Tag Archives: cancer

Intimate Affair: Intimates Industry Businesses Collaborate to Support Go Naked and Check Yourself Cancer Awareness Event and Fundraiser

27 Nov

On Sunday, November 18, 2012, intimates industry businesses including the professional organization for intimate apparel professionals, The Lingerie Alliance, and the world’s leading designer brand for intimate lifestyle products, LELO, joined lingerie store owner and buyer, Angie Courtney of Sweetest Sin in Red Bank, N.J. to support Go Naked and Check Yourself, the 2nd annual cancer awareness event dedicated to raising funds and bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.

Angie Courtney, owner Sweetest Sin

The unique, sold-out “Intimate Affair” which was hosted by Angie Courtney of Sweetest Sin and Chris Paseka from the downtown Red Bank specialty bakery, Sugarush, was held at TEAK Restaurant and was sponsored by over 50 area businesses.  Although the event encourages guests to “get naked,” there was no nudity at the event.  However, lingerie-clad female models and male models wearing name-brand boxers and briefs amused guests while they sold raffle tickets throughout the affair.  In addition to the raffle, the event featured a silent auction including gifts worth thousands of dollars.  Cancer survivor and motivational speaker DonnaLyn Giegerich kicked off the event by promoting the event’s theme – go naked and check yourself.  And, every guest left the event with an education and a Gift Bag including products, samples, discount cards/ coupons, certificates and more from area businesses and the intimates industry event sponsors, The Lingerie Alliance and LELO.

“There were already a ton of local fundraisers that are more formal, like galas. We’ve been to a lot of them, and we will continue supporting them because they do a great job at raising awareness,” Paseka said. “But we wanted to host something that was a little more funky and quirky.”

More than $10,000 was raised at the event with 100% of the proceeds being donated to four charities – the American Cancer Society, Livestrong, the Young Survival Coalition, and the newly formed Red Bank-based storm relief non-profit organization, RebuildRecover.  The areas surrounding Red Bank, N.J. were hard hit during Hurricane Sandy and recovery efforts have only just begun. 

“Raising money for cancer awareness is still our primary goal, and cancer will still be there when the recovery from Hurricane Sandy is complete,” Paseka said. “But we felt that it was our responsibility to also help address the more immediate needs of our community in some way this year.”

All Photos – Brandi Grooms Photography

Intimate Insiders, Intimate Affairs and Upcoming Events

14 Nov

As I think back on the past few weeks, I am inspired by mankind.  I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy.  It brought people together who would not normally mix.  Barriers of race, creed, sexual orientation and socio-economic differences have been broken.  Here in Jersey City, we have witnessed great loss.  Many of my neighbors are still without power after two long, cold, dark weeks.  Life as we know it has been changed forever.  Insurance pay-outs and FEMA funds cannot restore one’s wellbeing.  Luckily, I was one of the first to have power restored here in Jersey City. I opened my doors to everyone & anyone that needed some warmth, a hot shower, a phone charge, or a hot meal.  But it was only a temporary “fix.” 

Sea Bright, NJ. Photo by Mark Vetrini

Most of my family is “down the shore” where entire towns have been literally wiped out.  My sister, Eileen Rafferty, hopped in her car and ventured into some of the hardest hit neighborhoods in Jersey such as Belford and Keyport.  She knocked on doors to pitch in with clean-up efforts and to find out what they really need.  After a day on the “front line,” Eileen called me and said “We need undies!”  I jumped on the horn and within a matter of hours, I was able to collect cases of Clean/Unworn Underwear from manufacturers and designers around the Country.  Out of this need, the #SpareAPair Campaign has been born.  Organizations such as Bra Recyclers and Support1000 have been accepting donations of gently worn bras for years.  These organizations get the bras directly into the hands of the women in need (around the world.)  But what about skivvies?  My mom always told me, “Never leave the house without clean underwear!”  But after a disaster, that’s not so easy, is it?  Can You #SpareAPair of Underwear?  Contact me directly to find out how you can support the #SpareAPair Campaign.

Christian Siriano and Jene Luciani

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala was held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honored LuAnn Via, former President and CEO of Payless ShoeSource, Inc. as well as Steven Chernoff, chairman of Rago Foundations, LLC.  Intimate apparel industry veteran Janet Peters was presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Despite the wintry weather, members and supporters of the Club gathered together at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  The event’s emcee was celebrity stylist and author of The Bra Book, Jené Luciani.  Luciani wore a gown designed by Project Runway star, designer Christian Siriano.  Siriano attended the event and presented his friend LuAnn Via with her H.U.G. Award.  Via was also dressed in Christian Siriano from head to toe.  Siriano arrived at the event with his guest, movie star Isabelle Fuhrman who also donned his designs!  The event raised thousands of dollars which will be donated directly to NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  The IASC is a 501 (c) (3) charitable organization and none of its members are paid.

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates.  While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion.  Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received.  “Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

This Wednesday, November 14th, luxury brand Fleur du Mal is celebrating its launch by hosting an Intimate Affair featuring Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  The designs will be sold exclusively through a uniquely interactive e-commerce site- www.fleurdumal.com.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.  And since the areas surrounding Red Bank, NJ were so badly damaged by Hurricane Sandy, 25% of all proceeds will now benefit MOVE FOR HUNGER.  Contact me for tickets or to make a donation.

Mark your calendars for these upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance presents a Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave, 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Sweater Contest and more.  $35/ per person.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Affair: Care for the Cause at Linda’s in Murray Hill

31 Oct

Linda Becker hosted a Breast Cancer Awareness event at her Murray Hill NYC store on Thursday, October 27, 2011.  The Care for the Cause event was the first of its kind for Linda’s store.  However, Linda is no stranger to breast health.  In fact, Linda started her career in bra fitting over twenty years ago when the American Cancer Society invited her to a bra and prostheses fitting class.  Linda and her staff are all trained in mastectomy bra and prostheses fittings and she is proud that she has been able to assist many women over the years with post-surgical options.

Linda Becker at her Murray Hill Store

The intimate affair provided free fittings from 1pm-9pm for all of those who have battled breast cancer (or other breast diseases) and require post-surgical solutions.  But, the event was open to all women looking for a bra fitting and some education about breast health.  The event was a great way to support an important cause whether you have been directly affected by breast cancer or not. 

Linda's Care for the Cause Event- Cupcakes, Giveaways, Prizes, Rub-On Nipple Demos

Although breast cancer is a sensitive topic, Linda and her staff turned the Murray Hill store into a festive environment by offering pink lemonade, strawberry ginger ale, and mini cupcakes in vanilla and strawberry vanilla flavors from Buzzed Cupcakes.  Every customer who made a purchase was entered into a drawing to win one of several prizes including gift certificates, OnGossamer thongs, the Romina bra and panty set from Anita, among other fun goodies.  And any customer that made a cash donation to Susan G. Komen for the Cure at Linda’s that day received an additional entry into the drawing.

On hand at the event were two special ladies— Elizabeth Vivenzio, founder of the educational sites www.EmbracingMastectomy.com and www.TattooedNipples.com,  and inventor of the U.S. patent pending Rub-On Nipples, and Joyce Rylander, a certified mastectomy fitter and care consultant from Anita, a well-known manufacturer of foundations, swimwear, and accessories including mastectomy bras. 

Elizabeth Vivenzio (left) and Joyce Rylander (right)

Elizabeth was a real inspiration to me.  She has undergone numerous breast surgeries and is now in the final stages of her reconstruction.  She has dedicated herself to providing positive and empowering information for mastectomy patients.  Her websites provide practical and essential recovery information that cannot be found elsewhere.  While researching areola pigmentation for her educational site, www.TattooedNipples.com, Elizabeth realized that temporary nipple tattoos would be a solution for her and the many others who had long periods of reconstruction which ultimately delayed permanent areola pigmentation (which is the final stage of reconstruction).  Oftentimes, the reconstruction surgeries take several years.  During this period of reconstruction, mastectomy patients live with bare mounds (or “Barbie Boobs” as they refer to them.)  Elizabeth offers a temporary solution to help patients feel “normal” again.  One of her customers commented, “After 2 ½ years of my Barbie Boobs—in my thirties—it’s nice to kind of look “normal.”  It has made a huge difference for me… and for my husband.”  Rub-On Nipples are temporary areola tattoos that can last one to two weeks and can be easily removed using rubbing alcohol.  They look amazingly similar to permanent 3-D areola pigmentation and are available in 12 shades to match your skin tone.  Elizabeth proudly pulled down her blouse to show off her very own Rub-On Nipples.  We had a good laugh… Since today is Halloween, we considered rubbing on a few extra nipples just for fun!

I spoke with Joyce Rylander from Anita regarding their innovative products.  The Anita brand and their contemporary sub-brand Rosa Faia are well-known around the world for their core foundations in regular and full-figure sizes (many styles are avail up to an I cup).  The company is celebrating 125 years in business and is still family run.  Anita provides high-quality foundations with exceptional fit and places emphasis on solutions products including mastectomy products, maternity/nursing bras, as well as innovative sports bras for active women.  I am familiar with Anita products, but I guess I didn’t realize just how long Anita has been in business.  I was impressed with their heritage and enjoyed talking to Joyce about the company philosophy.  She is passionate about the products and as a care consultant for Anita, she really enjoys working one-on-one with her wholesale customers and directly with consumers.  I was curious to learn about Anita’s Active line of Sports Bras.  Joyce proudly showed me the Anita Active Sports Bra style # 5529 which recently won Europe’s coveted RedDot Design Award for 2011.  The style is designed to support the bust (including the connective tissue).  The straps relieve pressure on the back and neck.  And the seamless, breathable high-tech “spacer” fabric cups provide moisture management and temperature regulation.  I would highly recommend this style to the active full figure or full busted women as it is a feat in bra engineering.  I was very impressed with the construction and quality of this style.

Moira Nelson (left) and Darlene Campbell (right)

The event wasn’t just about education for me (although that was very important and made a significant impact on me)….  I had a bit of fun too!  How can I go to Linda’s without trying on a few bras for myself???  I attended the event with my friend Darlene Campbell, founder of the clothing company Campbell & Kate which offers a traditional button-down, white, woven dress shirt for full-busted women—“The CEO shirt for DEF women.”  Darlene also writes a blog called Hourglassy for women with “curves on top.”  As we are both full-busted women, we can identify with one another’s struggles and we enjoy sharing our experiences….  She’s one of my favorite “bosom buddies” and shopping at Linda’s with her was a real hoot.  We tried on dozens of bras each and we both walked out with shopping bags overflowing with new, fun styles.  The quest for the perfect bra never ends for me and Darlene….  I walked out with the Freya Nieve longline bra and brief set, the exquisite Fauve Rosa molded underwire plunge bra, and a pair of Simone Perele Invisi’bulles control briefs.  Success!

Kimberly Arce, marketing manager for Linda's

It was at this event that I realized just how very little I know about breast cancer.  In my family, cancer is still considered a dirty word.  The word cancer is always muttered in a hushed tone.  My Aunt Rosemary had breast cancer.  But that’s all I know.  She had breast cancer.  Period.  It has never been talked about.  I have no idea what she went through or how it made her feel.  After attending Linda’s Care for the Cause Event, I feel ashamed that I don’t know more and haven’t educated myself….  Perhaps it is easier to live in denial…  But for someone that makes her living in the “boob business,” it’s unacceptable.  From this point forward, I am making a commitment to better understand breast care and breast related diseases.  I owe it to myself, to my friends, to my family, and to the numerous men and women in other areas of my life—including Bra La Mode readers. 

Later this week, I will be posting an article on metastatic breast cancer written by Bra La Mode contributor Liz.  Please be sure to read it as it is a poignant piece about the realities of living with breast cancer.

Resources:

Linda’s

www.LindasOnline.com

Follow @LindaTheBraLady

To read more about Linda’s, click here

Elizabeth Vivenzio- Rub-On Nipples

www.RubOnNipples.com

www.EmbracingMastectomy.com

www.TattooedNipples.com

Follow @TattooedNipples

Anita Unique Body Wear

www.Anita.com

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