Tag Archives: Mens Underwear Club

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Aug

Last Friday was a traumatic day here in New York City.  The shooting near the Empire State Building occurred in the unofficial Intimate Apparel district.  Most lingerie brands and manufacturers have showrooms and offices within a block of New York’s most iconic skyscraper.  I had stepped out of the Starbucks on the corner of 33rd & 5th only minutes before the first shots were fired.  And several minutes after the shooting took place, we received word that our receptionist had been caught in the crossfire.  Luckily, she only suffered a shot to the leg and is expected to make a full recovery.  Inevitably, those closest to unexpected tragedies find themselves humbled and grateful while acutely aware of their own humanity and mortality….Ever reminded of those things that matter most.  I implore each of you to take a moment of silence today….Simply say “thank you” with sincere humility.  The reality is….we work with bras and panties….  We’re not saving lives.  We may be saving sex lives…. But we’re not saving lives! 

Here are your Intimate Insights for the last official week of Summer….. Happy Labor Day to all!

Last week, the world’s leading internet retailer for men’s underwear and women’s lingerie needs, Freshpair, celebrated the 10th Anniversary of National Underwear Day.  Freshpair unveiled a one-of-a-kind “It’s Time for a Change” pop-up store in New York City.  The pop-up store provided guests with an “experience” including free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through “model alley” where models showed off the latest underwear looks.  Check out Freshpair’s new look and unique services which were developed to provide a personalized customer experience at: www.freshpair.com.  I had a personal bra fitting from Freshpair’s very own At Home Bra Fit Specialist, Bobbie.  And, I walked away with a “fresh pair” of undies courtesy of the event’s title sponsor, Wacoal.

Fashion’s Night Out is scheduled for Thursday, September 6th.  I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair at Macy’s will feature the Skinnygirl Smoothers n’ Shapers Fashion Show. 

Bethenny says, “When I created Skinnygirl Smoothers n’ Shapers, I wanted a sensible solution without compromising fashion.  I made sure that Skinnygirl Shapewear was made for real women.  It’s the shapewear that you want people to see.  That’s why, for Fashion’s Night Out, we’re celebrating with a fashion show that showcases women of all different shapes and sizes feeling confident and sexy in their Skinnygirl Shapewear.”  After an online contest which ended last week, three lucky ladies have been chosen to walk in the Skinnygirl Solutions “Real Woman” Fashion Show.  For a complete listing of Fashion’s Night Out events in cities around the world, go to www.fashionsnightout.com

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

SAVE THE DATE:  Luis and I are pleased to announce that The Lingerie Alliance will be hosting the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  This edition of the event will run from September 10th – 13th, 2012 and will include runway presentations, an exclusive bloggers brunch, fashion lounge, after-parties, networking events, and an official fashion week closing party.  Nolcha Fashion Week is officially listed with Mercedes-Benz as one of two recognized Fashion Weeks by the New York City Economic Development Corporation.  Nolcha offers a range of cost effective options to increase designers’ recognition and develop their businesses.  We are very pleased to be partnered with Nolcha Fashion Week as they share our passion for supporting independent brands.  We hope you will join us for this Intimate Affair which will provide great networking for industry pros!  If you are interested in attending, please email me directly at: moira@thelingeriealliance.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

It’s Time for a Change: Freshpair to Celebrate 10th Anniversary of National Underwear Day

21 Aug

Freshpair.com, the leading online underwear retailer and go-to source for expert advice on men’s and women’s underwear and intimates,  will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August 22nd, to celebrate the 10th anniversary of National Underwear Day, the company’s signature holiday.  Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy following the company’s rebranding, Freshpair invites everyone to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.   

The “It’s Time for a Change” experience store will offer free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks. 

“We feel that it’s time for a change and that the perfect fit shouldn’t be a secret,” says Matthew Butlein, President of Freshpair.com.  “With both our new site launch and this year’s National Underwear Day celebration, we want to empower our customers to find the style and fit that will make them look and feel their best.”  Matthew continues, “It’s time to change and personalize our customers’ online underwear buying experience, which is what we do.” 

Designed to emulate the unique online experience that Freshpair provides its online customers, the “It’s Time for a Change” pop-up store will engage visitors at first glance.  With dozens of underwear brands and styles showcased on a bevy of beautiful models, personalized advice and style tips from Freshpair experts, exclusive specials and giveaways, refreshments, music, and VIP treatment in the Freshpair Lounge, consumers will delight in the celebration that is National Underwear Day. 

But the fun isn’t limited to New York!

Everyone is invited to “get briefed” on his/her underwear personality with Freshpair’s signature “Underwear I.D. Quiz” and receive special offers on future purchases.  The quiz is fun and interactive, and provides suggested styles based on your results.  Visit quiz.freshpair.com to participate.    

In addition to the quiz, promotions will be in place on both the men’s and women’s Facebook pages starting Wednesday August 22 through Friday August 24.  On the men’s page, Freshpair will be running a promotion to enter for a chance to win a free pair of underwear from either Calvin Klein, 2(x)ist, Emporio Armani, or C-IN2.  For women, enter for a chance to win a free lingerie set from Chantelle, Simone Perele, or Wacoal.

For more information about National Underwear Day visit www.Freshpair.com.

About Freshpair.com

Freshpair is the world’s leading internet retailer for men’s underwear and women’s lingerie needs.  Freshpair has been on the industry’s cutting edge since the company was founded in 2000.  With its proprietary At Home Bra Fitting, Men’s Underwear Club, and subscription services, Freshpair offers a consumer experience not found anywhere else.  Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs.

%d bloggers like this: