Tag Archives: full figure

Intimate Insight: Crème Bralée Lingerie Launches “Pin It To Win It” Valentine’s Day Contest

3 Feb

For the woman that wants it all, Crème Bralée Lingerie is giving away a lingerie set valued up to $65 through the brand’s new “Pin it to Win It” Valentine’s Day Pinterest Contest.  The Contest runs through tomorrow, February 4, 2014. Fans of the sexy, full-busted brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #HaveYourCake.

On February 4th, the brand’s designer, Liz Marrell, will select one winner to receive a Crème Bralée set (valued up to $65 USD.) The winner will receive her new lingerie set just in time for the hottest holiday of the year — Valentine’s Day!

Everyone will interpret #HaveYourCake differently. Is it Sweet? Erotic? Lustful? Passionate? Alluring? Full of Fascination and Fantasy? Intriguing? This contest gives entrants the opportunity to reveal their own personality and desires in interpreting this theme. The brand itself offers imagery to inspire and motivate entrants to explore their own vision of having it all.

CBL_VdayPinItToWinIt_2014

“Have Your Cake” can mean many things, sweet, erotic, lustful, passionate, fantasy, etc.  To me, the well known phrase, ‘Have your cake and eat it too’, can be positively empowering- being able to do what you want when you want, especially on Valentine’s Day,” says Crème Bralée’s Design and Creative Director, Liz Marrell. “Go on a romantic date or have a girls night out. Buy lingerie for someone else or wear it for yourself – you can be your own Valentine if you desire!  Also, desserts and lingerie have always gone hand in hand on V-Day.  I post a weekly ‘Better Than Sex Dessert’ photo every week on our social media and I’d love to see what everyone comes up with for Valentine’s Day.”

Crème Bralée was created by Q-T Intimates, makers of fine lingerie for over 68 years, to fill a void in the plus sized market and offer a fashion-forward line of bras and panties available in an extensive size range, full-busted and full-figured women will have no problem filling their wardrobes with the lingerie they’ve been lusting over. Crème Bralée is available in those hard-to-find sizes of 32-46, C-G cup.

“Our Crème Bralée collection offers an amazing assortment – inspired by luxury and opulence. We concentrated on the details of styling and fit and had every woman’s shape and need in mind when designing the fabulous new line,” said Meryl Kutzin, VP of Merchandising. “Each piece celebrates a shapely and curvy figure.”

Contest Rules

To enter Crème Bralée Pinterest contest, please follow these simple guidelines:

Log on to http://www.facebook.com/cremebralee and LIKE the Crème Bralée page.

Create your own Pinterest Board with the theme #HaveYourCake and title it Crème Bralée. Your Board must contain a minimum of 12 “Pins.” Be as creative as you can!

Post the link to your Crème Bralée Pinterest Board on Crème Bralée’s Facebook Page between today and February 7, 2014. (Feel free to tell us a bit about your vision and/or inspiration when posting your link.)

Where possible, use the hashtag #HaveYourCake.

Only ONE entry per person.

Please use wise discretion. Do not include pornographic or violent images in your Crème Bralée Pinterest Board. You can “push the envelope,” but please don’t go over the edge. Since this is subjective, if you need clarification, please contact us before posting your board.

Boards which are deemed pornographic or violent will be deleted from Crème Bralée Facebook page and the entrant will be disqualified from the contest.

Eligibility Requirements:

Must be age 18 or older

Must currently reside in the United States & U.S. territories, Canada, or the United Kingdom.

Must not currently be an employee of Crème Bralée, their immediate families, marketing / pr affiliates or third party suppliers.

The Prize:

The Crème Bralée team will judge the submissions and select the winner.

Winner will be selected on or about February 8, 2014.

Winner will be contacted via Facebook message.

Winner must respond to confirm acceptance of the Prize no later than February 9, 2014.

Winner selection is final.

There will be only 1 (one) winner.

Winner will be announced on Crème Bralée’s Facebook Page no later than February 9, 2014.

Winner will receive a Crème Bralée lingerie set (valued up to $65).

Prize will be shipped via USPS, UPS or FEDEX and is expected to reach the winner no later than February 14, 2014.

Returns will not be accepted unless the product is damaged/defective.

About Crème Bralée

Launched in late 2013, Crème Bralée Lingerie is an intimates collection designed for the full-busted, curvy woman and offers retailers an extensive size range of fashion-forward bras and panties at competitive price points.

Intimate Affair: Bra La Mode presents an Intimate Affair featuring Crème Bralée Lingerie

30 Apr

Please join me on Wednesday, May 15th for an Intimate Affair featuring Crème Bralée Lingerie.  View the all new Crème Bralée collection – inspired by luxury and opulence – each piece celebrates a shapely and curvy figure.  Meet the designers and manufacturers behind the brand and mingle with fellow Intimate Insiders while sipping pink bubbly and sweet French treats.  This event is exclusively for buyers/retailers and the media/press.  For an Event Invitation, Contact Us here.

CremeBralee_Event

“The all-new Crème Bralée collection offers fashion-forward lingerie for the sexy and sophisticated full-busted and full-figured woman.”
 
About Crème Bralée Lingerie and Q-T Intimates:  The Crème Bralée Lingerie collection is designed and manufactured by Q-T Intimates.  Since 1945, Q-T has been specializing in all categories of intimates; from basics and fashion sets, to bridal, nursing, sleepwear, dancewear, and shapewear.  Q-T Intimates is also the licensee for La Leche League International Intimates (LLLI), under which they design and manufacture a fabulous line of nursing intimate apparel, perfect for the fashion conscious, breastfeeding mother.  In addition to the many exciting brands that Q-T offers, they continue to supply many top retailers with private label programs – designing, fitting, and manufacturing to each client’s needs.

About Moira Nelson & Bra La Mode:  Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource site for professionals in the Lingerie industry and related fields.  Bra La Mode takes a look inside Intimates by hosting unique intimate apparel related events and provides services specific to the lingerie industry.  The site features event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.  BraLaMode.com reaches hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis.

Intimate Insight: I love you, Jenette!! by Enid

27 Jun

A year ago this week I finally decided to make a major change in my life and set out to lose 85 pounds.  As of today I’ve lost 57 pounds, dropped three sizes and my waist is almost 8 inches smaller.  Even more important is that as I began to experience positive progress with this goal, I was encouraged to make some other changes in the rest of my life.  Today I am a much happier woman who is very excited to see what new surprises await this year and the years to come.

Given all this weight I’ve been losing, it was inevitable that my bras, like most of my wardrobe, would start to become too big for me.  At a house party one weekend, I met two fellow busty gals, Brittany and Lisa, who told me about this place called Jenette’s Bras which sold to D cups and above only.  I was excited to check out this store and when I needed to replace some of my now too big bras, I decided to take the subway down to their East Hollywood location.

Located in the Bike District, near LA City College, this shop is no regular rack store.  Instead I walked into a waiting room furnished  à la Mad Men, complete with vintage Playboy and Life magazines and a nice display of bras from my favorite label, Prima Donna.  The woman sitting at what looked like a receptionist’s desk had me fill out a card with my info and then take a seat.

After a short wait, Sara escorted me back to the dressing room area and started sizing me up.  No tape measures here, just some questions about what I was looking for, what size I had been and an eyeball of how my Fantasie bra was now fitting me gave her all the information she needed.  She handed me what turned out to be the beige version of my beloved Prima Donna Deauville bra to try on to verify  my size.  I had been worried that all this weight loss would mean a reduction in my well-endowed chest, so I was thrilled to discover that while my band size had gone down, my cup size had remained the same and I was now a 36G/34H depending on the style of bra.

I tend to stay with black and beige colors, but when Sara brought over this cute red number I just had to try it on; and it was love at first fit.  I can safely say my love affair with molded bras is over and I’m now all about the sheer and lacy!

The bra I bought was a Panache Superbra Tango II.  It made my chest look amazing!  I wore it out that night on a pub-crawl and seriously could not stop checking myself out.  It lifts, separates, gives amazing support and looks beautiful.  I’m quickly learning that a good bra is not determined by the type of fabric used so much as by the construction, and Panache makes an amazing bra that looks and fits as good as the more expensive Prima Donna, but for half the price.

Thank you so much to Sara who helped me out and introduced me to some other amazing styles as well.  If you live in the LA area and you are a D cup or above, you must take a trip to Jenette Bras and get yourself something gorgeous!

Resources:

www.JenetteBras.com

www.Panache-Lingerie.com

Intimate Insiders, Intimate Affairs and Upcoming Events

12 Jun

Hey there lingerie lovers!  I apologize for not keeping up with the column these past few weeks….  My personal life got in the way of my lingerie life (yes, believe it or not, I have other aspects of my life besides bras & panties!)  Nonetheless, I’m back at it and excited to report on the latest happenings in the world of lingerie.  Here are a few Intimate Insights for the Week….

Corsetry expert Angela Friedman held an Intimate Affair including a presentation of her debut intimate apparel collection, the Versailles Collection, on Saturday, June 2nd at Gallery MC on 52nd Street, NYC.  Angela has been developing her line for over five years, all while running the ladies’ department at The New York City Ballet Costume Shop, building costumes for the Glimmerglass Opera and the American Players’ Theatre and making dresses for everyone’s favorite vocalist, Adele.  The vintage-inspired designs infuse an aristocratic flair with muted dusty hues to achieve a collection that evokes beauty, elegance, romance and pure indulgence!  The collection includes real steel-boned corsets, lacy and frilly bras and panties, bias cut slips and robes, accessories and garters.  Check out this emerging brand which is designed and manufactured right here in NYC!

On Tuesday June 5th, I co-hosted an Intimate Affair – a Fall & Winter 2012 Press Preview with the US distribution company, Revival Brands.  The event featured the coming collection of the luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was introduced to the States last year and is already a favorite among nationally recognized designers, celebrities, and stylists.  The event was a tremendous success.  We introduced the brand to hosiery buyers from prominent retailers including Lord & Taylor, Macy’s and BareNecessities.com as well as to editors and writers from various media platforms and publications.  It was a real honor to have been invited to be the intimate apparel expert and brand’s ambassador for the evening.  It’s a brand I’m really passionate about.  Take a look at their selection at www.PeekBrooklyn.com or on their own site www.philippematignon.us.

On Wednesday June 6th, I had the privilege of attending the runway show for swimwear designer Caitlyn Kelly’s debut collection.  The event was held on the rooftop of 2 Gold Street in the financial district.  Her swimwear collection is daring and bold, elegant and sophisticated.  Definitely keep your eye on Caitlyn Kelly!

Designer Caitlyn Kelly

Are you ready for it????  It’s Full Figure Fashion Week right here in New York City!  The fourth annual event runs from June 13th through the 16th and includes runway shows, shopping events, workshops, parties, an awards ceremony and more!  Sponsors of this year’s Full Figure Fashion Week include Sonsi, Lane Bryant, Catherine’s, and of course, our favorite Plus Size Intimate Apparel site, BarePlus by BareNecessitieswww.fffweek.com

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

One more thought for the week…  Has anyone checked out True & Co.?  The long awaited website which claims to solve our bra fit problems with a proprietary online fit process (sans measuring tape) has finally launched.  Any thoughts?  I’d love to hear what you think.  Is this the answer?  I filled out the “simple quiz” and, unfortunately, they had no bras for me.  No surprise…. 

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insight: Curvy Kate “Star in a Bra” Model Search Launches Today in the USA

5 Apr

Calling all Curvy Girls…. Today’s the day….. Log on to Curvy Kate USA’s Facebook page to enter yourself into their “Star in a Bra” Model Search.  For more information (or to learn about past “Star in a Bra” Contests in the UK and in Australia,) log on to Curvy Kate’s official website.

Intimate Insight: Investing in My Chest by Enid

2 Apr

“Buying a phone’s a big deal.  I mean, think about how long you’ll have this thing.  It’s like buying a car or a bra.”
She snaps her bra strap.
“Eight years, man.”
– Zooey Deschanel on New Girl

There are two things my mother tried to instill in me when it came to money – the importance of living within your means and, when it comes to certain items, cheaper is not always better.  The first lesson took me a long time to learn.  As for the second lesson, at the time, my mother was explaining why she was spending so much money for Le Creuset cookware and a Kitchenaid food processor.  She felt it was worth it to spend more money for something dependable and that would work better than it’s cheaper cousin.

For the longest time I’ve always tried to go the cheap route when it comes to clothes to keep within my means.  And for the longest time I saw purchasing a bra as no different from purchasing underwear.  Just something there to wear under your clothes until you wear it out and find another one.  And the marks on my shoulders from the straps digging in, the constant adjusting, the boob seepage underneath the bra and the lack of support were just considered par for the course for a full figured gal like myself.

Since starting these reviews for Moira and learning everything she and other women in her field have taught me, I’ve realized that buying a bra is not like buying any other piece of clothing.  Buying a bra when you have large breasts is more equivalent to buying a pair of running shoes.  Sure, you can go cheap.  And then you can suffer from nerve damage in your leg and sciatica like I did when I started running in cheap shoes that, despite the fancy name brand, turned out to have no arch support whatsoever.

When you go to a good shoe store to get running shoes, they don’t just throw you a pair and say, “Here you go.”  You try them on, go running around the block in them, try on a couple different pairs until you find one that fits comfortably, feels good and gives you the support you need.  And often you may find that the right pair is going to be about $100, but it’s totally worth the investment.  I’ve discovered recently that it can be the same for bras.

When I first found myself paying $60 for some of these bras, I went through some sticker shock.  Having always been used to keeping my apparel purchases to $30 and under, it seemed absurd to pay so much.  But these amazing bras fit well and gave me great support and it was worth the investment to feel comfortable and look good.  But to pay over $100?  No way!!

Well, maybe…

Prima Donna Deauville Full Cup Underwire Bra

I was fortunate enough to have been given a lovely Prima Donna Deauville bra recently.  I about choked when I saw the $138 sticker price.  Craziness!  Who would pay that much for a bra?  Well, it turns out I would now.  I have to say that out of all the bras I have, I live in my Prima Donna bra the most.  Not just as everyday wear, but I get more support from that bra than any of my sports bras.  Thought it’s definitely a fancier bra, I always wear it when I go cycling since I never have to worry about an errant boob knocking me in the face when I hit a bump in the road.

And it looks gorgeous!  I have a couple tops that I’ll wear with it that give just a little peak of the lace pattern when I go out with my girlfriends just to feel a little sexy and flirty.  So often it seems that I have to choose between pretty and functional when bra shopping, but with this one I get both in one amazing package.

So while I will still be looking for more affordable styles, I don’t mind saving up to splurge on a couple more Prima Donna bras because they are so worth the investment.  Because every woman deserves at least one amazing bra that makes her feel and look gorgeous.

Resources:

www.Prima-Donna-Bras.com

Intimate Insight: A little less Streetwalker, a little more Professional Businesswoman, please… by Enid

5 Mar

Enid Wearing a Pinstripe Skirt; Looking Professional - More Businesswoman than Streetwalker!

When I was visiting Moira in New York, she decided to stop by a lingerie store and, while talking to the owner, we got on the topic of plus size lingerie or more specifically why they didn’t carry them.  They had a great location, lots of foot traffic, but the owner told us that plus size stuff just didn’t sell.

I wanted to be all indignant and outraged about it, but I started thinking about my own shopping habits and realized that she may have a point.  When I go shopping for clothing, I tend to stick with places where I know for a fact that they carry my size.  Even if it’s a place where often the majority of the items are not to my liking and I have to dig to find something that I want.  (I never set foot into an Old Navy until I saw a woman at a club in this cute outfit my size that I had to have and she informed me that she had gotten it there.)

I very rarely will venture into a new store unless I’ve found out from someone else that they carry my size or a friend drags me in to look.  I just want to avoid going in to a store to shop only to have some popsicle-stick look me up and down and then dismiss me with a “We don’t carry anything in YOUR size.”  It’s bad enough going into department stores and trying to find a certain style of dress only to have some woman shove me into a back corner where a bunch of shapeless, black “dresses” hang and tell me, “That’s all we got.”

Melissa McCarthy said it best.  If you are a plus size woman, your options are limited to flowery grandmother or streetwalker.  I’m not big on flowers and I prefer to dress using the Edith Head philosophy – “Your dresses should be tight enough to show you’re a woman and loose enough to show you’re a lady.”  But the options in my size tend towards sausage or potato sack.  If I could afford Marina Rinaldi, I’d buy their fashions in a heartbeat, but I can’t even afford to take all my off-the-rack purchases straight to a tailor to have them fitted, (school loans trump vanity every time) so I can only choose a few key items to be fixed every so often.

Enid's Wish List - a Marina Rinaldi dress

Even more disappointing is that the few popular plus size chain stores out there carry very little in the styles that I want to wear.  Yes, I do work in post production and I can get away with jeans and a T-shirt or yoga pants and a henley.  However, they say dress for the job you want, not the job you have; and I prefer something a little more dressy.  Pencil skirts to my knees with button-up blouses, pin striped slacks, a checked dress jacket over a red silk top, knee-high boots and a colourful, geometric patterned dress – these are a few of my favorite things…

At one store where most of the merchandise seemed aim to a more goth crowd, I was able to dig up this amazing pin striped skirt that is one of my prize possessions.  At another store which opts to sell clothes in mostly primary colors (I’m more of an autumn palate myself), I found some really nice fitting slacks that I bought in brown and black.  And lately I’ve discovered that the colors purple and mauve really suit me, and I’ve been trying to add more into my wardrobe.

But finding all of this takes a lot of time and effort and there are some days when I could just cry because all I want is a simple black dress in a certain style that I see widely available for smaller sizes, yet trolling an entire mall for the day yields nothing in my size.

For now, I can only rely on the tried and true method.  If I see a woman my size wearing something amazing then I ask her where she got it.  Or else I just pick a weekend, clear my schedule, wear comfy shoes, pack a water bottle and a Powerbar, and start digging through the racks until I find that hidden gem.

I would love to hear what you think.  But even more importantly I would love to find out where you’ve found some amazing piece of clothing so I can go get one, too.  Let me know about your awesome finds or your own tips for shopping for a plus size figure

Intimate Insight: Bra Straps or No Bra Straps – That is the Dilemma… by Enid

13 Feb

Decorative Beaded Bra Straps from ExposedEnvy.com

Valentine’s Day is coming up and for some of you that might mean dressing up for a night out with your guy.  For me, it means paying a $20 cover charge to go to an overcrowded bar in Beverly Hills with some of my single friends where the majority of the guys will be looking for someone a bit more model-like but, after a few drinks and a few strike outs, they will start thinking that perhaps the big breasted curvy gal might be desperate enough to put out.  Of course being that the drinks are so over-priced, I will not be nearly drunk enough to actually consider their offer and they’ll do the sour grapes thing, and my friends and I will laugh about it.

The one thing in common in both scenarios is that we are trying to dress to impress and, as always, part of that perfect outfit involves a bra.  And if you live in LA where the temperatures are a bit more moderate (as I write this in February, the temperature is in the mid 70’s), your outfit may include something strapless or off the shoulder.  And if you are blessed with a larger cup size, the question becomes do I wear a strapless bra or stick with the straps?

Gravity is not your friend when your cup runneth over and though it’s the band that holds your girls up and not the straps, the straps can often seem to make the difference between wearing a bra and wearing a bra as a belt.  For years I’ve avoided strapless outfits of any kind because invariably the strapless bra would end up around my hips at some point, especially if any kind of dancing was involved.

At the same time, wearing a regular bra also wouldn’t do.  While I’ve seen plenty of women baring their straps without a qualm, given that the straps on large cup sizes tend to be more utilitarian than decorative, for me doing so was out of the question.  And then two great things happened: I Googled and I went to New York.

Enid at Bra La Mode's Debut Intimate Affair

At the end of January, I flew to New York for Bra La Mode’s Debut Intimate Affair at Bra*Tenders.  Moira was bound and determined to have them fit me for some new bras so as the event drew to a close, Cristal took me into one of the fitting rooms and brought me several different styles and brands to try out.  The first discovery is that as I have been slowly losing weight, so have my breasts.  I’m now down to a 38F/38G depending on the style and brand of bra.

I love the Fantasie brand bras and ended up with this lovely black strapless (Style # FL4530.)  It’s a snug fit, but I could jump on a trampoline wearing it and it’d still stay put.  The one thing that amazed everyone was the support.  I came out of the dressing room wearing a cami over it and people thought I was wearing a push-up of some sort and no one believed it was a strapless.  (Seriously, people came in the dressing room so they could see the actual bra on me.)

Also prior to my visit to New York, I had also received the Va Bien Ultra-Lift Strapless Convertible which also has great staying power.  I have a friend who wears this brand and swears by it.  The only thing to be aware of is that the cup sizes can run large so be sure to try it on before you buy.  I ordered it in my old size and it ended up being a bit big for me so I’ll be getting myself a new one because it’s a great bra.

Of course, even with a good fitting strapless, sometimes it’s just nice to have those straps either as a back up just in case or, as I’ve recently discovered, as another type of accessory.  A friend of mine used to order these beaded bra straps to wear with her lacy tank tops in the summer.  Interested in trying them out for myself, I Googled “beaded bra straps” and found ExposedEnvy.com.

Exposed Envy sells decorative bra straps of all sorts – beads, rhinestones, fabric, gems and even just metal.  I don’t wear a lot of jewelry as my skin tends to react badly to the metal in chain necklaces or earrings, so I liked the idea of being able to wear something shiny and pretty that wouldn’t cause me to break out in a rash.

If you saw the pictures from the Intimate Affair, you’ll have seen me wearing an off the shoulder number with some straps made of red roses on dark silver.  When I first saw them on the website, I just had to have them and they were as beautiful in person as on the website.  I got a lot of compliments about them and found that they were comfortable to wear.  The straps themselves are easy to fit as there is a little clasp in the back that you can use to adjust the length of the strap.  I just put them on backwards the first time to get them adjusted and then I was all set to go.

At work I tried a set of beaded straps for a scoop-neck shirt that had a tendency to stretch out and become an off the shoulder number as the day went on.  The beads were nice and flat so I didn’t have anything digging into my shoulder and they looked really nice so that instead of constantly pulling up my shirt to cover my bra strap, I could just focus on work and let a little strap show.

Gemstone Straps and Matching Bracelet

Exposed Envy also has matching bracelets for many of their straps.  I ordered a lovely blue rhinestone set of straps which came with a matching bracelet and I can’t wait to wear them out to that Valentine’s party next weekend.

Each set of straps comes in it’s own green cloth bag which makes for easy storage since they won’t become jumbled with the other straps.  And Kelly Carroll, the owner and designer, adds her own personal touch.  When I made my second order and made a comment on the order form, I found a lovely handwritten note from her in reply on my receipt. I will definitely be shopping her site again.

Resources:

www.Fantasie.com

Follow @Fantasie1

www.VaBienUSA.com

Follow @VaBienLingerie

www.ExposedEnvy.com

Follow @ExposedEnvy

Intimate Affair: Bare Necessities…. Always ‘Ahead of the Curve’

10 Feb

Bare Necessities Launches BarePlus for Curvy Girls Just Like Us!

Today, everyone in the Intimate Apparel industry is familiar with BareNecessities.com.  But I grew up with them.  The company was around long before they were a dot com.  Initially, Bare Necessities was a well established family-run, brick-and-mortar retailer with a few boutiques in central New Jersey.  I remember them as the intimate apparel store you visited if you needed specialty intimate apparel that couldn’t be found at my local Sears or at the Monmouth Mall.  My Mom took me to one of their shops for a strapless/backless bustier to wear to my junior prom.  Of course, that was ages ago…. (But I think I still have that fiber-fill “contraption” tucked away in a box along with the prom dress.)  Since launching as BareNecessities.com in 1998, they have emerged as the number one multi-brand online lingerie retailer.  And for good reason… they have always been ‘ahead of the curve.’ 

As a champion of curvy girls, I am pleased to announce that Bare Necessities launched a new online boutique designed specifically for curvy women called BarePlus by Bare Necessities.  And, I am honored to say that I was invited to attend their press conference at the Warwick Hotel in midtown Manhattan this afternoon where I received the news firsthand alongside fellow intimate apparel industry professionals, influential bloggers, publicists, media and press.  The theme of the event was “inclusion” for E.V.E.R.Y.O.N.E.

The announcement regarding BarePlus came along with news of a Curvy Fashion Show to be hitting Fashion Week in September 2012.  Jeff Grinstein, CEO of Jeff Grinstein Entertainment which is responsible for the Curvy Fashion Show, stated that the new fashion show will be a high-end couture show that is dedicated to serving the full-figure woman and that it will change Fashion Week forever.

BarePlus by Bare Necessities will feature more than 500 bras that fit sizes 38A – 56J, including everyday bras, sports bras, and sexy bra and panty sets.  The website, www.bareplus.com, will offer more than 1,000 styles of plus size lingerie, hosiery and swimwear, from 81 brands including Elomi, SPANX, Bali, Wacoal, Hanky Panky and Calvin Klein.

“The launch of BarePlus reinforces our commitment to serving the woman with curves,” said Jay Dunn, Chief Marketing Officer for Bare Necessities.  “The launch marks the beginning of our effort to build the best shopping experience for curvy women.  Over the next several months, you’ll see more features, photography representative of our customer, and exciting new products from the world’s best brands that you won’t find anywhere else.”

BarePlus marks the first major effort executed by Dunn since joining Bare Necessities in 2011 as its first Chief Marketing Officer.  Dunn came from Lane Bryant, where he had been the mastermind behind the landmark “Red Bra” ad campaign.  The advertisement, which ran on American Idol, featured a plus size model flaunting a sexy red bra and panty set and became a national sensation after it was initially banned by both ABC and Fox for showing too much cleavage. The controversy ignited a national debate regarding how curvy women are portrayed in the media.

Curvy Lingerie Models at BareNecessities Launch of BarePlusAt the Intimate Affair, Jay Dunn said that many curvy women are unaware of the vast number of brands available to them.  BarePlus brings all of the brands together in one place.  BarePlus.com and BareNecessities.com will coexist in a tabbed shopping environment, all with a shared shopping cart and checkout process.  Shoppers clicking on the BarePlus tab will see items available exclusively in plus sizes, with navigation and imagery tailored to the plus size product assortment.

Having worked in the intimate apparel industry for over a decade, I can say with confidence that BarePlus will be a true success.  And, as a curvy consumer, I know that there is certainly a demand for an intimate apparel site dedicated to serving the plus size woman. 

Bare Necessities….Always ‘Ahead of the Curve.’

About Bare Necessities

Bare Necessities is the second largest online lingerie retailer (only Victoria’s Secret is larger).  Launched in December 1998, Bare Necessities has sold more than 5 million bras, and also offers lingerie, shapewear, swimwear, sleepwear, hosiery and men’s underwear from more than 180 brands, including Calvin Klein, Wacoal, SPANX, Hanky Panky, Chantelle, Elomi and La Perla.

CEO Noah Wrubel, CMO Jay Dunn and Jeff Grinstein with Curvy Lingerie Models

Resources:

www.BareNecessities.com

www.BarePlus.com

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www.CurvyFashionShow.com

Sponsors of today’s Intimate Affair and the upcoming Curvy Fashion Show include BloogLife and St. Elias Mines.

Intimate Insight: Attack of the Body Shapers by Enid

11 Jan

Curvy Gal Enid as Maid of Honor

A few years ago when I was getting ready for my sister’s wedding (I was the maid of honor), I discovered that the dress I had bought months earlier was suddenly a bit too snug.  (I’d never worn it or washed it but somehow it had shrunk in my closet. So peculiar…)  To keep from looking like a sausage in a frilly, flowery casing, I decided to try one of those popular body-shaping undergarments.  Anything to just smooth out the lumps and make me not look quite so Jabba-licious in the photos next to my very slim little sister was all I needed.

Using the sizing chart on the back of the package, I picked out one that allegedly was going to fit.  Being that the sizing chart used was very similar to the sizing charts on the back of pantyhose, I should have realised I was in danger.  Following those charts, I usually end up with a pair of hose where either the crotch starts mid thigh or my legs aren’t long enough and I end up with sagging stockings around my ankles.  (I am ever so grateful to be living in LA because I can get away with not wearing pantyhose.)

The day of the wedding, I’m trying to get into this… device of torture… and I decided that the person who had invented this thing had been attacked by a boa constrictor and, in the midst of having the life squeezed out her, happened to see herself in the mirror and thought, “Oh, well I do look a bit skinnier, don’t I?”

It took me a good amount of time to shimmy into that sucker.  The heavy, flesh colored fabric was so rough and it was made to fit so tightly that I began to wonder why they didn’t recommend you put it on with dish detergent much like putting on a wet suit.  I’m amazed I didn’t get any type of burns from the fabric, but I figured the friction it caused was meant to help it stay put.  When the garment was finally in place, I felt triumphant for having gotten it on while also feeling like I was stuck in a very tight hug.  The style was similar to a pair of high-waisted biking shorts – all the better to even out all problem areas, I thought.  I discovered that it worked fine as long as I didn’t move much at all and never had to pee.  Fine for a first date drink and a movie.  Not so fine for when one is in a wedding party.  But for at least 30 minutes I looked great.

Pre-wedding, as I had to rush around with the sudden list of tasks my sister had given me, I found that the waistband of my undergarment preferred to be at my actual waist as it slid down and started bunching up there.  In front of my family, I had no problem doing a little adjustment shimmy to get it back up where it belonged but, once guests started arriving, it became an annoyance to run back and forth to the bathroom to fight with it.  Eventually the rest of the garment followed suit, choosing to shift to the areas of least resistance and actually squeeze the skinnier parts of me enough to make the bigger parts even bigger.  I guess by body shaping, they meant shaping my body into a balloon animal??

The other issue was that the bands around my legs were soooo tight and they just seemed to get tighter and tighter until it just stung.  Even though the dress wasn’t terribly snug, you could actually see where the undergarment ended as it attempted to form a tourniquet mid-thigh.  At one point during the reception, I considered taking the damn thing off, but as I wasn’t wearing any other underwear, I was certain doing so would just lead to one of those embarrassing moments that gets caught on camera and is passed to everyone on the internet until you find yourself in a job interview with someone who can’t look you in the eye because they’ve already seen your wax job.

And forget going to the bathroom.  Though the garment was made with a little gap for you to pee through, once I actually had need of it, I realised that there was no way I wasn’t either going to pee on the garment or my hand.  So I treated it like underwear, which then meant another 20 minutes in the stall trying to get the thing back up while people impatiently knocked on the door.  Had they really thought this through, the inventor would have provided a handy catheter.

I was so happy when I finally got home and could take off that thing.  I’ve never worn it since and had sworn off all body shaping garments.  There are many who believe that beauty is pain, but I am not one of them.  Life is too short!  (Plus, if you suddenly find yourself with an attractive man and on the verge of a night of passion, the last thing you want to do is tell them to wait 20 minutes while you try to extract yourself from one of those garments or try to explain the unseemly welts on your legs.)

So fast-forward to last month when Moira asked me to try out some body shaping garments.  My first reaction was to run for the hills, but I have a bad knee and with all the holiday dinners, running just isn’t my thing right now.  And since Moira’s a friend, I figured it wouldn’t hurt to try out a pair; though I was not optimistic.  Fortunately I ended up being pleasantly surprised.

Bali One Smooth U Hi-Waist Brief

Hanes sent me a pair of Bali One Smooth U Hi-Waist Briefs and I took them for a test run – once to a holiday party in a bar in Downtown LA and once at work.  The first thing I noticed was how easy they were to put on and how comfortable they felt thanks to the satin fabric.  No 20-minute shimmy needed to put them on and, instead of feeling like I was wearing a pair of long underwear, it felt just like any other pair of panties, albeit ones that hugged me a bit more.  The waist and leg bands were nice and flat so they didn’t squeeze and don’t stand out under clothing and the fabric information is printed right on the garment so there’s no itchy tag to deal with either.  The best part though is, because they were a high waist style, I didn’t have that annoying line around my middle.  (Nothing worse as a full figure gal than to look like you have an equator.)

For the holiday party, I wore a pair of slacks that I’m just now able to squeeze into again.  I found that they were easier to slip into with the briefs because of the smooth fabric.  And in the mirror I didn’t detect any panty lines – always something a lady likes to avoid when going out, especially if she’s hoping to meet a guy.  I had a great night out and never once had to rush off to the ladies room to put my undies to rights.

The real test, though, was when I wore them to work because I’m constantly moving – sitting, standing, walking, kneeling – which can lead to a lot of unintential wedgies if your undergarments don’t fit just right.  Again, no loosey-goosey waistband, no chaffing at the leg and no worries that anyone would think I was smuggling dinner rolls in my pants due to unfortunate lumpiness.  I just put them on and forgot about them.

If you are looking for something to give you a better shape under those body-hugging outfits and that won’t put you over your budget, (seriously, these are about half the cost of some of the other shapewear out there,) I recommend you try a pair of these.  It can be hard enough dressing to impress a potential boss or love interest without having to suffer in pain due to uncomfortable clothing or being constantly distracted by misbehaving undergarments.  A pair of these can help eliminate one worry while being kind to your wallet as well.

Resources:

www.BaliIntimates.com

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