Tag Archives: Lingerie

Intimate Insight: Tatu Couture Elevates the Tattoo Trend in Luxury Lingerie

28 Jan

Although tattoos have become more commonplace in the past few decades, there are still those women who shy away from permanently marking their skin.  The luxury lingerie line Tatu Couture let’s you have all the fun of a tattoo while adding a splash of elegance to your life.

Isabelle Bodysuit

British based design brand, Tatu Couture, is the creation of Luisa Sidoli, a De Montfort University grad and former head lingerie designer at Ann Summers.  Luisa has taken the tattoo trend a step further by creating an illusion line of luxury bras, panties and bodywear pieces inspired by the notion that “body art,” like lingerie, is a form of sensual expression.  Her pieces incorporate everything from full back graphic designs to subtle and thought provoking quotes such as “Give your heart and soul to me and life will always be La vie en rose,” which is printed on mesh side panels on the La Vie En Rose Bodysuit.  The ‘trompe l’oeil’ tattoo motifs are created in collaboration with professional tattoo artists to make sure they are as authentic as possible.

Lana Bodysuit

Adding an extra dimension to the collection, Tatu Couture styles are constructed of high-quality fabrics that mimic light control shapewear.  Each piece pulls you in, giving you a smooth, sleek shape without feeling too constricting or confining.  The collection comes in two different skin tones to help make the illusion pieces look even more real.

Lola Bodysuit

For the collection entitled “Sweet Surrender,” Tatu Couture has added ivory to its assortment in key silhouettes.  This collection blends a subtle sophistication and rebelliousness with a play on retro styling and the alluring scene of Baroque Italian culture.

Carla Bustle Back Brief

On Tatu Couture’s website, the lingerie is displayed in a dazzling array of angled shots.  The company has added a special styling tip feature where it gives customers advice on how to pair the pieces together and/or how to wear them out of the bedroom!

To find out more information, and to get some special styling advice check out:

http://www.tatucouture.com

Intimate Insight: Curvy Couture — Beautiful Bras For the Full Figured Woman

25 Jan

All too often curvaceous women have to settle for ill-fitting, frumpy looking bras while their smaller counterparts get to enjoy the luxury of fashion forward designs.  Dora Lau, president of Dora L. Inc., became frustrated with the small selection of beautiful, well priced bras for full figured women and decided to launch Curvy Couture, a collection that uses the latest technologies to create intimate apparel that enhances a woman’s curves and makes her feel wonderful.

Leopard-

After graduating from FIDM, Dora Lau started her career in Full Figure eveningwear.  This experience working with beautiful, luxurious fabrics gave her the push to begin working in the intimate apparel industry.  Since then, Dora has been manufacturing bras for top brands for over 25 years, including the likes of Victoria’s Secret and Lane Bryant.

designer

The brand offers solutions to women who all too often have to compromise themselves by wearing bras and panties that do not fit correctly.  Oftentimes this results in pained shoulders from straps that are too tight and dig into the skin.  Curvy Couture offers products that lift the bosom and allow women to feel confident showing their curves without hiding under loose tops.

Curvy Couture has been in the making for many years, but only recently has Dora been able to set aside the funds to make her dream of offering affordable and beautiful bras to full figured women a reality.  Launching the new label and branching out into e-commerce offers customers the latest fabrics and trims utilizing the latest innovation and technology to enhance fit and comfort.  “Retail stores have been reluctant to carry curvy lingerie nor do they have a special section to service my customer.  I believe e-commerce is the best way to reach out to my girls.  She will enjoy the luxury of fitting our bras with total privacy at home, or wherever she prefers, and does not have to deal with the pressure of being intruded by sales associates in stores,” says Dora.

Dora grew up in the world of entertainment, with her parents owning a record label in Hong Kong.  She was able to be very much involved with the dressing of her parents’ singers for performances and gained an appreciation for fashion and flair.  As a result, it came as no surprise that inspiration for the launch collection came from Hollywood glamour and the Art Deco era.

575396_335816086477572_1058099639_n-copy

One of the most intimidating aspects of purchasing a bra online is the fear that it will not fit.  However, Dora has done away with this fear by offering a unique feature called Pick 2 on Curvy Couture’s e-commerce site that allows women to choose two bras to test for size and fit.  The bra that does not work is simply returned.

Currently Curvy Couture offers styles in C-DD cup sizes, but Dora plans on expanding the size range to include F, G, and H cups in spring 2013.  Other endeavors for the brand include producing a line of sports bras that are easy to put on without causing a heart attack to take off as well as a line of light shapewear that is easy to wear and provides sculpture for curves.

It will certainly be exciting to see how the brand develops throughout this coming year and beyond.  The lingerie industry could definitely use more entrepreneurs like Dora who realize that full figured women want to celebrate their curves and not hide them.

Intimate Insight: Rouge Séduire Launches “Pin It to Win It” Valentine’s Day Contest

17 Jan

Feeling sassy and sexy?  Looking to seduce your partner with a little something special this Valentine’s Day?  Dare to enter Rouge Séduire’s “Pin It to Win It” Valentine’s Day Contest to win a Bra and Panty set that is sure to tease and tempt the senses, intrigue the soul, and entice the very essence of self.

Rouge Seduire_Pin It To Win It V Day Contest_Jan 2013The unparalleled, sexy and seductive, luxury lingerie line, Rouge Séduire has launched the “Pin It to Win It” Valentine’s Day Contest.  Fans of the brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #TheArtofSeduction.  On February 4th, the brand’s designer, Sharon Fan, will select one winner to receive a Rouge Séduire Bra and Panty set of their choice (valued up to $500 USD.)  The winner will receive her new lingerie set just in time for the hottest holiday of the year, Valentine’s Day!

Rouge Seduire_Mimi SetThe recently launched brand was conceived to evoke seductive imagery.  It is elegant, dramatic, mysterious, alluring and sexy.  Inspired by geometry such as the chevron pattern, iconic Art Deco architecture such as the famed Chrysler Building in NYC as well as authentic Japanese bondage art, each piece in the debut collection encourages women to embrace their inherent sensuality. 

Everyone will interpret #TheArtofSeduction differently.  Is it Slow, Soft and Sweet? Erotic? Lustful? Passionate? Alluring? Full of Fascination and Fantasy? Intriguing?  This contest gives entrants the opportunity to reveal their own personality and desires in interpreting this theme.  The brand itself offers ultra-visual imagery to inspire and motivate entrants to explore their own vision of seduction.

“Each piece I design is unique and has a little story behind it.  I like to experiment and explore design.  My inspiration comes from different cultures, architecture and iconic graphic elements,” explained designer Sharon Fan.  “The goal is to excite people by what they see.  I can’t wait to see how Rouge Séduire’s fans interpret #TheArtofSeduction in this unique contest.”Tulipback

To enter, please follow these simple guidelines:

  • Log on to www.rougeseduire.com/contacts and provide us with your Name and Email Address
  • Log on to www.facebook.com/rougeseduire and LIKE our Page
  • Create your own Pinterest Board with the theme #TheArtofSeduction and title it Rouge Séduire.  Your Board must contain a minimum of 12 “Pins.”  Be as creative as you can!
  • Post the link to your Rouge Séduire Pinterest Board on Rouge Séduire’s Facebook Page between January 16, 2013 and February 4, 2013.  (Feel free to tell us a bit about your vision and/or inspiration when posting your link.)
  • Where possible, use the hashtag #TheArtofSeduction.
  • Only ONE entry per person.
  • Please use wise discretion.  Do not include pornographic or violent images in your Rouge Séduire Pinterest Board.  You can “push the envelope,” but please don’t go over the edge.  Since this is subjective, if you need clarification, please contact us before posting your board.
  • Boards which are deemed pornographic or violent will be deleted from Rouge Séduire’s Facebook page and the entrant will be disqualified from the contest.

Eligibility Requirements:

  • Must be age 18 or older
  • Must currently reside in the United States & U.S. territories, Canada, or the United Kingdom.
  • Must not currently be an employee of Rouge Séduire, their immediate families, marketing / pr affiliates or third party suppliers.

The Prize:

  • Designer Sharon Fan will judge the submissions and select the winner.
  • Winner will be selected on or about February 4, 2013.
  • Winner will be contacted via Facebook message.
  • Winner must respond to confirm acceptance of the Prize no later than February 6, 2013.
  • Winner selection is final.
  • There will be only 1 (one) winner.
  • Winner will be announced on Rouge Séduire’s Facebook Page no later than February 7, 2013.
  • Winner will be able to select 1 Bra and 1 Panty from Rouge Séduire’s current collection.  Value not to exceed $500 USD Retail.
  • Rouge Séduire product is only available in sizes 30-38 A-D for Bras and XS-XL for Panties.
  • Prize will be shipped via USPS, UPS or FEDEX and is expected to reach the winner no later than February 14, 2013.
  • Returns will not be accepted unless the product is damaged/defective.

About Rouge Séduire:

With its niche and unique design aesthetic, luxury lingerie brand Rouge Séduire effortlessly evokes alluring, intoxicating and seductive images of women.  Founded by designer Sharon Fan, the line is set to make its mark on the luxury lingerie market. 

www.rougeseduire.com

www.facebook.com/rougeseduire

Follow @rougeseduire

#TheArtofSeduction

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Affair: The Lingerie Alliance Celebrated a Successful Festive Affair Holiday Networking Social

31 Dec

The Lingerie Alliance celebrated a successful “Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only Intimate Affair took place at Legends Bar on 33rd Street in NYC with guests enjoying a night of festivities and networking.

Guests included boutique buyers, media, publicists, indie lingerie designers, account executives, executives from global intimate apparel brands, bloggers and other industry professionals. 

The Lingerie Alliance Festive Affair Holiday Party with sponsors Lelo & byChez Lingerie Boutique

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!”

A Festive Affair Holiday Party Lelo Winner Amy Conway

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!” said Moira Nelson, cofounder of The Lingerie Alliance.  “When Luis and I came up with the idea for The Lingerie Alliance, this is exactly what we envisioned!  It was very fulfilling to see it come to life!”

from left: Moira Nelson, Eliane Said of Lelo and Luis Paredes at the Lingerie Alliance's  Festive Affair

Event sponsor, LELO provided prize baskets for guests wearing the ugliest holiday sweaters.  The contestants were judged by industry legend, Roslyn Harte, and the winners walked away with LELO intimate lifestyle products valued in total over $1,000.  “Congrats to the Ugly Christmas Sweater Contest Winners- Jené Luciani & Amy Conway, Nikky Waters & Nancy Healey!  Enjoy your luxury pleasure objects provided courtesy of our key event sponsor LELO – the world’s leading designer brand for intimate lifestyle products,” added Nelson.  “And thanks to Chez Johnson of byChez Designer Lingerie Boutique for sponsoring the Intimate Affair.”


A Festive Affair L_A 12_165

The Festive Affair Holiday Networking Social marked the last in a string of successful 2012 events hosted by The Lingerie Alliance.  More events, shows, seminars and networking opportunities are scheduled for 2013 noted Moira.

Please follow The Lingerie Alliance on Facebook at www.facebook.com/TheLAlliance to stay up to date on the progress of our web development and upcoming initiatives and events.

Learn more about the event sponsors:

LELO, the world’s leading designer brand for intimate lifestyle products: en.lelo.com

and the upscale, online designer lingerie boutique, byChez Lingerie Boutique:
byChezBoutique.com

Intimate Affair: The Lingerie Alliance presents “A Festive Affair” Holiday Networking Social

10 Dec

LingerieAlliance_horizontal logoTo celebrate the season, The Lingerie Alliance is hosting “A Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only affair will take place at Legends Bar (Loft Lounge) on 33rd Street (just below the famed Empire State Building) in midtown Manhattan, NYC.

Guests can expect VIP swag bags and lots of merriment as the festive networking event will feature an open bar from 6:30-8:30pm.  Space is limited for this exclusive event so guests are encouraged to RSVP and purchase their tickets before Wednesday, December 12th.  Tickets will not be available at the door.  The cost is $35/ per person and includes a two-hour open bar.  Tickets are available at: www.festiveaffair1.eventbrite.com

The highlight of the Intimate Affair will be the Ugly Sweater Contest which will be judged by 89-year old intimate apparel industry legend, Roslyn Harte.  Harte has worked full-time in the industry for over 70 years and continues to work every day.  She is a huge supporter of The Lingerie Alliance and is also very active in various other industry organizations including the non-profit Underfashion Club and the Intimate Apparel Square Club.  The Ugly Sweater Contest prizes are being provided courtesy of the event’s key sponsor, LELO.  LELO is the world’s leading designer brand for intimate lifestyle products.  The Grand Prize basket alone is valued over $1000.  This will certainly motivate guests to haul out their worst sweaters!

Luis Paredes, co-founder of The Lingerie Alliance said,“I can’t wait for the Ugly Sweater Contest.  We’re a creative bunch, so I look forward to seeing what people come up with.  And the prizes are awesome!”

Brand Affair PicThe party is expected to attract retailers, buyers, prominent media/press, designers, suppliers and other industry professionals from independent, emerging companies and global brands and businesses alike.  This unique event will provide an excellent opportunity for intimate apparel professionals to network with one another while celebrating the season in a laid-back environment. 

Moira Nelson, co-founder of The Lingerie Alliance said, “We are very excited about this particular event because it is an opportunity for industry pros to really get to know one another.  Other events such as seminars or workshops are centered on business, information or education.  This event is just about having fun…..No strings attached!  Collaboration is the essence of The Lingerie Alliance.  This unique affair will undoubtedly promote collaboration among creative pros.”

innovateThe Loft Lounge at NYC’s Legends Bar is reminiscent of a centuries old private club replete with oversized, velvet club chairs and mahogany detailing.  During the Holidays, Legends Bar is adorned with elaborate, traditional decorations including evergreen garland, ornaments, trimming and bows.

Sponsors of the Holiday Networking Social include LELO, the world’s leading designer brand for intimate lifestyle products and the upscale, online designer lingerie boutique, byChezBoutique.com.

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

RSVP and Purchase Tickets: www.festiveaffair1.eventbrite.com

TLA_FestiveAffairInvite

About The Lingerie Alliance

The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve – Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!  Founders Moira Nelson and Luis Paredes share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  When the website is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

About LELO

LELO is the world’s leading designer brand for intimate lifestyle products.  Launched in 2003, LELO is famous for transforming the look, feel and function of how personal massagers are perceived, bringing a new level of luxury to products of this kind.

About byChez Designer Lingerie Boutique

byChezBoutique.com is a dream encased in a virtual reality – a luxury lingerie boutique for those who love to wear what only a few get to see!  From basic foundations to everyday wear, from playful and lounging to fashionable and glamorous, from popular entertainment to intimate boudoirs, it can all be found at byChez Designer Lingerie Boutique.  It’s intimate.  It’s personal.  It’s passionate.  It’s for you.  It’s byChezBoutique.com.

www.TheLingerieAlliance.com

www.lelo.com

www.byChezBoutique.com

#IntimateAffair

#SupportIndieBrands

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Nov

The Holiday shopping season is officially underway….Thanksgiving is behind us, Black Friday sales began earlier than ever (many retailers held pre-Thanksgiving Day sales on Wednesday,) online sales on Black Friday topped the $1 Billion mark for the first time ever and the busiest shopping weekend of the season was capped by Cyber Monday specials.  Did you score any exceptional steals?  How do you navigate through the sea of sales?  Do you stick with your favorite retailers or did you venture outside of your comfort zone?  Personally, I avoid shopping on Black Friday.  I’m famous for waiting til the last minute… Oftentimes shopping on Christmas Eve!  How many of you shop for yourselves this time of year?  Or do you stick to your Christmas list with a fierce determination to stay within your budget?  Most importantly… How many of you purchased lingerie this past weekend??? 

When is lingerie an appropriate gift?  I recently helped a friend shop for a Bachelorette Party gift….  I took her to La Petite Coquette on University Place, NYC.  Rather than simply purchasing one piece, we put together a “basket” of assorted items including the Hanky Panky Signature Lace Keyhole Teddy in black, Booty Parlor’s Good Girl Bad Girl Feather Whipper, a sexy sleep mask among other things.  What fun we had!  And I was told that this gift was the highlight of the Bachelorette Party.

Here are the Upcoming Intimate Affairs to celebrate the Season:

On December 4, 2012, The Underfashion Club is hosting its annual Holiday Party at The National Arts Club on Gramercy Park South from 5:30-9:00pm.  The Intimate Affair will feature dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys will be collected for the New York Foundling Children.  Tickets are $50 in advance, $60 at the door. 

The Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts. 

Bra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever –  luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase. 

The Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

21 Nov

Can you believe it’s almost Thanksgiving?  I have so much to be grateful for this year…  I don’t even know where to begin.  Without getting too sentimental, I would just like to say that it has been overwhelming, humbling and inspiring to watch my businesses grow.  And I have you all to thank for this!  Without you, my family, friends, fans, followers and supporters, I would not have been able to plow forward through the tough times (when I was literally working 18+ hours a day.)  I’ve learned to simply put one foot in front of the other… Planting lots of little seeds along the way.  The rewards have been priceless.  I am very blessed.  What do you have to be thankful for this year?

Here are a few Intimate Insights and Upcoming Intimate Affairs:

Last Wednesday, November 14th, luxury brand Fleur du Mal celebrated its launch by hosting an Intimate Affair at a trendy downtown NYC loft.  The event featured Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  With years of experience, including time as co-founder of Kiki de Montparnasse and design director at Victoria’s Secret, Jennifer is a natural at creating sensual, seductive pieces that both men and women are drawn to.  Fleur du Mal provides a confidence boosting aspect to any woman’s wardrobe through specialty pieces such as a leather corset created in collaboration with famed Parisian corset maker Cadolle, a sheer tuxedo blazer, and French rose lace intimates. The line is sold exclusively through a uniquely interactive e-commerce website, FleurDuMal.com, and creates a sophisticated, fashionable and innovative way for women to shop online.  The site features highly editorial, shoppable content, where consumers can not only browse and buy the luxurious Fleur du Mal collection, they can also discover and purchase complementary lifestyle items that Jennifer adores.  Additionally, the website utilizes endless scrolling functionality and includes social media integration, making it seamless for customers to share intimate sneak peeks of their most desired wants and needs.  I was most impressed by the leather intimate apparel pieces and the clipped French Leavers lace used in constructing the bra and panty sets is exquisite.  Tres jolie!

The Intimate Affair, GO NAKED AND CHECK YOURSELF, was held on November 18th at Teak Restaurant, Red Bank, New Jersey.  The annual event is a fundraising affair dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event was presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin

Photo Credit: Brandi Grooms Photography

The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from this year’s event will benefit The American Cancer Society, Livestrong, Young Survival Coalition and Move for Hunger.  This year’s event raised over $10,000 for these non-profit organizations.  The event was sponsored in part by The Lingerie Alliance and leading designer brand for intimate lifestyle products, LELO.

On Saturday, December 8th, Bra La Mode presents a Festive Affair Holiday Trunk Show featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing luxury lingerie line Rouge Séduire.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  $35/ per person.  RSVP now at www.festiveaffair1.eventbrite.com

Mark your calendars for these additional upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insight: Fashion-meets-Function Lingerie Line “Dear Kate” Launches

13 Nov

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates. 

While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion. 

Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received. 

“Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

www.dearkates.com

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