Tag Archives: IASC

Intimate Insiders, Intimate Affairs and Upcoming Events

12 Dec

It’s a very busy time of the year full of holiday shopping, long work hours, year-end meetings, goal-setting for 2013, dinners, parties and other events.  And I’m full of anxiety… attempting to accomplish everything I set out to do before the year is over.  Am I the only one that’s feeling the pressure?  Any good tips for maintaining a sense of balance during this time of the year?  I’m getting enough sleep; I’m sticking with my usual meditation routine, allowing time for myself and making self-care a priority… Yet I still feel a bit overwhelmed.  Please share your advice for coping with life’s ups and downs…  I’d love to hear what you do to stay sane. 

UFC Party 2012_Gifts for Foundling Kids

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest which was judged by Lingerie Briefs’ Ellen Lewis and Laurence Teinturier of Curvexpo

Victor Vega_Sophia and Gabrielle_Bob VitaleThe Grand Prize went to Joseph Lara from Delta Galil.  He won a ticket to the 2013 Femmy Gala which is scheduled for Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  The 2nd Prize went to Sophia Gergatsoulis and Gabrielle Bizzoco from Wacoal America.  Sophia and Gabrielle each received a 1-year membership in the Underfashion Club for their creative entry in the contest.  In addition to the festivities, the UFC never forgets to take care of its own community…..gifts of clothing and toys were collected and donated to the New York Foundling Children.  Club president Walter Costello and other members of the Club and industry pros including Debby Long-Gedney, Roslyn Harte, Lance Whitaker, Gary Hughes, Victor Vega, Bob Vitale, Julia Burns, Steve Chernoff, Justin Chernoff, Suzanne Beck, Luis Paredes, Joel Fertel, Ellen Lewis, and many others came together to celebrate the season in style. 

Dear Kate Ms Moxie

Dear Kate Launch PartyThe official Dear Kate Launch Party was held on Friday, December 7th.  The Intimate Affair was hosted by Azaleas at 140 Second Avenue, NYC.  Family, friends and fans of the innovative brand came together to celebrate the launch of this unique lingerie line.  Azaleas was standing-room only.  Congrats Julie and thanks for the Dear Kate logo tote!

Bra La Mode hosted a Festive Affair Holiday Trunk Show on Saturday, December 8th.  The Intimate Affair featured Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introduced – for the first time ever – the luxury lingerie line, Rouge Séduire.  The event was held at the neighborhood spa, Spa 34 on 34th Street in NYC.  Guests enjoyed Mani/Pedis and admired the three independent lines being showcased at the event. 

Buyer Kelly OBrien from Linger chats with Darcy Frye of Love and Dream Sleepwear at Bra La Mode Trunk Show Sat Dec 8th

TulipbackContinue supporting these brands by shopping online at: www.dirtydollslingerie.com and www.shoploveanddream.com.  And although Rouge Séduire is not yet available for retail sales direct to consumer, you must check out the steamy website which just launched late last week- www.rougeseduire.com.

Here are the Upcoming Intimate Affairs:

The Intimate Apparel Square Club’s Holiday Party is being held this Thursday, December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com.  Tickets must be purchased no later than Wednesday, December 12th.  Please note that tickets will not be available at the door.

TLA_FestiveAffairInvite

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Nov

The Holiday shopping season is officially underway….Thanksgiving is behind us, Black Friday sales began earlier than ever (many retailers held pre-Thanksgiving Day sales on Wednesday,) online sales on Black Friday topped the $1 Billion mark for the first time ever and the busiest shopping weekend of the season was capped by Cyber Monday specials.  Did you score any exceptional steals?  How do you navigate through the sea of sales?  Do you stick with your favorite retailers or did you venture outside of your comfort zone?  Personally, I avoid shopping on Black Friday.  I’m famous for waiting til the last minute… Oftentimes shopping on Christmas Eve!  How many of you shop for yourselves this time of year?  Or do you stick to your Christmas list with a fierce determination to stay within your budget?  Most importantly… How many of you purchased lingerie this past weekend??? 

When is lingerie an appropriate gift?  I recently helped a friend shop for a Bachelorette Party gift….  I took her to La Petite Coquette on University Place, NYC.  Rather than simply purchasing one piece, we put together a “basket” of assorted items including the Hanky Panky Signature Lace Keyhole Teddy in black, Booty Parlor’s Good Girl Bad Girl Feather Whipper, a sexy sleep mask among other things.  What fun we had!  And I was told that this gift was the highlight of the Bachelorette Party.

Here are the Upcoming Intimate Affairs to celebrate the Season:

On December 4, 2012, The Underfashion Club is hosting its annual Holiday Party at The National Arts Club on Gramercy Park South from 5:30-9:00pm.  The Intimate Affair will feature dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys will be collected for the New York Foundling Children.  Tickets are $50 in advance, $60 at the door. 

The Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts. 

Bra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever –  luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase. 

The Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

14 Nov

As I think back on the past few weeks, I am inspired by mankind.  I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy.  It brought people together who would not normally mix.  Barriers of race, creed, sexual orientation and socio-economic differences have been broken.  Here in Jersey City, we have witnessed great loss.  Many of my neighbors are still without power after two long, cold, dark weeks.  Life as we know it has been changed forever.  Insurance pay-outs and FEMA funds cannot restore one’s wellbeing.  Luckily, I was one of the first to have power restored here in Jersey City. I opened my doors to everyone & anyone that needed some warmth, a hot shower, a phone charge, or a hot meal.  But it was only a temporary “fix.” 

Sea Bright, NJ. Photo by Mark Vetrini

Most of my family is “down the shore” where entire towns have been literally wiped out.  My sister, Eileen Rafferty, hopped in her car and ventured into some of the hardest hit neighborhoods in Jersey such as Belford and Keyport.  She knocked on doors to pitch in with clean-up efforts and to find out what they really need.  After a day on the “front line,” Eileen called me and said “We need undies!”  I jumped on the horn and within a matter of hours, I was able to collect cases of Clean/Unworn Underwear from manufacturers and designers around the Country.  Out of this need, the #SpareAPair Campaign has been born.  Organizations such as Bra Recyclers and Support1000 have been accepting donations of gently worn bras for years.  These organizations get the bras directly into the hands of the women in need (around the world.)  But what about skivvies?  My mom always told me, “Never leave the house without clean underwear!”  But after a disaster, that’s not so easy, is it?  Can You #SpareAPair of Underwear?  Contact me directly to find out how you can support the #SpareAPair Campaign.

Christian Siriano and Jene Luciani

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala was held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honored LuAnn Via, former President and CEO of Payless ShoeSource, Inc. as well as Steven Chernoff, chairman of Rago Foundations, LLC.  Intimate apparel industry veteran Janet Peters was presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Despite the wintry weather, members and supporters of the Club gathered together at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  The event’s emcee was celebrity stylist and author of The Bra Book, Jené Luciani.  Luciani wore a gown designed by Project Runway star, designer Christian Siriano.  Siriano attended the event and presented his friend LuAnn Via with her H.U.G. Award.  Via was also dressed in Christian Siriano from head to toe.  Siriano arrived at the event with his guest, movie star Isabelle Fuhrman who also donned his designs!  The event raised thousands of dollars which will be donated directly to NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  The IASC is a 501 (c) (3) charitable organization and none of its members are paid.

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates.  While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion.  Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received.  “Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

This Wednesday, November 14th, luxury brand Fleur du Mal is celebrating its launch by hosting an Intimate Affair featuring Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  The designs will be sold exclusively through a uniquely interactive e-commerce site- www.fleurdumal.com.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.  And since the areas surrounding Red Bank, NJ were so badly damaged by Hurricane Sandy, 25% of all proceeds will now benefit MOVE FOR HUNGER.  Contact me for tickets or to make a donation.

Mark your calendars for these upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance presents a Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave, 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Sweater Contest and more.  $35/ per person.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

17 Oct

Hey there Lingerie Lovers!  I think I’ve finally recovered from my trip to Los Angeles.  It was a whirlwind trip, but very productive.  So it was well worth it…. And I got to hang out with boob and bra expert Elisabeth Dale!  Ya can’t beat that, right?  But you know me… I was back in the saddle as soon as I returned to New York.  And there’s a lot going on in the intimates biz.  Here are a few highlights….

The Underfashion Club has announced the 2013 FEMMY Award Honorees .  Awards will be presented to Bloomingdale’s, Cosabella and Lenzing Fibers; the Innovation Award will go to Hautelook.com and Josie Natori, founder and CEO of The Natori Company will receive the Lifetime Achievement Award. 

Carson Kressley

The Intimate Affair is being held on Tuesday, February 5, 2013 at Cipriani on 42nd Street and is being hosted by funny guy Carson Kressley.  The theme of the 2013 Student Design Contest is “Midnight Garden” – Seduction of Flowers.  For further details, visit www.underfashionclub.org.

The breast cancer awareness organization PinkChoseMe Foundation is hosting BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012, an awareness and fundraising celebration today, Wednesday, October 17th, 2012.  The event is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  This unique awareness and fundraising Intimate Affair is also sponsored in part by The Lingerie Alliance.  The event is being held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo.  RSVP at www.pinkchoseme.eventbrite.com.

Lavette Slater

Contributing along with the PinkChoseMe Foundation for Breast Reconstruction Awareness (BRA) Day USA 2012, Celebrity Stylist Lavette Slater will be donating her stylish services to Breast Cancer survivor, Susan Blinken.  Susan will be getting a glam makeover by the hands of a beauty master and her glamorous look will be revealed at the end of the night.  Breast Cancer affects the mind, body, and soul of a woman.  What better way than to acknowledge the beauty of a woman after conquering this deadly disease.  With style and grace, 3x Emmy Award Winning Hair and Makeup Stylist, Lavette Slater conveys a vivid quality through her skilled eye and hands when she is with each and every client.  With over 15 years as a celebrity hairstylist and beauty expert; Lavette Slater is known as a trendsetter in the hair and makeup industry. 

Did you know that Wolford’s Shapewear is as fabulous as their Legwear?  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair on October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!  Count me in!

The Intimate Apparel Square Club’s 57th Annual H.U.G. Award Gala is less than a month away.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on Wednesday, November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  Also note, the Club is seeking contributions of merchandise and/or services to include in the SILENT AUCTION, which provides additional and much needed financial support for the Rusk/Tisch Kids.  If you have (or someone you know has,) an item or two that you would like to donate for the auction, please get in touch with me ASAP.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Can you believe that the Holidays are right around the corner?  Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

24 Jul

It’s a very busy time of year for the Lingerie biz.  We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month.  And now we’re headed straight into the busiest few weeks of the year. 

Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks.  Most of these reports are proprietary, but I’ve got two words for you—floral and coral!  Yes, Tangerine Tango is here to stay….at least for a little while longer.  Although, it looks like it will be used more as an accent color than a primary color.  And designers are playing with the intensity of the color a bit.  In general, the trends are ultra-feminine…. Simply, pretty!  The bold, bright floral prints coming in Spring are fabulous….

Next week is the wholesale Market Week here in New York City.  Buyers from major retailers come in from around the country to meet with their current vendors and to meet-and-greet with potential new vendors.  The focus will be on wrapping up SS13 buys and previewing Back-to-School and Fall 13 assortments.  That is followed by the bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase here in NYC.  And then, CURVELV takes place a few weeks later in Las Vegas.  In addition to the Market appointments, buyers and brands are busy attending various other industry related events such as The Best of Intima’s Best Shop Awards on August 5th

And of course, no one wants to miss The Lingerie Alliance Launch Party and Lingerie Fashion Show on Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Lingerie & Sleepwear and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the six emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

REMINDER- The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34th Street and First Ave in NYC this Wednesday, July 25th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me. 

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The “Intimate Affair” will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

3 Jul

“Hot town, summer in the city…..Back of my neck getting dirty and gritty.”  Happy 4th of July.  I have fabulous memories of watching the fireworks over the Navesink River in my hometown of Red Bank, New Jersey as a kid.  But it’s the food that really sticks in my mind…. There’s nothing better than my Mom’s homemade Potato Salad alongside a few slices of tender London Broil and corn on the cob.  I wish you all a safe holiday with friends and family.  Create some great memories that you’ll cherish for years to come. 

Here are a few Intimate Insights for this holiday week….

Congrats to my friend Ann Deal at Fashion Forms!  I’m excited to hear that you’re opening an East Coast Showroom at 183 Madison.  The showroom will be built out just in time for the Wholesale Market Week- July 30th through August 3rd.  We’ll be neighbors!  Best Wishes!

Jockey is launching an Intimate Apparel collection endorsed by celebrity stylist Rachel Zoe.  The collection will be available in Jockey stores and on Jockey.com this month and will be rolled out in major retailers starting October.  I’m anxious to see the line!

Mode City PARIS starts this coming weekend.  If you haven’t already done so, register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion 1.

The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34th Street and First Ave in NYC on Wednesday, July 25th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me.  We are always looking for enthusiastic people to join our “small but mighty” Club.

The next edition of the Lingerie Journal Designer Showcase is just a month away.  They had an incredibly successful show this past February with several independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  This season’s show runs from Sunday, August 5th through August 8th at the AKA Hotel on West 44th Street, NYC and includes With Love Lingerie, Nevaeh Intimates, Dirty Dolls Lingerie and Clare Bare Eco-Friendly Intimate Apparel.  Buyers are welcome to pre-register here:  www.LingerieDesignerShowcase.com/attendee-registration/

With Love Lingerie

SAVE THE DATE!  Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique….  We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th.  Space will be limited.  But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair.  If you would like to be added to our Invite List, please email me at BraLaMode@gmail.com and put “AUG 4th” in the subject line.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.  Stay tuned for the official announcement!

Buyers are welcome to register for the upcoming CurvExpo at www.CurvExpo.com.  The Designer Lingerie and Swim Show is being held in NYC from August 5th through August 7th and in Las Vegas from August 21st through the 23rd.

The Best of Intima’s Best Shop Awards Event will be held in NYC on Sunday, August 5th.  Last year, my friend Angie Courtney from the Sweetest Sin Boutique in my hometown of Red Bank, New Jersey won the Best of Intima’s Editor’s Choice Award for Best Shop in the United States and Canada.  Let’s see who receives the honors this year!

Who’s excited that Nordstrom is coming to the Big Apple?  Nordstrom has excellent customer service (and actual bra fitters) in their Intimates Dept, so I’m excited about the news.  I’m grateful to Nordstrom for introducing me to one of my all-time favorite bras- the Freya Deco Plunge!  Of course, they’re projecting the store won’t open until year 2018.  Hmmmm…. I wonder what bras will look like in 2018?  Interesting thought, huh?

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

26 Jun

I’ve always been bothered by the heat…  I much prefer the Spring and Fall seasons over the steamy Summer months.  However, hot Summer nights inspire me to pull out some of my favorite sleepwear pieces such as Cami Sets and Rompers in buttery soft modal fabric or rayon blends.  These fabrics drape so effortlessly.  And I’m a sucker for their cool hand…  There’s nothing better against my skin.  Check out the adorable “Prisoner of Love” Teddy I picked up at last week’s Eberjey Sample Sale…  I LOVE IT!

Last Thursday, June 21st, 50 dancers kicked-up their skirts (exposing their Hanky Panky panties) to celebrate the 110th anniversary of the Flatiron building!  The Flatiron “Flashmobseque” was inspired by the historical legend which coined the term, “23 Skidoo.”  It is said that in the first decades of the twentieth century, the ship-like shape of the Flatiron building carved a windy slice in the New York City skyline, which would blow women’s dresses up, exposing seldom seen legs and causing men to loiter and watch.  Local authorities would say “23 Skidoo” to the men, which meant they better stop their gazing and get out while the getting was good.  Hanky Panky sponsored the Intimate Affair by providing Hanky Panky boyshorts for the dancers and stylish Hanky Panky fans for all the flash mobsters!  The site-specific dance theatre performance was choreographed and produced by Shandoah Goldman and was followed by an After Party at the ultra trendy Gershwin Hotel on 27th Street.

CLO Intimo is hosting Champagne and Strawberries Summer Soiree and Sample Sale today, June 26th at Archstone Murray Hill.  The Intimate Affair will also feature the handcrafted jewelry brand Poupette NYC, designed by Geri Roucaute.

Just a reminder: Mode City PARIS is right around the corner.  Be sure to register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion 1.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

SAVE THE DATE!  Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique….  We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th.  Space will be limited.  But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair.  If you would like to be added to our Invite List, please email me at BraLaMode@gmail.com and put “AUG 4th” in the subject line.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.  Stay tuned for the official announcement!

As you know, I am a proud member of the non-profit Intimate Apparel Square Club (IASC.)  IASC raises funds to support pediatric rehabilitation at NYU Langone Medical Center’s RUSK Institute of Rehabilitation Medicine.  Our largest fundraiser of the year is the H.U.G. Award Gala which is held each November during Market Week.  This year’s H.U.G. Gala is scheduled for Wednesday, November 7th and will be held at 230 Fifth Avenue Penthouse.  Mark your calendars and keep your eyes open for invitations in early Fall.  We recently announced this year’s honorees which include LuAnn Via, president and CEO of Payless Shoe Source, Inc., Steve Chernoff, chairman of Rago Foundations, LLC, and the Lifetime Achievement Award is being presented to longtime Club member Janet Peters.

I’d also like to mention that the Children’s Museum of the Arts is currently exhibiting artwork created by the children in the RUSK Institute of Rehabilitation Medicine and children from PS116.  The artwork has been created through the Creating Connections program and will be on display through September 30th.  The Children’s Museum of the Arts is located at 103 Charlton Street, NYC.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

22 May

Got any big plans for the coming Memorial Day Weekend?  My focus is on Swimwear rather than Intimate Apparel this week…  As long as this rainy, wet weather blows through before the weekend.  Fingers crossed for sunny skies!  I can’t wait to pull out the bra-sized Fantasie brand bikini top and matching high-waisted bikini bottom I picked up at La Petite Coquette here in the City earlier this season. 

Here are a few Intimate Insights for the Week….

On Wednesday, May 16th, Hanky Panky and Sanrio hosted a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair was held at Studio 450 in midtown Manhattan and featured special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The venue provided a spectacular view of the City as the sun set to the west.  The DJ was spinning great tunes & guests enjoyed signature Hanky Panky for Hello Kitty cocktails and Hello Kitty cupcakes.  The event was playful and fun and there was a lot of “hot pink” everywhere you looked…  Even Hanky Panky’s Glam Guru, J.D. Breen, colored his hair hot pink to commemorate the collaboration with Hello Kitty!  The event was held in support of The Humane Society of the United States. 

On Thursday, May 17th, reality star and entrepreneur extraordinaire Bethenny Frankel celebrated the launch of Skinnygirl Solutions at select Macy’s stores nationwide.  The Intimate Affair was held at the R Lounge in NYC’s Times Square.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Bethenny spoke frankly about the line saying,It’s lazy lingerie; you’re wearing it now, and if you take your clothes off, you’re already sexy for your husband or your boyfriend or for a date.”  Pop into your local Macy’s store to check out the lingerie-inspired Skinnygirl shapewear that’s meant to be seen.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

Jene Luciani at Skinnygirl Press Event

CLO Intimo hosted Spring Champagne & Strawberries, Soiree and Sample Sale last Thursday at the Penthouse at Archstone Murray Hill, NYC.  The Sample Sale included designer jewelry by local artist Geri Roucaute’s line, Poupette.  And, high-end sexy accessories brand LELO hosted a multi-brand Sample Sale last week including luxury lingerie brand Jenna Leigh.  Guests snagged pleasure accessories and sexy intimate apparel up to 70% off!

I am co-hosting an Intimate Affair with the US distribution company, Revival Brands, on Tuesday June 5th.  The “invite only” event will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection.  This exclusive industry event is sure to have you falling for this seasons legwear trends!

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insiders, Intimate Affairs and Upcoming Events

15 May

It seems like Spring is finally here.  The weather was beautiful this weekend…Making for a great Mother’s Day.  And I’m blown away by the number of Intimate Affairs happening this month!  It says a lot to me about the growth of our Industry!  Here are just a few Intimate Insights for the Week….

Last Thursday, the spectacular European Intimate Apparel brand Marlies Dekkers presented their upcoming Fall/Winter 2012 collection at a press preview held at the swanky SoHo House in NYC’s Meatpacking district.  Both the Marlies Dekkers line and her Undressed line were shown to the media, press and to various stylists.  The collections were inspired by “Cool Scandinavia” and featured exquisite details such as textured laces, flocking, leather trims and unique strap details (like only Marlies can!)  The collections evoked a sense of being in an ice castle or skiing the Swiss Alps!  Here is an image of my favorite silhouette of the season, the Padded Plunge Balcony Longline Bra from her Icicle line.

The girls from ILOVEAGOOD hosted a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street in NYC last Thursday.  The Intimate Affair was a press preview by “invitation only” and featured fun drinks, great décor, and cute models in BedHead printed shorties.  This is BedHead’s very first New York store!  Be sure to pop into the store next time you’re in the ‘hood!

Also on Thursday, Fantasy Lingerie held an Intimate Affair featuring a runway show at the trendy Hudson Hotel in NYC.  The event drew a crowd of Intimate Insiders from the sexy side of the biz who partied it up into the wee hours of the eve.

I hosted an Intimate Affair on Saturday, May 12th at Bra Smyth on Broadway in NYC!  It was a perfect day for a “Celebration of Women” in honour of Mother’s Day.  It included An Afternoon Tea Party courtesy of Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair was sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest was Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  One lucky lady walked away with the Grand Prize Raffle Basket which is valued over $600!  It included a Cami & Boyshort Set from luxury lifestyle brand Naked Princess, a $120 Gift Certificate from event sponsor Simone Perele, a $50 Gift Certificate courtesy of Bra Smyth, panties from Affinitas Intimates, a bottle of SOAK WASH, a signed copy of Jene Luciani’s The Bra Book and more.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAK WASH.

On May 16th, Hanky Panky and Sanrio are hosting a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair will be held in midtown Manhattan and will feature special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The event is held in support of The Humane Society of the United States.  Join the fun by tweeting #hellokittyforhankypanky.

On Thursday, May 17th, Alison Brod PR is holding a press event with reality star and entrepreneur extraordinaire Bethenny Frankel.  The Intimate Affair will showcase her latest line of Skinnygirl Smoothers n’ Shapers which launched at select Macy’s stores nationwide this week.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Pop into your local Macy’s store to check it out.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

CLO Intimo is hosting Spring Champagne & Strawberries, Soiree and Sample Sale this coming Thursday from 5-10pm at Archstone Murray Hill, 245 East 40th Street, Penthouse, NYC. Sip champagne, have some fun and try on the latest Spring styles at this Intimate Affair!  The Sample Sale will include designer jewelry by local artist Geri Roucaute’s line, Poupette.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, on Tuesday June 5th.  The Intimate Affair will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection at this exclusive industry event.

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

You’re Invited: “A Celebration of Women” in honour of Mother’s Day

30 Apr

I am pleased to present “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC.  Bra Smyth’s dedicated, professional bra fitters offer over 100 years of combined experience and each boutique has seamstresses on staff to make custom alterations which provides legendary personal service to their loyal clients.  The event, “A Celebration of Women,” will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra Smyth.  Additionally, Bra Smyth is offering a 10% discount off the purchase of all sleepwear throughout the event.

The Intimate Affair is sponsored by luxury French lingerie brand Simone Pérèle, in collaboration with the leading lingerie publication, The Lingerie Journal.  The event will feature special guest “The Lingerie Goddess,” Margaret Shrum – fine lingerie stylist and personal shopper.  Margaret’s mission is to empower women to love their unique beauty from the inside out!  In addition, Chambre de Sucre is hosting an Afternoon Tea Party at the in-store event featuring artisanal sugars and custom blended tea, as well as champagne and scones.  Chambre de Sucre is a 270-year old business based in Nagoya, Japan, specializing in handcrafted sugars for coffee and tea- no flavors and no additives, only pure sugar, served up most luxuriously! 

Gift bags in honour of Mother’s Day will be distributed to the first fifty guests, and all guests can expect a free gift with purchase courtesy of the event’s sponsor, French brand, Simone Pérèle. 

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $400.  Contributors to the raffle prize include Bra La Mode, Bra Smyth, Simone Pérèle, Chambre de Sucre, Affinitas Intimates, the no-rinse, biodegradable & eco-friendly SOAK WASH, luxury lifestyle brand Naked Princess, Ann Deal of Fashion Forms, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include The Full Figured Chest and I Fell into A Whale.  All guests will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle.

Moira Nelson, founder of Bra La Mode, is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  A portion of proceeds from this event will be donated to IASC to help support the “Kids.” 

Guests are encouraged to RSVP for the in-store event at: www.bralamodemothers.eventbrite.com

 Resources:

www.brasmyth.com

www.simoneperele.com

www.thelingeriejournal.com

www.thelingeriegoddess.com

www.chambredesucre.com

#IntimateAffair

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