I talk to people in the lingerie industry every day, and a lot of them – particularly the smaller, independent companies – ask the same questions again and again. Namely, how can they build their business? How can they boost their bottom line and be more profitable without having the business take over their lives completely. 7 Steps to Boost Your Lingerie Business takes real-world examples of companies from throughout the industry and applies an important business objective to each one. Manufacturers, retailers and even bloggers will get tremendous value from this book because it’s about the world we live in, written in the terms we all deal with every day.
Welcome and thank you for supporting me and Bra La Mode. This venture has been in development for a long time and I am thrilled that it is finally coming to fruition. I am certainly not the first person to start my own business; but if you’ve ever done it, then you know how challenging it can be!
I want to commend the Lingerie Weblog Pioneers that entered the Blogosphere before me and to all of the men and women who have made their careers in the Intimate Apparel industry (especially those who have been fueled by the entrepreneurial spirit to start their own businesses).
I have had several key mentors over the years and have been motivated and inspired by countless others. I am particularly indebted to Amir Moghadam, owner of Parisa Lingerie & Swim in Los Angeles. He taught me just about everything I know about the business of Lingerie. And he took a chance on me when no one else would.
I would like to thank the founders and members of the Independent Lingerie Professionals group for encouraging me to pursue my dreams. The founders of the group have fostered a spirit of love, support and acceptance for all Lingerie professionals regardless of one’s area of expertise. As a member of this group, I have received tremendous support that I don’t think I could have found elsewhere. Who says you can’t develop meaningful relationships over the internet!!??!!
My primary focus is on building the Bra La Mode Intimate Apparel Consulting business. The company’s mission is to empower independent Lingerie designers, emerging brands, and small wholesale Intimate Apparel businesses to recognize their potential and to realize their primary business objectives. For specific details on Bra La Mode’s mission, please refer to the Services page here on this site.
I will Blog weekly to share some of my personal experiences with you (and occasionally more often if the spirit moves me and I have something specific to share with you). The Bra La Mode Blog is intended to be a forum for discussing “all things boobs and bras” and the business thereof. I have no intention of undermining the high-end Lingerie industry, but please note that I do have a passion for addressing issues which appeal to the “masses.” I consider myself an “average” American girl, and having managed multi-million dollar Intimate Apparel programs for mass market retailers, I know a thing or two about this particular demographic. I feel very strongly that good quality, properly fitting Intimates are available to every woman that is armed with a little bit of knowledge. I will continue to champion this cause. I am also passionate about educating women about the importance of proper Bra Fittings so that they can find the Bra that fits them right (within their budget). And lastly, I will forever campaign for more full-busted brands in this country and I won’t quit until they’re available to the masses and at an affordable price.
I welcome your Comments and feedback including differences of opinion. “Dissension is the mother of invention.” We all bring a unique perspective to this Industry. And our differences of opinion help the Industry to grow and evolve. We need to challenge one another to insure the future of this business.
All the Best,
Independent Lingerie Professionals
The founders of ILP:
Treacle at www.thelingerieaddict.com
Krista at www.thelingeriepost.com
Parisa Lingerie & Swim