Tag Archives: Masako Shirokawa

Intimate Insight: Lingerie Designer Showcase Returns to NYC

2 Aug

The Lingerie Designer Showcase, a New York based lingerie trade show of independent designers and brands for buyers looking for innovative, new collections returns August 5th – 8th at the luxurious AKA Hotel in New York City near Times Square.

The show promotes a collective environment where brands work together to help each other achieve their goals by sharing their industry knowledge and experience. At the same time, the showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.

At this edition of the Showcase, buyers can meet and discover independent lingerie designers such as Carrie Russel of With Love Lingerie; Melissa Franchi of Nevaeh Intimates; Angela Friedman with her vintage-inspired Versailles Collection of intimates and corsets; Clare Herron of Clare Bare Lingerie; Masako Shirokawa of Ombrato Lingerie and Sleepwear; and the design team of Erica Paul and Courtney Newman of Dirty Dolls Lingerie.

In addition to the Showcase, there will be a lingerie fashion show and networking event on Saturday, August 4th. “Our last event sold out within 24 hours and was standing room only,” said Luis Paredes, publisher of the Lingerie Journal.

If you’re a boutique owner looking to find exclusive and innovative designers to bring into your store, please take a moment to RSVP for the showcase: http://lingeriedesignershowcase.com/attendee-registration/


Angela Friedman
Angela Friedman is a New York based lingerie designer specializing in corsets and silk intimates. Her new Versailles Collection is a vintage-inspired lingerie line, featuring intricate Baroque detailing and a delicate, muted color palette. This line emphasizes beauty and indulgence, and its hourglass silhouettes and draped silks are designed to make women feel as alluring as they look. The line features steel-boned corsets, bias-cut slips and robes, and lace bra and panty sets. Each fabric is selected for its luxury appeal: European silks, metallic brocades, French lace, frothy ruffles, and hand embroidery add to the luscious, decadent, and feminine feel of the collection. The line philosophy is to maintain the integrity of historical fashion, but blend it with a contemporary aesthetic. This collection offers women the opportunity to access the fairytale romance of the past, while presenting a style that reflects their everyday modern lives. The Versailles Collection empowers women to feel stronger and more confident in their own skin, all while indulging themselves in the soft, delicate intimates that they deserve! Angela Friedman’s lingerie is designed and manufactured by hand in the heart of New York City’s garment district. Make an appointment: http://lingeriedesignershowcase.com/angela-friedman/

Clare Bare Lingerie
Clare Bare is a Brooklyn based designer specializing in fashion forward eco-friendly lingerie made from organic cotton, bamboo jersey, and vintage fabric. Clare creates garments that are structured to flatter your body in a natural way without the use of constrictive hardware, and each piece is as comfortable as it is sexy. All of her pieces are made in house with the assistance of local creatives, using sustainable practices and natural and handmade dyes. The designs range everywhere in between fashion and function, and offer something for everyone. Soft cup bralettes, bodysuits, panties, and garter belts are created with a modern take on vintage styling. Make an appointment: http://lingeriedesignershowcase.com/clare-bare-lingerie/

Dirty Dolls Lingerie
Inspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday. Dirty Dolls Lingerie was founded in November of 2008 by Courtney Leigh Newman and Erica Rosalind Paul, two veteran fashion designers known to their loyal customers simply as “The Dolls.” The company’s core mission is to provide gorgeous, perfectly fitted brassieres, panties, and shapers to women who wear hard-to-find sizes. The Dolls themselves are among the millions of ladies who’ve long been frustrated by the absence of great brassieres available to those blessed with sexy curves. After years of being forced to buy dull bras simply because they had beautiful bosoms, The Dolls decided to take matters into their own hands. Make an appointment: http://lingeriedesignershowcase.com/dirty-dolls-lingerie/

Nevaeh Intimates
Decadence is key. Nevaeh Intimates, by Melissa Franchi and created in New York City, exudes femininity and empowers the modern day sophisticated women with a new luxurious lingerie collection. Fever and Thoughts is a timeless collection that fulfills all needs and desires: long-line, non-wire, full coverage bras, bikinis, high waisted briefs, hipsters, thongs, chemise, and garters. The pieces are designed using exquisite details, such as galloon lace inserts, luxurious stretch silk charmeuse, and hand-sewn vintage gold beading. Pieces are adjustable and removable to ensure comfort and support. Make an appointment: http://lingeriedesignershowcase.com/nevaeh-intimates/

Ombrato Lingerie and Sleepwear
Ombrato means “take it easy” in a Japanese dialect. As the name suggests, Ombrato creates simple, elegant and comfortable sleep and lounge wear using high quality materials. Inspired by clean and understated elements of Japanese aesthetics, the design is streamlined yet gives women a sense of femininity and being special. The borderline between inner wear and outer wear is increasingly blurred and Ombrato aims to offer pieces that can effortlessly travel both worlds. Ombrato is based in New York City and all the garments are manufactured locally.  For Spring/Summer 2013, Ombrato introduces lounge wear using Liberty of London seasonal collection. Stripes in muted colors and nature inspired patterns are truly unique and a slip dress and camisole can easily be worn outside. There are also pieces using lace fabric and English stretch net as well as silk charmeuse and chiffon.  Make an appointment: http://lingeriedesignershowcase.com/ombrato-lingerie-and-sleepwear/

With Love Lingerie
With Love Lingerie is about evoking glamour and intimacy through underpinnings that are made and worn with love. With Love founder and head designer, Carrie Russell, muses, “women can feel guilty when they indulge in a box of chocolates or a bottle or their favorite Merlot, but the right lingerie should make them feel like a million dollars.”
Russell draws much of her inspiration from her background in Visual Art and English Literature. She has worked with several North American lingerie companies, evening wear designers and private labels. In 2010, she launched “With Love Lingerie,” a lingerie company that marries her love of design from the 20’s, 30’s and 40’s with her signature modern femininity. The collection combines sensuous textures and luscious color stories with classic feminine design and a luxury sensibility. Many of the pieces draw inspiration from the graceful aesthetics of decades gone by and are infused with modern elements and details. Many of the pieces in the collection flatter the curves of a range of women from XS-1X. Make an appointment: http://lingeriedesignershowcase.com/with-love-lingerie/

About the Lingerie Designer Showcase
NYC’s first lingerie trade show dedicated to independent designers, the Lingerie Designer Showcase, has quickly become the premiere destination for lingerie buyers looking to find the most exciting and unique lingerie brands for their stores all in an intimate and relaxed setting.

About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more: @lingeriejournal

Made in NYC: Lingerie Goddess Margaret Shrum Hosts Private Lingerie and Sleepwear Sale

10 Oct

Expert Lingerie Personal Shopper Margaret Shrum aka The Lingerie Goddess

Margaret Shrum aka The Lingerie Goddess, hosted a Private Lingerie & Sleepwear Shopping Event featuring three NYC based Intimate Apparel designers on Thursday October 6, 2011.  The collections included Lola Haze by Laura Mehlinger, Ann Vogue by Asi Efros, and Ombrato by Masako Shirokawa.  The Event was “invitation only” and was held at the Doncaster showroom on 57th Street across from the famed Russian Tea Room.  It was a fabulous “girl’s night out” including a spread of wine, cheese, and other sophisticated snacks.  All of the guests were impressed with the collections and many walked out the door with shopping bags full of beautiful, unique, one-of-a-kind intimate apparel pieces which will be treasured for years to come.  I was delighted to learn that all three lines are manufactured right here in NYC’s garment district.  Apparently, our very own garment district is still alive and well!

Lingerie Designer Laura Mehlinger from Lola Haze

Lola Haze is a fashion brand designed by Laura Mehlinger who claims that she has been sewing and designing ever since she could hold a needle.  Her brand is playful, fresh, and inspires a sense of flirtiness.  The pieces she had on hand at the event were from various seasons but all maintained the Lola Haze brand identity which speaks to the young, contemporary consumer.  Body styles included tops, slips, chemises, bodysuits, rompers, teddies, camisoles, and panties.  Fabrications included silk, chiffon, mesh, all-over stretch lace, and jersey knit.  Several styles were constructed in “mixed media” (various fabrications in one garment).  And almost all styles incorporated unexpected details such as metallic trims, colorblocking and/or contrast color trims.  These elements of surprise set Lola Haze apart from other brands in her category.  Several of the styles displayed were one-of-a-kind; they were hand painted using splatter paint technique, hand painted placement graphic, or a Japanese hand tied tye-dye process.  All styles are bold, playful, sexy, and comfortable and can be worn as innerwear, loungewear, or as outerwear.  The Lola Haze collection inspires me to go Disco dancing….  If only the original Studio 54 was still open!

Lingerie Designer Asi Efros from Ann Vogue

The Ann Vogue collection is handmade in NYC.  The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  Body styles on hand at the event included “babydoll” chemises, slips, and camisole / tap pant sets.  The unparalleled fabrics included silk, silk chiffon and crinkle silk chiffon and most styles were trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties were handmade of self-fabrics such as chiffon and were fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie! 

The luxurious Ann Vogue Lingerie Collection

Lingerie Designer Masako Shirokawa from Ombrato

The last collection featured at the private event was Ombrato by Masako Shirokawa.  Masako also makes all of her sleepwear pieces in NYC’s own garment district.  Ombrato is a sophisticated lingerie and sleepwear collection of chemises, slips, camisoles and tap pant sets, kimono-style wrap robes, and bralettes.  Masako’s collection is constructed using silk, satin, stretch satin, and chiffon.  Styles shown at the event were adorned with delicate lace trims or styled using unexpected details such as draped chiffon or layering with raw cut chiffon.  Masako’s line is classic and elegant yet very “wearable.”  Ombrato speaks to the “lady” in me….  The collection is tasteful, refined, and graceful.

All three collections are unique and special in their own way.  Margaret Shrum has a talent for finding some of the most distinctive lingerie available.  Well, after all… that is her job!  And she loves it!  Margaret Shrum is known as the “Lingerie Goddess.”  She is an expert lingerie personal shopper in New York and Miami, creator of the Lingerie Diet, the Circle Lingerie Community, and the 30 Day Challenge, and author of the eBook “Secrets of the Lingerie Diet.”  Margaret’s personal outreach is to teach women to love their bodies and embrace the perfection of their inner courtesan and natural beauty. Margaret says “It is about truly discovering your sensuality, your own glamorous beauty, and making sensuality a part of your life, 24/7.”  It is Margaret’s hope for every woman — including her own daughter — that she enjoy her size, shape, and age at every point throughout her lifetime.

I was delighted to be at the event with Margaret and a few of my other favorite lingerie aficionados including Darlene Campbell, founder of the Hourglassy Blog and the NYC-based clothing company Campbell & Kate (CEO shirts for D.E.F. women.)  I look forward to Margaret’s next event as the Holiday Shopping Season is kicking off as we speak.  And it just might be time for me to utilize Margaret’s expertise myself as I am in dire need of a Lingerie Make-over (believe it or not)!


Expert Lingerie Personal Shopper Margaret Shrum



Follow @LingerieGoddess

Lola Haze NYC



Follow @LolaHazeNYC

Ann Vogue




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