Tag Archives: giveaways

Intimate Affair: The Lingerie Alliance presents “A Festive Affair” Holiday Networking Social

10 Dec

LingerieAlliance_horizontal logoTo celebrate the season, The Lingerie Alliance is hosting “A Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only affair will take place at Legends Bar (Loft Lounge) on 33rd Street (just below the famed Empire State Building) in midtown Manhattan, NYC.

Guests can expect VIP swag bags and lots of merriment as the festive networking event will feature an open bar from 6:30-8:30pm.  Space is limited for this exclusive event so guests are encouraged to RSVP and purchase their tickets before Wednesday, December 12th.  Tickets will not be available at the door.  The cost is $35/ per person and includes a two-hour open bar.  Tickets are available at: www.festiveaffair1.eventbrite.com

The highlight of the Intimate Affair will be the Ugly Sweater Contest which will be judged by 89-year old intimate apparel industry legend, Roslyn Harte.  Harte has worked full-time in the industry for over 70 years and continues to work every day.  She is a huge supporter of The Lingerie Alliance and is also very active in various other industry organizations including the non-profit Underfashion Club and the Intimate Apparel Square Club.  The Ugly Sweater Contest prizes are being provided courtesy of the event’s key sponsor, LELO.  LELO is the world’s leading designer brand for intimate lifestyle products.  The Grand Prize basket alone is valued over $1000.  This will certainly motivate guests to haul out their worst sweaters!

Luis Paredes, co-founder of The Lingerie Alliance said,“I can’t wait for the Ugly Sweater Contest.  We’re a creative bunch, so I look forward to seeing what people come up with.  And the prizes are awesome!”

Brand Affair PicThe party is expected to attract retailers, buyers, prominent media/press, designers, suppliers and other industry professionals from independent, emerging companies and global brands and businesses alike.  This unique event will provide an excellent opportunity for intimate apparel professionals to network with one another while celebrating the season in a laid-back environment. 

Moira Nelson, co-founder of The Lingerie Alliance said, “We are very excited about this particular event because it is an opportunity for industry pros to really get to know one another.  Other events such as seminars or workshops are centered on business, information or education.  This event is just about having fun…..No strings attached!  Collaboration is the essence of The Lingerie Alliance.  This unique affair will undoubtedly promote collaboration among creative pros.”

innovateThe Loft Lounge at NYC’s Legends Bar is reminiscent of a centuries old private club replete with oversized, velvet club chairs and mahogany detailing.  During the Holidays, Legends Bar is adorned with elaborate, traditional decorations including evergreen garland, ornaments, trimming and bows.

Sponsors of the Holiday Networking Social include LELO, the world’s leading designer brand for intimate lifestyle products and the upscale, online designer lingerie boutique, byChezBoutique.com.

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

RSVP and Purchase Tickets: www.festiveaffair1.eventbrite.com

TLA_FestiveAffairInvite

About The Lingerie Alliance

The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve – Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!  Founders Moira Nelson and Luis Paredes share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  When the website is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

About LELO

LELO is the world’s leading designer brand for intimate lifestyle products.  Launched in 2003, LELO is famous for transforming the look, feel and function of how personal massagers are perceived, bringing a new level of luxury to products of this kind.

About byChez Designer Lingerie Boutique

byChezBoutique.com is a dream encased in a virtual reality – a luxury lingerie boutique for those who love to wear what only a few get to see!  From basic foundations to everyday wear, from playful and lounging to fashionable and glamorous, from popular entertainment to intimate boudoirs, it can all be found at byChez Designer Lingerie Boutique.  It’s intimate.  It’s personal.  It’s passionate.  It’s for you.  It’s byChezBoutique.com.

www.TheLingerieAlliance.com

www.lelo.com

www.byChezBoutique.com

#IntimateAffair

#SupportIndieBrands

Intimate Affair: Bra La Mode Presents a “Festive Affair” Holiday Lingerie Trunk Show

6 Dec

Intimate Affair BannerJoin me for a “Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing -for the first time ever- luxury lingerie line, Rouge Séduire, on Saturday, December 8, 2012 from 10am – 3pm at the Murray Hill neighborhood spa, SPA 34, located at 64 East 34th Street, 2nd floor (between Park and Madison Avenues,) NYC.

The festive Intimate Affair will feature the latest intimate apparel designs from the acclaimed, NY-based lingerie brand Dirty Dolls Lingerie and the ultra-comfortable, effortless sleepwear and loungewear from indie brand Love & Dream.  

TulipbackAt the same time, Bra La Mode is pleased to introduce guests to the latest luxury lingerie line, Rouge Séduire.  The sophisticated and maverick new line is making its debut at Bra La Mode’s Trunk Show.  Founded by designer Sharon Fan, Rouge Séduire is set to make its mark in the independent luxury lingerie scene. 

Merchandise from all three brands will be available for purchase at up to 50% off the original retail prices.  Guests can expect light refreshments and gifts with purchase while indulging in spa treatments at the friendly, local spa. 

Bra La Mode’s guests will be treated to exclusive spa specials including a Traditional Mani/Pedi for only $22 (reg. $34) and a 1/2 Hour Table Massage for only $30 (reg. $40.)  Guests are encouraged to call 917-675-7606 to book appointments on December 8th.  In addition, guests can purchase Spa Packages to wrap up their holiday gift list. 

Special Spa Packages exclusively for Bra La Mode include:

Traditional Mani/Pedi – 5 Sessions – $100*

Shellac Mani – 4 sessions – $110*

Dirty Dolls Editorial ShotInspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday.  This line of beautiful underpinnings caters to women who wear hard-to-find sizes.  The bra range starts at a 28C and goes up to a G cup.  The full collection includes body shapers, panties, tap pants, and garter belts—all which look and feel fabulously sexy under any outfit.

Love & Dream believes that the key to great sleepwear is that it shouldn’t be overdesigned.  It should look amazing, but it still needs to feel effortless.  At Love & Dream, sleepwear is not just a product but part of an experience….the experience of comfort and rest.  A ritual that is unique to each woman; the time she most deserves.

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With its niche and unique design aesthetic, luxury lingerie brand Rouge Séduire effortlessly evokes alluring, intoxicating and seductive images of women.  Founded by designer Sharon Fan, the line is set to make its mark on the luxury market. 

Guests are encouraged to RSVP for the festive, holiday shopping and spa event at: www.festivetrunkshow1.eventbrite.com

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*Packages must be paid in full in CASH on the day of the Event

Intimate Insiders, Intimate Affairs and Upcoming Events

5 Dec

Let’s cut right to the chase.  There are tons of Intimate Affairs over the next few weeks.  Great opportunities for networking with fellow industry pros and excellent bargains for lingerie collectors!  Or perhaps you would like to make a difference this Season by getting involved in one of the industry’s charitable organizations?  I hope to see you at one of these festive events.

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys were collected and donated to the New York Foundling Children.  Members of the Club and other industry professionals came together to celebrate the season in style.  Stay tuned for pictures of the event and the list of design contest winners.

Here are the Upcoming Intimate Affairs:

clowintersale2012Today, December 5th, Clo Intimo is hosting a Holiday Sale which will also feature NY-based, independent jewelry designs from Poupette.  The Holiday Sale is taking place from 5-10pm at the Archstone Murray Hill, 245 E. 40th Street, Penthouse, NYC.

Paris Trend Event Dec 6thThe Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts.

Dear Kate launch invite Dec 7The official Dear Kate Launch Party is being held this Friday, December 7th from 6-9pm.  The Intimate Affair is being hosted by Azaleas, 140 Second Avenue, NYC.  Celebrate the launch of this unique and innovative lingerie line with cocktails, music and more.  The first 50 guests will receive a Dear Kate tote bag.  RSVP to party@dearkates.com

PrintBra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever – luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Traditional Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase.

Lille Boutique_astral-bodies-flyer-1On December 12, 2012, from 7pm to midnight. Lille Boutique will be celebrating the holidays in style with a Planned Parenthood benefit at Holocene nightclub, located at 1001 SE Morrison Street in Portland, Oregon.  The highlight of the event will be a Fashion Show with models by Q6 (styled by Sephora and Proper Salon) for the launch of Fortnight Lingerie’s latest collection, Asteria 2013, inspired by Stanley Kubrick’s 2001: A Space Odyssey.  Lille will be raising funds for Planned Parenthood, so 100% of the profits from this amazing event will go to charity.  Tickets are currently sold out, but an additional 15 general admission tickets to the fashion show will be released at the door.  The free after-party does not require a ticket, so all are welcome to attend for a chance to win over $1000 in donated raffle prizes, including gift certificates to Lille Boutique, lingerie from Fortnight, Maison Close, Only Hearts, Unforeseen Circumstances, The Lake and Stars, Huit, and much more.  New Deal Distillery will be donating complimentary drinks during the cocktail hour, and the event will be catered by Luce, with cupcakes donated by Cupcake Jones.  There will be additional entertainment in the form of Astrological Readings by Psychic Siamese Terror, film projection, a giant photo booth, and music by the Sex Life DJs.  Fortnight Lingerie’s designer, Christina Remenyi, will travel to Portland from Toronto to attend the event and answer questions about the collection.  Lille Boutique and Lille Trousseau carry high-end lingerie, swimwear, antiques and accessories, with an emphasis on vintage-inspired garments, independent designers and natural fibers.

HUG AwardThe Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

Bella Intimates in Rye, New Hampshire is hosting “Men’s Night” on Thursday, December 13th from 6-8pm at the store located at 150 Lafayette Road, Rt. 1 in Rye.  Bella Intimates Holiday Collection will be modeled throughout the evening.  Guests are welcome to enjoy cocktails and hors d’oeuvres while shopping.  Your gifts will be wrapped AND… Bella is offering Curb Side Service!  Just pull up in front and your packages will be delivered to you! www.bellaintimatesNH.com

TLA_FestiveAffairInviteOn December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  Additional sponsors include byChez Designer Lingerie Boutique.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Nov

The Holiday shopping season is officially underway….Thanksgiving is behind us, Black Friday sales began earlier than ever (many retailers held pre-Thanksgiving Day sales on Wednesday,) online sales on Black Friday topped the $1 Billion mark for the first time ever and the busiest shopping weekend of the season was capped by Cyber Monday specials.  Did you score any exceptional steals?  How do you navigate through the sea of sales?  Do you stick with your favorite retailers or did you venture outside of your comfort zone?  Personally, I avoid shopping on Black Friday.  I’m famous for waiting til the last minute… Oftentimes shopping on Christmas Eve!  How many of you shop for yourselves this time of year?  Or do you stick to your Christmas list with a fierce determination to stay within your budget?  Most importantly… How many of you purchased lingerie this past weekend??? 

When is lingerie an appropriate gift?  I recently helped a friend shop for a Bachelorette Party gift….  I took her to La Petite Coquette on University Place, NYC.  Rather than simply purchasing one piece, we put together a “basket” of assorted items including the Hanky Panky Signature Lace Keyhole Teddy in black, Booty Parlor’s Good Girl Bad Girl Feather Whipper, a sexy sleep mask among other things.  What fun we had!  And I was told that this gift was the highlight of the Bachelorette Party.

Here are the Upcoming Intimate Affairs to celebrate the Season:

On December 4, 2012, The Underfashion Club is hosting its annual Holiday Party at The National Arts Club on Gramercy Park South from 5:30-9:00pm.  The Intimate Affair will feature dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys will be collected for the New York Foundling Children.  Tickets are $50 in advance, $60 at the door. 

The Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts. 

Bra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever –  luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase. 

The Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

18 Sep

There’s a chill in the air…And I couldn’t be happier!  Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers.   Until then, I’m trying to enjoy the last bit of Summer.  I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J.  I much prefer the beach during the “off season.”  The weather is still spectacular, yet it’s quiet and peaceful here.  I’ve taken walks on the beach, I’ve watched the sunrise at 6:30am, I’ve admired the adorable Victorian-style historic homes that line the streets in this neighborhood, I’ve had some of the best sea scallops I’ve ever tasted, I’ve wandered in and out of the boutiques around town….all by myself.  As I’ve gotten older, I’ve learned to cherish my time alone.  It’s been a delightful mini vacation!

While down here, I stopped in to see my friend Marla Wink at Indian Summer at Bay Village in Beach Haven.  I presented her with a challenge.  I was in the market for a new bra….  But I wanted something different.  I am such a creature of habit.  Nine times out of ten, I walk out of a bra boutique with the same styles I always wear.  So, I asked Marla to show me something new.  I walked into the store with an open mind and I let her run the show.  I told her what I typically wear and what I like and don’t like about the styles currently available to the full-busted consumer.  Over the years, I’ve become very loyal to the Eveden family of brands- Fantasie, Freya and Fauve.  So, when she suggested I try a Panache bra, I was a little hesitant.  But I promised myself to keep an open mind and I’m sure glad I did.  We scored!  I am in love with my new Panache Andorra Full Cup Bra.  We went up a cup to achieve the proper fit.  The lace is very soft yet powerful and I love the underbust/cradle construction.  The best part?  The color is a beautiful, rich teal color called Lagoon.  It’s perfect for Fall.  Great job, Marla!  You passed the test.  I hope the bra itself passes the test of time.  In addition, Marla had the Fantasie Rebecca bra in stock in color black.  This color is back-ordered in most of the stores in the tri-state area so I had to snag it while I could.  Lucky me!  I walked out of Indian Summer with two new bras to carry me through the end of the year.

Fashion’s Night Out was held on Thursday, September 6th.  I spent the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair featured the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show.  It was great to see Bethenny’s fans on the runway modeling her shapewear line which is designed for every body.  They were so full of confidence!  The winners of Bethenny’s fashion show contest modeled the shapewear alone as well as styled into various looks which showed the guests how to wear this fashionable line that is meant to be seen.  It was an exciting event which was hosted and emcee’d by Bethenny herself.

My partner, Luis Paredes, and I attended Small Boutique Fashion Week on Saturday, September 8, 2012.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  We were pleased to see lingerie-inspired looks on the runway.  Several designers presented styles which were constructed of ultra fine and sheer fabrics which revealed the undergarments worn underneath.  In essence, the lingerie worn underneath became part of the total look.

The International Lingerie Show (ILS) was held September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  Luis Paredes of The Lingerie Journal attended the trade show and has posted numerous articles and images of the show on www.TheLingerieJournal.com and on The Lingerie Journal Facebook page.

Moira Nelson and Luis Paredes with Linda The Bra Lady Divas Kim and Chloe

To celebrate the end of Fashion Week, The Lingerie Alliance hosted the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  My partner, Luis Paredes, and I were very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  As I’ve mentioned before, Angie Courtney is a true partner in her community and gives back in every way she can.  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.  Also, Angie is gearing up for the ING New York City Marathon where she will be running on behalf of the Injured Marine Semper Fi Fund.  And, Angie is already making plans for the annual “Go Naked and Check Yourself” fundraiser in mid November which raises awareness of detectable cancers including breast cancer, skin cancer and testicular cancer.  More details to follow!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

It’s Time for a Change: Freshpair to Celebrate 10th Anniversary of National Underwear Day

21 Aug

Freshpair.com, the leading online underwear retailer and go-to source for expert advice on men’s and women’s underwear and intimates,  will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August 22nd, to celebrate the 10th anniversary of National Underwear Day, the company’s signature holiday.  Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy following the company’s rebranding, Freshpair invites everyone to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.   

The “It’s Time for a Change” experience store will offer free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks. 

“We feel that it’s time for a change and that the perfect fit shouldn’t be a secret,” says Matthew Butlein, President of Freshpair.com.  “With both our new site launch and this year’s National Underwear Day celebration, we want to empower our customers to find the style and fit that will make them look and feel their best.”  Matthew continues, “It’s time to change and personalize our customers’ online underwear buying experience, which is what we do.” 

Designed to emulate the unique online experience that Freshpair provides its online customers, the “It’s Time for a Change” pop-up store will engage visitors at first glance.  With dozens of underwear brands and styles showcased on a bevy of beautiful models, personalized advice and style tips from Freshpair experts, exclusive specials and giveaways, refreshments, music, and VIP treatment in the Freshpair Lounge, consumers will delight in the celebration that is National Underwear Day. 

But the fun isn’t limited to New York!

Everyone is invited to “get briefed” on his/her underwear personality with Freshpair’s signature “Underwear I.D. Quiz” and receive special offers on future purchases.  The quiz is fun and interactive, and provides suggested styles based on your results.  Visit quiz.freshpair.com to participate.    

In addition to the quiz, promotions will be in place on both the men’s and women’s Facebook pages starting Wednesday August 22 through Friday August 24.  On the men’s page, Freshpair will be running a promotion to enter for a chance to win a free pair of underwear from either Calvin Klein, 2(x)ist, Emporio Armani, or C-IN2.  For women, enter for a chance to win a free lingerie set from Chantelle, Simone Perele, or Wacoal.

For more information about National Underwear Day visit www.Freshpair.com.

About Freshpair.com

Freshpair is the world’s leading internet retailer for men’s underwear and women’s lingerie needs.  Freshpair has been on the industry’s cutting edge since the company was founded in 2000.  With its proprietary At Home Bra Fitting, Men’s Underwear Club, and subscription services, Freshpair offers a consumer experience not found anywhere else.  Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs.

You’re Invited: “A Celebration of Women” in honour of Mother’s Day

30 Apr

I am pleased to present “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC.  Bra Smyth’s dedicated, professional bra fitters offer over 100 years of combined experience and each boutique has seamstresses on staff to make custom alterations which provides legendary personal service to their loyal clients.  The event, “A Celebration of Women,” will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra Smyth.  Additionally, Bra Smyth is offering a 10% discount off the purchase of all sleepwear throughout the event.

The Intimate Affair is sponsored by luxury French lingerie brand Simone Pérèle, in collaboration with the leading lingerie publication, The Lingerie Journal.  The event will feature special guest “The Lingerie Goddess,” Margaret Shrum – fine lingerie stylist and personal shopper.  Margaret’s mission is to empower women to love their unique beauty from the inside out!  In addition, Chambre de Sucre is hosting an Afternoon Tea Party at the in-store event featuring artisanal sugars and custom blended tea, as well as champagne and scones.  Chambre de Sucre is a 270-year old business based in Nagoya, Japan, specializing in handcrafted sugars for coffee and tea- no flavors and no additives, only pure sugar, served up most luxuriously! 

Gift bags in honour of Mother’s Day will be distributed to the first fifty guests, and all guests can expect a free gift with purchase courtesy of the event’s sponsor, French brand, Simone Pérèle. 

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $400.  Contributors to the raffle prize include Bra La Mode, Bra Smyth, Simone Pérèle, Chambre de Sucre, Affinitas Intimates, the no-rinse, biodegradable & eco-friendly SOAK WASH, luxury lifestyle brand Naked Princess, Ann Deal of Fashion Forms, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include The Full Figured Chest and I Fell into A Whale.  All guests will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle.

Moira Nelson, founder of Bra La Mode, is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  A portion of proceeds from this event will be donated to IASC to help support the “Kids.” 

Guests are encouraged to RSVP for the in-store event at: www.bralamodemothers.eventbrite.com

 Resources:

www.brasmyth.com

www.simoneperele.com

www.thelingeriejournal.com

www.thelingeriegoddess.com

www.chambredesucre.com

#IntimateAffair

Intimate Insight: Backstage with Bra*Tenders

10 Jan

Alan and Lori Kaplan are very serious about the business of bras.  Their boutique, Bra*Tenders, is a quirky and vibrant shop with a Broadway-theme tucked inside The Film Center Building on Ninth Avenue in NYC’s Theater district.  This hidden gem is not your typical bra store.  There’s no store front.  Passersby would never know it was there.  Non-theatrical clients (civilians like you and me) are required to make an appointment.  And they do very little advertising.  They don’t need to….  Alan and Lori carved out their niche nearly thirty years ago and have maintained loyalty to the clients that supported them in those early days when they hand-delivered undergarments to Broadway Theater stage doors from their home in Brooklyn.  They have built their business by catering to “theatrical clients” in the entertainment industry.  Over the years they have provided undergarments, stockings and other unique intimate accessories (like the “Houdini” for men) to thousands of performers in showbiz. 

Bra*Tenders

Besides the occasional listing in a Playbill, Alan and Lori get little credit for the work they do.  But they have vowed to help all of their customers find the undergarments that help them look and feel their best.  This commitment to providing impeccable customer service sets them apart from other intimate apparel shops in the area.  They dedicate a full hour to every customer that comes through the door.  This is why non-theatrical clients are required to schedule an appointment.  Professional Fit Specialist, Cristal Gordon, sees a client every hour of every day, five to six days per week.  She says, “Every hour is a different boob; and that’s a lot of boob!”  Dedicating a full hour to every client ensures a loyal customer.  As Cristal says, “Finding the right bra isn’t an easy task.”  The unique store often sees brides-to-be looking for a solution-type undergarment to wear on that special day, full-busted and full-figure women that are “hard to fit,” and simply women that are struggling to find a great bra that fits properly and feels good.  The store has held private bridal parties, bachelorette parties and even “Bra-Mitzvahs!”  Bra*Tenders carries every brand imaginable including top-sellers such as Wacoal, Fantasie, Freya, Chantelle, Panache, Cleo, Le Mystere, Simone Perele, The Little Bra Company, and b’temptd.

Bra*Tenders- Racks & Racks of Bras

Although this is plenty to keep any lingerie aficionado satisfied, what really intrigues me about Bra*Tenders is what goes on “behind the scenes.”  Bra*Tenders has a team devoted to filling orders for the shop’s theatrical clients.  Wardrobe supervisors and costume designers are not required to make an appointment.  They often walk in with a cast list as long as your arm.  They provide the Bra*Tenders staff with their requirements and a list of measurements and the team gets to work filling the order.  Behind the “stage door” are racks and racks of bras and other specialty undergarments and accessories.  And there are half a dozen people picking and packing undergarments for shipment or hand delivery to theaters and studios around the globe.  Bra*Tenders has such strong relationships with their theatrical clients that they often send out garments on “memo.”  This means that the staff will select a handful of styles and sizes that they think will suit the performer.  They messenger the garments to the client.  She (or he) tries on the assorted styles and picks the best ones.  Then, they return the balance.  The cast members never have to set foot in the store!  And, Bra*Tenders keeps track of each performer’s prior purchases and sizes.  So when they’re performing in their next show, the wardrobe supervisor simply asks Bra*Tenders to check their records.  This level of service is unheard of in the fast-paced environment we’ve all grown accustomed to.  But Lori says, “Our theatrical clients come before everything else.  I don’t know how to do it any other way.”  I can see why the Kaplan’s have dedicated their business to serving this unique client…..  A typical performer goes through a dozen pairs of pantyhose a week!  By providing undergarments to theater, television and film, Alan and Lori have built a “Broadway Bra Empire.”  Further attesting to their dedication, although the shop is only open from 10am-6pm, Alan and Lori are available 24 hours a day to solve a costume emergency or wardrobe malfunction.

This highly unique bra boutique will play the role of “host” in Bra La Mode’s Debut Intimate Affair on Sunday, January 29, 2012 from noon to 4pm.  The in-store bra fit event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal. 

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com

Bra*Tenders resident feline "Phineas" at the "Bra Bar"

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY

You’re Invited: Bra La Mode’s Debut Intimate Affair

6 Jan


I am very pleased to announce Bra La Mode’s Debut Intimate Affair!  All Bra La Mode readers are welcome to attend….


The Intimate Affair
­ — an in-store Bra Fit Event on January 29, 2012 from noon to 4pm. The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only Bra*Tenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal.

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Moira Nelson is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s annual fundraiser, the H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests will be invited to make a monetary donation to support the “Kids.”

When asked about Bra La Mode’s recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode’s upcoming debut Intimate Affair.  I have been writing intimate apparel industry event reports on Bra La Mode for several months now– providing my readers with an intimate look inside the glittery world of lingerie!  It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs.  Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants.  Everyone was thrilled to have been invited to participate in the Intimate Affair.  I couldn’t be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities!”

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com.

More About Bra*Tenders:

Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.  Co-founders and co-owners Alan and Lori Kaplan put it best. “We’ve never let a customer walk out of Bra*Tenders without the right-fitting bra for her body”, they say, “and we never will. It’s our sincere vow to help you find the undergarments you need to look and feel your best.”

More About Chantelle Paris:

Chantelle Paris has been designing couture lingerie since 1876. Today, Chantelle draws inspiration from this heritage and confirms their desire to create undergarments that are a perfect fit, made with the purest fabrics and the most delicate lace. All of these little secrets of the Chantelle creators, with their invaluable skills, imperceptibly transform women and give them that elegance, that little “je ne sais quoi” which embodies a unique Parisian style.

Please contact Moira Nelson for interviews, press inquiries, and more information.

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY

#IntimateAffair


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