Tag Archives: M Squared Sweet and Chic Treats

Intimate Affair: Bra La Mode Makes Her Debut

14 Feb

Bra La Mode’s Debut Intimate Affair­ — an in-store Bra Fit Event — was held on January 29, 2012 at the unique, appointment-only, intimate apparel store, Bra*Tenders located in New York’s Theater district.  The event was a tremendous success as it provided women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra*Tenders.  The in-store Bra Fit Event was sponsored by renowned French lingerie brand, Chantelle Paris and leading lingerie publication, The Lingerie Journal.

The Intimate Affair brought together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities” including celebrity stylist and author of The Bra Book, Jene’ Luciani, designer Layla L’Obatti and her partner Josh Verleun of lingerie brand Between the Sheets, designers Courtney Newman and Erica Paul of Dirty Dolls Lingerie, designer Ellen Jacobson of full-figure lingerie brand Elila, designer Asi Efros of the high-end independent lingerie line Ann Vogue, Ellen Lewis of LingerieBriefs.com, the “Lingerie Goddess” Margaret Shrum, lingerie designer Camille Block, publicist Lauren Rich of fashion PR agency RichPR which specializes in intimate apparel, legendary intimate apparel designer and lifetime member of the Intimate Apparel Square Club Roslyn Harte of Lances Harte, Intimate Apparel Square Club president Norma Reinhardt Mascarotti and IASC board members Michael De Prisco and Nina Levine among others.

My mission is to bridge the gap between independent lingerie professionals and larger scale intimate apparel brands, businesses and organizations.  Bra La Mode’s debut Intimate Affair accomplished that.  It’s really great to be part of a community of people who share the same passion.  And this is just the first of many events to come.

The event included a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene showcased her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Campbell commented of the event, “I loved seeing the faces of women who wear D cups and up as they discovered that a Campbell & Kate button front shirt fits them perfectly.”

Author and bra-fit expert Ali Cudby signed copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Cudby said, “Wearing a properly fitting bra is important to a woman’s health, so it was fabulous – and important – to have an event dedicated to helping women figure out their fit.”

Professional photographer Michael Steele who is known for “capturing the female form” snapped candid shots of guests enjoying the soiree.  Guests enjoyed Izze sparkling juice and champagne, as well as cupcakes courtesy of M Squared Sweet and Chic Treats. 

The highlight of the Intimate Affair was the raffle for a Grand Prize basket which had a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  The Raffle basket was won by student Patricia Persaud from Brooklyn.

I also used the event to garner attention for the non-profit Intimate Apparel Square Club (IASC.)   I am a proud member of the Club and work hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests were invited to make a monetary donation to support the “Kids.” 

Ali Cudby, Margaret Shrum, Moira Nelson
Contributing Writer “Everywoman” Liz and Moira
Jene Luciani and Moira Nelson
Darlene Campbell and Moira Nelson
Camille Block, Nina Levine, Moira Nelson
Moira Nelson and designer Asi Efros of Ann Vogue
Moira Nelson, Erica Paul, Courtney Newman
Moira Nelson and Ellen Lewis

Resources:

www.BraTenders.com

www.Chantelle.com

www.TheLingerieJournal.com

Intimate Insight: Backstage with Bra*Tenders

10 Jan

Alan and Lori Kaplan are very serious about the business of bras.  Their boutique, Bra*Tenders, is a quirky and vibrant shop with a Broadway-theme tucked inside The Film Center Building on Ninth Avenue in NYC’s Theater district.  This hidden gem is not your typical bra store.  There’s no store front.  Passersby would never know it was there.  Non-theatrical clients (civilians like you and me) are required to make an appointment.  And they do very little advertising.  They don’t need to….  Alan and Lori carved out their niche nearly thirty years ago and have maintained loyalty to the clients that supported them in those early days when they hand-delivered undergarments to Broadway Theater stage doors from their home in Brooklyn.  They have built their business by catering to “theatrical clients” in the entertainment industry.  Over the years they have provided undergarments, stockings and other unique intimate accessories (like the “Houdini” for men) to thousands of performers in showbiz. 

Bra*Tenders

Besides the occasional listing in a Playbill, Alan and Lori get little credit for the work they do.  But they have vowed to help all of their customers find the undergarments that help them look and feel their best.  This commitment to providing impeccable customer service sets them apart from other intimate apparel shops in the area.  They dedicate a full hour to every customer that comes through the door.  This is why non-theatrical clients are required to schedule an appointment.  Professional Fit Specialist, Cristal Gordon, sees a client every hour of every day, five to six days per week.  She says, “Every hour is a different boob; and that’s a lot of boob!”  Dedicating a full hour to every client ensures a loyal customer.  As Cristal says, “Finding the right bra isn’t an easy task.”  The unique store often sees brides-to-be looking for a solution-type undergarment to wear on that special day, full-busted and full-figure women that are “hard to fit,” and simply women that are struggling to find a great bra that fits properly and feels good.  The store has held private bridal parties, bachelorette parties and even “Bra-Mitzvahs!”  Bra*Tenders carries every brand imaginable including top-sellers such as Wacoal, Fantasie, Freya, Chantelle, Panache, Cleo, Le Mystere, Simone Perele, The Little Bra Company, and b’temptd.

Bra*Tenders- Racks & Racks of Bras

Although this is plenty to keep any lingerie aficionado satisfied, what really intrigues me about Bra*Tenders is what goes on “behind the scenes.”  Bra*Tenders has a team devoted to filling orders for the shop’s theatrical clients.  Wardrobe supervisors and costume designers are not required to make an appointment.  They often walk in with a cast list as long as your arm.  They provide the Bra*Tenders staff with their requirements and a list of measurements and the team gets to work filling the order.  Behind the “stage door” are racks and racks of bras and other specialty undergarments and accessories.  And there are half a dozen people picking and packing undergarments for shipment or hand delivery to theaters and studios around the globe.  Bra*Tenders has such strong relationships with their theatrical clients that they often send out garments on “memo.”  This means that the staff will select a handful of styles and sizes that they think will suit the performer.  They messenger the garments to the client.  She (or he) tries on the assorted styles and picks the best ones.  Then, they return the balance.  The cast members never have to set foot in the store!  And, Bra*Tenders keeps track of each performer’s prior purchases and sizes.  So when they’re performing in their next show, the wardrobe supervisor simply asks Bra*Tenders to check their records.  This level of service is unheard of in the fast-paced environment we’ve all grown accustomed to.  But Lori says, “Our theatrical clients come before everything else.  I don’t know how to do it any other way.”  I can see why the Kaplan’s have dedicated their business to serving this unique client…..  A typical performer goes through a dozen pairs of pantyhose a week!  By providing undergarments to theater, television and film, Alan and Lori have built a “Broadway Bra Empire.”  Further attesting to their dedication, although the shop is only open from 10am-6pm, Alan and Lori are available 24 hours a day to solve a costume emergency or wardrobe malfunction.

This highly unique bra boutique will play the role of “host” in Bra La Mode’s Debut Intimate Affair on Sunday, January 29, 2012 from noon to 4pm.  The in-store bra fit event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal. 

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com

Bra*Tenders resident feline "Phineas" at the "Bra Bar"

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY

You’re Invited: Bra La Mode’s Debut Intimate Affair

6 Jan


I am very pleased to announce Bra La Mode’s Debut Intimate Affair!  All Bra La Mode readers are welcome to attend….


The Intimate Affair
­ — an in-store Bra Fit Event on January 29, 2012 from noon to 4pm. The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only Bra*Tenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal.

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Moira Nelson is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s annual fundraiser, the H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests will be invited to make a monetary donation to support the “Kids.”

When asked about Bra La Mode’s recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode’s upcoming debut Intimate Affair.  I have been writing intimate apparel industry event reports on Bra La Mode for several months now– providing my readers with an intimate look inside the glittery world of lingerie!  It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs.  Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants.  Everyone was thrilled to have been invited to participate in the Intimate Affair.  I couldn’t be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities!”

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com.

More About Bra*Tenders:

Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.  Co-founders and co-owners Alan and Lori Kaplan put it best. “We’ve never let a customer walk out of Bra*Tenders without the right-fitting bra for her body”, they say, “and we never will. It’s our sincere vow to help you find the undergarments you need to look and feel your best.”

More About Chantelle Paris:

Chantelle Paris has been designing couture lingerie since 1876. Today, Chantelle draws inspiration from this heritage and confirms their desire to create undergarments that are a perfect fit, made with the purest fabrics and the most delicate lace. All of these little secrets of the Chantelle creators, with their invaluable skills, imperceptibly transform women and give them that elegance, that little “je ne sais quoi” which embodies a unique Parisian style.

Please contact Moira Nelson for interviews, press inquiries, and more information.

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY

#IntimateAffair


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