Tag Archives: Darlene Campbell

Intimate Affair: ClosetDash Shop and Leading Full-Bust Blog Hourglassy to Sponsor Busty Clothing Swap

16 Oct

ClosetDash Shop and the leading blog for full-busted women, Hourglassy are excited to sponsor the first event of its kind, a Busty Clothing Swap from 11am-2pm on Saturday, October 20th, for women who wear dress sizes 2-16 and bra cups D and higher, at ClosetDash Shop’s new space on the fourth floor of 30 E. 20th Street in Manhattan, NYC.

“Forty women with similar body types in the same room means everyone should be able to find something she loves that fits,” says Darlene Campbell, founder of the full-busted clothing line Campbell & Kate and creator of the blog Hourglassy.  “We also have amazing raffle and gift bag items from some of the best full-bust brands out there.”  In addition, Bottomless Closet will be in attendance to accept donations of clothing.

Finding clothing that fits is a perpetual challenge for women with small backs (a 28-36 bra band) who wear D cups and higher.  Campbell began her blog in 2008 to help full-busted women discover the lingerie and clothing lines that cater specifically to them.  When she blogged about attending ClosetDash Shop’s first swap in May, she realized there was enough interest for a large-bust-specific swap.

It was only a matter of time before ClosetDash Shop’s founder, Jennifer Lee, approached her about co-sponsoring such an event.  “There’s potential for more body-specific swaps in the future,” says Lee.  “Swaps already have a fun sense of community, but imagine the shared laughter in a room full of tall women, or women with large hips, or really petite women?”

Participants will be charged a $10 admission fee and should bring up to ten items of clothing in sizes 2-16. Advanced registration is recommended, at www.cdsbustyswap.eventbrite.com.

Follow Darlene Campbell @CampbellKate

www.Hourglassy.com

You’re Invited: “Let’s Get Intimate” Intimate Affair Trunk Show featuring Dirty Dolls Lingerie and Campbell & Kate Classic Shirts

26 Mar

Bra La Mode and VMV Hypoallergenics are co-hosting “Let’s Get Intimate” Intimate Affair Trunk Show featuring Dirty Dolls Lingerie and Campbell & Kate Classic Shirts on Friday, April 13, 2012 from 2pm – 8pm at VMV Hypoallergenics boutique at 868 Broadway, NYC.  Happy Hour will be from 4pm – 8pm.

The in-store Intimate Affair will feature the latest intimate apparel designs from the acclaimed, NY-based lingerie brand Dirty Dolls Lingerie and the iconic button-front white shirts from the NY-based clothing company, Campbell & Kate.  Merchandise from the two brands will be available for purchase at up to 80% off the original retail prices.

The event is being held in the upscale VMV Hypoallergenics boutique and spa where free makeovers will be offered while guests enjoy champagne and other treats such as cheese & crackers, fruit and chocolates.  In addition, free samples will be provided, VIP VMV gift bags will be distributed and all guests can expect a free gift with purchase courtesy of VMV (valued at over $30.)

Inspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday.  This line of beautiful underpinnings caters to women who wear hard-to-find sizes. The bra range starts at a 28C and goes up to a G cup. The full collection includes body shapers, panties, tap pants, and garter belts—all which look and feel fabulously sexy under any outfit.

Campbell & Kate ships iconic white shirts across the globe to women who wear a bra cup size D-H and dress size 2-16.  In perfecting the classic white shirt, the company has paid painstaking attention to the issues that matter to the woman with a large bust, including proportionate sizing between the bust, waist and shoulders, and gap-free closure at the bust.  The classic white shirt is the first of the line to launch with other colors to follow in fall 2012. 

Guests are encouraged to RSVP for the festive, in-store shopping event: www.letsgetskintimate.eventbrite.com

www.vmvhypoallergenics.com

www.dirtydollslingerie.com

www.campbellandkate.com

#IntimateAffair

Intimate Affair: Bra La Mode Makes Her Debut

14 Feb

Bra La Mode’s Debut Intimate Affair­ — an in-store Bra Fit Event — was held on January 29, 2012 at the unique, appointment-only, intimate apparel store, Bra*Tenders located in New York’s Theater district.  The event was a tremendous success as it provided women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra*Tenders.  The in-store Bra Fit Event was sponsored by renowned French lingerie brand, Chantelle Paris and leading lingerie publication, The Lingerie Journal.

The Intimate Affair brought together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities” including celebrity stylist and author of The Bra Book, Jene’ Luciani, designer Layla L’Obatti and her partner Josh Verleun of lingerie brand Between the Sheets, designers Courtney Newman and Erica Paul of Dirty Dolls Lingerie, designer Ellen Jacobson of full-figure lingerie brand Elila, designer Asi Efros of the high-end independent lingerie line Ann Vogue, Ellen Lewis of LingerieBriefs.com, the “Lingerie Goddess” Margaret Shrum, lingerie designer Camille Block, publicist Lauren Rich of fashion PR agency RichPR which specializes in intimate apparel, legendary intimate apparel designer and lifetime member of the Intimate Apparel Square Club Roslyn Harte of Lances Harte, Intimate Apparel Square Club president Norma Reinhardt Mascarotti and IASC board members Michael De Prisco and Nina Levine among others.

My mission is to bridge the gap between independent lingerie professionals and larger scale intimate apparel brands, businesses and organizations.  Bra La Mode’s debut Intimate Affair accomplished that.  It’s really great to be part of a community of people who share the same passion.  And this is just the first of many events to come.

The event included a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene showcased her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Campbell commented of the event, “I loved seeing the faces of women who wear D cups and up as they discovered that a Campbell & Kate button front shirt fits them perfectly.”

Author and bra-fit expert Ali Cudby signed copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Cudby said, “Wearing a properly fitting bra is important to a woman’s health, so it was fabulous – and important – to have an event dedicated to helping women figure out their fit.”

Professional photographer Michael Steele who is known for “capturing the female form” snapped candid shots of guests enjoying the soiree.  Guests enjoyed Izze sparkling juice and champagne, as well as cupcakes courtesy of M Squared Sweet and Chic Treats. 

The highlight of the Intimate Affair was the raffle for a Grand Prize basket which had a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  The Raffle basket was won by student Patricia Persaud from Brooklyn.

I also used the event to garner attention for the non-profit Intimate Apparel Square Club (IASC.)   I am a proud member of the Club and work hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests were invited to make a monetary donation to support the “Kids.” 

Ali Cudby, Margaret Shrum, Moira Nelson
Contributing Writer “Everywoman” Liz and Moira
Jene Luciani and Moira Nelson
Darlene Campbell and Moira Nelson
Camille Block, Nina Levine, Moira Nelson
Moira Nelson and designer Asi Efros of Ann Vogue
Moira Nelson, Erica Paul, Courtney Newman
Moira Nelson and Ellen Lewis

Resources:

www.BraTenders.com

www.Chantelle.com

www.TheLingerieJournal.com

Intimate Insight: Backstage with Bra*Tenders

10 Jan

Alan and Lori Kaplan are very serious about the business of bras.  Their boutique, Bra*Tenders, is a quirky and vibrant shop with a Broadway-theme tucked inside The Film Center Building on Ninth Avenue in NYC’s Theater district.  This hidden gem is not your typical bra store.  There’s no store front.  Passersby would never know it was there.  Non-theatrical clients (civilians like you and me) are required to make an appointment.  And they do very little advertising.  They don’t need to….  Alan and Lori carved out their niche nearly thirty years ago and have maintained loyalty to the clients that supported them in those early days when they hand-delivered undergarments to Broadway Theater stage doors from their home in Brooklyn.  They have built their business by catering to “theatrical clients” in the entertainment industry.  Over the years they have provided undergarments, stockings and other unique intimate accessories (like the “Houdini” for men) to thousands of performers in showbiz. 

Bra*Tenders

Besides the occasional listing in a Playbill, Alan and Lori get little credit for the work they do.  But they have vowed to help all of their customers find the undergarments that help them look and feel their best.  This commitment to providing impeccable customer service sets them apart from other intimate apparel shops in the area.  They dedicate a full hour to every customer that comes through the door.  This is why non-theatrical clients are required to schedule an appointment.  Professional Fit Specialist, Cristal Gordon, sees a client every hour of every day, five to six days per week.  She says, “Every hour is a different boob; and that’s a lot of boob!”  Dedicating a full hour to every client ensures a loyal customer.  As Cristal says, “Finding the right bra isn’t an easy task.”  The unique store often sees brides-to-be looking for a solution-type undergarment to wear on that special day, full-busted and full-figure women that are “hard to fit,” and simply women that are struggling to find a great bra that fits properly and feels good.  The store has held private bridal parties, bachelorette parties and even “Bra-Mitzvahs!”  Bra*Tenders carries every brand imaginable including top-sellers such as Wacoal, Fantasie, Freya, Chantelle, Panache, Cleo, Le Mystere, Simone Perele, The Little Bra Company, and b’temptd.

Bra*Tenders- Racks & Racks of Bras

Although this is plenty to keep any lingerie aficionado satisfied, what really intrigues me about Bra*Tenders is what goes on “behind the scenes.”  Bra*Tenders has a team devoted to filling orders for the shop’s theatrical clients.  Wardrobe supervisors and costume designers are not required to make an appointment.  They often walk in with a cast list as long as your arm.  They provide the Bra*Tenders staff with their requirements and a list of measurements and the team gets to work filling the order.  Behind the “stage door” are racks and racks of bras and other specialty undergarments and accessories.  And there are half a dozen people picking and packing undergarments for shipment or hand delivery to theaters and studios around the globe.  Bra*Tenders has such strong relationships with their theatrical clients that they often send out garments on “memo.”  This means that the staff will select a handful of styles and sizes that they think will suit the performer.  They messenger the garments to the client.  She (or he) tries on the assorted styles and picks the best ones.  Then, they return the balance.  The cast members never have to set foot in the store!  And, Bra*Tenders keeps track of each performer’s prior purchases and sizes.  So when they’re performing in their next show, the wardrobe supervisor simply asks Bra*Tenders to check their records.  This level of service is unheard of in the fast-paced environment we’ve all grown accustomed to.  But Lori says, “Our theatrical clients come before everything else.  I don’t know how to do it any other way.”  I can see why the Kaplan’s have dedicated their business to serving this unique client…..  A typical performer goes through a dozen pairs of pantyhose a week!  By providing undergarments to theater, television and film, Alan and Lori have built a “Broadway Bra Empire.”  Further attesting to their dedication, although the shop is only open from 10am-6pm, Alan and Lori are available 24 hours a day to solve a costume emergency or wardrobe malfunction.

This highly unique bra boutique will play the role of “host” in Bra La Mode’s Debut Intimate Affair on Sunday, January 29, 2012 from noon to 4pm.  The in-store bra fit event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal. 

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com

Bra*Tenders resident feline "Phineas" at the "Bra Bar"

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY

You’re Invited: Bra La Mode’s Debut Intimate Affair

6 Jan


I am very pleased to announce Bra La Mode’s Debut Intimate Affair!  All Bra La Mode readers are welcome to attend….


The Intimate Affair
­ — an in-store Bra Fit Event on January 29, 2012 from noon to 4pm. The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.  Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only Bra*Tenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal.

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene will be showcasing her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree.  Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats.  All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.

Moira Nelson is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s annual fundraiser, the H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests will be invited to make a monetary donation to support the “Kids.”

When asked about Bra La Mode’s recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode’s upcoming debut Intimate Affair.  I have been writing intimate apparel industry event reports on Bra La Mode for several months now– providing my readers with an intimate look inside the glittery world of lingerie!  It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs.  Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants.  Everyone was thrilled to have been invited to participate in the Intimate Affair.  I couldn’t be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities!”

Guests are encouraged to RSVP for the Intimate Affair at: www.bralamode.eventbrite.com.

More About Bra*Tenders:

Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.  Co-founders and co-owners Alan and Lori Kaplan put it best. “We’ve never let a customer walk out of Bra*Tenders without the right-fitting bra for her body”, they say, “and we never will. It’s our sincere vow to help you find the undergarments you need to look and feel your best.”

More About Chantelle Paris:

Chantelle Paris has been designing couture lingerie since 1876. Today, Chantelle draws inspiration from this heritage and confirms their desire to create undergarments that are a perfect fit, made with the purest fabrics and the most delicate lace. All of these little secrets of the Chantelle creators, with their invaluable skills, imperceptibly transform women and give them that elegance, that little “je ne sais quoi” which embodies a unique Parisian style.

Please contact Moira Nelson for interviews, press inquiries, and more information.

Bra*Tenders is located at:

630 Ninth Avenue at 44th Street, Suite # 601

New York City, NY

#IntimateAffair


Intimate Affair: Dollin’ Around – Dirty Dolls Lingerie Private Doll-House Party

22 Nov

Dirty Dolls Courtney Newman and Erica Paul

On Saturday, November 19, 2011, Dirty Dolls Courtney Newman and Erica Paul hosted a private Doll-House party to showcase the styles from their latest collection, the Pin-Up inspired Pin Stripe Collection.  The Intimate Affair was a private event for friends, family, devoted Dirty Dolls customers and honorary Dirty Dolls like me and my friend Darlene Campbell from full-busted clothing company Campbell & Kate and founder of the Hourglassy blog– Above Average Style for the Above Average Bust.  The convivial event was a perfect “girls night out” replete with girly chatter about art and music, silly topics such as shower caps, shaving our legs, manicures, and of course, boobs and bras!

Dirty Dolls Pinstripe Pin-Up Brassiere and Brief

The Pinstripe Pin-Up collection is contemporary, yet it maintains the flirty and fun retro-feel of the brand.  The new Pinstripe Pin-Up Brassiere is a practical yet sexy full cup bra designed to fit and contour C cups and up.  It combines the allure of vintage glamour with modern bra construction to provide an everyday bra that makes you feel sexy and confident!  It is available in two colors- After Midnight and Tea Rose.  The Dirty Dolls have also introduced a Pin-Up Shaping Panty for Fall/Winter season.  This vintage-inspired brief flattens and sculpts without binding or pinching at the waist or legs.  It has oversized contrast color pink zig-zag stitching at center front panel seams and down center back.  This stitching detail adds to the charm of the panty which also includes delicate lace trim at the legs and waist.  The panty wouldn’t be complete without removable garter straps!  It is a true modern take on vintage shapewear from days gone by. 

The biggest news for the brand is that they are now offering their bras in sizes up to a G cup.  This is exciting for full-busted Dirty Dolls everywhere!  And, the Dolls have recently relaunched their website which now includes ecommerce.  So, for those of you that dream of being a Dirty Doll but can’t find a brick and mortar retailer in your local area, log onto their newly revamped site and order direct from the Dolls!

Dirty Dolls Peek-A-Boo Camisole Brassiere

I left the Doll-House event with a shopping bag laden with Dirty Dolls Lingerie including the new Pin-Up Shaping Panty from their latest collection as well as the Peek-A-Boo Camisole Brassiere, the organic cotton Cha-Cha Cheeky Short, the Smooth Her Tap Pant and the Showstoppin’ Shaper (from the Doll’s debut Classic Collection).  I am in love with the sensibility of this brand (which has recently undergone a brand image make-over), but I think I’m most excited about the Showstoppin’ Shaper which is designed as a heavy control shaping piece.  It is a true high-waisted shaper (it goes all the way up to your underbust) and is a long-leg.  This style is functional and sexy.  It reminds of old Hollywood glamour with its swiss-dot mesh at center front panel and two-tone lace trim at leg openings.  Finally…. Shapewear that’s sexy and sophisticated!  I can’t wait to wear it with my new Peek-A-Boo Cami Bra!  There is a lot of detail in this garment including bones at the side seams and silicone elastic along inside edge of the front/back waistband.  And, it has a “trap door” in the gusset!  What a surprise…. These are the construction details that are often sacrificed in today’s intimate apparel.  Nothing has been compromised in the quality, fit and construction of the Dirty Dolls Lingerie.  I look forward to seeing what’s to come from this emerging brand which has yet to disappoint!

My new favorite undergarment, the Dirty Dolls Showstoppin' Shaper

The Dirty Dolls will be busy Dollin’ Around town over the next few weeks….  On November 30th, the duo will be showing their collection at a Trunk Show being held at the NYC Sugar Cookies Boutique.  The event will be held from 6-9pm.  Champagne and Sugar Cookies will be served!  PLUS, guests will receive a free Dirty Dolls Lingerie lace thong with the purchase of any bra and panty set.  And as if that wasn’t enough, the Dolls will be offering 15% off all purchases made at the Intimate Affair.

Can’t get enough of the Dirty Dolls?  Head over to Woodside Queens for an “Afternoon Delight with the Dolls!”  On Sunday, December 11th, the Dirty Dolls are hosting an event which will feature several independent brands as well as other artists and entrepreneurs.  The event is intended to be an opportunity for holiday shopping as well as networking for local designers, artists and other independent business women.  Bra La Mode will be attending this Intimate Affair along with Darlene Campbell of the full-busted clothing company Campbell and Kate, legendary biscotti baker The Naughty Housewife, gourmet Japanese sugar importer Chambre de Sucre, boudoir photographer Yvonne Lynch, and hosiery retailer Peek Brooklyn.  What an eclectic bunch!  Come join the fun and spend a delightful afternoon with me and the Dolls!  For more information about this unique event, Contact Me.

About Dirty Dolls Lingerie

Inspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday.  Dirty Dolls Lingerie was founded in November of 2008 by Courtney Leigh Newman and Erica Rosalind Paul, two veteran fashion designers known to their loyal customers simply as “The Dolls.” The company’s core mission is to provide gorgeous, perfectly fitted brassieres, panties, and shapers to women who wear hard-to-find sizes. The Dolls themselves are among the millions of ladies who’ve long been frustrated by the absence of great brassieres available to those blessed with sexy curves. After years of being forced to buy dull bras simply because they had beautiful bosoms, The Dolls decided to take matters into their own hands.  The founding Dirty Dolls have set off on their quest to fit all women with exquisite lingerie, and to educate them in the importance of wearing supportive, yet coquettish under-things!

Resources:

Dirty Dolls Lingerie

www.DirtyDollsLingerie.com

Follow @DirtyDolls

Intimate Affair: Care for the Cause at Linda’s in Murray Hill

31 Oct

Linda Becker hosted a Breast Cancer Awareness event at her Murray Hill NYC store on Thursday, October 27, 2011.  The Care for the Cause event was the first of its kind for Linda’s store.  However, Linda is no stranger to breast health.  In fact, Linda started her career in bra fitting over twenty years ago when the American Cancer Society invited her to a bra and prostheses fitting class.  Linda and her staff are all trained in mastectomy bra and prostheses fittings and she is proud that she has been able to assist many women over the years with post-surgical options.

Linda Becker at her Murray Hill Store

The intimate affair provided free fittings from 1pm-9pm for all of those who have battled breast cancer (or other breast diseases) and require post-surgical solutions.  But, the event was open to all women looking for a bra fitting and some education about breast health.  The event was a great way to support an important cause whether you have been directly affected by breast cancer or not. 

Linda's Care for the Cause Event- Cupcakes, Giveaways, Prizes, Rub-On Nipple Demos

Although breast cancer is a sensitive topic, Linda and her staff turned the Murray Hill store into a festive environment by offering pink lemonade, strawberry ginger ale, and mini cupcakes in vanilla and strawberry vanilla flavors from Buzzed Cupcakes.  Every customer who made a purchase was entered into a drawing to win one of several prizes including gift certificates, OnGossamer thongs, the Romina bra and panty set from Anita, among other fun goodies.  And any customer that made a cash donation to Susan G. Komen for the Cure at Linda’s that day received an additional entry into the drawing.

On hand at the event were two special ladies— Elizabeth Vivenzio, founder of the educational sites www.EmbracingMastectomy.com and www.TattooedNipples.com,  and inventor of the U.S. patent pending Rub-On Nipples, and Joyce Rylander, a certified mastectomy fitter and care consultant from Anita, a well-known manufacturer of foundations, swimwear, and accessories including mastectomy bras. 

Elizabeth Vivenzio (left) and Joyce Rylander (right)

Elizabeth was a real inspiration to me.  She has undergone numerous breast surgeries and is now in the final stages of her reconstruction.  She has dedicated herself to providing positive and empowering information for mastectomy patients.  Her websites provide practical and essential recovery information that cannot be found elsewhere.  While researching areola pigmentation for her educational site, www.TattooedNipples.com, Elizabeth realized that temporary nipple tattoos would be a solution for her and the many others who had long periods of reconstruction which ultimately delayed permanent areola pigmentation (which is the final stage of reconstruction).  Oftentimes, the reconstruction surgeries take several years.  During this period of reconstruction, mastectomy patients live with bare mounds (or “Barbie Boobs” as they refer to them.)  Elizabeth offers a temporary solution to help patients feel “normal” again.  One of her customers commented, “After 2 ½ years of my Barbie Boobs—in my thirties—it’s nice to kind of look “normal.”  It has made a huge difference for me… and for my husband.”  Rub-On Nipples are temporary areola tattoos that can last one to two weeks and can be easily removed using rubbing alcohol.  They look amazingly similar to permanent 3-D areola pigmentation and are available in 12 shades to match your skin tone.  Elizabeth proudly pulled down her blouse to show off her very own Rub-On Nipples.  We had a good laugh… Since today is Halloween, we considered rubbing on a few extra nipples just for fun!

I spoke with Joyce Rylander from Anita regarding their innovative products.  The Anita brand and their contemporary sub-brand Rosa Faia are well-known around the world for their core foundations in regular and full-figure sizes (many styles are avail up to an I cup).  The company is celebrating 125 years in business and is still family run.  Anita provides high-quality foundations with exceptional fit and places emphasis on solutions products including mastectomy products, maternity/nursing bras, as well as innovative sports bras for active women.  I am familiar with Anita products, but I guess I didn’t realize just how long Anita has been in business.  I was impressed with their heritage and enjoyed talking to Joyce about the company philosophy.  She is passionate about the products and as a care consultant for Anita, she really enjoys working one-on-one with her wholesale customers and directly with consumers.  I was curious to learn about Anita’s Active line of Sports Bras.  Joyce proudly showed me the Anita Active Sports Bra style # 5529 which recently won Europe’s coveted RedDot Design Award for 2011.  The style is designed to support the bust (including the connective tissue).  The straps relieve pressure on the back and neck.  And the seamless, breathable high-tech “spacer” fabric cups provide moisture management and temperature regulation.  I would highly recommend this style to the active full figure or full busted women as it is a feat in bra engineering.  I was very impressed with the construction and quality of this style.

Moira Nelson (left) and Darlene Campbell (right)

The event wasn’t just about education for me (although that was very important and made a significant impact on me)….  I had a bit of fun too!  How can I go to Linda’s without trying on a few bras for myself???  I attended the event with my friend Darlene Campbell, founder of the clothing company Campbell & Kate which offers a traditional button-down, white, woven dress shirt for full-busted women—“The CEO shirt for DEF women.”  Darlene also writes a blog called Hourglassy for women with “curves on top.”  As we are both full-busted women, we can identify with one another’s struggles and we enjoy sharing our experiences….  She’s one of my favorite “bosom buddies” and shopping at Linda’s with her was a real hoot.  We tried on dozens of bras each and we both walked out with shopping bags overflowing with new, fun styles.  The quest for the perfect bra never ends for me and Darlene….  I walked out with the Freya Nieve longline bra and brief set, the exquisite Fauve Rosa molded underwire plunge bra, and a pair of Simone Perele Invisi’bulles control briefs.  Success!

Kimberly Arce, marketing manager for Linda's

It was at this event that I realized just how very little I know about breast cancer.  In my family, cancer is still considered a dirty word.  The word cancer is always muttered in a hushed tone.  My Aunt Rosemary had breast cancer.  But that’s all I know.  She had breast cancer.  Period.  It has never been talked about.  I have no idea what she went through or how it made her feel.  After attending Linda’s Care for the Cause Event, I feel ashamed that I don’t know more and haven’t educated myself….  Perhaps it is easier to live in denial…  But for someone that makes her living in the “boob business,” it’s unacceptable.  From this point forward, I am making a commitment to better understand breast care and breast related diseases.  I owe it to myself, to my friends, to my family, and to the numerous men and women in other areas of my life—including Bra La Mode readers. 

Later this week, I will be posting an article on metastatic breast cancer written by Bra La Mode contributor Liz.  Please be sure to read it as it is a poignant piece about the realities of living with breast cancer.

Resources:

Linda’s

www.LindasOnline.com

Follow @LindaTheBraLady

To read more about Linda’s, click here

Elizabeth Vivenzio- Rub-On Nipples

www.RubOnNipples.com

www.EmbracingMastectomy.com

www.TattooedNipples.com

Follow @TattooedNipples

Anita Unique Body Wear

www.Anita.com

Made in NYC: Lingerie Goddess Margaret Shrum Hosts Private Lingerie and Sleepwear Sale

10 Oct

Expert Lingerie Personal Shopper Margaret Shrum aka The Lingerie Goddess

Margaret Shrum aka The Lingerie Goddess, hosted a Private Lingerie & Sleepwear Shopping Event featuring three NYC based Intimate Apparel designers on Thursday October 6, 2011.  The collections included Lola Haze by Laura Mehlinger, Ann Vogue by Asi Efros, and Ombrato by Masako Shirokawa.  The Event was “invitation only” and was held at the Doncaster showroom on 57th Street across from the famed Russian Tea Room.  It was a fabulous “girl’s night out” including a spread of wine, cheese, and other sophisticated snacks.  All of the guests were impressed with the collections and many walked out the door with shopping bags full of beautiful, unique, one-of-a-kind intimate apparel pieces which will be treasured for years to come.  I was delighted to learn that all three lines are manufactured right here in NYC’s garment district.  Apparently, our very own garment district is still alive and well!

Lingerie Designer Laura Mehlinger from Lola Haze

Lola Haze is a fashion brand designed by Laura Mehlinger who claims that she has been sewing and designing ever since she could hold a needle.  Her brand is playful, fresh, and inspires a sense of flirtiness.  The pieces she had on hand at the event were from various seasons but all maintained the Lola Haze brand identity which speaks to the young, contemporary consumer.  Body styles included tops, slips, chemises, bodysuits, rompers, teddies, camisoles, and panties.  Fabrications included silk, chiffon, mesh, all-over stretch lace, and jersey knit.  Several styles were constructed in “mixed media” (various fabrications in one garment).  And almost all styles incorporated unexpected details such as metallic trims, colorblocking and/or contrast color trims.  These elements of surprise set Lola Haze apart from other brands in her category.  Several of the styles displayed were one-of-a-kind; they were hand painted using splatter paint technique, hand painted placement graphic, or a Japanese hand tied tye-dye process.  All styles are bold, playful, sexy, and comfortable and can be worn as innerwear, loungewear, or as outerwear.  The Lola Haze collection inspires me to go Disco dancing….  If only the original Studio 54 was still open!

Lingerie Designer Asi Efros from Ann Vogue

The Ann Vogue collection is handmade in NYC.  The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  Body styles on hand at the event included “babydoll” chemises, slips, and camisole / tap pant sets.  The unparalleled fabrics included silk, silk chiffon and crinkle silk chiffon and most styles were trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties were handmade of self-fabrics such as chiffon and were fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie! 

The luxurious Ann Vogue Lingerie Collection

Lingerie Designer Masako Shirokawa from Ombrato

The last collection featured at the private event was Ombrato by Masako Shirokawa.  Masako also makes all of her sleepwear pieces in NYC’s own garment district.  Ombrato is a sophisticated lingerie and sleepwear collection of chemises, slips, camisoles and tap pant sets, kimono-style wrap robes, and bralettes.  Masako’s collection is constructed using silk, satin, stretch satin, and chiffon.  Styles shown at the event were adorned with delicate lace trims or styled using unexpected details such as draped chiffon or layering with raw cut chiffon.  Masako’s line is classic and elegant yet very “wearable.”  Ombrato speaks to the “lady” in me….  The collection is tasteful, refined, and graceful.

All three collections are unique and special in their own way.  Margaret Shrum has a talent for finding some of the most distinctive lingerie available.  Well, after all… that is her job!  And she loves it!  Margaret Shrum is known as the “Lingerie Goddess.”  She is an expert lingerie personal shopper in New York and Miami, creator of the Lingerie Diet, the Circle Lingerie Community, and the 30 Day Challenge, and author of the eBook “Secrets of the Lingerie Diet.”  Margaret’s personal outreach is to teach women to love their bodies and embrace the perfection of their inner courtesan and natural beauty. Margaret says “It is about truly discovering your sensuality, your own glamorous beauty, and making sensuality a part of your life, 24/7.”  It is Margaret’s hope for every woman — including her own daughter — that she enjoy her size, shape, and age at every point throughout her lifetime.

I was delighted to be at the event with Margaret and a few of my other favorite lingerie aficionados including Darlene Campbell, founder of the Hourglassy Blog and the NYC-based clothing company Campbell & Kate (CEO shirts for D.E.F. women.)  I look forward to Margaret’s next event as the Holiday Shopping Season is kicking off as we speak.  And it just might be time for me to utilize Margaret’s expertise myself as I am in dire need of a Lingerie Make-over (believe it or not)!

Resources

Expert Lingerie Personal Shopper Margaret Shrum

www.TheLingerieGoddess.com

www.facebook.com/TheLingerieDiet

Follow @LingerieGoddess

Lola Haze NYC

www.LolaHaze.com

http://www.facebook.com/lolahaze#!/pages/Lola-Haze-TM/113573032344

Follow @LolaHazeNYC

Ann Vogue

www.AnnVogue.com

Ombrato

www.Ombrato.com

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