Tag Archives: charity

Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Nov

The Holiday shopping season is officially underway….Thanksgiving is behind us, Black Friday sales began earlier than ever (many retailers held pre-Thanksgiving Day sales on Wednesday,) online sales on Black Friday topped the $1 Billion mark for the first time ever and the busiest shopping weekend of the season was capped by Cyber Monday specials.  Did you score any exceptional steals?  How do you navigate through the sea of sales?  Do you stick with your favorite retailers or did you venture outside of your comfort zone?  Personally, I avoid shopping on Black Friday.  I’m famous for waiting til the last minute… Oftentimes shopping on Christmas Eve!  How many of you shop for yourselves this time of year?  Or do you stick to your Christmas list with a fierce determination to stay within your budget?  Most importantly… How many of you purchased lingerie this past weekend??? 

When is lingerie an appropriate gift?  I recently helped a friend shop for a Bachelorette Party gift….  I took her to La Petite Coquette on University Place, NYC.  Rather than simply purchasing one piece, we put together a “basket” of assorted items including the Hanky Panky Signature Lace Keyhole Teddy in black, Booty Parlor’s Good Girl Bad Girl Feather Whipper, a sexy sleep mask among other things.  What fun we had!  And I was told that this gift was the highlight of the Bachelorette Party.

Here are the Upcoming Intimate Affairs to celebrate the Season:

On December 4, 2012, The Underfashion Club is hosting its annual Holiday Party at The National Arts Club on Gramercy Park South from 5:30-9:00pm.  The Intimate Affair will feature dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys will be collected for the New York Foundling Children.  Tickets are $50 in advance, $60 at the door. 

The Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts. 

Bra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever –  luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase. 

The Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Affair: Intimates Industry Businesses Collaborate to Support Go Naked and Check Yourself Cancer Awareness Event and Fundraiser

27 Nov

On Sunday, November 18, 2012, intimates industry businesses including the professional organization for intimate apparel professionals, The Lingerie Alliance, and the world’s leading designer brand for intimate lifestyle products, LELO, joined lingerie store owner and buyer, Angie Courtney of Sweetest Sin in Red Bank, N.J. to support Go Naked and Check Yourself, the 2nd annual cancer awareness event dedicated to raising funds and bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.

Angie Courtney, owner Sweetest Sin

The unique, sold-out “Intimate Affair” which was hosted by Angie Courtney of Sweetest Sin and Chris Paseka from the downtown Red Bank specialty bakery, Sugarush, was held at TEAK Restaurant and was sponsored by over 50 area businesses.  Although the event encourages guests to “get naked,” there was no nudity at the event.  However, lingerie-clad female models and male models wearing name-brand boxers and briefs amused guests while they sold raffle tickets throughout the affair.  In addition to the raffle, the event featured a silent auction including gifts worth thousands of dollars.  Cancer survivor and motivational speaker DonnaLyn Giegerich kicked off the event by promoting the event’s theme – go naked and check yourself.  And, every guest left the event with an education and a Gift Bag including products, samples, discount cards/ coupons, certificates and more from area businesses and the intimates industry event sponsors, The Lingerie Alliance and LELO.

“There were already a ton of local fundraisers that are more formal, like galas. We’ve been to a lot of them, and we will continue supporting them because they do a great job at raising awareness,” Paseka said. “But we wanted to host something that was a little more funky and quirky.”

More than $10,000 was raised at the event with 100% of the proceeds being donated to four charities – the American Cancer Society, Livestrong, the Young Survival Coalition, and the newly formed Red Bank-based storm relief non-profit organization, RebuildRecover.  The areas surrounding Red Bank, N.J. were hard hit during Hurricane Sandy and recovery efforts have only just begun. 

“Raising money for cancer awareness is still our primary goal, and cancer will still be there when the recovery from Hurricane Sandy is complete,” Paseka said. “But we felt that it was our responsibility to also help address the more immediate needs of our community in some way this year.”

All Photos – Brandi Grooms Photography

Intimate Insiders, Intimate Affairs and Upcoming Events

21 Nov

Can you believe it’s almost Thanksgiving?  I have so much to be grateful for this year…  I don’t even know where to begin.  Without getting too sentimental, I would just like to say that it has been overwhelming, humbling and inspiring to watch my businesses grow.  And I have you all to thank for this!  Without you, my family, friends, fans, followers and supporters, I would not have been able to plow forward through the tough times (when I was literally working 18+ hours a day.)  I’ve learned to simply put one foot in front of the other… Planting lots of little seeds along the way.  The rewards have been priceless.  I am very blessed.  What do you have to be thankful for this year?

Here are a few Intimate Insights and Upcoming Intimate Affairs:

Last Wednesday, November 14th, luxury brand Fleur du Mal celebrated its launch by hosting an Intimate Affair at a trendy downtown NYC loft.  The event featured Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  With years of experience, including time as co-founder of Kiki de Montparnasse and design director at Victoria’s Secret, Jennifer is a natural at creating sensual, seductive pieces that both men and women are drawn to.  Fleur du Mal provides a confidence boosting aspect to any woman’s wardrobe through specialty pieces such as a leather corset created in collaboration with famed Parisian corset maker Cadolle, a sheer tuxedo blazer, and French rose lace intimates. The line is sold exclusively through a uniquely interactive e-commerce website, FleurDuMal.com, and creates a sophisticated, fashionable and innovative way for women to shop online.  The site features highly editorial, shoppable content, where consumers can not only browse and buy the luxurious Fleur du Mal collection, they can also discover and purchase complementary lifestyle items that Jennifer adores.  Additionally, the website utilizes endless scrolling functionality and includes social media integration, making it seamless for customers to share intimate sneak peeks of their most desired wants and needs.  I was most impressed by the leather intimate apparel pieces and the clipped French Leavers lace used in constructing the bra and panty sets is exquisite.  Tres jolie!

The Intimate Affair, GO NAKED AND CHECK YOURSELF, was held on November 18th at Teak Restaurant, Red Bank, New Jersey.  The annual event is a fundraising affair dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event was presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin

Photo Credit: Brandi Grooms Photography

The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from this year’s event will benefit The American Cancer Society, Livestrong, Young Survival Coalition and Move for Hunger.  This year’s event raised over $10,000 for these non-profit organizations.  The event was sponsored in part by The Lingerie Alliance and leading designer brand for intimate lifestyle products, LELO.

On Saturday, December 8th, Bra La Mode presents a Festive Affair Holiday Trunk Show featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing luxury lingerie line Rouge Séduire.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  $35/ per person.  RSVP now at www.festiveaffair1.eventbrite.com

Mark your calendars for these additional upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

14 Nov

As I think back on the past few weeks, I am inspired by mankind.  I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy.  It brought people together who would not normally mix.  Barriers of race, creed, sexual orientation and socio-economic differences have been broken.  Here in Jersey City, we have witnessed great loss.  Many of my neighbors are still without power after two long, cold, dark weeks.  Life as we know it has been changed forever.  Insurance pay-outs and FEMA funds cannot restore one’s wellbeing.  Luckily, I was one of the first to have power restored here in Jersey City. I opened my doors to everyone & anyone that needed some warmth, a hot shower, a phone charge, or a hot meal.  But it was only a temporary “fix.” 

Sea Bright, NJ. Photo by Mark Vetrini

Most of my family is “down the shore” where entire towns have been literally wiped out.  My sister, Eileen Rafferty, hopped in her car and ventured into some of the hardest hit neighborhoods in Jersey such as Belford and Keyport.  She knocked on doors to pitch in with clean-up efforts and to find out what they really need.  After a day on the “front line,” Eileen called me and said “We need undies!”  I jumped on the horn and within a matter of hours, I was able to collect cases of Clean/Unworn Underwear from manufacturers and designers around the Country.  Out of this need, the #SpareAPair Campaign has been born.  Organizations such as Bra Recyclers and Support1000 have been accepting donations of gently worn bras for years.  These organizations get the bras directly into the hands of the women in need (around the world.)  But what about skivvies?  My mom always told me, “Never leave the house without clean underwear!”  But after a disaster, that’s not so easy, is it?  Can You #SpareAPair of Underwear?  Contact me directly to find out how you can support the #SpareAPair Campaign.

Christian Siriano and Jene Luciani

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala was held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honored LuAnn Via, former President and CEO of Payless ShoeSource, Inc. as well as Steven Chernoff, chairman of Rago Foundations, LLC.  Intimate apparel industry veteran Janet Peters was presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Despite the wintry weather, members and supporters of the Club gathered together at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  The event’s emcee was celebrity stylist and author of The Bra Book, Jené Luciani.  Luciani wore a gown designed by Project Runway star, designer Christian Siriano.  Siriano attended the event and presented his friend LuAnn Via with her H.U.G. Award.  Via was also dressed in Christian Siriano from head to toe.  Siriano arrived at the event with his guest, movie star Isabelle Fuhrman who also donned his designs!  The event raised thousands of dollars which will be donated directly to NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  The IASC is a 501 (c) (3) charitable organization and none of its members are paid.

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates.  While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion.  Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received.  “Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

This Wednesday, November 14th, luxury brand Fleur du Mal is celebrating its launch by hosting an Intimate Affair featuring Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  The designs will be sold exclusively through a uniquely interactive e-commerce site- www.fleurdumal.com.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.  And since the areas surrounding Red Bank, NJ were so badly damaged by Hurricane Sandy, 25% of all proceeds will now benefit MOVE FOR HUNGER.  Contact me for tickets or to make a donation.

Mark your calendars for these upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance presents a Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave, 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Sweater Contest and more.  $35/ per person.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Affair: The Lingerie Alliance Sponsors “Go Naked and Check Yourself” Fundraiser

29 Oct

This November ELECT TO CHECK as Red Bank, NJ businesses unite!  A hip charitable event raises the roof and awareness of detectable cancers at Teak Restaurant in Red Bank, NJ on November 18, 2012 from 5pm – 8pm where 100% of proceeds from ticket sales will benefit Young Survival Coalition, Livestrong and The American Cancer Society.

In addition to The Lingerie Alliance (based in New York City,) Wells Fargo, Sugarush, award-winning lingerie store Sweetest Sin Boutique, TEAK Restaurant and a bevy of other local Red Bank businesses have joined forces to help bring awareness to detectable cancers.  The call to action — Elect to Check!  Awareness, education and resources enable individuals to detect cancers before they grow to an unmanageable state.  Angela Courtney of Sweetest Sin and Chris Paseka of Sugarush created this annual event to empower, encourage and remove the embarrassing stigma of  “going naked” to check yourself.  Early detection is key and can save a life.  Last year’s SOLD-OUT event raised almost $9,000 and encouraged more people to “go naked.”

The night will include complimentary champagne, appetizers, and cupcakes along with drink specials, a generous gift bag, fun prizes from local sponsors and auctions to further raise funds.

Experts, such as Lisa Frank, president of the Young Survival Coalition & DonnaLyn Giegerich, motivational speaker & survivor, as well as doctors from Riverview Medical Center will be on hand to share knowledge & answer questions regarding detectable cancers, such as skin, breast and testicular cancers, reinforcing the importance of preventative care.

To make the crowd feel more at ease with the idea of preventative self-checks; lingerie and boxer clad models have volunteered to join the party and campaign to Elect to Check (no nudity of course!)

To purchase tickets, please contact Angie Courtney at Sweetest Sin Boutique- phone (732) 747-3550.  Advance tickets are $35; $50 at the door.  A limited number of VIP tables will be sold for $500 (4 tickets, VIP gift bags, wine and champagne.)  Tickets are going fast, so get yours before they are sold out!

This is a community-wide event for businesses and residents to join together and kick off the holiday season raising money to help those affected in Monmouth and Ocean counties.  At press time, several businesses in Red Bank and beyond have already contributed to the event including: Kathryn Barnett School of Dance, Via 45, Brandi Grooms Photography, Sounds To Go, New Corner, The Red Bicycle, Kravings, Dish, Red Bank Family Eye Center, the Glam Bar, Fragile Earth Stuffed Animals, Ten Thousand Villages, Front Street Trattoria, Red Bank FLAVOUR, Yestercades, The Cheese Cave, Fred Astaire Dance, McKay Imaging, The RiverCenter, The Bistro, Soapmarket, Emilia, Leonardos, Red Ginger, The Molly Pitcher, The Oyster Point and the list continues to grow.

Go Naked and Check Yourself on Facebook

Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insiders, Intimate Affairs and Upcoming Events

26 Sep

The breast cancer awareness organization, PinkChoseMe Foundation, is hosting Breast Reconstruction Awareness (BRA) Day USA 2012, an awareness and fundraising celebration, on October 17th, 2012.  I am delighted to announce that The Lingerie Alliance is sponsoring this event to help make it a success.  Tiffany Jones, Founder and President of PinkChoseMe Foundation, is working with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time.  The Intimate Affair is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  This unique awareness and fundraising event is being held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo.  The event is expected to attract numerous celebrities and other notable / prominent, world-renowned individuals to support this important cause.  Singer/songwriter, New York Times bestselling author and humanitarian, Jewel, is serving as the national spokesperson for BRA Day USA, advocating on behalf of the cause through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event.  BRA Day USA has partnered with MobileCause to facilitate the fundraising process.  Individuals and companies are welcome to make donations to support this cause by texting PINK and the dollar amount of their contribution to 717777.  All donations will benefit The PSF BRA Fund (less transaction fees.) 

This celebratory event which is intended to be uplifting and spirited caps a day filled with events throughout the country and in New York, which are dedicated to “closing the loop.”  This festive affair will include pink bubbly and light fare, VIP gift bags, music, silent auctions and dedicated art exhibits.  In addition, special honored guests will be presented with awards for their dedication and commitment to PinkChoseMe Foundation and the first ever BRA Day USA.  In addition to The Lingerie Alliance, sponsors, contributors and participants of the event include The Plastic Surgery Foundation, the well-known Martin Lawrence Gallery, MARTINI beverage distributors, the leading online retailer of men’s and women’s underwear and intimates Freshpair.com, luxury beauty and lingerie brand Naked Princess, floral design company Only Roses, San Francisco based beauty brand Benefit Cosmetics, Young Professionals United for Change, Michael Steele Photography and apparel brand Philosophy di Alberta Ferretti.

I am partnered with Tiffany Jones to organize this event which has become a personal passion for me.  Last year, I attended Linda the Bra Lady’s annual Breast Cancer Awareness Event at her Murray Hill store.  At that time, I made a promise to myself that I would dedicate more time and energy to advocating for those affected by breast cancer.  As luck would have it, breast cancer survivor Tiffany Jones approached me to help her in executing this event.  I am delighted! 

Sylvia (right) with her daughter Liz

And most importantly, I am dedicating my hard work in making this event a success to my dear friend, Sylvia D. Walter.  Sylvia lost her battle to metastatic breast cancer this past Friday, September 21st.  She fought this disease for nearly two decades with valor, grace and dignity.  Rest in peace, Sylvia!  You will never be forgotten.

In other news….

The Annual UK Lingerie Awards took place on September 19th.  The gala Awards ceremony and dinner was held at London’s fashionable One Mayfair.  The full list of winners is:

Lingerie Brand of the Year: MYLA

Most Innovative Brand of the Year: Made By Niki

Full Bust Brand of the Year: Curvy Kate

New Designer of the Year: Dirty Pretty Things

Post-Surgery Brand of the Year: Jamu Australia

Maternity Brand of the Year: Hot Milk

Hosiery Brand of the Year: Jonathan Aston

Shapewear Brand of the Year: Spanx

Swimwear Brand of the Year: Pistol Panties

Sports Bra Brand of the Year: Panache Sport

Marketing Campaign of the Year: Curvy Kate for its Star in a Bra competition

Independent Directional Brand of the Year: Made By Niki

Independent Retailer of the Year: Dolci Follie

Multiple Retailer of the Year: Rigby & Peller

Digital Retailer of the Year: Figleaves

Department Store of the Year: Selfridges

Winners of the 2012 UK Lingerie Awards Public Vote Categories are:

UK’s Favourite British Designer: Kiss Me Deadly

UK’s Favourite Lingerie Retailer: Debenhams

UK’s Favourite Lingerie Brand: Gossard.

The final presentation of the night was for the UK Lingerie Awards Lifetime Achievement Award, which was won by Theo Paphetis, who was honoured for creating two of the UK’s largest lingerie retail chains; first with La Senza, which he sold, and in the past two years with Boux Avenue.

Reminder of upcoming Intimate Affairs in the New York area:

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund. 

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

18 Sep

There’s a chill in the air…And I couldn’t be happier!  Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers.   Until then, I’m trying to enjoy the last bit of Summer.  I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J.  I much prefer the beach during the “off season.”  The weather is still spectacular, yet it’s quiet and peaceful here.  I’ve taken walks on the beach, I’ve watched the sunrise at 6:30am, I’ve admired the adorable Victorian-style historic homes that line the streets in this neighborhood, I’ve had some of the best sea scallops I’ve ever tasted, I’ve wandered in and out of the boutiques around town….all by myself.  As I’ve gotten older, I’ve learned to cherish my time alone.  It’s been a delightful mini vacation!

While down here, I stopped in to see my friend Marla Wink at Indian Summer at Bay Village in Beach Haven.  I presented her with a challenge.  I was in the market for a new bra….  But I wanted something different.  I am such a creature of habit.  Nine times out of ten, I walk out of a bra boutique with the same styles I always wear.  So, I asked Marla to show me something new.  I walked into the store with an open mind and I let her run the show.  I told her what I typically wear and what I like and don’t like about the styles currently available to the full-busted consumer.  Over the years, I’ve become very loyal to the Eveden family of brands- Fantasie, Freya and Fauve.  So, when she suggested I try a Panache bra, I was a little hesitant.  But I promised myself to keep an open mind and I’m sure glad I did.  We scored!  I am in love with my new Panache Andorra Full Cup Bra.  We went up a cup to achieve the proper fit.  The lace is very soft yet powerful and I love the underbust/cradle construction.  The best part?  The color is a beautiful, rich teal color called Lagoon.  It’s perfect for Fall.  Great job, Marla!  You passed the test.  I hope the bra itself passes the test of time.  In addition, Marla had the Fantasie Rebecca bra in stock in color black.  This color is back-ordered in most of the stores in the tri-state area so I had to snag it while I could.  Lucky me!  I walked out of Indian Summer with two new bras to carry me through the end of the year.

Fashion’s Night Out was held on Thursday, September 6th.  I spent the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair featured the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show.  It was great to see Bethenny’s fans on the runway modeling her shapewear line which is designed for every body.  They were so full of confidence!  The winners of Bethenny’s fashion show contest modeled the shapewear alone as well as styled into various looks which showed the guests how to wear this fashionable line that is meant to be seen.  It was an exciting event which was hosted and emcee’d by Bethenny herself.

My partner, Luis Paredes, and I attended Small Boutique Fashion Week on Saturday, September 8, 2012.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  We were pleased to see lingerie-inspired looks on the runway.  Several designers presented styles which were constructed of ultra fine and sheer fabrics which revealed the undergarments worn underneath.  In essence, the lingerie worn underneath became part of the total look.

The International Lingerie Show (ILS) was held September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  Luis Paredes of The Lingerie Journal attended the trade show and has posted numerous articles and images of the show on www.TheLingerieJournal.com and on The Lingerie Journal Facebook page.

Moira Nelson and Luis Paredes with Linda The Bra Lady Divas Kim and Chloe

To celebrate the end of Fashion Week, The Lingerie Alliance hosted the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  My partner, Luis Paredes, and I were very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  As I’ve mentioned before, Angie Courtney is a true partner in her community and gives back in every way she can.  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.  Also, Angie is gearing up for the ING New York City Marathon where she will be running on behalf of the Injured Marine Semper Fi Fund.  And, Angie is already making plans for the annual “Go Naked and Check Yourself” fundraiser in mid November which raises awareness of detectable cancers including breast cancer, skin cancer and testicular cancer.  More details to follow!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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