I am pleased to announce the official launch of Bra La Mode Consulting. I initally launched Bra La Mode in September 2011 with the notion that I could be of service to individuals and/or businesses that are looking to break into the intimate apparel industry. Over the course of the past two years, it became apparent that there was a definitive need for the services I could provide. The business has evolved over time, and the result is Bra La Mode Consulting.
I established the full-service consulting company to assist independent lingerie designers, start-up companies and other small, wholesale Intimate Apparel businesses in executing their vision.
From concept to consumer, I collaborate with my clients, evaluate their individual needs and formulate a strategic plan to execute their initiatives.
Some clients approach me in the concept stage. We work together to establish a solid business plan and budget; we focus on brand identity, define the target consumer, determine key differentiators, create a marketing strategy, and then move forward with a clear plan of action. I walk my clients through product development, pre-production and production, including the sourcing of materials and locating the appropriate production facility (domestic or overseas)….all the way through the launch of their brand or business.
Others reach out to me after they’ve launched. We evaluate their current business to determine weaknesses and missing links. Is their marketing strategy in sync with their brand identity? Do they have a clearly defined target consumer or are they still trying to target a base of consumers that is too broad? How can we tighten up their strategy to achieve success?
I take great pleasure in watching my clients’ businesses evolve and grow. Each client is different. With a one-on-one approach, I devise a strategic plan tailored specifically to each brand’s individual needs and implement key initiatives to execute their objectives.
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