Tag Archives: Margaret Shrum

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

Intimate Insiders, Intimate Affairs and Upcoming Events

17 Jul

I am so excited about the launch of The Lingerie Alliance!  Inspired by the enthusiasm surrounding the Brand Affair Panel Discussion and Lingerie Exhibition we hosted during February market, my partner Luis Paredes, publisher of The Lingerie Journal & founder of The Lingerie Journal Designer Showcase, and I set out to create The Lingerie Alliance, an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year.

Affinitas Parfait Florence Set SS13

We are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the site’s launch on Saturday, August 4, 2012 at Griffin lounge and nightclub in Manhattan.  The Event is sponsored by leading lingerie lines Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the event.

The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm specializing in intimate apparel, RICHPR, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Here are a few Intimate Insights for the week:

Velda Lauder Corsetiere is offering 20% Off all designs for the month of July!  On the website, enter code: VLC Summer Sale 2012.

Velda Lauder Corsetiere

On Thursday, July 19th, Decoded Fashion is hosting “Startup Showcase: Underthings Edition” in NYC.  Panelists include the men’s underwear brand Flint and Tinder (considered to be the best fashion pitch in Kickstarter’s history,) the personalized online retailer Adore Me (which I discussed in last week’s column,) Julie Sygiel of Underbrella (and Sexy Period,) and a fourth “Mystery Guest Panelist” to be revealed at the Event.  Decoded Fashion is a new, exclusive monthly Meet-Up group with top fashion tech startups, tech leaders, investors and influencers in the Fashion & Retail industries – curated by Lauren Indvik of Mashable and Liz Bacelar, founder of the Decoded Fashion Forum.  There are only a few spots left for this particular “Intimate Affair.”  Log on to register: http://www.meetup.com/Decoded-Fashion/events/69734172/

Cosabella, which is famous for its use of vibrant, cutting-edge colors, is having a Sample Sale from July 22nd through July 24th at 220 Lafayette Street, NYC.  Select items will be available up to 60% Off!

The downtown lingerie boutique, La Petite Coquette, is hosting “Fifty Shades of Kink” on Thursday, July 26th.  The “Intimate Affair” will feature an interactive workshop presented by top kink experts, Domi Dollz.  They will be touching on the many levels of kink and how it can be used to enhance your love life & your sex life!  The event is limited to 25 guests so be sure to RSVP soon.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Announcement: The Lingerie Alliance Has Launched!

12 Jul

Founded by intimate apparel professionals Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. 

In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)  “The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes.  All of the site’s features will be rolled out throughout the coming months.  In the meantime, Moira Nelson and Luis Paredes are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate their partnership and the site’s launch on Saturday, August 4, 2012 at the Griffin lounge and nightclub in the trendy meatpacking district in Manhattan.

The Event is sponsored by the stylish yet affordable lingerie brands Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC which draws designers, brands, retailers, buyers, media and press from around the World. 

The Fashion Show will feature the SS13 collections of Affinitas & Parfait as well as the imaginative designs of the independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the “Intimate Affair.” 

Keng Zhang, President of Affinitas commented on the partnership saying, “We are honored to support The Lingerie Alliance at their launch event and as an Alliance Leader.  TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.”

The Griffin is the perfect venue for this event which is intended to promote a festive spirit.  Designed by Marc Dizon of the boutique collective Lewis & Dizon, the Griffin is an intimate jewel box filled with fringe-lined velvet banquets, gilded tables, rose-antique mirrors, and reclaimed herringbone floors.  Filigree detailing accentuates the space, and a glittering centerpiece of crystal chandeliers hanging overhead sets the cinematic mood for the room.  The lingerie featured at this event will really radiate against this opulent backdrop.

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm RICHPR which specializes in intimate apparel, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Moira Nelson, co-founder of The Lingerie Alliance stated, “Collaboration is the essence of The Lingerie Alliance.  Our mission is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole.  We envision a diverse network of members including Retailers, Buyers, Brands, Retail Store Owners, Independent Lingerie Designers, Wholesale Manufacturers, Press/Media, Suppliers and so on.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!” 

Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

About The Lingerie Alliance:

Founded by Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole- Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.

About Affinitas & Parfait:

Sexy or sweet? Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack packaged panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL. Complementary line Parfait additionally caters to the full-bust market with bras sized 30D – 40G (and bottoms sized XS-2X). Meaning no matter your size, Affinitas has the right lingerie for you. Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes! The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, Affinitas’ mission is to have you covered (well, mostly) for every occasion.

About Moira Nelson and Luis Paredes:

Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, and Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  Their mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve.  Ultimately, their goal is to elevate the intimate apparel industry as a whole through collaboration.

www.TheLingerieAlliance.com

Follow @TheLAlliance

www.facebook.com/TheLAlliance

#IntimateAffair

Intimate Insiders, Intimate Affairs and Upcoming Events

15 May

It seems like Spring is finally here.  The weather was beautiful this weekend…Making for a great Mother’s Day.  And I’m blown away by the number of Intimate Affairs happening this month!  It says a lot to me about the growth of our Industry!  Here are just a few Intimate Insights for the Week….

Last Thursday, the spectacular European Intimate Apparel brand Marlies Dekkers presented their upcoming Fall/Winter 2012 collection at a press preview held at the swanky SoHo House in NYC’s Meatpacking district.  Both the Marlies Dekkers line and her Undressed line were shown to the media, press and to various stylists.  The collections were inspired by “Cool Scandinavia” and featured exquisite details such as textured laces, flocking, leather trims and unique strap details (like only Marlies can!)  The collections evoked a sense of being in an ice castle or skiing the Swiss Alps!  Here is an image of my favorite silhouette of the season, the Padded Plunge Balcony Longline Bra from her Icicle line.

The girls from ILOVEAGOOD hosted a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street in NYC last Thursday.  The Intimate Affair was a press preview by “invitation only” and featured fun drinks, great décor, and cute models in BedHead printed shorties.  This is BedHead’s very first New York store!  Be sure to pop into the store next time you’re in the ‘hood!

Also on Thursday, Fantasy Lingerie held an Intimate Affair featuring a runway show at the trendy Hudson Hotel in NYC.  The event drew a crowd of Intimate Insiders from the sexy side of the biz who partied it up into the wee hours of the eve.

I hosted an Intimate Affair on Saturday, May 12th at Bra Smyth on Broadway in NYC!  It was a perfect day for a “Celebration of Women” in honour of Mother’s Day.  It included An Afternoon Tea Party courtesy of Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair was sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest was Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  One lucky lady walked away with the Grand Prize Raffle Basket which is valued over $600!  It included a Cami & Boyshort Set from luxury lifestyle brand Naked Princess, a $120 Gift Certificate from event sponsor Simone Perele, a $50 Gift Certificate courtesy of Bra Smyth, panties from Affinitas Intimates, a bottle of SOAK WASH, a signed copy of Jene Luciani’s The Bra Book and more.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAK WASH.

On May 16th, Hanky Panky and Sanrio are hosting a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair will be held in midtown Manhattan and will feature special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The event is held in support of The Humane Society of the United States.  Join the fun by tweeting #hellokittyforhankypanky.

On Thursday, May 17th, Alison Brod PR is holding a press event with reality star and entrepreneur extraordinaire Bethenny Frankel.  The Intimate Affair will showcase her latest line of Skinnygirl Smoothers n’ Shapers which launched at select Macy’s stores nationwide this week.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Pop into your local Macy’s store to check it out.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

CLO Intimo is hosting Spring Champagne & Strawberries, Soiree and Sample Sale this coming Thursday from 5-10pm at Archstone Murray Hill, 245 East 40th Street, Penthouse, NYC. Sip champagne, have some fun and try on the latest Spring styles at this Intimate Affair!  The Sample Sale will include designer jewelry by local artist Geri Roucaute’s line, Poupette.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, on Tuesday June 5th.  The Intimate Affair will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection at this exclusive industry event.

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

You’re Invited: Bra La Mode’s Mother’s Day Event

10 May

Just a reminder to join us at Bra Smyth on Saturday for “A Celebration of Women” in honour of Mother’s Day!  The Intimate Affair is sponsored by the legendary French lingerie label Simone Pérèle in collaboration with the leading lingerie publication The Lingerie Journal.  The in-store Bra Fit Event will feature fine lingerie stylist and personal shopper The Lingerie Goddess Margaret Shrum and guests will enjoy an Afternoon Tea Party with champagne, tea, scones and gourmet sugars courtesy of Chambre de Sucre.  Bra Smyth is offering 10% off all Sleepwear throughout the event, the first fifty guests will receive gift bags valued at $35, Simone Pérèle is offering a free gift with purchase, and all guests will be entered into a a raffle for a Grand Prize Basket full of goodies valued over $400!  RSVP to www.bralamodemothers.eventbrite.com

Intimate Insiders, Intimate Affairs and Upcoming Events

8 May

Last week was a busy one here in New York City.  Buyers were in town for Market appointments; and business dinners and other events ensued late into the evening.  And it’s not over yet!  It seems that the wholesale Market Week is going to last for two weeks this year…..  Still lots of appointments on the calendar!

On Wednesday, May 2nd, the Intimate Apparel Council hosted “Retail Mobile Engagement” at the Union League Club, a panel discussion on mobile marketing. The panelists covered topics such as the different types of action codes and how to develop companion apps for iPhone and android platforms.  Panelists included Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.  Guests at the Intimate Affair included Gwen Widell and Victor Vega of Wacoal America, Steve Chernoff of Rago Shapewear, Joel Fertel of Womens Wear Daily, and the event’s host was Debby Long-Gedney of Biflex (current president of the Intimate Apparel Council,) among others.

Lorna Laurentino

The Fashion Institute of Technology held their annual end-of-year runway show, “The Future of Fashion,” last Wednesday evening.  The best work of FIT’s graduating fashion design students was presented in the professional runway show including sportswear, special occasion, knitwear, intimate apparel, and children’s wear.  Design student Lorna Laurentino presented in the Intimate Apparel category.  Cotton Incorporated presented awards for the “Best Use of Cotton.”  Lorna received the 2nd place award for her use of cotton in her designs.  The annual event was held at the college’s east side Manhattan “campus” and notable guests included Josie Natori, Calvin Klein and Joe Zee (Host of BRAVO’s “All on the Line with Joe Zee.”)  Follow tomorrow’s Intimate Apparel talent today at: www.lornalaurentino.com.

Also on Wednesday evening, International Intimates, Inc. (Rene Rofe) held an “invitation only” Launch Party to present their latest licensed brand, Isaac Mizrahi New York Intimates.  The Intimate Affair was held in a Penthouse Suite at the Dream Downtown Hotel.  Buyers and media were in attendance….  They enjoyed light snacks and an open bar while admiring Isaac’s Intimate line which places emphasis on body shaping.  Isaac himself attended the event along with his design team and executives from the brand’s owner, Xcel Brands.   Here’s the “Behind the Scenes” Video of the Isaac Mizrahi New York Intimates photo shoot:

On Thursday evening, I attended the monthly membership meeting of the Intimate Apparel Square Club.  Like usual, we enjoyed dinner and discussed Club business.  But this month, we were also joined by one of the administrators of NYU Langone Medical Center’s RUSK Institute of Rehabilitation medicine.  Pediatric Rehabilitation at the RUSK Institute is the primary beneficiary of the Club.  At Thursday’s meeting, we learned how our generous donations directly impact the lives of these children.  The institute is currently treating an infant with severe Cerebral Palsy.  This disability makes it virtually impossible for the child to function normally.  Per special request, a portion of the Club’s funds were used to purchase an iPad for this child.  Using a specially designed app, this 20-month old child is now able to communicate with his parents for the first time!  This story brought tears to my eyes and reaffirmed my personal commitment to the Club.  To find out more about the Club and the work we do, go to www.thehugaward.org

On Thursday, May 10th, the girls from ILOVEAGOOD are hosting a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street, NYC.  The Intimate Affair is a press preview by “invitation only” and will feature fun drinks, great décor, and cute models in BedHead printed shorties.  This will be BedHead’s very first New York store! 

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.  Bring Mom in for a free bra fitting, enjoy some scones and tea, receive free gifts with purchase and gift bags AND receive 10% off all Sleepwear throughout the Event.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAKWash.

If you’re “down the shore” for Mother’s Day, stop into Sweetest Sin Bras on White Street in Red Bank, NJ to celebrate “Support Your Girls.”  Each year, downtown Red Bank becomes “Pink Bank.”  Paint the Town Pink strives to educate local women about a very significant fact that “early detection is a woman’s best defense against breast cancer.”  Sweetest Sin Bras is hosting an Intimate Affair which is sponsored by Chantelle Paris on Saturday, May 12th to “Support Your Girls.”

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

1 May

Happy May Intimate Insiders!  The first week of May is Market Week for wholesale manufacturers in the Intimate Apparel industry.  Buyers from major retailers come into New York from around the country to get a look at the latest collections.  Most Buyers are finalizing their assortments for Fall & Holiday 2012 and previewing Spring 2013 collections.  Best of luck to everyone showing this Market.

During Market, the Intimate Apparel Council is holding “Retail Mobile Engagement” on Wednesday, May 2nd at the Union League Club, a panel discussion on mobile marketing. The panel will explain the different types of action codes, how to develop companion apps for iphone and andrioid platforms, and how a mobile engagement campaign can improve your business. The discussion will also include how to improve communication within your company using mobile devises. Featured Speakers include Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Goddess, Margaret Shrum, is showcasing several NY-based Lingerie Designers at the “Shop for Kids” Spring Shopping Soiree on Tuesday, May 1st from 6-8pm at the Doncaster Fashion Showroom at 145 West 57th Street, 20th Floor (between 6th & 7th Aves.)  Margaret will be accompanied by Alexis Chasman who will be offering her Spring Accessories Collection.  A portion of the proceeds will benefit Change for Kids.  Join the Intimate Affair, have a glass of wine and indulge in affordable luxury!

My bosom buddy Jene Luciani taped a “bra makeover” segment for Wendy Williams on Wednesday, April 25, 2012 and I was asked to model the Curvy Kate “Princess” Bra on the show!  Check out the Video on YouTube.  You’ll get a kick out of it.  Just for the record, I was not pulled from the studio audience….  And no, I don’t really walk around sporting a bad case of the dreaded “quadra-boob!”  Taping this segment was a blast.  Technically speaking, I like to think I am the very first Curvy Kate USA Star in a Bra model!  My friend Erin McLaughlin from Bare Necessities joined us at The Wendy Williams Studio on Wednesday and was a lifesaver….  She helped to get me scooped, swooped and lifted into my Curvy Kate!  Bare Necessities provided vouchers to all of the audience members to redeem for the products featured on the segment!

Moira Nelson & Erin McLaughlin from Bare Necessities

ILOVEAGOOD hosted the store opening party for Bradelis New York on Thursday, April 26, 2012 in Nolita, NYC.  Guests of the exclusive Intimate Affair were offered bra fittings courtesy of the Bradelis bra fitters.  The Japanese fit technique of Bradelis is quite unique as compared to traditional U.S. methods.  I highly encourage you to visit one of Bradelis New York’s three locations to experience it for yourself.  Guests at the event included Luis Paredes, publisher of The Lingerie Journal, Krista Purnell of The Lingerie Post, “The Lingerie Godess” Margaret Shrum, Melissa Franchi of Nevaeh Intimates, Laura Mehlinger of Lola Haze Lingerie, Christi Reid of Journelle, among others.

Bradelis New York Grand Opening Party

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, in the end of May or early June (we are finalizing the details as we speak.)  The Intimate Affair will feature luxury, Italian brand Philippe Matignon.  Philippe Matignon’s luxurious hosiery was introduced to the States last year….  And now, their Intimate Apparel line is being introduced to the U.S. market at this exclusive industry event.  Stay tuned for details.

Save the date for June 26th, 2012.  Luxury swimwear designer, Caitlin Kelly, will be hosting a Launch Party to showcase her designer swimwear line.  The Intimate Affair will include a runway show, cocktails, music, dancing and gifts for VIP guests!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider! 

As seen on LingerieBriefs.com.

You’re Invited: “A Celebration of Women” in honour of Mother’s Day

30 Apr

I am pleased to present “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC.  Bra Smyth’s dedicated, professional bra fitters offer over 100 years of combined experience and each boutique has seamstresses on staff to make custom alterations which provides legendary personal service to their loyal clients.  The event, “A Celebration of Women,” will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra Smyth.  Additionally, Bra Smyth is offering a 10% discount off the purchase of all sleepwear throughout the event.

The Intimate Affair is sponsored by luxury French lingerie brand Simone Pérèle, in collaboration with the leading lingerie publication, The Lingerie Journal.  The event will feature special guest “The Lingerie Goddess,” Margaret Shrum – fine lingerie stylist and personal shopper.  Margaret’s mission is to empower women to love their unique beauty from the inside out!  In addition, Chambre de Sucre is hosting an Afternoon Tea Party at the in-store event featuring artisanal sugars and custom blended tea, as well as champagne and scones.  Chambre de Sucre is a 270-year old business based in Nagoya, Japan, specializing in handcrafted sugars for coffee and tea- no flavors and no additives, only pure sugar, served up most luxuriously! 

Gift bags in honour of Mother’s Day will be distributed to the first fifty guests, and all guests can expect a free gift with purchase courtesy of the event’s sponsor, French brand, Simone Pérèle. 

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $400.  Contributors to the raffle prize include Bra La Mode, Bra Smyth, Simone Pérèle, Chambre de Sucre, Affinitas Intimates, the no-rinse, biodegradable & eco-friendly SOAK WASH, luxury lifestyle brand Naked Princess, Ann Deal of Fashion Forms, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include The Full Figured Chest and I Fell into A Whale.  All guests will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle.

Moira Nelson, founder of Bra La Mode, is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  A portion of proceeds from this event will be donated to IASC to help support the “Kids.” 

Guests are encouraged to RSVP for the in-store event at: www.bralamodemothers.eventbrite.com

 Resources:

www.brasmyth.com

www.simoneperele.com

www.thelingeriejournal.com

www.thelingeriegoddess.com

www.chambredesucre.com

#IntimateAffair

You’re Invited: Bra La Mode Hosts ‘Brand Affair’ with The Lingerie Designer Showcase

20 Feb

Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase presents a Brand Affair Event in collaboration with my company Bra La Mode on Wednesday, February 22, 2012 at The Producers Club (358 West 44th Street).

The Brand Affair is a panel discussion on the importance of Marketing and PR for lingerie brands and businesses and is moderated by Margaret Shrum, the Lingerie Goddess, and includes as panelists, Lauren Rich, founder + director of RICHPR, a Fashion PR agency specializing in intimate apparel; Treacle, the Founder of The Lingerie Addict and digital media consultant for the lingerie industry, and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com.  Attendees will learn about overcoming the challenges inherent in both digital and traditional marketing and gain insight into building their brands and boutiques.

The panel discussion will be concluded with a “Lingerie Exhibition” fashion show featuring the latest designs of the independent designers showcasing their collections at the Lingerie Designer Showcase – Andrea Billard, Ann Vogue, Clare Bare Lingerie, Dottie’s Delights, Fred and Ginger, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.

All industry professionals are welcome to attend an “Intimate Affair” Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer’s Club.  The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal. 

Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash, Fits.me, PromoStyl, Lingerie Briefs, BareNecessities.com, The Lingerie Addict, RichPR, Affinitas Intimates, Gozooko, Directory-Sexy.com and The Full Figured Chest

Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, and I share a passion for uniting independent lingerie designers, brands and businesses and larger scale intimate apparel companies, organizations and professionals.  Our mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, and to share resources to ultimately elevate the intimate apparel industry as a whole.

 Resources:

www.TheLingerieJournal.com

@LingerieJournal

www.LingerieDesignerShowcase.com

@TLJ_Showcase

#BrandAffair

#IntimateAffair

Intimate Insider: “Sheer Perfection” Designer Asi Efros of Ann Vogue

15 Feb

I was first introduced to Intimate Insider Asi Efros last Fall when she was showing her line, Ann Vogue, at a private sale hosted by The Lingerie Goddess Margaret Shrum.  At that time, I wrote “The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  The unparalleled fabrics include silk, silk chiffon and crinkle silk chiffon and most styles are trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties are handmade of self-fabrics such as chiffon and are fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie!”  My point of view has not changed since then.  I discover emerging lingerie designers on a fairly regular basis.  But it is only one in a million that really captures my attention.  Ann Vogue is unequivocally my favorite independent lingerie brand.  At Bra La Mode’s Debut Intimate Affair, Asi provided my guests with a sneak preview of her latest collection which will be premiering next week at The Lingerie Designer Showcase, Tuesday, February 21st through Thursday, February 23rd at the AKA Hotel on 44th Street, NYC.  Make it a point to visit her at the show…. You will not be disappointed!

Late last year, Asi and I met for a cup of tea to discuss her brand and more importantly…. So I could discover the “women in black” behind the brand.  I am always fascinated by the designer.  I want to better understand their thought processes, what inspires them, how they got their start and where they are hoping to take their brand.  Each designer is as unique as the garments they create.  Their designs are usually a reflection of their soul.  Asi Efros’ line, Ann Vogue, is no exception.  Here’s some Intimate Insight into the birth of her brand….

Asi is an immigrant from Russia.  She fled to the United States with her family in 1989.  As they were leaving, her husband said to her “as long as we have your sewing machine, we will be fine.”  Initially, she was sewing dresses here in the States.  But eventually she learned fitting, draping and other techniques they simply don’t teach in Russia.  She landed in the intimate apparel industry where she worked for others for many years….always dreaming of creating her own brand.  In the Spring of 2010, Asi decided to take a break to rediscover herself.  She booked a trip to Europe and left everything behind.  Asi says, “I have a lot of respect for the European culture; they put life before work.” 

Asi spent the next few months observing and absorbing the culture of London, Brussels and Paris.  It is in Paris that the Ann Vogue brand began to take form.  She says, “France is so different from the United States….. The entire city of Paris is enormously sexy!  It’s inherent in the people.  They exude sex.  It’s in their mannerisms, how they move and talk, the language, their attention to detail.”  By the end of the sabbatical, Asi’s concept came to life.

The Ann Vogue brand is organically sexy and forever elegant.  The styles are not overly complicated; they are timeless, classic styles which can be treasured forever.  Asi says, “Like Paris, the collection doesn’t need to try to be sexy… It just is.”  Asi believes that every night can be your “wedding night.”  There’s no need to “wait for sexy.”  She continued, “Life consists of little memories and moments evoking certain emotions.  This is how art is created.”  Each piece is handmade in NYC in the heart of the garment district by amazingly talented people whose craftsmanship and attention to detail is legendary.  Only a few pieces of each style are being produced to maintain the exclusivity of the collection. 

Asi hopes to reintroduce the long forgotten lifestyle when nice clothes were purchased, cherished and cared for as a tribute to its value and craftsmanship.  She remembers her grandfather saying, “We are not rich enough to buy cheap things.”  She says, “It sounds even truer now than it did about a quarter century ago. Our young generation spends thousands of dollars at stores just to throw away shrunken, pilled or deformed garments a month later.”  Asi aspires to continue creating individual works of art in the form of one-of-a-kind, super special sleepwear pieces…..Ann Vogue.

Ann Vogue is available at AnnVogue.com and The Lingerie Goddess Boutique online.

Here are a few pictures Asi took while in Europe in 2010.  Each image inspired her in some way to create the unique Ann Vogue Collection.

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