Tag Archives: Julie Sygiel

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

14 Nov

As I think back on the past few weeks, I am inspired by mankind.  I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy.  It brought people together who would not normally mix.  Barriers of race, creed, sexual orientation and socio-economic differences have been broken.  Here in Jersey City, we have witnessed great loss.  Many of my neighbors are still without power after two long, cold, dark weeks.  Life as we know it has been changed forever.  Insurance pay-outs and FEMA funds cannot restore one’s wellbeing.  Luckily, I was one of the first to have power restored here in Jersey City. I opened my doors to everyone & anyone that needed some warmth, a hot shower, a phone charge, or a hot meal.  But it was only a temporary “fix.” 

Sea Bright, NJ. Photo by Mark Vetrini

Most of my family is “down the shore” where entire towns have been literally wiped out.  My sister, Eileen Rafferty, hopped in her car and ventured into some of the hardest hit neighborhoods in Jersey such as Belford and Keyport.  She knocked on doors to pitch in with clean-up efforts and to find out what they really need.  After a day on the “front line,” Eileen called me and said “We need undies!”  I jumped on the horn and within a matter of hours, I was able to collect cases of Clean/Unworn Underwear from manufacturers and designers around the Country.  Out of this need, the #SpareAPair Campaign has been born.  Organizations such as Bra Recyclers and Support1000 have been accepting donations of gently worn bras for years.  These organizations get the bras directly into the hands of the women in need (around the world.)  But what about skivvies?  My mom always told me, “Never leave the house without clean underwear!”  But after a disaster, that’s not so easy, is it?  Can You #SpareAPair of Underwear?  Contact me directly to find out how you can support the #SpareAPair Campaign.

Christian Siriano and Jene Luciani

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala was held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honored LuAnn Via, former President and CEO of Payless ShoeSource, Inc. as well as Steven Chernoff, chairman of Rago Foundations, LLC.  Intimate apparel industry veteran Janet Peters was presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Despite the wintry weather, members and supporters of the Club gathered together at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  The event’s emcee was celebrity stylist and author of The Bra Book, Jené Luciani.  Luciani wore a gown designed by Project Runway star, designer Christian Siriano.  Siriano attended the event and presented his friend LuAnn Via with her H.U.G. Award.  Via was also dressed in Christian Siriano from head to toe.  Siriano arrived at the event with his guest, movie star Isabelle Fuhrman who also donned his designs!  The event raised thousands of dollars which will be donated directly to NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  The IASC is a 501 (c) (3) charitable organization and none of its members are paid.

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates.  While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion.  Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received.  “Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

This Wednesday, November 14th, luxury brand Fleur du Mal is celebrating its launch by hosting an Intimate Affair featuring Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  The designs will be sold exclusively through a uniquely interactive e-commerce site- www.fleurdumal.com.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.  And since the areas surrounding Red Bank, NJ were so badly damaged by Hurricane Sandy, 25% of all proceeds will now benefit MOVE FOR HUNGER.  Contact me for tickets or to make a donation.

Mark your calendars for these upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance presents a Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave, 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Sweater Contest and more.  $35/ per person.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insight: Fashion-meets-Function Lingerie Line “Dear Kate” Launches

13 Nov

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates. 

While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion. 

Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received. 

“Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

www.dearkates.com

Intimate Insiders, Intimate Affairs and Upcoming Events

17 Jul

I am so excited about the launch of The Lingerie Alliance!  Inspired by the enthusiasm surrounding the Brand Affair Panel Discussion and Lingerie Exhibition we hosted during February market, my partner Luis Paredes, publisher of The Lingerie Journal & founder of The Lingerie Journal Designer Showcase, and I set out to create The Lingerie Alliance, an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year.

Affinitas Parfait Florence Set SS13

We are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the site’s launch on Saturday, August 4, 2012 at Griffin lounge and nightclub in Manhattan.  The Event is sponsored by leading lingerie lines Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the event.

The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm specializing in intimate apparel, RICHPR, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Here are a few Intimate Insights for the week:

Velda Lauder Corsetiere is offering 20% Off all designs for the month of July!  On the website, enter code: VLC Summer Sale 2012.

Velda Lauder Corsetiere

On Thursday, July 19th, Decoded Fashion is hosting “Startup Showcase: Underthings Edition” in NYC.  Panelists include the men’s underwear brand Flint and Tinder (considered to be the best fashion pitch in Kickstarter’s history,) the personalized online retailer Adore Me (which I discussed in last week’s column,) Julie Sygiel of Underbrella (and Sexy Period,) and a fourth “Mystery Guest Panelist” to be revealed at the Event.  Decoded Fashion is a new, exclusive monthly Meet-Up group with top fashion tech startups, tech leaders, investors and influencers in the Fashion & Retail industries – curated by Lauren Indvik of Mashable and Liz Bacelar, founder of the Decoded Fashion Forum.  There are only a few spots left for this particular “Intimate Affair.”  Log on to register: http://www.meetup.com/Decoded-Fashion/events/69734172/

Cosabella, which is famous for its use of vibrant, cutting-edge colors, is having a Sample Sale from July 22nd through July 24th at 220 Lafayette Street, NYC.  Select items will be available up to 60% Off!

The downtown lingerie boutique, La Petite Coquette, is hosting “Fifty Shades of Kink” on Thursday, July 26th.  The “Intimate Affair” will feature an interactive workshop presented by top kink experts, Domi Dollz.  They will be touching on the many levels of kink and how it can be used to enhance your love life & your sex life!  The event is limited to 25 guests so be sure to RSVP soon.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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