no matter what I wear, boobs are busting out all over….  Enter the wardrobe solution—Second Base!  Second Base is a collection of demi camisoles which are available in virtually every color imaginable (to match every conceivable outfit).  In the past, I “contained” myself using tank tops, camisoles, wifebeaters, seamless bandeau bras… I could go on.  I never walk out of the house without an extra layer of protection.  The Second Base demi camisoles satisfy my need for a little more coverage.  And, I can’t wait to try the new Pippa demi cami with velvet piping at the neckline.  It sure beats a tank top or tee.  Second Base is introducing full-length camisoles for Spring/ Summer ’12 in Midi and Maxi lengths.  And the fabric… to die for!  Second Base wardrobe solutions styles are fabricated using an eco-friendly micro modal.  The handfeel and drape of the fabric is incomparable.

Although the brands are only about four years old, Affinitas Intimates, and her sister, full-busted brand Parfait by Affinitas, have created quite a stir.  As a full-busted consumer, I was initially introduced to Parfait while shopping for bras at Linda’s here in NYC.  From there, I discovered the original brand, Affinitas.  I have to say, I have been very impressed with the young contemporary styling (which appeals to both the young and young at heart), as well as the construction and quality, for the price-point.  Affinitas and Parfait by Affinitas offer a luxury-looking product at a great price!  Since I am hard to fit, I judge most intimate apparel on its fit and its ability to withstand the test of time.  Oftentimes, I jump to the conclusion that inexpensive translates into poor quality or improper fit.  These two brands have proved me wrong.  It is affordable luxury… I would definitely recommend these brands to the budget-conscious consumer.  Both brands carry basic everyday essential styles as well as specialty pieces.  And how exciting that I can now find full-busted bras under the $60 mark!  For years, I have been forced to shell out $60-$120 a bra for British or French brands in order to find bras that fit me properly.  Although I am still loyal to many of these brands which have “supported” me over the years, I am so excited that we now have an affordable, full-busted brand right here in the good ol’ U.S. of A.  This past season, I fell in love with Parfait’s Bess collection.  Bess is a printed stretch satin collection with pin-tuck details and satin-covered buttons.  The floral print is delicate and feminine, yet sophisticated. 

Parfait by Affinitas Bess Balconette Bra and Hipster in Cream/Coffee

For the coming season, both brands are ultra feminine and sweet.  Main fabrics include satin and microfiber in solids and prints.  The trim details include light floral embroidery, eyelet trim, delicate narrow laces, beaded lace trims, European-look galloon laces with cording, tassels, crystal drop detail, and twin-straps pinned with satin ribbon bows.  Colors are both light/pastel and bright, while prints are fun yet romantic and coquettish (including gingham, pinstripes, and florals.) 

I really like Parfait’s Isabella collection which features a softened bright pink floral print with contrast color beaded ribbon lace trim and satin ribbon bows with charm.  And for a more luxurious look, I highly recommend the glamorous, retro-inspired Alexis collection offered in solid ivory.  The high-waisted full brief is on my list of “must-haves” for Spring/ Summer ’12.  The Affinitas and Parfait by Affinitas brands are available in specialty stores/boutiques around the country as well as on ecommerce sites.  And, the company is targeting international markets to expand their business and to offer their brands to women around the globe.

Parfait by Affinitas Alexis Padded Bra and High-Waisted Brief in Ivory

Each brand represented by Lauren Rich is unique in terms of its brand identity and sensibility.  Her portfolio of brands is very well rounded.  You would be hard-pressed to find something you didn’t like…  And, if you’re anything like me….  You’d be hard-pressed to find anything you didn’t like!  All of the brands and products appeal to me, depending on my mood, spirit, or need on any given day…. From flirty and fun, to sleek and sophisticated, to practical and smart, to sexy and sassy!  Keep your eye on each of these brands as they are quickly emerging in their target markets as front-runners.  The Spring/ Summer ’12 collections are expected to be in store by February 2012.

Resources

Rich-PR: Lauren Rich

Follow @RichPRStar

www.Rich-PR.com

Lola Haze

Follow @LolaHazeNYC

www.LolaHaze.com

Brulee Lingerie

Follow @BruleeLingerie

www.Brulee.net

Va Bien

Follow @VaBienLingerie

www.VaBienLingerie.com

Second Base

Follow @ShopSecondBase

www.ShopSecondBase.com

Affinitas Intimates and Parfait by Affinitas

Follow @AffinitasIntima

www.AffinitasIntimates.com

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