Tag Archives: Ombrato

VIDEO: The Lingerie Alliance Launch Party and Lingerie Fashion Show

22 Aug

On Saturday, August 4, 2012, me and my partner Luis Paredes hosted an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the launch of our latest endeavor, The Lingerie Alliance

The Event, which attracted over 300 industry professionals and other guests, was held at Griffin lounge and nightclub in the exclusive meatpacking district in Manhattan.  The “Intimate Affair” was sponsored by leading lingerie lines Affinitas & Parfait and took place on the eve of the bi-annual Lingerie Market Week in NYC, which draws designers, brands, retailers, buyers, media and press from around the World. 

The Fashion Show featured SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Sleepwear and Lingerie, and With Love Lingerie.  Celebrity stylist and author of The Bra Book, Jené Luciani, entertained the guests as emcee of the “Intimate Affair.” 

Additional sponsors of the “Intimate Affair” included Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, renowned intimate apparel blog, Lingerie Briefs, boutique PR firm specializing in intimate apparel, RICHPR, LingerieFW which will be the first Fashion Week dedicated exclusively to lingerie, the intimate apparel resource site and consulting company, Bra La Mode, luxury Hosiery ecommerce retailer PEEK Brooklyn, and The Full Figured Chest, a marketing firm catering to lingerie pros.

The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

“The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes.  All of the site’s features will be rolled out throughout the coming months.  Regarding the event, Luis stated, “We were thrilled with the turn out, the runway show was spectacular, and the Griffin was the perfect choice for this type of event.  All of the lingerie featured was sexy, fresh and fun and the independent designers are extremely talented.  We are passionate about showcasing independent brands so that they can gain well-deserved exposure.  Most importantly, since launching The Lingerie Alliance, we have received tremendous feedback from the lingerie community.”

www.TheLingerieAlliance.com

Follow @TheLAlliance

www.facebook.com/TheLAlliance

Intimate Insiders, Intimate Affairs and Upcoming Events

8 Aug

It’s that time of the year….  Too much lingerie; not enough time to do all of the things I want to do!  From trade shows to press previews, market week kick-off parties, fashion shows, seminars, conferences and other events….  There’s no rest for the weary!

On Wednesday, August 1, 2012, The Intimate Apparel Council hosted an Intimate Affair at the Union League Club in NYC.  Marshal Cohen, Chief Industry Analyst of The NPD Group, presented “50 Shades of Intimates.”  He discussed retail trends and the “consumerology” impacting our industry in particular.  Marshal provided invaluable intimate insight such as current “distractions” that are affecting consumer spending and he emphasized the importance of value and innovation. 

On Thursday, August 2nd, I had the privilege of attending a Press Preview Event where I was introduced to the EMPOWERED BY YOU (“EBY”) panty.  The high-tech panty incorporates a patented silicone “flocking” technology and side-seam fusion technique to prevent slippage, impart smoothness and ensure steady wear.  A cause-brand initiative, $1 from the sale of every EBY panty will fund Seven Bar Foundation, a non-profit organization that extends its trademark “ladder” to women out of poverty and into business through microfinance.  Each panty includes an insert with a testimonial from a woman who has been empowered by the Foundation, which works closely with both international and local partners such as Project Enterprise which benefits women in the New York City area.  Project Enterprise is a 501(c)(3) nonprofit organization whose mission is to support and develop entrepreneurs and small businesses in under-resourced communities in New York City.  The Seven Bar Foundation lends women a “hand up”, not a “hand out” by giving them a “first break”.

Luis Paredes and Moira Nelson

The Lingerie Alliance Launch Party and Lingerie Fashion Show held on Saturday, August 4th at The Griffin lounge in NYC was a huge success.  The Intimate Affair introduced industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  We are so pleased with the way things turned out and are motivated by the enthusiasm and support we have received from the industry.  The Fashion Show featured the SS13 collections from the event’s key sponsor, Affinitas & Parfait, as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers that missed the Intimate Affair on Saturday night can still get a look at the six emerging brands at the Lingerie Journal Designer Showcase today, August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers that are looking for innovative, new collections the opportunity to meet one-on-one with these indie designers in a relaxed setting. 

The Best of Intima’s Best Shop Awards were held in the Penthouse at 230 Fifth Ave on Sunday, August 5th.  Last year’s winner of the Best of Intima’s Choice Award, Angela Courtney of Sweetest Sin Boutique in Red Bank, New Jersey, was an honored guest at this year’s awards ceremony.  She said, “It was a great night in Lingerie-land.  It was such an accomplishment for me to win last year’s Best Shop Award and reliving the night with the industry’s crème de la crème again this year was incredible.  I mingled with other boutique owners and CEO’s of the biggest lingerie brands.  Plus the venue was fabulous…a rooftop lounge overlooking the empire state building.  I’m truly looking forward to next year.” 

The 2012 Best of Intima Best Shop Awards were presented to:

Concept Store: Knickers of Hyde Park

European Flair: Forty Winks

Personal Touch: Toujours

Reference Shop: Sara’s Lingerie

The Best of Intima’s Choice: Le Boudoir, Inc.

And Special Recognition Prizes were awarded to:

Best Unexpected Location: Bella Fine Lingerie

Best Niche Product: Kaori’s Closet Tokyo

CONGRATS to the 2012 Best Shop Award Nominees and Winners!

On Monday evening, CURVENY presented The So Curve Fashion Show.  From ballet to burlesque… From a Gotye remix to a touch of the Material Girl…and intervals topless…. The So Curve Fashion Show performed by the renowned Crazy Horse Paris dancers at CurvExpo was a spectacular performance.  The dancers wore selected styles from exhibitors at CurvExpo including Affinitas, Fantasie, Fauve and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal, among others. 

The bi-annual Lingerie Trade Show CURVENY just wrapped up and now they’re headed to Las Vegas.  CURVELV runs from August 21st through the 23rd at The Venetian.  Guests can register at www.curvexpo.com.

Last night, the Underfashion Club hosted “A Paris Report” which was presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair featured a report on the MODE City and Interfiliere Trade Shows as well as highlights of the coming SS14 Season.

And tonight, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

What’s next?  Anyone planning a Fashion’s Night Out Event?  Let us know so we can spread the word here on Bra La Mode!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insight: Lingerie Designer Showcase Returns to NYC

2 Aug

The Lingerie Designer Showcase, a New York based lingerie trade show of independent designers and brands for buyers looking for innovative, new collections returns August 5th – 8th at the luxurious AKA Hotel in New York City near Times Square.

The show promotes a collective environment where brands work together to help each other achieve their goals by sharing their industry knowledge and experience. At the same time, the showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.

At this edition of the Showcase, buyers can meet and discover independent lingerie designers such as Carrie Russel of With Love Lingerie; Melissa Franchi of Nevaeh Intimates; Angela Friedman with her vintage-inspired Versailles Collection of intimates and corsets; Clare Herron of Clare Bare Lingerie; Masako Shirokawa of Ombrato Lingerie and Sleepwear; and the design team of Erica Paul and Courtney Newman of Dirty Dolls Lingerie.

In addition to the Showcase, there will be a lingerie fashion show and networking event on Saturday, August 4th. “Our last event sold out within 24 hours and was standing room only,” said Luis Paredes, publisher of the Lingerie Journal.

If you’re a boutique owner looking to find exclusive and innovative designers to bring into your store, please take a moment to RSVP for the showcase: http://lingeriedesignershowcase.com/attendee-registration/

Exhibitors

Angela Friedman
Angela Friedman is a New York based lingerie designer specializing in corsets and silk intimates. Her new Versailles Collection is a vintage-inspired lingerie line, featuring intricate Baroque detailing and a delicate, muted color palette. This line emphasizes beauty and indulgence, and its hourglass silhouettes and draped silks are designed to make women feel as alluring as they look. The line features steel-boned corsets, bias-cut slips and robes, and lace bra and panty sets. Each fabric is selected for its luxury appeal: European silks, metallic brocades, French lace, frothy ruffles, and hand embroidery add to the luscious, decadent, and feminine feel of the collection. The line philosophy is to maintain the integrity of historical fashion, but blend it with a contemporary aesthetic. This collection offers women the opportunity to access the fairytale romance of the past, while presenting a style that reflects their everyday modern lives. The Versailles Collection empowers women to feel stronger and more confident in their own skin, all while indulging themselves in the soft, delicate intimates that they deserve! Angela Friedman’s lingerie is designed and manufactured by hand in the heart of New York City’s garment district. Make an appointment: http://lingeriedesignershowcase.com/angela-friedman/

Clare Bare Lingerie
Clare Bare is a Brooklyn based designer specializing in fashion forward eco-friendly lingerie made from organic cotton, bamboo jersey, and vintage fabric. Clare creates garments that are structured to flatter your body in a natural way without the use of constrictive hardware, and each piece is as comfortable as it is sexy. All of her pieces are made in house with the assistance of local creatives, using sustainable practices and natural and handmade dyes. The designs range everywhere in between fashion and function, and offer something for everyone. Soft cup bralettes, bodysuits, panties, and garter belts are created with a modern take on vintage styling. Make an appointment: http://lingeriedesignershowcase.com/clare-bare-lingerie/

Dirty Dolls Lingerie
Inspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday. Dirty Dolls Lingerie was founded in November of 2008 by Courtney Leigh Newman and Erica Rosalind Paul, two veteran fashion designers known to their loyal customers simply as “The Dolls.” The company’s core mission is to provide gorgeous, perfectly fitted brassieres, panties, and shapers to women who wear hard-to-find sizes. The Dolls themselves are among the millions of ladies who’ve long been frustrated by the absence of great brassieres available to those blessed with sexy curves. After years of being forced to buy dull bras simply because they had beautiful bosoms, The Dolls decided to take matters into their own hands. Make an appointment: http://lingeriedesignershowcase.com/dirty-dolls-lingerie/

Nevaeh Intimates
Decadence is key. Nevaeh Intimates, by Melissa Franchi and created in New York City, exudes femininity and empowers the modern day sophisticated women with a new luxurious lingerie collection. Fever and Thoughts is a timeless collection that fulfills all needs and desires: long-line, non-wire, full coverage bras, bikinis, high waisted briefs, hipsters, thongs, chemise, and garters. The pieces are designed using exquisite details, such as galloon lace inserts, luxurious stretch silk charmeuse, and hand-sewn vintage gold beading. Pieces are adjustable and removable to ensure comfort and support. Make an appointment: http://lingeriedesignershowcase.com/nevaeh-intimates/

Ombrato Lingerie and Sleepwear
Ombrato means “take it easy” in a Japanese dialect. As the name suggests, Ombrato creates simple, elegant and comfortable sleep and lounge wear using high quality materials. Inspired by clean and understated elements of Japanese aesthetics, the design is streamlined yet gives women a sense of femininity and being special. The borderline between inner wear and outer wear is increasingly blurred and Ombrato aims to offer pieces that can effortlessly travel both worlds. Ombrato is based in New York City and all the garments are manufactured locally.  For Spring/Summer 2013, Ombrato introduces lounge wear using Liberty of London seasonal collection. Stripes in muted colors and nature inspired patterns are truly unique and a slip dress and camisole can easily be worn outside. There are also pieces using lace fabric and English stretch net as well as silk charmeuse and chiffon.  Make an appointment: http://lingeriedesignershowcase.com/ombrato-lingerie-and-sleepwear/

With Love Lingerie
With Love Lingerie is about evoking glamour and intimacy through underpinnings that are made and worn with love. With Love founder and head designer, Carrie Russell, muses, “women can feel guilty when they indulge in a box of chocolates or a bottle or their favorite Merlot, but the right lingerie should make them feel like a million dollars.”
Russell draws much of her inspiration from her background in Visual Art and English Literature. She has worked with several North American lingerie companies, evening wear designers and private labels. In 2010, she launched “With Love Lingerie,” a lingerie company that marries her love of design from the 20’s, 30’s and 40’s with her signature modern femininity. The collection combines sensuous textures and luscious color stories with classic feminine design and a luxury sensibility. Many of the pieces draw inspiration from the graceful aesthetics of decades gone by and are infused with modern elements and details. Many of the pieces in the collection flatter the curves of a range of women from XS-1X. Make an appointment: http://lingeriedesignershowcase.com/with-love-lingerie/

About the Lingerie Designer Showcase
NYC’s first lingerie trade show dedicated to independent designers, the Lingerie Designer Showcase, has quickly become the premiere destination for lingerie buyers looking to find the most exciting and unique lingerie brands for their stores all in an intimate and relaxed setting.

About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more: @lingeriejournal

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

Intimate Insiders, Intimate Affairs and Upcoming Events

24 Jul

It’s a very busy time of year for the Lingerie biz.  We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month.  And now we’re headed straight into the busiest few weeks of the year. 

Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks.  Most of these reports are proprietary, but I’ve got two words for you—floral and coral!  Yes, Tangerine Tango is here to stay….at least for a little while longer.  Although, it looks like it will be used more as an accent color than a primary color.  And designers are playing with the intensity of the color a bit.  In general, the trends are ultra-feminine…. Simply, pretty!  The bold, bright floral prints coming in Spring are fabulous….

Next week is the wholesale Market Week here in New York City.  Buyers from major retailers come in from around the country to meet with their current vendors and to meet-and-greet with potential new vendors.  The focus will be on wrapping up SS13 buys and previewing Back-to-School and Fall 13 assortments.  That is followed by the bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase here in NYC.  And then, CURVELV takes place a few weeks later in Las Vegas.  In addition to the Market appointments, buyers and brands are busy attending various other industry related events such as The Best of Intima’s Best Shop Awards on August 5th

And of course, no one wants to miss The Lingerie Alliance Launch Party and Lingerie Fashion Show on Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Lingerie & Sleepwear and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the six emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

REMINDER- The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34th Street and First Ave in NYC this Wednesday, July 25th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me. 

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The “Intimate Affair” will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

You’re Invited: Bra La Mode Hosts ‘Brand Affair’ with The Lingerie Designer Showcase

20 Feb

Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase presents a Brand Affair Event in collaboration with my company Bra La Mode on Wednesday, February 22, 2012 at The Producers Club (358 West 44th Street).

The Brand Affair is a panel discussion on the importance of Marketing and PR for lingerie brands and businesses and is moderated by Margaret Shrum, the Lingerie Goddess, and includes as panelists, Lauren Rich, founder + director of RICHPR, a Fashion PR agency specializing in intimate apparel; Treacle, the Founder of The Lingerie Addict and digital media consultant for the lingerie industry, and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com.  Attendees will learn about overcoming the challenges inherent in both digital and traditional marketing and gain insight into building their brands and boutiques.

The panel discussion will be concluded with a “Lingerie Exhibition” fashion show featuring the latest designs of the independent designers showcasing their collections at the Lingerie Designer Showcase – Andrea Billard, Ann Vogue, Clare Bare Lingerie, Dottie’s Delights, Fred and Ginger, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.

All industry professionals are welcome to attend an “Intimate Affair” Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer’s Club.  The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal. 

Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash, Fits.me, PromoStyl, Lingerie Briefs, BareNecessities.com, The Lingerie Addict, RichPR, Affinitas Intimates, Gozooko, Directory-Sexy.com and The Full Figured Chest

Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, and I share a passion for uniting independent lingerie designers, brands and businesses and larger scale intimate apparel companies, organizations and professionals.  Our mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, and to share resources to ultimately elevate the intimate apparel industry as a whole.

 Resources:

www.TheLingerieJournal.com

@LingerieJournal

www.LingerieDesignerShowcase.com

@TLJ_Showcase

#BrandAffair

#IntimateAffair

Made in NYC: Lingerie Goddess Margaret Shrum Hosts Private Lingerie and Sleepwear Sale

10 Oct

Expert Lingerie Personal Shopper Margaret Shrum aka The Lingerie Goddess

Margaret Shrum aka The Lingerie Goddess, hosted a Private Lingerie & Sleepwear Shopping Event featuring three NYC based Intimate Apparel designers on Thursday October 6, 2011.  The collections included Lola Haze by Laura Mehlinger, Ann Vogue by Asi Efros, and Ombrato by Masako Shirokawa.  The Event was “invitation only” and was held at the Doncaster showroom on 57th Street across from the famed Russian Tea Room.  It was a fabulous “girl’s night out” including a spread of wine, cheese, and other sophisticated snacks.  All of the guests were impressed with the collections and many walked out the door with shopping bags full of beautiful, unique, one-of-a-kind intimate apparel pieces which will be treasured for years to come.  I was delighted to learn that all three lines are manufactured right here in NYC’s garment district.  Apparently, our very own garment district is still alive and well!

Lingerie Designer Laura Mehlinger from Lola Haze

Lola Haze is a fashion brand designed by Laura Mehlinger who claims that she has been sewing and designing ever since she could hold a needle.  Her brand is playful, fresh, and inspires a sense of flirtiness.  The pieces she had on hand at the event were from various seasons but all maintained the Lola Haze brand identity which speaks to the young, contemporary consumer.  Body styles included tops, slips, chemises, bodysuits, rompers, teddies, camisoles, and panties.  Fabrications included silk, chiffon, mesh, all-over stretch lace, and jersey knit.  Several styles were constructed in “mixed media” (various fabrications in one garment).  And almost all styles incorporated unexpected details such as metallic trims, colorblocking and/or contrast color trims.  These elements of surprise set Lola Haze apart from other brands in her category.  Several of the styles displayed were one-of-a-kind; they were hand painted using splatter paint technique, hand painted placement graphic, or a Japanese hand tied tye-dye process.  All styles are bold, playful, sexy, and comfortable and can be worn as innerwear, loungewear, or as outerwear.  The Lola Haze collection inspires me to go Disco dancing….  If only the original Studio 54 was still open!

Lingerie Designer Asi Efros from Ann Vogue

The Ann Vogue collection is handmade in NYC.  The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  Body styles on hand at the event included “babydoll” chemises, slips, and camisole / tap pant sets.  The unparalleled fabrics included silk, silk chiffon and crinkle silk chiffon and most styles were trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties were handmade of self-fabrics such as chiffon and were fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie! 

The luxurious Ann Vogue Lingerie Collection

Lingerie Designer Masako Shirokawa from Ombrato

The last collection featured at the private event was Ombrato by Masako Shirokawa.  Masako also makes all of her sleepwear pieces in NYC’s own garment district.  Ombrato is a sophisticated lingerie and sleepwear collection of chemises, slips, camisoles and tap pant sets, kimono-style wrap robes, and bralettes.  Masako’s collection is constructed using silk, satin, stretch satin, and chiffon.  Styles shown at the event were adorned with delicate lace trims or styled using unexpected details such as draped chiffon or layering with raw cut chiffon.  Masako’s line is classic and elegant yet very “wearable.”  Ombrato speaks to the “lady” in me….  The collection is tasteful, refined, and graceful.

All three collections are unique and special in their own way.  Margaret Shrum has a talent for finding some of the most distinctive lingerie available.  Well, after all… that is her job!  And she loves it!  Margaret Shrum is known as the “Lingerie Goddess.”  She is an expert lingerie personal shopper in New York and Miami, creator of the Lingerie Diet, the Circle Lingerie Community, and the 30 Day Challenge, and author of the eBook “Secrets of the Lingerie Diet.”  Margaret’s personal outreach is to teach women to love their bodies and embrace the perfection of their inner courtesan and natural beauty. Margaret says “It is about truly discovering your sensuality, your own glamorous beauty, and making sensuality a part of your life, 24/7.”  It is Margaret’s hope for every woman — including her own daughter — that she enjoy her size, shape, and age at every point throughout her lifetime.

I was delighted to be at the event with Margaret and a few of my other favorite lingerie aficionados including Darlene Campbell, founder of the Hourglassy Blog and the NYC-based clothing company Campbell & Kate (CEO shirts for D.E.F. women.)  I look forward to Margaret’s next event as the Holiday Shopping Season is kicking off as we speak.  And it just might be time for me to utilize Margaret’s expertise myself as I am in dire need of a Lingerie Make-over (believe it or not)!

Resources

Expert Lingerie Personal Shopper Margaret Shrum

www.TheLingerieGoddess.com

www.facebook.com/TheLingerieDiet

Follow @LingerieGoddess

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