Tag Archives: Holly Jackson

Intimate Insight: The Full Figured Chest Launches the “I Am Made To Measure Campaign”

23 May

On May 20th, The Full Figured Chest launched a campaign to debunk the myths surrounding made-to-measure lingerie.  The Full Figured Chest and five independent lingerie designers are out to demonstrate just how inclusive the independent and made-to-measure lingerie world can be.  The campaign will begin with a series of five blog posts addressing the misconceptions surrounding made-to-measure lingerie, along with demonstrating how these brands support women of all shapes and sizes.

The post series will end with a giveaway sponsored by these five well known made-to-measure designers.  The prizes will all be made-to-measure, and suitable for any and all body types.

I’m really excited about this campaign as it highlights a part of the industry that isn’t talked about as much, and it will introduce consumers to made-to-measure lingerie; especially to those who might not have normally considered it.  I look forward to seeing how it all shapes up!

The sponsoring designers are:

Ayten Gasson

The globally recognized, quintessentially British lingerie label, Ayten Gasson, supports the few remaining underwear factories in the UK.  In addition to Nottingham lace, new lace is sourced from companies based in the UK to support the few people still manufacturing in the country.

Ayten Gasson’s silk creations are stocked in some of the most exclusive boutiques in the world, such as Tallulah Lingerie, Lulu & Lush, Bordello, and Fenwick’s of Bond Street in the UK.  The label has also secured contacts with luxury department store Le Bon Marche in Paris, and many luxury boutiques in America, Europe, Israel and Dubai.  The label is also available to buy online at www.aytengasson.com.

Knickerocker:

In her Los Angeles studio, watched over by her two faithful basset hounds, Nichola Thompson creates each Knickerocker item one at a time.  Combining her practical British sensibilities and her Los Angeles sense of fun, Nichola constantly creates new and innovative pieces.

Nichola is inspired by small runs of cute and creative fabrics, as well as current trends and pop culture references.  She also believes that great lingerie is for everyone, so she focuses on accommodating custom work and custom sizing into her business.  Each piece is a work of affordable, yet wearable art.  Nichola works hard to design everyday lingerie that inspires and empowers women to embrace a part of themselves they might not ordinarily expose; even if no one else sees it!  Knickerocker products can be found at www.etsy.com/shop/knickerocker.

Toad Lillie Lingerie:

Toad Lillie transports the wearer to a fantasy land of sexy yet classic lingerie.  Named after the mysterious and exotic Toad Lily flower, each piece of lingerie exudes pure femininity.  Each piece is designed from the most luxurious silks and satins.  These indulgent confections help bring out the sensualist in your everyday.  With Toad Lillie, you’ll always be ready for the big “ta-da” moments in life.

Toad Lillie is made to order and hand crafted exclusively in silk using couture construction techniques, ensuring that each silky smooth piece of lingerie feels as luscious as it looks.  These exquisite intimates are true masterpieces with silk lined cups and gussets, French seaming, narrow hand rolled hems, hand appliqués, and gorgeously finished stitching.  They are equally beautiful turned out on your bedroom floor as they are hugging your wonderful curves.  Current stockists include exclusive boutiques like Faire Frou Frou.  Toad Lillie items can also be purchased at www.toadlillie.com.

Amuse-Bouche Lingerie:

A small, handmade label, Amuse-Bouche specializes in luxurious and unique lingerie designs featuring carefully-sourced vintage treasures, beautiful fabrics and unexpected flourishes.  Each piece is designed and created by hand in Glasgow, Scotland using vintage lace and trims, jewels, charms and embellishments, making each piece unique or very limited edition.  Taking inspiration from the Art Nouveau era or ‘la Belle Epoque’, the pieces are designed in celebration of the gloriously feminine, curvaceous and organic forms that characterized the period.  At the heart of the collections is a romantic modern Art Nouveau style; however, the designs also take inspiration from the glamour and creativity of burlesque, old and new.  Amuse-Bouche pieces can be purchased at www.amuse-bouche.co.uk/.

Rebecca Ansah Lingerie:

Rebecca Ansah Lingerie started in late 2011 by Rebecca.  It is a luxury lingerie and bodywear brand inspired through her vision of creating unique fashion forward lingerie.

Rebecca graduated from Barbados College in 2009 with a degree in Fashion Design.  She then returned to London to gain experience and develop her skills within the industry and worked with luxury lingerie brands Agent Provocateur and Kriss Soonik.

Each garment is proudly designed and handmade in London. Her lingerie can be purchased at www.rebeccaansah.bigcartel.com.

Resources:

@FullFigureChest

@AytenGasson

@Knickerocker

@ToadLillie

@ABLingerie

@RebeccaAnsah

You’re Invited: Bra La Mode Hosts ‘Brand Affair’ with The Lingerie Designer Showcase

20 Feb

Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase presents a Brand Affair Event in collaboration with my company Bra La Mode on Wednesday, February 22, 2012 at The Producers Club (358 West 44th Street).

The Brand Affair is a panel discussion on the importance of Marketing and PR for lingerie brands and businesses and is moderated by Margaret Shrum, the Lingerie Goddess, and includes as panelists, Lauren Rich, founder + director of RICHPR, a Fashion PR agency specializing in intimate apparel; Treacle, the Founder of The Lingerie Addict and digital media consultant for the lingerie industry, and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com.  Attendees will learn about overcoming the challenges inherent in both digital and traditional marketing and gain insight into building their brands and boutiques.

The panel discussion will be concluded with a “Lingerie Exhibition” fashion show featuring the latest designs of the independent designers showcasing their collections at the Lingerie Designer Showcase – Andrea Billard, Ann Vogue, Clare Bare Lingerie, Dottie’s Delights, Fred and Ginger, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.

All industry professionals are welcome to attend an “Intimate Affair” Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer’s Club.  The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal. 

Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash, Fits.me, PromoStyl, Lingerie Briefs, BareNecessities.com, The Lingerie Addict, RichPR, Affinitas Intimates, Gozooko, Directory-Sexy.com and The Full Figured Chest

Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, and I share a passion for uniting independent lingerie designers, brands and businesses and larger scale intimate apparel companies, organizations and professionals.  Our mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, and to share resources to ultimately elevate the intimate apparel industry as a whole.

 Resources:

www.TheLingerieJournal.com

@LingerieJournal

www.LingerieDesignerShowcase.com

@TLJ_Showcase

#BrandAffair

#IntimateAffair

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