Tag Archives: Freshpair.com

Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

It’s Time for a Change: Freshpair to Celebrate 10th Anniversary of National Underwear Day

21 Aug

Freshpair.com, the leading online underwear retailer and go-to source for expert advice on men’s and women’s underwear and intimates,  will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August 22nd, to celebrate the 10th anniversary of National Underwear Day, the company’s signature holiday.  Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy following the company’s rebranding, Freshpair invites everyone to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.   

The “It’s Time for a Change” experience store will offer free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks. 

“We feel that it’s time for a change and that the perfect fit shouldn’t be a secret,” says Matthew Butlein, President of Freshpair.com.  “With both our new site launch and this year’s National Underwear Day celebration, we want to empower our customers to find the style and fit that will make them look and feel their best.”  Matthew continues, “It’s time to change and personalize our customers’ online underwear buying experience, which is what we do.” 

Designed to emulate the unique online experience that Freshpair provides its online customers, the “It’s Time for a Change” pop-up store will engage visitors at first glance.  With dozens of underwear brands and styles showcased on a bevy of beautiful models, personalized advice and style tips from Freshpair experts, exclusive specials and giveaways, refreshments, music, and VIP treatment in the Freshpair Lounge, consumers will delight in the celebration that is National Underwear Day. 

But the fun isn’t limited to New York!

Everyone is invited to “get briefed” on his/her underwear personality with Freshpair’s signature “Underwear I.D. Quiz” and receive special offers on future purchases.  The quiz is fun and interactive, and provides suggested styles based on your results.  Visit quiz.freshpair.com to participate.    

In addition to the quiz, promotions will be in place on both the men’s and women’s Facebook pages starting Wednesday August 22 through Friday August 24.  On the men’s page, Freshpair will be running a promotion to enter for a chance to win a free pair of underwear from either Calvin Klein, 2(x)ist, Emporio Armani, or C-IN2.  For women, enter for a chance to win a free lingerie set from Chantelle, Simone Perele, or Wacoal.

For more information about National Underwear Day visit www.Freshpair.com.

About Freshpair.com

Freshpair is the world’s leading internet retailer for men’s underwear and women’s lingerie needs.  Freshpair has been on the industry’s cutting edge since the company was founded in 2000.  With its proprietary At Home Bra Fitting, Men’s Underwear Club, and subscription services, Freshpair offers a consumer experience not found anywhere else.  Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs.

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