Tag Archives: Breast Reconstruction Awareness

Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Affair: Lavette Slater to Donate a Glam Makeover to Breast Cancer Survivor Susan Blinken at PinkChoseMe Foundation’s BRA Day USA Celebration

15 Oct

Tiffany Jones

The breast cancer awareness organization PinkChoseMe Foundation is hosting BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012, an awareness and fundraising celebration, on October 17th, 2012.  Tiffany Jones, Founder and President of PinkChoseMe Foundation, is working with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time.  The event is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  This unique awareness and fundraising event is being held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo.  The event is expected to attract numerous celebrities and other notable / prominent, world-renowned individuals to support this important cause.

Lavette Slater

With style and grace, 3x Emmy Award Winning Hair and Makeup Stylist,  Lavette Slater conveys a vivid quality through her skilled eye and hands when she is with each and every client.  With over 15 years as a celebrity hairstylist and beauty expert; Lavette Slater is known as a trendsetter in the hair and makeup industry.  Contributing along with the PinkChoseMe Foundation for Breast Reconstruction Awareness (BRA) Day USA 2012,  Lavette Slater will be donating her stylish services to Breast Cancer survivor, Susan Blinken.  Susan will be getting a glam makeover by the hands of a beauty master and her glamorous look will be revealed at the end of the night.  Breast Cancer affects the mind, body, and soul of a woman.  What better way than to acknowledge the beauty of a woman after conquering this deadly disease.

This year nearly 227,000 U.S. women will be diagnosed with breast cancer.  Research has found that nearly 7 out of 10 women are unaware of their breast reconstruction options at the time of their breast cancer diagnosis, a number that is more pronounced among minority and uninsured women.

These numbers exist in spite of federal and state laws that require health insurers (including Medicaid and Medicare) to cover breast reconstruction procedures along with a number of state laws promoting a team approach to breast cancer that ensure a plastic surgeon is consulted prior to surgical mastectomy.

PinkChoseMe is committed to closing this loop.  It is in that vein that the American Society of Plastic Surgeons in collaboration with The Plastic Surgery Foundation launched a two year public awareness campaign that seeks to increase the number of women who are informed of their surgical reconstruction options at the time of their diagnosis and prior to mastectomy.

The campaign strategy integrates media, industry, marketing, public relations, celebrity endorsement and meaningful research to raise awareness and educate the public about the options available post-mastectomy.

PinkChoseMe stands as a partner in this effort and is organizing the awareness and fundraising event at the Martin Lawrence Gallery.  Money raised from the event will be donated to the Breast Reconstruction Awareness Fund of The PSF (a 501c (3) organization.) The restricted fund is purposed with increasing public awareness among women about their breast reconstruction options, funding charity care for uninsured women seeking breast reconstruction and researching surgical breast reconstruction.

BRA Day USA has partnered with MobileCause to facilitate the fundraising process.  Individuals and companies are welcome to make donations to support this cause by texting PINK and the dollar amount of their contribution to # 71777.  All donations will benefit The PSF BRA Fund (less transaction fees.)

This celebratory event which is intended to be uplifting and spirited caps a day filled with events throughout the country and in New York, which are dedicated to “closing the loop.”  This festive affair will include pink bubbly (courtesy of leading Italian winemaker MARTINI®) and light fare, VIP gift bags, music, silent auctions and dedicated art exhibits.  In addition, special honored guests will be presented with awards for their dedication and commitment to PinkChoseMe Foundation and the first ever BRA Day USA.

As the exclusive beverage sponsor for the evening, MARTINI Sparkling Rosé is proud to be pink!  One of the most iconic brands in the world, MARTINI is the leading name in Italian winemaking and a purveyor of the highest quality wines, with MARTINI Asti being the number one-selling imported sparkling wine in the United States. Since its founding in 1863, MARTINI has fostered a pioneering spirit to develop unique products that represent the very best in Italian quality and style.  MARTINI is proud to be the exclusive beverage sponsor of PinkChoseMe’s BRA Day USA affair.  Bacardi, U.S.A. Inc. reminds everyone to ENJOY Responsibly.

Additional sponsors, contributors and participants of the event include The Plastic Surgery Foundation, the well-known Martin Lawrence Gallery, the leading online retailer of men’s and women’s underwear and intimates Freshpair.com, luxury beauty and lingerie brand Naked Princess, floral design company Only Roses, beauty brand Benefit Cosmetics, Young Professionals United for Change, Michael Steele Photography, full-service design house Fred Gates Design, apparel brand Philosophy di Alberta Ferretti and the professional organization for intimate apparel professionals, The Lingerie Alliance.

About PinkChoseMe Foundation:

PinkChoseMe Foundation is a non-profit organization dedicated to uplifting the lives of women who are cancer survivors as well as those living with cancer. The Foundation offers innovative solutions which provide women with the tools to face their inner and outer beauty challenges. PinkChoseMe is challenged to educate women about preventive care, and strives to enrich their lives. The women of the PinkChoseMeFoundation were “Chosen” to continue their fight for a healthy and happy life.  PinkChoseMe Foundation stands as a partner in the effort to “close the loop on breast cancer.”

About Breast Reconstruction Awareness (BRA) Day USA:

Breast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction.

www.pinkchoseme.org

www.bradayusa.org

@PinkChoseMe

PinkChoseMe on Facebook.com

ENJOY Responsibly. 

©2012 MARTINI AND THE MARTINI BALL AND BAR LOGO ARE REGISTERED TRADEMARKS.  IMPORTED BY MARTINI & ROSSI WINE COMPANY, CORAL GABLES, FL.  ITALIAN SPARKLING WINE.

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