Tag Archives: Luis Paredes

Intimate Affair: The Lingerie Alliance Sponsors Lingerie Pillow Fight Party with Social Exposure Media

10 Jun

On June 26th, 2013 at XVI Rooftop Lounge, Social Exposure will produce a 300 person lingerie pillow fight party with cocktails sponsored by Hammer + Sickle Vodka, featuring lingerie by Rouge Seduire and in collaboration with The Lingerie Alliance.

Pillow5A sexy yet playful event meant to bring out our childlike humor; sprinkled with a tinge of naughtiness.

Invited guests MUST attend in lingerie or sleepwear to keep the theme (and photos, of course) consistent.  Men and women are encouraged to bring their own pillows and at the height of the night, the pillow bashing begins with an unexpected explosion of feathers, glitter and absolute (tasteful) mayhem!

The purpose of this event is not only to fulfill every mans dream (LOL), but to encourage creative, outside-the-box interaction by forcing active networking and activity that you don’t normally get to participate in. Yes, these events have a seductive side, but the main purpose is to spread a positive message of body awareness and sensuality where oftentimes in a metropolis such as New York, social pressures can take a toll on the healthy mind.

Pillow1The Rooftop Lingerie Pillow Fight party will feature specialty-sponsored cocktails by Hammer+Sickle Vodka, an exceptional product, six times distilled and six times filtered. Made of 100% winter wheat, H+S Vodka is blended smoothly for refreshing summer cocktails.

TLA_Profile Pic Icon in JPGFittingly so, The Lingerie Alliance will collaborate with Social Exposure to put an official insider industry stamp on the evening. Founded by Moira Nelson and Luis Paredes, the mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole. Alliance members range from retailers and buyers to bloggers, press, designers and even marketing professionals.

“We are thrilled to be collaborating with Social Exposure Media to bring you this year’s edition of the sexy and steamy Rooftop Lingerie Pillow Fight party.  We share Social Exposure’s passion for uniting New Yorkers in unique ways,” says Moira Nelson, co-founder of The Lingerie Alliance.

Social Exposure will also feature young and talented local designer Sharon Fan of Rouge Seduire!  “My line is inspired by New York Architecture and Old Hollywood,” describes Sharon.  Rouge Seduire is a new line that will preview a collection with samples and models at the event.

Lingerie Pillow Fight SAVE THE DATE JPEG.001

WHAT: The Rooftop Lingerie Pillow Fight Party – in collaboration with The Lingerie Alliance

WHERE: XVI Rooftop Lounge

WHEN: June 26th, 2013

TIME: 8:00pm – 1:00 am

COST: $30 at the door

RSVP: rsvpsocialexposure@gmail.com

COCKTAILS: 8 – 9 pm Hammer+Sickle Vodka

FB EVENT PAGE: https://www.facebook.com/events/469089753174387/?ref=22

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Affair: The Lingerie Alliance Celebrated a Successful Festive Affair Holiday Networking Social

31 Dec

The Lingerie Alliance celebrated a successful “Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only Intimate Affair took place at Legends Bar on 33rd Street in NYC with guests enjoying a night of festivities and networking.

Guests included boutique buyers, media, publicists, indie lingerie designers, account executives, executives from global intimate apparel brands, bloggers and other industry professionals. 

The Lingerie Alliance Festive Affair Holiday Party with sponsors Lelo & byChez Lingerie Boutique

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!”

A Festive Affair Holiday Party Lelo Winner Amy Conway

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!” said Moira Nelson, cofounder of The Lingerie Alliance.  “When Luis and I came up with the idea for The Lingerie Alliance, this is exactly what we envisioned!  It was very fulfilling to see it come to life!”

from left: Moira Nelson, Eliane Said of Lelo and Luis Paredes at the Lingerie Alliance's  Festive Affair

Event sponsor, LELO provided prize baskets for guests wearing the ugliest holiday sweaters.  The contestants were judged by industry legend, Roslyn Harte, and the winners walked away with LELO intimate lifestyle products valued in total over $1,000.  “Congrats to the Ugly Christmas Sweater Contest Winners- Jené Luciani & Amy Conway, Nikky Waters & Nancy Healey!  Enjoy your luxury pleasure objects provided courtesy of our key event sponsor LELO – the world’s leading designer brand for intimate lifestyle products,” added Nelson.  “And thanks to Chez Johnson of byChez Designer Lingerie Boutique for sponsoring the Intimate Affair.”


A Festive Affair L_A 12_165

The Festive Affair Holiday Networking Social marked the last in a string of successful 2012 events hosted by The Lingerie Alliance.  More events, shows, seminars and networking opportunities are scheduled for 2013 noted Moira.

Please follow The Lingerie Alliance on Facebook at www.facebook.com/TheLAlliance to stay up to date on the progress of our web development and upcoming initiatives and events.

Learn more about the event sponsors:

LELO, the world’s leading designer brand for intimate lifestyle products: en.lelo.com

and the upscale, online designer lingerie boutique, byChez Lingerie Boutique:
byChezBoutique.com

Intimate Affair: The Lingerie Alliance presents “A Festive Affair” Holiday Networking Social

10 Dec

LingerieAlliance_horizontal logoTo celebrate the season, The Lingerie Alliance is hosting “A Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only affair will take place at Legends Bar (Loft Lounge) on 33rd Street (just below the famed Empire State Building) in midtown Manhattan, NYC.

Guests can expect VIP swag bags and lots of merriment as the festive networking event will feature an open bar from 6:30-8:30pm.  Space is limited for this exclusive event so guests are encouraged to RSVP and purchase their tickets before Wednesday, December 12th.  Tickets will not be available at the door.  The cost is $35/ per person and includes a two-hour open bar.  Tickets are available at: www.festiveaffair1.eventbrite.com

The highlight of the Intimate Affair will be the Ugly Sweater Contest which will be judged by 89-year old intimate apparel industry legend, Roslyn Harte.  Harte has worked full-time in the industry for over 70 years and continues to work every day.  She is a huge supporter of The Lingerie Alliance and is also very active in various other industry organizations including the non-profit Underfashion Club and the Intimate Apparel Square Club.  The Ugly Sweater Contest prizes are being provided courtesy of the event’s key sponsor, LELO.  LELO is the world’s leading designer brand for intimate lifestyle products.  The Grand Prize basket alone is valued over $1000.  This will certainly motivate guests to haul out their worst sweaters!

Luis Paredes, co-founder of The Lingerie Alliance said,“I can’t wait for the Ugly Sweater Contest.  We’re a creative bunch, so I look forward to seeing what people come up with.  And the prizes are awesome!”

Brand Affair PicThe party is expected to attract retailers, buyers, prominent media/press, designers, suppliers and other industry professionals from independent, emerging companies and global brands and businesses alike.  This unique event will provide an excellent opportunity for intimate apparel professionals to network with one another while celebrating the season in a laid-back environment. 

Moira Nelson, co-founder of The Lingerie Alliance said, “We are very excited about this particular event because it is an opportunity for industry pros to really get to know one another.  Other events such as seminars or workshops are centered on business, information or education.  This event is just about having fun…..No strings attached!  Collaboration is the essence of The Lingerie Alliance.  This unique affair will undoubtedly promote collaboration among creative pros.”

innovateThe Loft Lounge at NYC’s Legends Bar is reminiscent of a centuries old private club replete with oversized, velvet club chairs and mahogany detailing.  During the Holidays, Legends Bar is adorned with elaborate, traditional decorations including evergreen garland, ornaments, trimming and bows.

Sponsors of the Holiday Networking Social include LELO, the world’s leading designer brand for intimate lifestyle products and the upscale, online designer lingerie boutique, byChezBoutique.com.

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

RSVP and Purchase Tickets: www.festiveaffair1.eventbrite.com

TLA_FestiveAffairInvite

About The Lingerie Alliance

The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve – Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!  Founders Moira Nelson and Luis Paredes share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  When the website is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

About LELO

LELO is the world’s leading designer brand for intimate lifestyle products.  Launched in 2003, LELO is famous for transforming the look, feel and function of how personal massagers are perceived, bringing a new level of luxury to products of this kind.

About byChez Designer Lingerie Boutique

byChezBoutique.com is a dream encased in a virtual reality – a luxury lingerie boutique for those who love to wear what only a few get to see!  From basic foundations to everyday wear, from playful and lounging to fashionable and glamorous, from popular entertainment to intimate boudoirs, it can all be found at byChez Designer Lingerie Boutique.  It’s intimate.  It’s personal.  It’s passionate.  It’s for you.  It’s byChezBoutique.com.

www.TheLingerieAlliance.com

www.lelo.com

www.byChezBoutique.com

#IntimateAffair

#SupportIndieBrands

Intimate Insiders, Intimate Affairs and Upcoming Events

18 Sep

There’s a chill in the air…And I couldn’t be happier!  Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers.   Until then, I’m trying to enjoy the last bit of Summer.  I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J.  I much prefer the beach during the “off season.”  The weather is still spectacular, yet it’s quiet and peaceful here.  I’ve taken walks on the beach, I’ve watched the sunrise at 6:30am, I’ve admired the adorable Victorian-style historic homes that line the streets in this neighborhood, I’ve had some of the best sea scallops I’ve ever tasted, I’ve wandered in and out of the boutiques around town….all by myself.  As I’ve gotten older, I’ve learned to cherish my time alone.  It’s been a delightful mini vacation!

While down here, I stopped in to see my friend Marla Wink at Indian Summer at Bay Village in Beach Haven.  I presented her with a challenge.  I was in the market for a new bra….  But I wanted something different.  I am such a creature of habit.  Nine times out of ten, I walk out of a bra boutique with the same styles I always wear.  So, I asked Marla to show me something new.  I walked into the store with an open mind and I let her run the show.  I told her what I typically wear and what I like and don’t like about the styles currently available to the full-busted consumer.  Over the years, I’ve become very loyal to the Eveden family of brands- Fantasie, Freya and Fauve.  So, when she suggested I try a Panache bra, I was a little hesitant.  But I promised myself to keep an open mind and I’m sure glad I did.  We scored!  I am in love with my new Panache Andorra Full Cup Bra.  We went up a cup to achieve the proper fit.  The lace is very soft yet powerful and I love the underbust/cradle construction.  The best part?  The color is a beautiful, rich teal color called Lagoon.  It’s perfect for Fall.  Great job, Marla!  You passed the test.  I hope the bra itself passes the test of time.  In addition, Marla had the Fantasie Rebecca bra in stock in color black.  This color is back-ordered in most of the stores in the tri-state area so I had to snag it while I could.  Lucky me!  I walked out of Indian Summer with two new bras to carry me through the end of the year.

Fashion’s Night Out was held on Thursday, September 6th.  I spent the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair featured the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show.  It was great to see Bethenny’s fans on the runway modeling her shapewear line which is designed for every body.  They were so full of confidence!  The winners of Bethenny’s fashion show contest modeled the shapewear alone as well as styled into various looks which showed the guests how to wear this fashionable line that is meant to be seen.  It was an exciting event which was hosted and emcee’d by Bethenny herself.

My partner, Luis Paredes, and I attended Small Boutique Fashion Week on Saturday, September 8, 2012.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  We were pleased to see lingerie-inspired looks on the runway.  Several designers presented styles which were constructed of ultra fine and sheer fabrics which revealed the undergarments worn underneath.  In essence, the lingerie worn underneath became part of the total look.

The International Lingerie Show (ILS) was held September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  Luis Paredes of The Lingerie Journal attended the trade show and has posted numerous articles and images of the show on www.TheLingerieJournal.com and on The Lingerie Journal Facebook page.

Moira Nelson and Luis Paredes with Linda The Bra Lady Divas Kim and Chloe

To celebrate the end of Fashion Week, The Lingerie Alliance hosted the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  My partner, Luis Paredes, and I were very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  As I’ve mentioned before, Angie Courtney is a true partner in her community and gives back in every way she can.  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.  Also, Angie is gearing up for the ING New York City Marathon where she will be running on behalf of the Injured Marine Semper Fi Fund.  And, Angie is already making plans for the annual “Go Naked and Check Yourself” fundraiser in mid November which raises awareness of detectable cancers including breast cancer, skin cancer and testicular cancer.  More details to follow!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

The Lingerie Alliance to Host Nolcha Fashion Week Closing Party

10 Sep

The Lingerie Alliance, an online, collaborative community of intimate apparel professionals which supports emerging and independent brands, is hosting Nolcha Fashion Week’s Closing Party on Thursday, September 13th, 2012 at Yotel Nightclub, NYC in collaboration with creative agency Label 55.  The exclusive, invite-only Event is presented by the professional hair care and styling tools line, RUSK.  Additional sponsors include American Airlines, Don Q Rum, Realbeanz, CLEAR, Socialbliss.com, Scent of Seduction and Monster Energy Drink among others.

To celebrate Fashion Week, The Lingerie Alliance will be hosting the official Nolcha Fashion Week Closing Party in collaboration with creative brand, artist development and management agency, Label 55, on Thursday, September 13, 2012.  The star-studded, invitation only Intimate Affair will take place at Yotel on 10th Avenue & 42nd Street, NYC.

The party is presented by RUSK, the leading professional hair care and styling tools line, and is expected to attract over 600 influential, professional tastemakers in the entertainment, sports, and fashion industries, including designers, musicians, artists, photographers, music and movie producers, models, actors/actresses, as well as prominent press and bloggers.  This unique event will provide an excellent opportunity for creative professionals to network with one another in a relaxed environment.  NYC’s Yotel is a trendy, modern space featuring VIP “club cabins” and the City’s largest outdoor hotel terrace with amazing views and two bars.

My partner, Luis Paredes, and I are very pleased to be partnered with the creative agency Label 55 to host the Nolcha Fashion Week Closing Party as they share our passion for supporting emerging and independent brands.  Collaboration is the essence of The Lingerie Alliance.  So it makes a lot of sense for us to be hosting this unique affair which will undoubtedly promote collaboration among creative pros.

Nolcha Fashion Week is a leading, award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  This edition of the event will run from September 10th – 13th, 2012 and will include runway presentations, an exclusive bloggers brunch, fashion lounge, after-parties, networking events, as well as the official closing party. 

Over the past five years, Nolcha Fashion Week has established itself as a platform of discovery; promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week.  Nolcha Fashion Week is listed with Mercedes-Benz as one of two recognized Fashion Weeks by the New York City Economic Development Corporation.  Nolcha offers a range of cost effective options to increase designers’ recognition and develop their businesses. 

Sponsors of this Season’s Nolcha Fashion Week include RUSK, CLEAR, American Airlines, Scent of Seduction, RealBeanz Iced Coffee, DON Q Rum, Monster Energy Drink, Marte Multimedia and ProTexting- providing mobile marketing.

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

About The Lingerie Alliance:

The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields. The mission of The Lingerie Alliance is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve – Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers. If you do business in the intimate apparel industry, you are welcome to join the Alliance! Founders Moira Nelson and Luis Paredes share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals. Once the platform is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience. The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)

About Label 55:

Label 55 is a creative brand, artist development and management agency, that specializes in strategic creative integrations to connect a brand’s message with valued targeted demographics. Label 55 uses its combination of strategy and network of partners, influencers, and tastemakers to ensure that your brand delivers its message to those it’s intended to reach.

www.TheLingerieAlliance.com

www.Label-55.com

www.NolchaFashionWeek.com

Follow @TheLAlliance & @NolchaFashionWk

#IntimateAffair

#SupportIndieBrands

Intimate Insiders, Intimate Affairs and Upcoming Events

4 Sep

Happy Labor Day!  Labor Day marks the unofficial end of Summer.  For me, the “back to school” season means a new beginning…  Each year at this time, I find myself settling down, getting “back to business and back to basics,” reevaluating personal and professional goals and setting new ones.  It was this time last year that I launched my business Bra La Mode.  As I reflect back, I can’t believe it’s only been one year, as I’ve accomplished quite a bit during that time.  I look forward to seeing what’s in store for me and my businesses throughout the rest of 2012!

The official Mercedes-Benz Fashion Week in NYC kicks off on the evening of September 5th with the 9th Annual Style Awards and continues through Thursday, September 13th.  Mercedes-Benz Fashion Week is New York City’s single largest media event, taking place twice a year (February & September.)  The event provides top designers an international platform to showcase their collections to more than 100,000 industry insiders from around the world, including buyers, editors, retailers, celebrities, VIPs, and more.  With more than 80 designers’ shows over 8 days, it is known as the premier event worldwide where style, beauty, supermodels, and celebrities come together to celebrate the best in fashion.  Follow @MBFashionWeek on Twitter.

Fashion’s Night Out is this Thursday, September 6th.  For a complete listing of Fashion’s Night Out events in cities around the world, go to www.fashionsnightout.com.  Last year I took myself on a “Lingerie Tour” of lower Manhattan including stops at Journelle SoHo, Kiki de Montparnasse, Bloomie’s, La Perla and Agent Provocateur.  I chronicled my FNO journey in two of my first blog posts on Bra La Mode.  It’s really cool to look back to see where I was at this time last year and to see the personal and professional progress I’ve made.  This year I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair at Macy’s will feature the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show which will be hosted by the “queen of too much information,” Bethenny herself!

REMINDER!  Small Boutique Fashion Week is this Saturday….  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  This edition will be held on Saturday, September 8th at The Metropolitan Pavilion and will feature three separate showcases at 12pm, 4pm and 8pm.  For more information:  www.smallboutiquefw.com.

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

And to celebrate the end of Fashion Week, The Lingerie Alliance will be hosting the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  This edition of the event will run from September 10th – 13th, 2012 and will include runway presentations, an exclusive bloggers brunch, fashion lounge, after-parties, networking events, and the official fashion week closing party.  Nolcha Fashion Week is officially listed with Mercedes-Benz as one of two recognized Fashion Weeks by the New York City Economic Development Corporation.  Nolcha offers a range of cost effective options to increase designers’ recognition and develop their businesses.  My partner, Luis Paredes, and I are very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.  We hope you will join us for this Intimate Affair which will provide great networking for fashion industry pros!  Please RSVP through guestcode.com – code # 1439.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

VIDEO: The Lingerie Alliance Launch Party and Lingerie Fashion Show

22 Aug

On Saturday, August 4, 2012, me and my partner Luis Paredes hosted an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the launch of our latest endeavor, The Lingerie Alliance

The Event, which attracted over 300 industry professionals and other guests, was held at Griffin lounge and nightclub in the exclusive meatpacking district in Manhattan.  The “Intimate Affair” was sponsored by leading lingerie lines Affinitas & Parfait and took place on the eve of the bi-annual Lingerie Market Week in NYC, which draws designers, brands, retailers, buyers, media and press from around the World. 

The Fashion Show featured SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Sleepwear and Lingerie, and With Love Lingerie.  Celebrity stylist and author of The Bra Book, Jené Luciani, entertained the guests as emcee of the “Intimate Affair.” 

Additional sponsors of the “Intimate Affair” included Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, renowned intimate apparel blog, Lingerie Briefs, boutique PR firm specializing in intimate apparel, RICHPR, LingerieFW which will be the first Fashion Week dedicated exclusively to lingerie, the intimate apparel resource site and consulting company, Bra La Mode, luxury Hosiery ecommerce retailer PEEK Brooklyn, and The Full Figured Chest, a marketing firm catering to lingerie pros.

The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

“The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes.  All of the site’s features will be rolled out throughout the coming months.  Regarding the event, Luis stated, “We were thrilled with the turn out, the runway show was spectacular, and the Griffin was the perfect choice for this type of event.  All of the lingerie featured was sexy, fresh and fun and the independent designers are extremely talented.  We are passionate about showcasing independent brands so that they can gain well-deserved exposure.  Most importantly, since launching The Lingerie Alliance, we have received tremendous feedback from the lingerie community.”

www.TheLingerieAlliance.com

Follow @TheLAlliance

www.facebook.com/TheLAlliance

Intimate Insiders, Intimate Affairs and Upcoming Events

8 Aug

It’s that time of the year….  Too much lingerie; not enough time to do all of the things I want to do!  From trade shows to press previews, market week kick-off parties, fashion shows, seminars, conferences and other events….  There’s no rest for the weary!

On Wednesday, August 1, 2012, The Intimate Apparel Council hosted an Intimate Affair at the Union League Club in NYC.  Marshal Cohen, Chief Industry Analyst of The NPD Group, presented “50 Shades of Intimates.”  He discussed retail trends and the “consumerology” impacting our industry in particular.  Marshal provided invaluable intimate insight such as current “distractions” that are affecting consumer spending and he emphasized the importance of value and innovation. 

On Thursday, August 2nd, I had the privilege of attending a Press Preview Event where I was introduced to the EMPOWERED BY YOU (“EBY”) panty.  The high-tech panty incorporates a patented silicone “flocking” technology and side-seam fusion technique to prevent slippage, impart smoothness and ensure steady wear.  A cause-brand initiative, $1 from the sale of every EBY panty will fund Seven Bar Foundation, a non-profit organization that extends its trademark “ladder” to women out of poverty and into business through microfinance.  Each panty includes an insert with a testimonial from a woman who has been empowered by the Foundation, which works closely with both international and local partners such as Project Enterprise which benefits women in the New York City area.  Project Enterprise is a 501(c)(3) nonprofit organization whose mission is to support and develop entrepreneurs and small businesses in under-resourced communities in New York City.  The Seven Bar Foundation lends women a “hand up”, not a “hand out” by giving them a “first break”.

Luis Paredes and Moira Nelson

The Lingerie Alliance Launch Party and Lingerie Fashion Show held on Saturday, August 4th at The Griffin lounge in NYC was a huge success.  The Intimate Affair introduced industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  We are so pleased with the way things turned out and are motivated by the enthusiasm and support we have received from the industry.  The Fashion Show featured the SS13 collections from the event’s key sponsor, Affinitas & Parfait, as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers that missed the Intimate Affair on Saturday night can still get a look at the six emerging brands at the Lingerie Journal Designer Showcase today, August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers that are looking for innovative, new collections the opportunity to meet one-on-one with these indie designers in a relaxed setting. 

The Best of Intima’s Best Shop Awards were held in the Penthouse at 230 Fifth Ave on Sunday, August 5th.  Last year’s winner of the Best of Intima’s Choice Award, Angela Courtney of Sweetest Sin Boutique in Red Bank, New Jersey, was an honored guest at this year’s awards ceremony.  She said, “It was a great night in Lingerie-land.  It was such an accomplishment for me to win last year’s Best Shop Award and reliving the night with the industry’s crème de la crème again this year was incredible.  I mingled with other boutique owners and CEO’s of the biggest lingerie brands.  Plus the venue was fabulous…a rooftop lounge overlooking the empire state building.  I’m truly looking forward to next year.” 

The 2012 Best of Intima Best Shop Awards were presented to:

Concept Store: Knickers of Hyde Park

European Flair: Forty Winks

Personal Touch: Toujours

Reference Shop: Sara’s Lingerie

The Best of Intima’s Choice: Le Boudoir, Inc.

And Special Recognition Prizes were awarded to:

Best Unexpected Location: Bella Fine Lingerie

Best Niche Product: Kaori’s Closet Tokyo

CONGRATS to the 2012 Best Shop Award Nominees and Winners!

On Monday evening, CURVENY presented The So Curve Fashion Show.  From ballet to burlesque… From a Gotye remix to a touch of the Material Girl…and intervals topless…. The So Curve Fashion Show performed by the renowned Crazy Horse Paris dancers at CurvExpo was a spectacular performance.  The dancers wore selected styles from exhibitors at CurvExpo including Affinitas, Fantasie, Fauve and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal, among others. 

The bi-annual Lingerie Trade Show CURVENY just wrapped up and now they’re headed to Las Vegas.  CURVELV runs from August 21st through the 23rd at The Venetian.  Guests can register at www.curvexpo.com.

Last night, the Underfashion Club hosted “A Paris Report” which was presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair featured a report on the MODE City and Interfiliere Trade Shows as well as highlights of the coming SS14 Season.

And tonight, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

What’s next?  Anyone planning a Fashion’s Night Out Event?  Let us know so we can spread the word here on Bra La Mode!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insight: Lingerie Designer Showcase Returns to NYC

2 Aug

The Lingerie Designer Showcase, a New York based lingerie trade show of independent designers and brands for buyers looking for innovative, new collections returns August 5th – 8th at the luxurious AKA Hotel in New York City near Times Square.

The show promotes a collective environment where brands work together to help each other achieve their goals by sharing their industry knowledge and experience. At the same time, the showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.

At this edition of the Showcase, buyers can meet and discover independent lingerie designers such as Carrie Russel of With Love Lingerie; Melissa Franchi of Nevaeh Intimates; Angela Friedman with her vintage-inspired Versailles Collection of intimates and corsets; Clare Herron of Clare Bare Lingerie; Masako Shirokawa of Ombrato Lingerie and Sleepwear; and the design team of Erica Paul and Courtney Newman of Dirty Dolls Lingerie.

In addition to the Showcase, there will be a lingerie fashion show and networking event on Saturday, August 4th. “Our last event sold out within 24 hours and was standing room only,” said Luis Paredes, publisher of the Lingerie Journal.

If you’re a boutique owner looking to find exclusive and innovative designers to bring into your store, please take a moment to RSVP for the showcase: http://lingeriedesignershowcase.com/attendee-registration/

Exhibitors

Angela Friedman
Angela Friedman is a New York based lingerie designer specializing in corsets and silk intimates. Her new Versailles Collection is a vintage-inspired lingerie line, featuring intricate Baroque detailing and a delicate, muted color palette. This line emphasizes beauty and indulgence, and its hourglass silhouettes and draped silks are designed to make women feel as alluring as they look. The line features steel-boned corsets, bias-cut slips and robes, and lace bra and panty sets. Each fabric is selected for its luxury appeal: European silks, metallic brocades, French lace, frothy ruffles, and hand embroidery add to the luscious, decadent, and feminine feel of the collection. The line philosophy is to maintain the integrity of historical fashion, but blend it with a contemporary aesthetic. This collection offers women the opportunity to access the fairytale romance of the past, while presenting a style that reflects their everyday modern lives. The Versailles Collection empowers women to feel stronger and more confident in their own skin, all while indulging themselves in the soft, delicate intimates that they deserve! Angela Friedman’s lingerie is designed and manufactured by hand in the heart of New York City’s garment district. Make an appointment: http://lingeriedesignershowcase.com/angela-friedman/

Clare Bare Lingerie
Clare Bare is a Brooklyn based designer specializing in fashion forward eco-friendly lingerie made from organic cotton, bamboo jersey, and vintage fabric. Clare creates garments that are structured to flatter your body in a natural way without the use of constrictive hardware, and each piece is as comfortable as it is sexy. All of her pieces are made in house with the assistance of local creatives, using sustainable practices and natural and handmade dyes. The designs range everywhere in between fashion and function, and offer something for everyone. Soft cup bralettes, bodysuits, panties, and garter belts are created with a modern take on vintage styling. Make an appointment: http://lingeriedesignershowcase.com/clare-bare-lingerie/

Dirty Dolls Lingerie
Inspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday. Dirty Dolls Lingerie was founded in November of 2008 by Courtney Leigh Newman and Erica Rosalind Paul, two veteran fashion designers known to their loyal customers simply as “The Dolls.” The company’s core mission is to provide gorgeous, perfectly fitted brassieres, panties, and shapers to women who wear hard-to-find sizes. The Dolls themselves are among the millions of ladies who’ve long been frustrated by the absence of great brassieres available to those blessed with sexy curves. After years of being forced to buy dull bras simply because they had beautiful bosoms, The Dolls decided to take matters into their own hands. Make an appointment: http://lingeriedesignershowcase.com/dirty-dolls-lingerie/

Nevaeh Intimates
Decadence is key. Nevaeh Intimates, by Melissa Franchi and created in New York City, exudes femininity and empowers the modern day sophisticated women with a new luxurious lingerie collection. Fever and Thoughts is a timeless collection that fulfills all needs and desires: long-line, non-wire, full coverage bras, bikinis, high waisted briefs, hipsters, thongs, chemise, and garters. The pieces are designed using exquisite details, such as galloon lace inserts, luxurious stretch silk charmeuse, and hand-sewn vintage gold beading. Pieces are adjustable and removable to ensure comfort and support. Make an appointment: http://lingeriedesignershowcase.com/nevaeh-intimates/

Ombrato Lingerie and Sleepwear
Ombrato means “take it easy” in a Japanese dialect. As the name suggests, Ombrato creates simple, elegant and comfortable sleep and lounge wear using high quality materials. Inspired by clean and understated elements of Japanese aesthetics, the design is streamlined yet gives women a sense of femininity and being special. The borderline between inner wear and outer wear is increasingly blurred and Ombrato aims to offer pieces that can effortlessly travel both worlds. Ombrato is based in New York City and all the garments are manufactured locally.  For Spring/Summer 2013, Ombrato introduces lounge wear using Liberty of London seasonal collection. Stripes in muted colors and nature inspired patterns are truly unique and a slip dress and camisole can easily be worn outside. There are also pieces using lace fabric and English stretch net as well as silk charmeuse and chiffon.  Make an appointment: http://lingeriedesignershowcase.com/ombrato-lingerie-and-sleepwear/

With Love Lingerie
With Love Lingerie is about evoking glamour and intimacy through underpinnings that are made and worn with love. With Love founder and head designer, Carrie Russell, muses, “women can feel guilty when they indulge in a box of chocolates or a bottle or their favorite Merlot, but the right lingerie should make them feel like a million dollars.”
Russell draws much of her inspiration from her background in Visual Art and English Literature. She has worked with several North American lingerie companies, evening wear designers and private labels. In 2010, she launched “With Love Lingerie,” a lingerie company that marries her love of design from the 20’s, 30’s and 40’s with her signature modern femininity. The collection combines sensuous textures and luscious color stories with classic feminine design and a luxury sensibility. Many of the pieces draw inspiration from the graceful aesthetics of decades gone by and are infused with modern elements and details. Many of the pieces in the collection flatter the curves of a range of women from XS-1X. Make an appointment: http://lingeriedesignershowcase.com/with-love-lingerie/

About the Lingerie Designer Showcase
NYC’s first lingerie trade show dedicated to independent designers, the Lingerie Designer Showcase, has quickly become the premiere destination for lingerie buyers looking to find the most exciting and unique lingerie brands for their stores all in an intimate and relaxed setting.

About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more: @lingeriejournal

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