Tag Archives: Ellen Lewis

Intimate Insiders, Intimate Affairs and Upcoming Events

12 Dec

It’s a very busy time of the year full of holiday shopping, long work hours, year-end meetings, goal-setting for 2013, dinners, parties and other events.  And I’m full of anxiety… attempting to accomplish everything I set out to do before the year is over.  Am I the only one that’s feeling the pressure?  Any good tips for maintaining a sense of balance during this time of the year?  I’m getting enough sleep; I’m sticking with my usual meditation routine, allowing time for myself and making self-care a priority… Yet I still feel a bit overwhelmed.  Please share your advice for coping with life’s ups and downs…  I’d love to hear what you do to stay sane. 

UFC Party 2012_Gifts for Foundling Kids

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest which was judged by Lingerie Briefs’ Ellen Lewis and Laurence Teinturier of Curvexpo

Victor Vega_Sophia and Gabrielle_Bob VitaleThe Grand Prize went to Joseph Lara from Delta Galil.  He won a ticket to the 2013 Femmy Gala which is scheduled for Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  The 2nd Prize went to Sophia Gergatsoulis and Gabrielle Bizzoco from Wacoal America.  Sophia and Gabrielle each received a 1-year membership in the Underfashion Club for their creative entry in the contest.  In addition to the festivities, the UFC never forgets to take care of its own community…..gifts of clothing and toys were collected and donated to the New York Foundling Children.  Club president Walter Costello and other members of the Club and industry pros including Debby Long-Gedney, Roslyn Harte, Lance Whitaker, Gary Hughes, Victor Vega, Bob Vitale, Julia Burns, Steve Chernoff, Justin Chernoff, Suzanne Beck, Luis Paredes, Joel Fertel, Ellen Lewis, and many others came together to celebrate the season in style. 

Dear Kate Ms Moxie

Dear Kate Launch PartyThe official Dear Kate Launch Party was held on Friday, December 7th.  The Intimate Affair was hosted by Azaleas at 140 Second Avenue, NYC.  Family, friends and fans of the innovative brand came together to celebrate the launch of this unique lingerie line.  Azaleas was standing-room only.  Congrats Julie and thanks for the Dear Kate logo tote!

Bra La Mode hosted a Festive Affair Holiday Trunk Show on Saturday, December 8th.  The Intimate Affair featured Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introduced – for the first time ever – the luxury lingerie line, Rouge Séduire.  The event was held at the neighborhood spa, Spa 34 on 34th Street in NYC.  Guests enjoyed Mani/Pedis and admired the three independent lines being showcased at the event. 

Buyer Kelly OBrien from Linger chats with Darcy Frye of Love and Dream Sleepwear at Bra La Mode Trunk Show Sat Dec 8th

TulipbackContinue supporting these brands by shopping online at: www.dirtydollslingerie.com and www.shoploveanddream.com.  And although Rouge Séduire is not yet available for retail sales direct to consumer, you must check out the steamy website which just launched late last week- www.rougeseduire.com.

Here are the Upcoming Intimate Affairs:

The Intimate Apparel Square Club’s Holiday Party is being held this Thursday, December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com.  Tickets must be purchased no later than Wednesday, December 12th.  Please note that tickets will not be available at the door.

TLA_FestiveAffairInvite

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

You’re Invited: Bra La Mode Hosts ‘Brand Affair’ with The Lingerie Designer Showcase

20 Feb

Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase presents a Brand Affair Event in collaboration with my company Bra La Mode on Wednesday, February 22, 2012 at The Producers Club (358 West 44th Street).

The Brand Affair is a panel discussion on the importance of Marketing and PR for lingerie brands and businesses and is moderated by Margaret Shrum, the Lingerie Goddess, and includes as panelists, Lauren Rich, founder + director of RICHPR, a Fashion PR agency specializing in intimate apparel; Treacle, the Founder of The Lingerie Addict and digital media consultant for the lingerie industry, and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com.  Attendees will learn about overcoming the challenges inherent in both digital and traditional marketing and gain insight into building their brands and boutiques.

The panel discussion will be concluded with a “Lingerie Exhibition” fashion show featuring the latest designs of the independent designers showcasing their collections at the Lingerie Designer Showcase – Andrea Billard, Ann Vogue, Clare Bare Lingerie, Dottie’s Delights, Fred and Ginger, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.

All industry professionals are welcome to attend an “Intimate Affair” Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer’s Club.  The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal. 

Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash, Fits.me, PromoStyl, Lingerie Briefs, BareNecessities.com, The Lingerie Addict, RichPR, Affinitas Intimates, Gozooko, Directory-Sexy.com and The Full Figured Chest

Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, and I share a passion for uniting independent lingerie designers, brands and businesses and larger scale intimate apparel companies, organizations and professionals.  Our mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, and to share resources to ultimately elevate the intimate apparel industry as a whole.

 Resources:

www.TheLingerieJournal.com

@LingerieJournal

www.LingerieDesignerShowcase.com

@TLJ_Showcase

#BrandAffair

#IntimateAffair

Intimate Affair: Bra La Mode Makes Her Debut

14 Feb

Bra La Mode’s Debut Intimate Affair­ — an in-store Bra Fit Event — was held on January 29, 2012 at the unique, appointment-only, intimate apparel store, Bra*Tenders located in New York’s Theater district.  The event was a tremendous success as it provided women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra*Tenders.  The in-store Bra Fit Event was sponsored by renowned French lingerie brand, Chantelle Paris and leading lingerie publication, The Lingerie Journal.

The Intimate Affair brought together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities” including celebrity stylist and author of The Bra Book, Jene’ Luciani, designer Layla L’Obatti and her partner Josh Verleun of lingerie brand Between the Sheets, designers Courtney Newman and Erica Paul of Dirty Dolls Lingerie, designer Ellen Jacobson of full-figure lingerie brand Elila, designer Asi Efros of the high-end independent lingerie line Ann Vogue, Ellen Lewis of LingerieBriefs.com, the “Lingerie Goddess” Margaret Shrum, lingerie designer Camille Block, publicist Lauren Rich of fashion PR agency RichPR which specializes in intimate apparel, legendary intimate apparel designer and lifetime member of the Intimate Apparel Square Club Roslyn Harte of Lances Harte, Intimate Apparel Square Club president Norma Reinhardt Mascarotti and IASC board members Michael De Prisco and Nina Levine among others.

My mission is to bridge the gap between independent lingerie professionals and larger scale intimate apparel brands, businesses and organizations.  Bra La Mode’s debut Intimate Affair accomplished that.  It’s really great to be part of a community of people who share the same passion.  And this is just the first of many events to come.

The event included a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene showcased her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Campbell commented of the event, “I loved seeing the faces of women who wear D cups and up as they discovered that a Campbell & Kate button front shirt fits them perfectly.”

Author and bra-fit expert Ali Cudby signed copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Cudby said, “Wearing a properly fitting bra is important to a woman’s health, so it was fabulous – and important – to have an event dedicated to helping women figure out their fit.”

Professional photographer Michael Steele who is known for “capturing the female form” snapped candid shots of guests enjoying the soiree.  Guests enjoyed Izze sparkling juice and champagne, as well as cupcakes courtesy of M Squared Sweet and Chic Treats. 

The highlight of the Intimate Affair was the raffle for a Grand Prize basket which had a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  The Raffle basket was won by student Patricia Persaud from Brooklyn.

I also used the event to garner attention for the non-profit Intimate Apparel Square Club (IASC.)   I am a proud member of the Club and work hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests were invited to make a monetary donation to support the “Kids.” 

Ali Cudby, Margaret Shrum, Moira Nelson
Contributing Writer “Everywoman” Liz and Moira
Jene Luciani and Moira Nelson
Darlene Campbell and Moira Nelson
Camille Block, Nina Levine, Moira Nelson
Moira Nelson and designer Asi Efros of Ann Vogue
Moira Nelson, Erica Paul, Courtney Newman
Moira Nelson and Ellen Lewis

Resources:

www.BraTenders.com

www.Chantelle.com

www.TheLingerieJournal.com

Intimate Affair: The Underfashion Club’s Annual Holiday Party

12 Dec

The Underfashion Club held their annual Holiday Party at the National Arts Club on NYC’s Gramercy Park on Tuesday, December 6, 2011.  The annual Intimate Affair brings together professionals in the intimate apparel industry and related fields for a festive holiday event replete with cocktails, dinner and dancing.  The event included a “whimsical” holiday-themed design contest.  And guests were invited to bring gifts of clothing or toys for children (from infant to teen) which were then donated to the non-profit New York Foundling Home, an organization dedicated to supporting abandoned and neglected children. 

Walter Costello, president of The Underfashion Club

The Intimate Affair began with a lively cocktail hour which allowed guests the opportunity to mingle and network with fellow club members.  Club president Walter Costello then welcomed guests and made a few remarks including an announcement of the 2012 Femmy Gala Award honorees– Century 21 Department Stores, Fruit of the Loom and Top Form Brassiere Manufacturing Company, Ltd.  The Innovation Award will be presented to Penn Asia Company Limited and the Lifetime Achievement Award will be presented to longtime Underfashion Club member Victor Vega of Wacoal America.  The 2012 Femmy Gala will be held at Cipriani on 42nd Street on Tuesday, January 31, 2012.

After Walter made his remarks, club board member and co-chairman of the charity committee, Michael Floru, announced that the club would be making donations to New York City’s Meals on Wheels, St. Francis Friends of the Poor and the New York Foundling Home.  It has become a tradition for the club to disperse funds to three designated charities at the annual holiday soiree. 

Andrea Greer from Maidenform with her Winners

At this year’s event, the design contest received an assortment of unusual entries!  The contest judges Ellen Lewis of Lingerie Briefs and Colette Wong, chair of fashion design at NYC’s Fashion Institute of Technology, selected two entries as first and second prize winners.  The first prize was awarded to Andrea Greer of Maidenform for her Rudolf the Red-Nosed Reindeer Bra which earned her a free ticket to the 2012 Femmy Gala.  And, the second prize was also awarded to Andrea Greer for her red and white Snowflake Bra.  This entry earned her a year’s membership in the Underfashion Club.  Congrats Andrea!  What a surprise to have the top two entries submitted by the same person!

The highlight of the Intimate Affair was the raffle prize.  All guests received a raffle ticket upon entrance to the event.  The guests gathered in anticipation of winning the grand prize- a trip to Paris in July including round-trip airfare, three nights hotel stay and entrance into the Mode City and Interfiliere trade shows.  This prize was generously donated to the club by Eurovet, the international organizer of trade shows for the intimate apparel and swimwear industries.  The lucky winner was intimate apparel industry professional Vanessa Martin.

Guests at last week’s Holiday Intimate Affair included club president Walter Costello and board members Roslyn Harte, Victor Vega, Deborah Long-Gedney, Karen Bromley, Steve Chernoff, Gary Hughes, Kenneth Natori, Lance Whitaker, Michael Floru among others.  Numerous other professionals attended the event such as Tim Regan, Don Allen, Richard Murray, Alice Paparatto, Stacey Siokas, Michael Drescher, Heidi Lehmann, Peter Coppola, Tyler Lee, Lisa Alvarez, Lysa Villeneuve, Susan Buchanan Malinowski, Mimi Patel, Colette Wong, Laurence Teinturier, Jean-Luc Teinturier, Lindsay Petersen, Ellen Lewis and dozens more.  Media professionals included Karyn Monget from WWD, Mozz Manzoor and Libby Dowd from The Lingerie Journal and Ted Vayos from Body Magazine.

About the Underfashion Club

It is the mission of the Underfashion Club to raise funds and expend energy to safeguard the present and future health of the intimate apparel industry by supporting education of new talent, attracting this talent to careers in Intimate Apparel and to act as good citizens in the local community within which the industry exists. 

The club’s Femmy Award Gala is the most prestigious event of the Intimate Apparel Industry.  The annual Femmy Gala is held in recognition of outstanding executives for exceptional achievements.  Proceeds from this event provide the primary funding for the Club’s extensive scholarship, awards, internship and grants (SAIG) programs.  The SAIG Committee interacts with and monitors the progress of scholarship recipients, coordinates industry participation in educational seminars for students, supports intimate apparel education on the high school and college levels, and actively pursues an intimate apparel internship program in the New York area. 

The Program Committee develops informative seminars featuring guest speakers and panelists from the industry and related fields.  Held at frequent intervals, these meetings are designed to stimulate and entertain, as well as provide opportunities for career networking.  The committee also offers fun get-togethers such as the annual Holiday Party where, in the spirit of the season, clothes and toys are generously donated to the New York Foundling Home. 

Through the Charity Committee, meaningful cash donations are made in support of many worthy causes that are industry-related and/or humanitarian in nature.

Resources:

The Underfashion Club

www.UnderfashionClub.org

Follow @UnderfashionNY

Intimate Affair: Bra-lebrity Jené Luciani Premieres on Bravo’s Mad Fashion in the World’s First Couture Bra Dress

5 Dec

Jene Luciani and The Bra Book

On Tuesday, November 29, 2011, the newest Bravo-lebrity, Style Expert and Author of The Bra Book, Jené Luciani, premiered her guest-starring role on Bravo’s hit show Mad Fashion; and Bra La Mode was in the house for the star-studded event!  The Intimate Affair, which celebrated the episode, was held at NYC’s Downtown Galway Hooker.  Jené Luciani was joined by Chris March and the cast of Bravo’s Mad Fashion, NY Housewives Jill Zarin & Cindy Barshop, Doggie Moms’ Grace Forester & Karen Biel, Tracy Stern, High Society’s Paul Johnson Calderon & Tyler Burrows, Georgia Jagger, G2 Organics founder & socialite Cherie Corso, Starr Scott (wife of NY Jets Bart Scott), celebrity stylist Lauren Rae Levy, Erica Lundmark, BET’s Wayne Brown, PRO wrestlers Brimstone & Luscious, and many more famous faces.  They walked the red carpet, mingled with some 200 guests; sipped Pisco Porton Bra-tini’s, nibbled on Cupcakes by Missy, and enjoyed Shellac™ manicures courtesy of Nail Gypsy

Jene Luciani in the couture Bra Dress

The highlight of the Intimate Affair— Jené and her guests viewed her Mad Fashion premiere with the rest of the world, from the fabulous West Village venue.  Jené’s episode, entitled “Brastrocity,” revealed the creation of the world’s first couture Bra Dress created by Chris March and his Bravo team.  Jené wore the dress accented with $100,000 worth of jewels from celebrity jeweler Desires by Mikolay, topped off with a bra-cup cap accented with a feather.

 

 

 

Bravo Mad Fashion's Chris March and "The Girls"

Jené is no stranger to the small screen.  She is a regular on NBC’s TODAY Show as well as many other outlets and has appeared on the Style Network, the Discovery Channel, NBC’s New York Live, CNN Money, Good Day NY among others.  She is a regular fixture in both print and online magazines having been quoted and/or featured in nearly every major magazine and newspaper including Star, Glamour, Shape, Cosmo, etc.  Of her first Bravo experience, Jené said, “Working with Chris and team was a fashion girl’s dream come true. Together, we created something that was one of a kind.” At the Intimate Affair, she donned a couture feather confection made especially for her by Constance McCardle.

Jene Luciani and Bra La Mode's Moira Nelson

Hailed as a “brilliant bra guru” by Bravo, a “stylist extraordinaire” and “bra fit guru” by the New York Daily News, Jené is a true Bra-lebrity and is admired by many within the lingerie community.  She is a true friend to me and a huge supporter of Bra La Mode as well as to other independent lingerie professionals.  In fact, Jené is excited to be joining the writing staff of Ellen Lewis’ Lingerie Briefs which is scheduled for re-launch by the end of this month.  Jené will be answering reader’s Questions in the Intimate Inquiry forum on the new Lingerie Briefs.  And, I’m very proud to announce that I will be writing the Intimate Affairs event reports on the soon to be re-launched Lingerie Briefs too.  I’m in good company!

Additional sponsors of Jené’s “Brastrocity” Intimate Affair include HuggrzBOOTWRAPS, Caseable, Cookies.com, Helps Herbal Tea, Kusmi Tea Detox, Muse Activewear, The freshdiet, May Cookie Co., G2 Organics, Vielle + Frances, Unmarx for Clothing and Skin of Gold.

Resources:

Jené Luciani

www.JeneLuciani.com

Follow @JeneLuciani

Bravo’s Mad Fashion

www.bravotv.com/mad-fashion

Follow @BravoMadFashion

Follow @ChrisMarchlol

Follow @IzzyMadsterNYC

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