Tag Archives: Model Contest

Intimate Insight: Bra-Sized Swimwear Line A.Ché Launches “Naturally Perfect” Search To Change Model Perception

2 Jan

A Che Model SearchA.Ché, a contemporary fashion forward swimwear brand designed for “the natural woman” has teamed up with Natural Model Management, a modeling agency dedicated to representing models of various shapes and sizes, while valuing each model’s natural build and body size to find the new face of A.Ché swimwear and promote “Naturally Perfect” bodies.

ache_designerAmanda Ché, founder and designer of A.Ché swimwear explains the model search, “we support the movement towards women living a healthy and confident lifestyle and to be comfortable in your own skin.” Ché adds, “in the fashion world, there is a false message that women are subjected to in many facets of their everyday life; only beautiful and sexy women are stick thin with perfect hair, perfect skin and perfect bodies. That is a make believe world and couldn’t be more destructive to young women.”

Given the opportunity to work in the swimwear industry where a model’s body is fully exposed, A.Ché wants the search to help share the message that being healthy, active, and curvy is beautiful too.  According to A.Ché they want their next model to have curves – more Kate Upton than Kate Moss.

Natural Model Management founder and model, Katie Halchishick says, “Natural Model Management is excited to team up with A.Ché swimwear to promote a healthy body image for girls and women everywhere. Girls are tired of feeling bad about themselves and it is time to show all different types of nice bodies and beautiful women, let the celebration begin.”

The 2013 A.Ché Naturally Perfect Model Search began on January 1st, 2013. To enter, all models must go to www.acheswimwear.com to fill out the online questionnaire and submit up to six (6) photographs of themselves (at least one headshot, one swimsuit front view, side view and back view). Submissions will end on February 28th. 

AChe_PippaOn February 28th, A.Ché will also announce the Semi-Finalists of the model search. Once the Semi-Finalists are announced, A.Ché will create an online profile for each finalist, where the public will be able to “vote” for their favorite model. Voting starts March 8th and will end on March 22nd.

The two finalists will be announced on March 23th on the A.Ché website. These finalists will be flown to Los Angeles (if necessary) for an exclusive party on April 13th where the winner will be announced.

The prize package will include a 1-year modeling contract with Natural Model Management, a photo shoot with A.Ché swimwear, as well as prizes from the sponsors. 

About A.Ché

A.Ché is a contemporary fashion forward swimwear line designed for “the natural woman”. Built on the foundation of something that fits all shapes and found in every women’s wardrobe, the bra, A.Ché offers designer swimwear that lifts, supports and enhances a woman’s natural body in all the right places. Offering bra sizing from a 32A to a 36F, A.Ché has something for women with all body types to feel sexy in, without sacrificing comfort for style. www.acheswimwear.com

About Natural Model Management

Natural Model Management is a modeling agency dedicated to representing models of various shapes and sizes while valuing each models natural build and body size. Natural encourages their models to find a healthy balance in life and their bodies! Healthy is the new Skinny is the sister company to Natural Models and they work to produce beautiful fashion images using various size models in order to create a healthy body image for girls and women everywhere! Natural Model Management and Healthy is the new Skinny are living proof that beauty is not defined by size. www.naturalmodelsla.com

Intimate Insight: Curvy Kate Launches “Star in a Bra” Model Search in the USA

22 Feb

It was over a year ago that I first discovered the UK brand, Curvy Kate.  As a full-busted consumer, I am always on the lookout for new brands which cater to women like me.  And as an intimate apparel professional, I make it my business to know what’s happening in the world of lingerie.  I was immediately drawn to the youthful, playful and flirtatious styling of the brand and anxious to find out how to get my hands on a matching set.  And it was great to see the product on curvy models that looked like me!  But more importantly, it was their business strategy that caught my attention.  Besides the fact that they had over 400% growth in the few short years since launching the brand, I was very impressed with the company’s innovative approach to marketing. 

Late last year I wrote an article for The Lingerie Journal about the importance of social media in the intimate apparel industry.  I identified Curvy Kate as one of several intimate apparel brands which are doing a great job utilizing social media to promote themselves.  I wrote, “In the U.K., the newcomer on the scene is a full-busted brand called Curvy Kate…..they’ve come on the scene and made quite an impression. And the bulk of their marketing has been a “grassroots” social media campaign. Curvy Kate is active on the internet and appeals to the “everywoman.” Rather than hire expensive models to promote their brand, they conducted a model search called “Star in a Bra.” All of the Curvy Kate models are amateurs who submitted themselves to be the face and bust of the brand. And the best part is that we get to be the judge!”

At that time, Curvy Kate was only available in the UK and in Europe and was starting to take hold in Australia.  But this relatively small, full-busted UK label has since gone global.  And much of this success is due to their innovative “grassroots” marketing and PR initiatives.  The brand is now being sold in specialty shops throughout the US and is available on the leading intimate apparel ecommerce site, BareNecessities.com.

To celebrate the brand’s foray into the US market, the company has recently announced that they are bringing their annual Star in a Bra competition to the US.  Starting in April, the brand will scour the United States for a naturally curvy woman who will become the face and body of the brand.  Going against the grain, Curvy Kate champions shapely figures by searching for D plus girls who are curvy, charismatic and confident with a fuller body and a natural full bust.

The Star in a Bra search will be run through the brand’s new USA Facebook page and they encourage fans to submit their favorite lingerie photos to win an international modeling contract and a year’s worth of Curvy Kate Lingerie. The winner will also be flown to the UK to take part in the brand’s latest marketing campaign with fellow UK and Australian winners.

The competition strives to celebrate healthy curves, a positive body image and diversity. Curvy Kate Marketing Manager, Hannah Houston, stated, “We truly believe that our customers should model our lingerie as these are the girls who will be buying it. Our model search isn’t just a one off – it’s here to stay to prove how gorgeous the shapely figure looks in lingerie – wobbles, bumps and all. If you can wear Curvy Kate lingerie – you’re in.”  Showing how Curvy Kate’s lingerie looks on a fuller bust and shapely frame gives a true representation of how the product fits and supports a larger bustline.

Curvy Kate D – K cup lingerie is designed for fun, flirty girls with a fuller breast and desire for fashion. Utilizing gorgeous, fashion-conscious designs and clever engineering, the brand offers variety and flattering, colorful styles normally only seen in smaller cup sizes. Bras retail from $65 to $75 USD.

Buyers can preview Curvy Kate’s next collection at the CurveNY lingerie trade show at the Jacob Javits Convention Center through Thursday, February 23rd.  Booth # 416.

Resources:

www.CurvyKate.com

Follow @CurvyKateUSA

www.facebook.com/CurvyKateUSA

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