Tag Archives: Breast Cancer Awareness

Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insiders, Intimate Affairs and Upcoming Events

26 Sep

The breast cancer awareness organization, PinkChoseMe Foundation, is hosting Breast Reconstruction Awareness (BRA) Day USA 2012, an awareness and fundraising celebration, on October 17th, 2012.  I am delighted to announce that The Lingerie Alliance is sponsoring this event to help make it a success.  Tiffany Jones, Founder and President of PinkChoseMe Foundation, is working with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time.  The Intimate Affair is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  This unique awareness and fundraising event is being held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo.  The event is expected to attract numerous celebrities and other notable / prominent, world-renowned individuals to support this important cause.  Singer/songwriter, New York Times bestselling author and humanitarian, Jewel, is serving as the national spokesperson for BRA Day USA, advocating on behalf of the cause through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event.  BRA Day USA has partnered with MobileCause to facilitate the fundraising process.  Individuals and companies are welcome to make donations to support this cause by texting PINK and the dollar amount of their contribution to 717777.  All donations will benefit The PSF BRA Fund (less transaction fees.) 

This celebratory event which is intended to be uplifting and spirited caps a day filled with events throughout the country and in New York, which are dedicated to “closing the loop.”  This festive affair will include pink bubbly and light fare, VIP gift bags, music, silent auctions and dedicated art exhibits.  In addition, special honored guests will be presented with awards for their dedication and commitment to PinkChoseMe Foundation and the first ever BRA Day USA.  In addition to The Lingerie Alliance, sponsors, contributors and participants of the event include The Plastic Surgery Foundation, the well-known Martin Lawrence Gallery, MARTINI beverage distributors, the leading online retailer of men’s and women’s underwear and intimates Freshpair.com, luxury beauty and lingerie brand Naked Princess, floral design company Only Roses, San Francisco based beauty brand Benefit Cosmetics, Young Professionals United for Change, Michael Steele Photography and apparel brand Philosophy di Alberta Ferretti.

I am partnered with Tiffany Jones to organize this event which has become a personal passion for me.  Last year, I attended Linda the Bra Lady’s annual Breast Cancer Awareness Event at her Murray Hill store.  At that time, I made a promise to myself that I would dedicate more time and energy to advocating for those affected by breast cancer.  As luck would have it, breast cancer survivor Tiffany Jones approached me to help her in executing this event.  I am delighted! 

Sylvia (right) with her daughter Liz

And most importantly, I am dedicating my hard work in making this event a success to my dear friend, Sylvia D. Walter.  Sylvia lost her battle to metastatic breast cancer this past Friday, September 21st.  She fought this disease for nearly two decades with valor, grace and dignity.  Rest in peace, Sylvia!  You will never be forgotten.

In other news….

The Annual UK Lingerie Awards took place on September 19th.  The gala Awards ceremony and dinner was held at London’s fashionable One Mayfair.  The full list of winners is:

Lingerie Brand of the Year: MYLA

Most Innovative Brand of the Year: Made By Niki

Full Bust Brand of the Year: Curvy Kate

New Designer of the Year: Dirty Pretty Things

Post-Surgery Brand of the Year: Jamu Australia

Maternity Brand of the Year: Hot Milk

Hosiery Brand of the Year: Jonathan Aston

Shapewear Brand of the Year: Spanx

Swimwear Brand of the Year: Pistol Panties

Sports Bra Brand of the Year: Panache Sport

Marketing Campaign of the Year: Curvy Kate for its Star in a Bra competition

Independent Directional Brand of the Year: Made By Niki

Independent Retailer of the Year: Dolci Follie

Multiple Retailer of the Year: Rigby & Peller

Digital Retailer of the Year: Figleaves

Department Store of the Year: Selfridges

Winners of the 2012 UK Lingerie Awards Public Vote Categories are:

UK’s Favourite British Designer: Kiss Me Deadly

UK’s Favourite Lingerie Retailer: Debenhams

UK’s Favourite Lingerie Brand: Gossard.

The final presentation of the night was for the UK Lingerie Awards Lifetime Achievement Award, which was won by Theo Paphetis, who was honoured for creating two of the UK’s largest lingerie retail chains; first with La Senza, which he sold, and in the past two years with Boux Avenue.

Reminder of upcoming Intimate Affairs in the New York area:

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund. 

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

You’re Invited: Feel Your Boobies! I’m Doing It….Are You?

11 Apr

The first ever Feel Your Boobies® Flash Mob is coming to Union Square, NYC on April 12th from 12:00pm-2:00pm with plans to create the longest bra chain in history to remind young women about the importance of proactive breast health.  Bring your old bras (gently used) on Thursday or mail them to: Feel Your Boobies, Attn: Jenny Blessenko, 1140 Broadway Ste # 1007, NY, NY 10001.  All bras will be donated to charity following the event.

The Feel Your Boobies Foundation was founded in 2004 after Leigh Hurst was diagnosed with breast cancer at the age of 33.  She found her lump simply by “feeling her boobies,” not through a formal “breast self-exam.”  The lump was unnoticed by doctors and she has no family history of the disease.  She designed a few fun t-shirts to remind her friends about something that saved her life and it has since evolved into a non-profit Foundation and international campaign focused on using unconventional and unexpected methods to reach young women with the provocative reminder “Feel Your Boobies. Are You Doing It?”  To learn more about the “Are You Doing It?”® Reminder Campaign, and to read testimonials, go to FeelYourBoobies.com.

Each year nearly 200,000 women are diagnosed with breast cancer and 5% of them are under the age of 40.  Knowing your body (feeling your boobies) is one of the primary ways that breast lumps or other changes can be detected.  Since mammograms are generally not recommended until the age of 40, breast awareness is sometimes the only line of defense in finding a lump early.

Join me and other Bra La Mode readers on Thursday afternoon at Union Square Park in NYC to show our support by “Feeling Our Boobies!”  I’m Doing It!  Are You?  And don’t forget to bring your new or gently used bras for donation!

Resources:

www.FeelYourBoobies.com

Follow @FeelYourBoobies & @FYBFflashmob

Intimate Insight: Shower the World in Pink? by Liz

2 Nov

October just came to an end, and that means breast cancer awareness month is now over.  We had pink ribbons, fundraising walks, and merchandise up to our eyeballs.  NFL players wore pink; my hometown of Red Bank, NJ held the “Paint the Town Pink” event and called itself “Pink Bank”.  My daughter’s school had a “dress in pink” fundraiser.  You couldn’t go to the grocery store or diner without a cheery request for a donation and your name on a small piece of pink paper, for all to see your charitableness.

Sounds great, doesn’t it?  It’s a cause that unites all of us – breast cancer is easily a woman’s greatest fear, and we all know someone who has had breast cancer.  It’s the one social fundraising cause you can’t object to.

Or can you?

My mom was first diagnosed with breast cancer in 1996.  She had a full mastectomy, lymph nodes removed, chemo and radiation.  In 2001 she was diagnosed a second time, in the other, intact breast.  She opted for a mastectomy over the lumpectomy, because she said she didn’t want to be told she had breast cancer a third time.  We joked.  She got reconstruction, and after some minor issues with that, went on with her life.  In 2004, when my daughter was a newborn, my mom was diagnosed with metastatic breast cancer.  For the last 7 years (my daughter’s entire life), my mom has been on and off chemo nonstop.  She has had breaks of maybe 3 months at a time.

In the beginning, we did the walks.  We fundraised like mad, we had a great team of walkers and a cute name – Brass Knockers.  We walked with a SURVIVOR.  We felt sad for those people who’d lost their loved ones, but we were grateful, happy.  We were lucky.  We bought a lot of pink, breast cancer themed stuff.  I had t-shirts, I had slogans.  I had the Melissa Etheridge song on my iPod.

By the third diagnosis, the worst one, we were over the pink haze.  My mom, my family and I, we no longer fit it.  We’re not in the “survivors” camp and we’re not in the “lost a loved one” camp.  My mom is literally a breast cancer patient’s worst nightmare.  She is a living horror story, a walking, talking worst case scenario.  This is no recovery.  There is no “all clear” or SURVIVOR emblazoned on the back of her pink t-shirt.  She will never be cancer-free and we will never, as a family, have that sweet feeling of relief again.  There is only sickness and drugs and trials for her to endure, and years of grief and coping for my dad and me.

Liz and her Mom

There is joy, yes, and gratefulness, and thanksgiving.  We thank God every day for every day.  But October is a hard month for us.  With all the pink waving about, the support for women like my mom and our family isn’t there.

I can tell you what I have learned about breast cancer; early detection saves SOME lives.  The “reduce your risks” suggestions don’t significantly reduce your risks.  Family history doesn’t significantly increase your risks.  Being “strong” or “a fighter” doesn’t mean anything where cancer is concerned.  Cancer, unlike everything else, doesn’t discriminate.  A woman who “survives” simply had cancer that responded to treatment.  There is no way to prevent breast cancer from coming back.  These are truths I wish weren’t, because they are hard and sad and make me uncomfortable.  But they are true nonetheless, at least for now.  Cancer “facts” change all the time, as we learn more from the men and women who lose their lives to it.

Now that October has come to a close, I’m asking you to do something a little more extraordinary than a walk or a dollar donation.  I’m asking you to remember the 155,000 women in the United States like my mom.  Remember them and their families.  Educate yourself on metastatic breast cancer, even if it’s only by clicking on this link – the Metastatic Breast Cancer Network.  Spread the word.  Use your Facebook status or Twitter to tell more people about the other side of breast cancer.  After this month of pink ribbons and survivors and courage, please be aware of those who will never be “clear”, who will not triumph in the way of t-shirts and slogans, but who will live day in and day out, hoping to keep this disease at bay, hoping to feel good for a weekend road trip or a child’s wedding.  These stories don’t have a Hollywood ending; they don’t put a happy face on it.  But they are real, and they matter.

My mom and I thank you for taking the time to read this post.  We wish you a long, happy, and cancer-free life.

Resources:

Metastatic Breast Cancer Network

www.mbcn.org

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