Tag Archives: Hanky Panky

Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

26 Jun

I’ve always been bothered by the heat…  I much prefer the Spring and Fall seasons over the steamy Summer months.  However, hot Summer nights inspire me to pull out some of my favorite sleepwear pieces such as Cami Sets and Rompers in buttery soft modal fabric or rayon blends.  These fabrics drape so effortlessly.  And I’m a sucker for their cool hand…  There’s nothing better against my skin.  Check out the adorable “Prisoner of Love” Teddy I picked up at last week’s Eberjey Sample Sale…  I LOVE IT!

Last Thursday, June 21st, 50 dancers kicked-up their skirts (exposing their Hanky Panky panties) to celebrate the 110th anniversary of the Flatiron building!  The Flatiron “Flashmobseque” was inspired by the historical legend which coined the term, “23 Skidoo.”  It is said that in the first decades of the twentieth century, the ship-like shape of the Flatiron building carved a windy slice in the New York City skyline, which would blow women’s dresses up, exposing seldom seen legs and causing men to loiter and watch.  Local authorities would say “23 Skidoo” to the men, which meant they better stop their gazing and get out while the getting was good.  Hanky Panky sponsored the Intimate Affair by providing Hanky Panky boyshorts for the dancers and stylish Hanky Panky fans for all the flash mobsters!  The site-specific dance theatre performance was choreographed and produced by Shandoah Goldman and was followed by an After Party at the ultra trendy Gershwin Hotel on 27th Street.

CLO Intimo is hosting Champagne and Strawberries Summer Soiree and Sample Sale today, June 26th at Archstone Murray Hill.  The Intimate Affair will also feature the handcrafted jewelry brand Poupette NYC, designed by Geri Roucaute.

Just a reminder: Mode City PARIS is right around the corner.  Be sure to register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion 1.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

SAVE THE DATE!  Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique….  We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th.  Space will be limited.  But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair.  If you would like to be added to our Invite List, please email me at BraLaMode@gmail.com and put “AUG 4th” in the subject line.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.  Stay tuned for the official announcement!

As you know, I am a proud member of the non-profit Intimate Apparel Square Club (IASC.)  IASC raises funds to support pediatric rehabilitation at NYU Langone Medical Center’s RUSK Institute of Rehabilitation Medicine.  Our largest fundraiser of the year is the H.U.G. Award Gala which is held each November during Market Week.  This year’s H.U.G. Gala is scheduled for Wednesday, November 7th and will be held at 230 Fifth Avenue Penthouse.  Mark your calendars and keep your eyes open for invitations in early Fall.  We recently announced this year’s honorees which include LuAnn Via, president and CEO of Payless Shoe Source, Inc., Steve Chernoff, chairman of Rago Foundations, LLC, and the Lifetime Achievement Award is being presented to longtime Club member Janet Peters.

I’d also like to mention that the Children’s Museum of the Arts is currently exhibiting artwork created by the children in the RUSK Institute of Rehabilitation Medicine and children from PS116.  The artwork has been created through the Creating Connections program and will be on display through September 30th.  The Children’s Museum of the Arts is located at 103 Charlton Street, NYC.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

22 May

Got any big plans for the coming Memorial Day Weekend?  My focus is on Swimwear rather than Intimate Apparel this week…  As long as this rainy, wet weather blows through before the weekend.  Fingers crossed for sunny skies!  I can’t wait to pull out the bra-sized Fantasie brand bikini top and matching high-waisted bikini bottom I picked up at La Petite Coquette here in the City earlier this season. 

Here are a few Intimate Insights for the Week….

On Wednesday, May 16th, Hanky Panky and Sanrio hosted a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair was held at Studio 450 in midtown Manhattan and featured special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The venue provided a spectacular view of the City as the sun set to the west.  The DJ was spinning great tunes & guests enjoyed signature Hanky Panky for Hello Kitty cocktails and Hello Kitty cupcakes.  The event was playful and fun and there was a lot of “hot pink” everywhere you looked…  Even Hanky Panky’s Glam Guru, J.D. Breen, colored his hair hot pink to commemorate the collaboration with Hello Kitty!  The event was held in support of The Humane Society of the United States. 

On Thursday, May 17th, reality star and entrepreneur extraordinaire Bethenny Frankel celebrated the launch of Skinnygirl Solutions at select Macy’s stores nationwide.  The Intimate Affair was held at the R Lounge in NYC’s Times Square.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Bethenny spoke frankly about the line saying,It’s lazy lingerie; you’re wearing it now, and if you take your clothes off, you’re already sexy for your husband or your boyfriend or for a date.”  Pop into your local Macy’s store to check out the lingerie-inspired Skinnygirl shapewear that’s meant to be seen.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

Jene Luciani at Skinnygirl Press Event

CLO Intimo hosted Spring Champagne & Strawberries, Soiree and Sample Sale last Thursday at the Penthouse at Archstone Murray Hill, NYC.  The Sample Sale included designer jewelry by local artist Geri Roucaute’s line, Poupette.  And, high-end sexy accessories brand LELO hosted a multi-brand Sample Sale last week including luxury lingerie brand Jenna Leigh.  Guests snagged pleasure accessories and sexy intimate apparel up to 70% off!

I am co-hosting an Intimate Affair with the US distribution company, Revival Brands, on Tuesday June 5th.  The “invite only” event will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection.  This exclusive industry event is sure to have you falling for this seasons legwear trends!

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insiders, Intimate Affairs and Upcoming Events

15 May

It seems like Spring is finally here.  The weather was beautiful this weekend…Making for a great Mother’s Day.  And I’m blown away by the number of Intimate Affairs happening this month!  It says a lot to me about the growth of our Industry!  Here are just a few Intimate Insights for the Week….

Last Thursday, the spectacular European Intimate Apparel brand Marlies Dekkers presented their upcoming Fall/Winter 2012 collection at a press preview held at the swanky SoHo House in NYC’s Meatpacking district.  Both the Marlies Dekkers line and her Undressed line were shown to the media, press and to various stylists.  The collections were inspired by “Cool Scandinavia” and featured exquisite details such as textured laces, flocking, leather trims and unique strap details (like only Marlies can!)  The collections evoked a sense of being in an ice castle or skiing the Swiss Alps!  Here is an image of my favorite silhouette of the season, the Padded Plunge Balcony Longline Bra from her Icicle line.

The girls from ILOVEAGOOD hosted a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street in NYC last Thursday.  The Intimate Affair was a press preview by “invitation only” and featured fun drinks, great décor, and cute models in BedHead printed shorties.  This is BedHead’s very first New York store!  Be sure to pop into the store next time you’re in the ‘hood!

Also on Thursday, Fantasy Lingerie held an Intimate Affair featuring a runway show at the trendy Hudson Hotel in NYC.  The event drew a crowd of Intimate Insiders from the sexy side of the biz who partied it up into the wee hours of the eve.

I hosted an Intimate Affair on Saturday, May 12th at Bra Smyth on Broadway in NYC!  It was a perfect day for a “Celebration of Women” in honour of Mother’s Day.  It included An Afternoon Tea Party courtesy of Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair was sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest was Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  One lucky lady walked away with the Grand Prize Raffle Basket which is valued over $600!  It included a Cami & Boyshort Set from luxury lifestyle brand Naked Princess, a $120 Gift Certificate from event sponsor Simone Perele, a $50 Gift Certificate courtesy of Bra Smyth, panties from Affinitas Intimates, a bottle of SOAK WASH, a signed copy of Jene Luciani’s The Bra Book and more.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAK WASH.

On May 16th, Hanky Panky and Sanrio are hosting a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair will be held in midtown Manhattan and will feature special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The event is held in support of The Humane Society of the United States.  Join the fun by tweeting #hellokittyforhankypanky.

On Thursday, May 17th, Alison Brod PR is holding a press event with reality star and entrepreneur extraordinaire Bethenny Frankel.  The Intimate Affair will showcase her latest line of Skinnygirl Smoothers n’ Shapers which launched at select Macy’s stores nationwide this week.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Pop into your local Macy’s store to check it out.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

CLO Intimo is hosting Spring Champagne & Strawberries, Soiree and Sample Sale this coming Thursday from 5-10pm at Archstone Murray Hill, 245 East 40th Street, Penthouse, NYC. Sip champagne, have some fun and try on the latest Spring styles at this Intimate Affair!  The Sample Sale will include designer jewelry by local artist Geri Roucaute’s line, Poupette.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, on Tuesday June 5th.  The Intimate Affair will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection at this exclusive industry event.

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insight: Dear John, For Valentine’s Day, You’ve Got The Pink Slip

3 Feb

The Superbowl is this Sunday.  And the only thing I know is that the NY Giants are in it, and Madonna is performing at halftime.  That’s where it ends.  For those of us living a life of lingerie, we’ve got our focus on Valentine’s Day this time of year (our own sort of Superbowl.)  For intimate apparel brands and retailers, a lot of energy is spent trying to capitalize on this annual celebration of love.  There’s no perfect formula to having a successful selling season, and retailers (as well as e-tailers) have tried every possible sales tactic in the book- markdowns, in-store events, sample sales, pop-up shops, gifts with purchase, 2-for-1, gift cards, etc.  What worked for one season or one holiday, may not work for another.  It’s a lot of trial and error, especially in a volatile marketplace.

The Pink Slip NYC

I have a passion for discovering innovative merchandising methods.  So, when I spoke to Margo Andros, owner of The Pink Slip in NYC’s Grand Central Terminal, I was impressed by her creative approach to this year’s Valentine’s Day promotion.  First of all, a retailer must consider their clientele.  And from what I can tell, Margo has her customer all figured out!  Her store’s location is unique…. It is in one of the busiest commuter hubs in the world- the famed Grand Central Station!   What does this mean for her fun little lingerie store?  Margo shared a few secrets with me….  Her “bread and butter” is hosiery.  Huh.  Think about that….  High-powered execs hop off the Metro North from Westchester with a snag in their hose…. And The Pink Slip is there to provide a solution.  Of course she can buy a pair of L’Eggs Control Top Pantyhose at the local Duane Reade.  But, it’s just as convenient to pop into The Pink Slip for a pair of luxury Philippe Matignon stockings instead!  Problem solved.  Margo also explained that she needs to change her window displays more often than other local lingerie retailers.  Again, who woulda thought!!??  But it makes perfect sense….  Her target customers walk past her store day in and day out on their way to and from work.  Margo and her team understand the importance of keeping the store’s window display and product assortment updated and fresh-looking.  As a result, The Pink Slip has built a loyal following of men and women looking for intimate apparel, hosiery and other accessories for themselves or as gifts.

So…. to capitalize on the upcoming Valentine’s Day selling season, Margo decided to target the men who frequent her store.  She recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  Men can become so darn squeamish!  Here’s the deal:

Three Ready-To-Give “Packages” to take the guess work out for the fellas including optional delivery or messenger service…  It’s that simple!  And Margo has her team ready to assist The Pink Slip clientele with selection and a reminder to sign a complimentary Pink Slip notecard.  The Gift Packages arrive fully wrapped with the personalized notecard tucked inside. 

Margo knows her customer…  And as a result, I suspect she’ll have a very rewarding Valentine’s Day herself!

Package 1 – $100 “The Sweetest Thing”

3 pairs of Hanky Panky Panties (red, black, and pink or combo of colors) – $60 value

A surprise pleasure item, 2 options to select from: 

Massage candle – $36 value OR Chocolate Fondue AND Booty Parlor Body Topping – $37 value

4 Nipple Nibblers (various flavors) – $4 value

Package 2 – $150 “You are my Sunshine”

Levante Thigh Highs/or substitute (black, any style) – $18 value

Mimi Rhinestone Pasties (any style) – $15 value

$125 PINK SLIP Gift Card

Package 3 – $200 “Melt with You”

$150 lingerie items of choice

Mimi Rhinestone Pasties (any style) – $15 value

3 Nipple Nibblers (various flavors) – $3 value

$30 PINK SLIP Gift Card

The Pink Slip- Lexington Passage in Grand Central Terminal, NYC

www.ThePinkSlip.com

Follow @ThePinkSlipNYC

Intimate Affair: Get Naked with Sweetest Sin Bras

16 Nov

This year’s winner of The Best of Intima’s “Best Shop” Award, Sweetest Sin Boutique in Red Bank, New Jersey is partnering with local “cupcake bar” Sugarush and popular Teak Restaurant to promote awareness of detectable cancers including skin, breast and testicular cancer.  The three local businesses are hosting the Intimate Affair “Go Naked and Check Yourself” on Sunday, November 20, 2011.  The event is being held at Teak Restaurant located at 64 Monmouth Street in Red Bank, NJ from 5-8pm.  Tickets to the charity event are $30 in advance or $40 at the door and all proceeds will benefit the Monmouth & Ocean County American Cancer Society.  Numerous local businesses have joined together to sponsor and/or support the Intimate Affair which promises to be a fun evening of free champagne, cupcakes, door prizes, auctions, raffle prizes and more.  Models wearing boxers and lingerie will be volunteering their time to promote the idea of “checking yourself.”  (Don’t worry… they won’t “get naked.”)

Owner of Sweetest Sin Boutique, Angie Courtney, is no stranger to promoting causes which are important to her and she is an active member in the local community.  Even before she opened the award winning intimate apparel boutique in October of 2009, she showed up at the Red Bank River Center and told them “I want to get involved!”  She walked up and down the town’s bustling streets and personally introduced herself to the local shop owners…. She made herself a part of the community and it has paid off.  Upscale boutique Coco Pari refers her clients on a regular basis and the bridal salon in town, Mustillo’s (which has been in business since 1942) sends their brides to Angie to complete their bridal ensemble.  Red Bank, which happens to be my hometown, has always been an active community and is host to community events at least once a month.  Angie says that she involves herself in everything that happens in town… whether it is the annual Sidewalk Sale or the annual Holiday Tree Lighting event, she and Sweetest Sin participate in any way they can.  Regarding the “Go Naked and Check Yourself” event, Angie said “We want to let people know that they shouldn’t be embarrassed… Go get checked!” 

Angie opened her bra boutique in 2009, however she did her “homework” for years before actually signing the lease.  She researched the industry and did market research, she shopped the stores, familiarized herself with the brands….  She felt that most of the lingerie stores in the market were too old fashioned or (on the opposite end of the spectrum) were too sexy or trashy.  She wanted to open a shop that was sexy yet sophisticated and she wanted to incorporate everyday basic bras.  She honed her skills at bra fitting in the years before opening her own store and discovered she was quite good at it.  Thus, Sweetest Sin was born.  Angie and her husband live in the neighboring town of Aberdeen, NJ.  But when she walked the streets of Red Bank, she knew this was the place to be.  Angie said, “I fell in love with the town.  It’s cute and quaint.  And there’s no lingerie or bra fitting boutique in town.” 

Angie’s boutique Sweetest Sin was open less than two years when she won the Best of Intima’s “Best Shop” Award.  She was nominated by Wacoal America which she considered an honor, but she never expected to actually win!  She attended the awards ceremony which was held at the posh NYC event space 230 Fifth and was literally shocked when they announced the winner!  From my own first-hand experience, I can honestly say that it is well deserved.  Angie is very hands-on and is meticulous.  She says that most women come into her shop saying that they hate bra shopping.  Angie’s approach is that she does the shopping for them.  She said it’s all about customer service.  She is personally in the store every day that the doors are open.  Emphasis is placed on proper bra fitting.  Sweetest Sin carries hard to find sizes in a variety of styles.  She carries traditional styles as well as contemporary, fashion pieces.  Most popular brands include Chantelle, Wacoal and Marie Jo in bras.  For underwear and loungewear, popular brands include Eberjey, Hanky Panky and Between the Sheets. 

Angie Courtney, owner of Sweetest Sin Boutique

For anyone considering opening their own lingerie boutique, Angie suggests that you really think about it because it is a lot of work and she puts in a lot of hours.  She also says “Do your research.”  Is there a market for your product in the location you are considering?  You don’t want to be one of a dozen lingerie shops in town!  But Angie concluded by saying, “If you love it, you will be successful.”

Sweetest Sin Boutique is located at 11 White Street in Red Bank, NJ.  Owner Angie Courtney provides personal bra fittings and isn’t satisfied until her customer finds the perfect bra for her!  Sweetest Sin also offers private “Bra Fitting Parties” for bachelorette parties, birthdays, lingerie bridal showers, mom’s night out, girl’s night out and for charities/ fundraisers.  To read Bra La Mode’s contributing writer Liz’s experience at Sweetest Sin, click here.

Resources:

Angie Courtney at Sweetest Sin

www.SweetestSinBras.com

Follow @SweetestSinBras

Go Naked and Check Yourself

http://www.redbank.com/2011/10/23/go-naked-and-check-yourself-teak

Sugarush

www.ExperienceSugarush.com

Follow @NeedASugarush

Teak Restaurant

www.TeakRestaurant.com

Follow @TeakRestaurant

Happy Anniversary: Hanky Panky’s 25th “Anna-ver-Sui” Celebration

6 Oct

To celebrate the 25th Anniversary of the Hanky Panky Original Rise Thong (Style # 4811), the company hosted an Event on Tuesday night at the downtown event space simply known as “91” (located at 91 Horatio Street in the West Village).  The open space was converted into a Hanky Panky Wonderland for the Silver Jubilee, replete with Hanky Panky Thongs galore and an ample supply of sugary sweet treats including mini cupcakes from NYC’s Baked by Melissa.

The event, which was hosted by Hanky Panky founders Gale Epstein and Lida Orzeck, launched Hanky Panky’s latest limited edition collection developed in collaboration with designer Anna Sui and which features the “Anna-ver-Sui” floral print.  Sales of this collection will benefit Fashion Targets Breast Cancer, an international charitable initiative of the Council of Fashion Designers of America.  The limited edition collection is available at HankyPanky.com.

Hanky Panky Thong Bouquet

The celebration in honor of the World’s Most Comfortable Thong was a real blow out bash!  The main space was sparsely decorated with white and Lucite furniture providing plenty of room for guests to mingle while sipping Skyy Vodka custom cocktails such as the Hanky Panky Lemonade, Anna Sweet Cosmo or the Racey Lacey Fizz.  The adjoining room showcased Hanky Panky’s upcoming Spring 2012 collection.  You can expect to see neon brights in stores for Spring as well as printed lace styles in gingham, animal, paisley, bold floral, and multi-color psychedelic prints.  I am particularly excited about the new modal fabric daywear pieces they are introducing for Spring ’12. 

Hanky Panky's Spring 2012 Collection

The highlight of the event was the clever “photo opportunity” which allowed guests to express their creativity….  Models wearing the “Anna-ver-Sui” print Cami and Chemise posed with guests in a faux bed including plush pillows and comforter.  Guests could choose from an assortment of props including yards of Hanky Panky galloon lace, eye masks, teddy bears, books, fuzzy handcuffs, and of course, Hanky Panky Thongs (which ended up being worn in very innovative ways)!

The celebration honoring 25 years of legendary style and revolutionary comfort was a huge success….  The Hanky Panky brand is synonymous with style, innovation, quality, comfort, and fit.  These ideals were reflected in the details of the event.  And the company’s commitment to donate a portion of the proceeds of their limited edition “Anna-ver-Sui” collection to Fashion Targets Breast Cancer comes as no surprise.  Hanky Panky is no stranger to supporting social issues such as the environment and sustainability, and their dedication to sourcing and manufacturing in the USA is unrivaled.

Hanky Panky Founders Lida Orzeck and Gale Epstein celebrate with Hanky Panky Models wearing the limited edition "Anna-ver-Sui" print

Congrats to Gale and Lida for creating an American Icon….  Many have tried to copy the Hanky Panky Thong….  But there is only one “Original.”

About Hanky Panky

In 1977, as a birthday gift for her friend, Lida Orzeck, designer Gale Epstein created a hand-made lingerie set crafted out of embroidered handkerchiefs. Inspired by this ingenious concept, the friends soon became business partners and named their new company after the original design—Hanky Panky.

With the inception of the hanky set in the seventies to the thongs of today, Hanky Panky continues to influence trends in lingerie and sleepwear. Hanky Panky prides themselves on providing brilliant solutions for fashion fit issues by remaining dedicated to innovative design, comfort, quality, and US production.

Each garment is made from the finest fabrics, creating supple collections season after season.  Blending traditional with modern glam looks, Hanky Panky regularly appears in magazines and is a fashion favorite of countless celebrities.

In 1986, the first 4811 Original Rise thong was designed in NYC by Gale Epstein, Hanky Panky’s Creative Director. Since then, the 4811 and its younger sister, the 4911 Low Rise thong, have become classics. Many women wear these styles exclusively and wouldn’t dream of wearing any other undies.

Fashion’s Night Out- In Lingerie Style Part II

3 Oct

For details of the first half of my Fashion’s Night Out journey, refer to the Blog Post “Fashion’s Night Out- In Lingerie Style Part I” dated September 15th.  The following notes are from the second half of my “SoHo Lingerie Crawl” on September 8, 2011.  I would love to describe every detail of every garment I beheld that night.  However, that would be virtually impossible.  So I have selected a few key collections to highlight here as a “taste” of my evening.  Enjoy!

I left Journelle on Mercer Street and headed south towards Spring Street.  I heard squeals and applause as I approached the corner.  The NYPD had the street blocked off to pedestrians.  I could barely cross to the south side of Mercer Street.  I was headed to my next destination, Kiki De Montparnasse.  But, apparently the Kardashian’s were making a grand “Fashion’s Night out” entrance into their boutique, DASH, on Spring Street.  I was forced to walk a few blocks out of my way to get to Kiki De Montparnasse, but it was well worth it.

Kiki De Montparnasse SoHo shop window

Kiki De Montparnasse is an elegant, high-end intimate apparel boutique with a downtown location on Greene Street in SoHo.  The store is sexy and sultry.  The ambient lighting sets the mood for romance.  I felt sexy and sophisticated just walking through the door.  I was delighted that the store was virtually empty….  Apparently, I was one of the few people patronizing lingerie boutiques for Fashion’s Night Out!  The atmosphere inside Kiki was in complete contradiction to the insanity on the streets just outside their door.  I was only a few steps inside the store when I was greeted by a sales associate who was kind enough to point out the latest collection, Le Fleur (new for Fall ’11).  This collection exemplifies fine, French lingerie.  It is constructed of French Leavers Lace in cross-dyed color combinations.  The colors are dusty and muted.  Like the colors used by Eniko Bazsa in her line Bazsarozsa, these colors are subtle, sophisticated, and ethereal.  Colors include Smoke, Black, and Nude with Periwinkle.  The lace is paired with a fine gauge mesh fabric and a delicate picot trim.  The details are impeccable.  I’ve found that it’s the small details that set apart fine, high-end lingerie from mid-priced, mass-produced intimate apparel.  Kiki’s Le Fleur collection is no exception.  Body styles include an unlined underwire bra, corselette bra, bodysuit (to die for!), thong, boyshort, cheeky “tanga” bikini, garter belt, and my favorite piece- the high-waisted brief. 

Kiki De Montparnasse Le Fleur Cami Bra and Tanga

Kiki De Montparnasse has also introduced a new color to its Soleil collection.  Although the collection is not new, the Ocean Blue colorway is.  The Ocean Blue colorway is best described as “almost navy.”  It is a rich color with a hint of “bright/light.”  They also added their high-waisted brief to this popular collection.  The Soleil collection is constructed of a beautiful, crochet-look galloon lace.  It is available in black, blush, and now ocean blue.  In addition to the high-waisted brief, body styles include an unlined bra, bodysuit, thong, boyshort, cheeky “tanga” bikini, and garter belt.

I am in love with Kiki’s Cashmere Loungewear collection.  The cashmere knit is the lightest possible…. It is like heaven- airy, light, soft, luxurious, and definitely special.  It is available in black, heather grey and pearly white.  They’ve introduced a few new styles in this collection.  Styles include a t-back tank top, lounge pants, deep-v-neck sweater, leggings, and a sweater with a large center back opening with an oversized dyed-to-match satin ribbon bow tie at center top back.  This collection is pricey but truly unique in its fabrication and unexpected styling details.

Kiki De Montparnasse Cashmere Loungewear Collection

I left Kiki De Montparnasse and headed north on Greene Street to La Perla.  Some would argue that La Perla Lingerie is the finest in the world.  Each season, they introduce unique collections with unparalleled detail.  Their Fall ’11 Collection theme is “The Roaring ‘20’s.”  One would expect each style to “roar” with flapper-esque influence.  However, the collections just subtly hint at that era, capturing only the indulgence, independence and rebellion of a period in history characterized by an economic boom, the cry for liberty, freedom and female equality, and the famed “Flapper” girl who challenged the social norms of the time with her new form of dress influenced by the jazz music of that era….. She danced provocatively, wore (and applied publicly) make-up which had once only been reserved for “ladies of the night,” she popularized the short “bob” hair style, she smoked and drank with the men, she did away with corsets and pantaloons in exchange for breast-binding, and attended illustrious “petting parties” as a means of demanding sexual equality as well. 

La Perla Indiscrete Unlined Underwire Bra and High-Waisted Brief

I was first drawn to La Perla’s new Indiscrete collection.  Even the collection name, Indiscrete, suggests a rebellious sexual attitude.  Like most of La Perla’s collections, Indiscrete is very seductive in a very tasteful manner.  The primary fabrication is sheer, “scratched” tulle with a delicate lurex thread.  The tulle is ruched and creates the illusion of an ice castle.  This tulle is accented with a dyed-to-match macramé-type embroidery which is patterned as glaciers in my mind.  The pattern is very elegant and also incorporates a lurex thread adding to the icicle effect.  All styles are trimmed with a silk satin piping or band.  One of the key features in this collection is the silk satin covered functioning buttons.  The Unlined Underwire Balconette Bra has cups made of embroidery.  The cups are then covered with the scratched lurex tulle which is ruched and finally gathered together at the center-front with a functioning button.  This styling detail creates a perfect peek-a-boo effect.  The collection includes signature logo elastics.  I love the Thong which has a ruched tulle waistband which is cinched at center front and center back with satin piping and the bustier has a wide satin band at its hemline.  Other styles include a fabulous bodysuit, triangle bra, push-up bra, a retro-style high-waisted brief, and a Brazilian thong.  It is available in white and black.

La Perla Indiscrete High-Waisted Brief Front

La Perla Indiscrete High-Waisted Brief Back

The other collection I was drawn to is the Lulu collection in print.  Lulu is characterized by an animal-esque feather print.  The printed silk fabric is accompanied by a guipure-look lace in a feather motif and a satin trim.  And my favorite detail is the tiny, picot-edge elastic used to finish the garments.  The Lulu print is in a neutral grey/black/taupe color combination with black lace and trims.  My favorite body style is the Babydoll which has a drop waist with a functioning self-fabric drawstring tie and buckle detail at top strap joins.  The hem of the slip is a wide solid black silk band.  This style is so sophisticated and elegant that I can imagine one wearing it as outerwear.  The Lulu printed Underwire Triangle Bra has guipure-look lace appliqués on the cups, mesh wings, a buckle at center-front, and continuous self-fabric straps.  In addition, the Lulu collection includes an underwire bra, bikini brief, and thong.

La Perla Lulu Printed Babydoll and Thong

La Perla Lulu Printed Unlined Underwire Bra

Moira Nelson with Hanky Panky's Glam Guru, JD Breen

After leaving La Perla, I decided to pop into Bloomingdale’s on Broadway to say hello to my friend JD Breen, Hanky Panky’s official Glam Guru….  No, really…. Even his business cards read Glam Guru!  Hanky Panky was celebrating Fashion’s Night Out on Bloomingdale’s Soho third floor.  If you purchased one of Hanky Panky’s Lace Thongs, Hanky Panky provided embellishments for free (on site!)  There was a line of women waiting to have the world’s most famous thong decorated with rhinestone placement hearts, stars, initials, etc.  It’s always great to see the Hanky Panky team.  And saying hello to JD was definitely one of the highlights of my evening.

I bolted out of Bloomie’s to venture back to Mercer Street.  By this point, the sun had dropped and the festivities had evolved into a full-blown party in the shops and on the streets.  I maneuvered my way back up Mercer Street to catch a quick glimpse of the live model in Agent Provocateur’s shop window.  As you can imagine, this drew quite a crowd with flash bulbs illuminating the sidewalk.  And the scene inside the store was very alive- everyone was fully engaged in the party atmosphere which had the aire of seduction and sex.  Agent Provocateur’s latest collection and ad campaign does not disappoint.   Always pushing the envelope, AP’s most recent campaign is the most erotic yet.  It is definitely not for the faint of heart.  Because of the crowd in the store, I was unable to get a real look at any one particular piece.  I made the executive decision to head out (with the intention of going back on another day).

I made another quick stop into Journelle to end my evening where it started.  By now, Journelle was packed with shoppers, tourists, and some of my fellow intimates industry professionals.  All were admiring the Trunk Shows of Kriss Soonik, Bazsarozsa, and La Fee Verte and appreciating the models that were bringing these collections to life.  My Fashion’s Night Out- In Lingerie Style had come to an end.  But I took away much inspiration from the various brands / collections and was so excited to be able to share it with you all….  I have to say, I love my job!

Resources:

Fashion’s Night Out

www.fashionsnightout.com

Kiki De Montparnasse

79 Greene Street

New York, New York

www.kikidm.com

Follow @KikiDM

La Perla

93 Greene Street

New York, New York

www.laperla.com

Follow @LaPerlaLingerie

Hanky Panky

Available at Bloomingdale’s

504 Broadway

New York, New York

www.bloomingdales.com

www.hankypanky.com

Follow @Hanky_Panky_Ltd

Agent Provocateur

133 Mercer Street

New York, New York

www.agentprovocateur.com

Follow @TheMissAP

Journelle

125 Mercer Street

New York, New York

www.journelle.com

Follow @ShopJournelle

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