Tag Archives: Lingerie News

Intimate Announcement: The Lingerie Alliance Has Launched!

12 Jul

Founded by intimate apparel professionals Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. 

In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)  “The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes.  All of the site’s features will be rolled out throughout the coming months.  In the meantime, Moira Nelson and Luis Paredes are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate their partnership and the site’s launch on Saturday, August 4, 2012 at the Griffin lounge and nightclub in the trendy meatpacking district in Manhattan.

The Event is sponsored by the stylish yet affordable lingerie brands Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC which draws designers, brands, retailers, buyers, media and press from around the World. 

The Fashion Show will feature the SS13 collections of Affinitas & Parfait as well as the imaginative designs of the independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the “Intimate Affair.” 

Keng Zhang, President of Affinitas commented on the partnership saying, “We are honored to support The Lingerie Alliance at their launch event and as an Alliance Leader.  TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.”

The Griffin is the perfect venue for this event which is intended to promote a festive spirit.  Designed by Marc Dizon of the boutique collective Lewis & Dizon, the Griffin is an intimate jewel box filled with fringe-lined velvet banquets, gilded tables, rose-antique mirrors, and reclaimed herringbone floors.  Filigree detailing accentuates the space, and a glittering centerpiece of crystal chandeliers hanging overhead sets the cinematic mood for the room.  The lingerie featured at this event will really radiate against this opulent backdrop.

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm RICHPR which specializes in intimate apparel, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Moira Nelson, co-founder of The Lingerie Alliance stated, “Collaboration is the essence of The Lingerie Alliance.  Our mission is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole.  We envision a diverse network of members including Retailers, Buyers, Brands, Retail Store Owners, Independent Lingerie Designers, Wholesale Manufacturers, Press/Media, Suppliers and so on.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!” 

Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

About The Lingerie Alliance:

Founded by Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole- Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.

About Affinitas & Parfait:

Sexy or sweet? Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack packaged panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL. Complementary line Parfait additionally caters to the full-bust market with bras sized 30D – 40G (and bottoms sized XS-2X). Meaning no matter your size, Affinitas has the right lingerie for you. Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes! The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, Affinitas’ mission is to have you covered (well, mostly) for every occasion.

About Moira Nelson and Luis Paredes:

Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, and Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  Their mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve.  Ultimately, their goal is to elevate the intimate apparel industry as a whole through collaboration.

www.TheLingerieAlliance.com

Follow @TheLAlliance

www.facebook.com/TheLAlliance

#IntimateAffair

Intimate Insiders, Intimate Affairs and Upcoming Events

22 May

Got any big plans for the coming Memorial Day Weekend?  My focus is on Swimwear rather than Intimate Apparel this week…  As long as this rainy, wet weather blows through before the weekend.  Fingers crossed for sunny skies!  I can’t wait to pull out the bra-sized Fantasie brand bikini top and matching high-waisted bikini bottom I picked up at La Petite Coquette here in the City earlier this season. 

Here are a few Intimate Insights for the Week….

On Wednesday, May 16th, Hanky Panky and Sanrio hosted a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair was held at Studio 450 in midtown Manhattan and featured special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The venue provided a spectacular view of the City as the sun set to the west.  The DJ was spinning great tunes & guests enjoyed signature Hanky Panky for Hello Kitty cocktails and Hello Kitty cupcakes.  The event was playful and fun and there was a lot of “hot pink” everywhere you looked…  Even Hanky Panky’s Glam Guru, J.D. Breen, colored his hair hot pink to commemorate the collaboration with Hello Kitty!  The event was held in support of The Humane Society of the United States. 

On Thursday, May 17th, reality star and entrepreneur extraordinaire Bethenny Frankel celebrated the launch of Skinnygirl Solutions at select Macy’s stores nationwide.  The Intimate Affair was held at the R Lounge in NYC’s Times Square.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Bethenny spoke frankly about the line saying,It’s lazy lingerie; you’re wearing it now, and if you take your clothes off, you’re already sexy for your husband or your boyfriend or for a date.”  Pop into your local Macy’s store to check out the lingerie-inspired Skinnygirl shapewear that’s meant to be seen.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

Jene Luciani at Skinnygirl Press Event

CLO Intimo hosted Spring Champagne & Strawberries, Soiree and Sample Sale last Thursday at the Penthouse at Archstone Murray Hill, NYC.  The Sample Sale included designer jewelry by local artist Geri Roucaute’s line, Poupette.  And, high-end sexy accessories brand LELO hosted a multi-brand Sample Sale last week including luxury lingerie brand Jenna Leigh.  Guests snagged pleasure accessories and sexy intimate apparel up to 70% off!

I am co-hosting an Intimate Affair with the US distribution company, Revival Brands, on Tuesday June 5th.  The “invite only” event will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection.  This exclusive industry event is sure to have you falling for this seasons legwear trends!

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insiders, Intimate Affairs and Upcoming Events

1 May

Happy May Intimate Insiders!  The first week of May is Market Week for wholesale manufacturers in the Intimate Apparel industry.  Buyers from major retailers come into New York from around the country to get a look at the latest collections.  Most Buyers are finalizing their assortments for Fall & Holiday 2012 and previewing Spring 2013 collections.  Best of luck to everyone showing this Market.

During Market, the Intimate Apparel Council is holding “Retail Mobile Engagement” on Wednesday, May 2nd at the Union League Club, a panel discussion on mobile marketing. The panel will explain the different types of action codes, how to develop companion apps for iphone and andrioid platforms, and how a mobile engagement campaign can improve your business. The discussion will also include how to improve communication within your company using mobile devises. Featured Speakers include Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Goddess, Margaret Shrum, is showcasing several NY-based Lingerie Designers at the “Shop for Kids” Spring Shopping Soiree on Tuesday, May 1st from 6-8pm at the Doncaster Fashion Showroom at 145 West 57th Street, 20th Floor (between 6th & 7th Aves.)  Margaret will be accompanied by Alexis Chasman who will be offering her Spring Accessories Collection.  A portion of the proceeds will benefit Change for Kids.  Join the Intimate Affair, have a glass of wine and indulge in affordable luxury!

My bosom buddy Jene Luciani taped a “bra makeover” segment for Wendy Williams on Wednesday, April 25, 2012 and I was asked to model the Curvy Kate “Princess” Bra on the show!  Check out the Video on YouTube.  You’ll get a kick out of it.  Just for the record, I was not pulled from the studio audience….  And no, I don’t really walk around sporting a bad case of the dreaded “quadra-boob!”  Taping this segment was a blast.  Technically speaking, I like to think I am the very first Curvy Kate USA Star in a Bra model!  My friend Erin McLaughlin from Bare Necessities joined us at The Wendy Williams Studio on Wednesday and was a lifesaver….  She helped to get me scooped, swooped and lifted into my Curvy Kate!  Bare Necessities provided vouchers to all of the audience members to redeem for the products featured on the segment!

Moira Nelson & Erin McLaughlin from Bare Necessities

ILOVEAGOOD hosted the store opening party for Bradelis New York on Thursday, April 26, 2012 in Nolita, NYC.  Guests of the exclusive Intimate Affair were offered bra fittings courtesy of the Bradelis bra fitters.  The Japanese fit technique of Bradelis is quite unique as compared to traditional U.S. methods.  I highly encourage you to visit one of Bradelis New York’s three locations to experience it for yourself.  Guests at the event included Luis Paredes, publisher of The Lingerie Journal, Krista Purnell of The Lingerie Post, “The Lingerie Godess” Margaret Shrum, Melissa Franchi of Nevaeh Intimates, Laura Mehlinger of Lola Haze Lingerie, Christi Reid of Journelle, among others.

Bradelis New York Grand Opening Party

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, in the end of May or early June (we are finalizing the details as we speak.)  The Intimate Affair will feature luxury, Italian brand Philippe Matignon.  Philippe Matignon’s luxurious hosiery was introduced to the States last year….  And now, their Intimate Apparel line is being introduced to the U.S. market at this exclusive industry event.  Stay tuned for details.

Save the date for June 26th, 2012.  Luxury swimwear designer, Caitlin Kelly, will be hosting a Launch Party to showcase her designer swimwear line.  The Intimate Affair will include a runway show, cocktails, music, dancing and gifts for VIP guests!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider! 

As seen on LingerieBriefs.com.

%d bloggers like this: