Tag Archives: Bra

Intimate Insight: Crème Bralée Lingerie Launches “Pin It To Win It” Valentine’s Day Contest

3 Feb

For the woman that wants it all, Crème Bralée Lingerie is giving away a lingerie set valued up to $65 through the brand’s new “Pin it to Win It” Valentine’s Day Pinterest Contest.  The Contest runs through tomorrow, February 4, 2014. Fans of the sexy, full-busted brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #HaveYourCake.

On February 4th, the brand’s designer, Liz Marrell, will select one winner to receive a Crème Bralée set (valued up to $65 USD.) The winner will receive her new lingerie set just in time for the hottest holiday of the year — Valentine’s Day!

Everyone will interpret #HaveYourCake differently. Is it Sweet? Erotic? Lustful? Passionate? Alluring? Full of Fascination and Fantasy? Intriguing? This contest gives entrants the opportunity to reveal their own personality and desires in interpreting this theme. The brand itself offers imagery to inspire and motivate entrants to explore their own vision of having it all.

CBL_VdayPinItToWinIt_2014

“Have Your Cake” can mean many things, sweet, erotic, lustful, passionate, fantasy, etc.  To me, the well known phrase, ‘Have your cake and eat it too’, can be positively empowering- being able to do what you want when you want, especially on Valentine’s Day,” says Crème Bralée’s Design and Creative Director, Liz Marrell. “Go on a romantic date or have a girls night out. Buy lingerie for someone else or wear it for yourself – you can be your own Valentine if you desire!  Also, desserts and lingerie have always gone hand in hand on V-Day.  I post a weekly ‘Better Than Sex Dessert’ photo every week on our social media and I’d love to see what everyone comes up with for Valentine’s Day.”

Crème Bralée was created by Q-T Intimates, makers of fine lingerie for over 68 years, to fill a void in the plus sized market and offer a fashion-forward line of bras and panties available in an extensive size range, full-busted and full-figured women will have no problem filling their wardrobes with the lingerie they’ve been lusting over. Crème Bralée is available in those hard-to-find sizes of 32-46, C-G cup.

“Our Crème Bralée collection offers an amazing assortment – inspired by luxury and opulence. We concentrated on the details of styling and fit and had every woman’s shape and need in mind when designing the fabulous new line,” said Meryl Kutzin, VP of Merchandising. “Each piece celebrates a shapely and curvy figure.”

Contest Rules

To enter Crème Bralée Pinterest contest, please follow these simple guidelines:

Log on to http://www.facebook.com/cremebralee and LIKE the Crème Bralée page.

Create your own Pinterest Board with the theme #HaveYourCake and title it Crème Bralée. Your Board must contain a minimum of 12 “Pins.” Be as creative as you can!

Post the link to your Crème Bralée Pinterest Board on Crème Bralée’s Facebook Page between today and February 7, 2014. (Feel free to tell us a bit about your vision and/or inspiration when posting your link.)

Where possible, use the hashtag #HaveYourCake.

Only ONE entry per person.

Please use wise discretion. Do not include pornographic or violent images in your Crème Bralée Pinterest Board. You can “push the envelope,” but please don’t go over the edge. Since this is subjective, if you need clarification, please contact us before posting your board.

Boards which are deemed pornographic or violent will be deleted from Crème Bralée Facebook page and the entrant will be disqualified from the contest.

Eligibility Requirements:

Must be age 18 or older

Must currently reside in the United States & U.S. territories, Canada, or the United Kingdom.

Must not currently be an employee of Crème Bralée, their immediate families, marketing / pr affiliates or third party suppliers.

The Prize:

The Crème Bralée team will judge the submissions and select the winner.

Winner will be selected on or about February 8, 2014.

Winner will be contacted via Facebook message.

Winner must respond to confirm acceptance of the Prize no later than February 9, 2014.

Winner selection is final.

There will be only 1 (one) winner.

Winner will be announced on Crème Bralée’s Facebook Page no later than February 9, 2014.

Winner will receive a Crème Bralée lingerie set (valued up to $65).

Prize will be shipped via USPS, UPS or FEDEX and is expected to reach the winner no later than February 14, 2014.

Returns will not be accepted unless the product is damaged/defective.

About Crème Bralée

Launched in late 2013, Crème Bralée Lingerie is an intimates collection designed for the full-busted, curvy woman and offers retailers an extensive size range of fashion-forward bras and panties at competitive price points.

Intimate Insight: 7 Steps to Boost Your Lingerie Business by Ali Cudby

22 Jan

I talk to people in the lingerie industry every day, and a lot of them – particularly the smaller, independent companies – ask the same questions again and again.  Namely, how can they build their business?  How can they boost their bottom line and be more profitable without having the business take over their lives completely.  7 Steps to Boost Your Lingerie Business takes real-world examples of companies from throughout the industry and applies an important business objective to each one.  Manufacturers, retailers and even bloggers will get tremendous value from this book because it’s about the world we live in, written in the terms we all deal with every day.

7Steps to Boost Your Lingerie Business_3D_FINALDownload your FREE copy of Bra Fit Expert Ali Cudby’s latest eBook using this link exclusively for Bra La Mode readers: 

Bra Breaking News: Bra La Mode Consulting Officially Launches

31 Jul

I am pleased to announce the official launch of Bra La Mode Consulting.  I initally launched Bra La Mode in September 2011 with the notion that I could be of service to individuals and/or businesses that are looking to break into the intimate apparel industry.  Over the course of the past two years, it became apparent that there was a definitive need for the services I could provide.  The business has evolved over time, and the result is Bra La Mode Consulting. 

I established the full-service consulting company to assist independent lingerie designers, start-up companies and other small, wholesale Intimate Apparel businesses in executing their vision. 

From concept to consumer, I collaborate with my clients, evaluate their individual needs and formulate a strategic plan to execute their initiatives.

Some clients approach me in the concept stage. We work together to establish a solid business plan and budget; we focus on brand identity, define the target consumer, determine key differentiators, create a marketing strategy, and then move forward with a clear plan of action.  I walk my clients through product development, pre-production and production, including the sourcing of materials and locating the appropriate production facility (domestic or overseas)….all the way through the launch of their brand or business.

Others reach out to me after they’ve launched. We evaluate their current business to determine weaknesses and missing links. Is their marketing strategy in sync with their brand identity? Do they have a clearly defined target consumer or are they still trying to target a base of consumers that is too broad? How can we tighten up their strategy to achieve success?

I take great pleasure in watching my clients’ businesses evolve and grow. Each client is different. With a one-on-one approach, I devise a strategic plan tailored specifically to each brand’s individual needs and implement key initiatives to execute their objectives.

Bra La Mode Consulting Announcement_FINALFor additional information on Bra La Mode’s Intimate Apparel Consulting Services or to arrange a personal assessment of your current Intimates business, please contact me

Follow @MoiraNelson & @BraLaMode

www.facebook.com/BraLaMode

Intimate Affair: Bra La Mode presents an Intimate Affair featuring Crème Bralée Lingerie

30 Apr

Please join me on Wednesday, May 15th for an Intimate Affair featuring Crème Bralée Lingerie.  View the all new Crème Bralée collection – inspired by luxury and opulence – each piece celebrates a shapely and curvy figure.  Meet the designers and manufacturers behind the brand and mingle with fellow Intimate Insiders while sipping pink bubbly and sweet French treats.  This event is exclusively for buyers/retailers and the media/press.  For an Event Invitation, Contact Us here.

CremeBralee_Event

“The all-new Crème Bralée collection offers fashion-forward lingerie for the sexy and sophisticated full-busted and full-figured woman.”
 
About Crème Bralée Lingerie and Q-T Intimates:  The Crème Bralée Lingerie collection is designed and manufactured by Q-T Intimates.  Since 1945, Q-T has been specializing in all categories of intimates; from basics and fashion sets, to bridal, nursing, sleepwear, dancewear, and shapewear.  Q-T Intimates is also the licensee for La Leche League International Intimates (LLLI), under which they design and manufacture a fabulous line of nursing intimate apparel, perfect for the fashion conscious, breastfeeding mother.  In addition to the many exciting brands that Q-T offers, they continue to supply many top retailers with private label programs – designing, fitting, and manufacturing to each client’s needs.

About Moira Nelson & Bra La Mode:  Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource site for professionals in the Lingerie industry and related fields.  Bra La Mode takes a look inside Intimates by hosting unique intimate apparel related events and provides services specific to the lingerie industry.  The site features event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.  BraLaMode.com reaches hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis.

Intimate Insiders, Intimate Affairs and Upcoming Events

30 Jan

The winter weather has arrived!  It has been incredibly brisk here in New York.  And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well.  Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. 

Salon de la Paris_ICE imageI can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos that the theme of the renowned show’s trend forum was “Ice Land” which featured four “universes” — Romantic, Innovation, Savage and Neo Nude.  I first saw this emerging trend last year at a preview of the Marlies Dekkers Winter 2012 “Ice Queen” – Cool Scandinavia collection.  At first glance, I fell in love with the icy, frosted, muted hues which were presented in delicate snowflake-inspired laces and embroideries adorned with crystal embellishments.  The colors are quite a departure from the more traditional lingerie colors- black, nude, pink and red.

Speaking of pink and red…  Valentine’s Day is just a few weeks away!  How do you celebrate the only day dedicated to romantic love?  Do you cherish this day to honor your lover or has it become just another “Hallmark Holiday” for you?  Do you shower your partner with intimate gifts, a handwritten love letter, red roses, confections, jewelry?  Is lingerie in your Valentine’s Day forecast?

Rouge Seduire_Pin It To Win It V Day Contest_Jan 2013If you are looking to seduce your partner with a little something special this Valentine’s Day…. Dare to enter Rouge Séduire’s “Pin It to Win It” Valentine’s Day Contest to win a Bra and Panty set that is sure to tease and tempt the senses, intrigue the soul, and entice the very essence of self.  The unparalleled, sexy and seductive, luxury lingerie line, Rouge Séduire has launched the “Pin It to Win It” Valentine’s Day Contest.  Fans of the brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #TheArtofSeduction.  On February 4th, the brand’s designer, Sharon Fan, will select one winner to receive a Rouge Séduire Bra and Panty set of their choice (valued up to $500 USD.)  The winner will receive her new lingerie set just in time for the hottest holiday of the year, Valentine’s Day!

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out this Thursday, January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

sweetest sin_soiree_flyer2013_facebook[1]Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

Fleur du Mal monogrammed pantiesFleur du Mal has launched the Say My Name bespoke panty service exclusively on http://www.fleurdumal.com … just in time for Valentine’s Day.  Order beautiful silk chiffon panties with a custom embroidered name or monogram for $98 in sizes S/M or M/L in either Blush or Fever.

This year, technology enabled brands like Ampere are making it easier for men and women to give or receive lingerie.  Here are a few great Valentine’s Day gift options from Ampere: 

Romper Productthe Madison Romper constructed of the finest silk charmeuse and accented with silk chiffon and lace details, the Gramercy and/or Chelsea Thongs which are designed to make a woman look and feel sexy while being comfortable enough to take her from day to night, the Gramercy and/or Chelsea Bras which are crafted with a luxurious scalloped, gold bourdon yarn embellished lace and silk lining (each bra order comes with a FREE matching panty,) or an E-Gift Card for $25 – $145.

femmy2013The Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Intimate Insight: Rouge Séduire Launches “Pin It to Win It” Valentine’s Day Contest

17 Jan

Feeling sassy and sexy?  Looking to seduce your partner with a little something special this Valentine’s Day?  Dare to enter Rouge Séduire’s “Pin It to Win It” Valentine’s Day Contest to win a Bra and Panty set that is sure to tease and tempt the senses, intrigue the soul, and entice the very essence of self.

Rouge Seduire_Pin It To Win It V Day Contest_Jan 2013The unparalleled, sexy and seductive, luxury lingerie line, Rouge Séduire has launched the “Pin It to Win It” Valentine’s Day Contest.  Fans of the brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #TheArtofSeduction.  On February 4th, the brand’s designer, Sharon Fan, will select one winner to receive a Rouge Séduire Bra and Panty set of their choice (valued up to $500 USD.)  The winner will receive her new lingerie set just in time for the hottest holiday of the year, Valentine’s Day!

Rouge Seduire_Mimi SetThe recently launched brand was conceived to evoke seductive imagery.  It is elegant, dramatic, mysterious, alluring and sexy.  Inspired by geometry such as the chevron pattern, iconic Art Deco architecture such as the famed Chrysler Building in NYC as well as authentic Japanese bondage art, each piece in the debut collection encourages women to embrace their inherent sensuality. 

Everyone will interpret #TheArtofSeduction differently.  Is it Slow, Soft and Sweet? Erotic? Lustful? Passionate? Alluring? Full of Fascination and Fantasy? Intriguing?  This contest gives entrants the opportunity to reveal their own personality and desires in interpreting this theme.  The brand itself offers ultra-visual imagery to inspire and motivate entrants to explore their own vision of seduction.

“Each piece I design is unique and has a little story behind it.  I like to experiment and explore design.  My inspiration comes from different cultures, architecture and iconic graphic elements,” explained designer Sharon Fan.  “The goal is to excite people by what they see.  I can’t wait to see how Rouge Séduire’s fans interpret #TheArtofSeduction in this unique contest.”Tulipback

To enter, please follow these simple guidelines:

  • Log on to www.rougeseduire.com/contacts and provide us with your Name and Email Address
  • Log on to www.facebook.com/rougeseduire and LIKE our Page
  • Create your own Pinterest Board with the theme #TheArtofSeduction and title it Rouge Séduire.  Your Board must contain a minimum of 12 “Pins.”  Be as creative as you can!
  • Post the link to your Rouge Séduire Pinterest Board on Rouge Séduire’s Facebook Page between January 16, 2013 and February 4, 2013.  (Feel free to tell us a bit about your vision and/or inspiration when posting your link.)
  • Where possible, use the hashtag #TheArtofSeduction.
  • Only ONE entry per person.
  • Please use wise discretion.  Do not include pornographic or violent images in your Rouge Séduire Pinterest Board.  You can “push the envelope,” but please don’t go over the edge.  Since this is subjective, if you need clarification, please contact us before posting your board.
  • Boards which are deemed pornographic or violent will be deleted from Rouge Séduire’s Facebook page and the entrant will be disqualified from the contest.

Eligibility Requirements:

  • Must be age 18 or older
  • Must currently reside in the United States & U.S. territories, Canada, or the United Kingdom.
  • Must not currently be an employee of Rouge Séduire, their immediate families, marketing / pr affiliates or third party suppliers.

The Prize:

  • Designer Sharon Fan will judge the submissions and select the winner.
  • Winner will be selected on or about February 4, 2013.
  • Winner will be contacted via Facebook message.
  • Winner must respond to confirm acceptance of the Prize no later than February 6, 2013.
  • Winner selection is final.
  • There will be only 1 (one) winner.
  • Winner will be announced on Rouge Séduire’s Facebook Page no later than February 7, 2013.
  • Winner will be able to select 1 Bra and 1 Panty from Rouge Séduire’s current collection.  Value not to exceed $500 USD Retail.
  • Rouge Séduire product is only available in sizes 30-38 A-D for Bras and XS-XL for Panties.
  • Prize will be shipped via USPS, UPS or FEDEX and is expected to reach the winner no later than February 14, 2013.
  • Returns will not be accepted unless the product is damaged/defective.

About Rouge Séduire:

With its niche and unique design aesthetic, luxury lingerie brand Rouge Séduire effortlessly evokes alluring, intoxicating and seductive images of women.  Founded by designer Sharon Fan, the line is set to make its mark on the luxury lingerie market. 

www.rougeseduire.com

www.facebook.com/rougeseduire

Follow @rougeseduire

#TheArtofSeduction

Intimate Affair: Bare Necessitie​s’ Live Bra Fit Webcast

15 Jan

BN_FitEventBare Necessities is hosting a LIVE fit event this Wednesday in New York City!  This will be fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  This is a totally up-close and personal experience featuring Eveden bra fit expert, Freddy Zappe and Bare Necessities’ Erin McLaughlin!  Freddy and Erin will show women how to measure themselves properly, how to find the perfect fitting bra, and how to know the difference between a very good bra and an ill-fitting bra.

Freddy Zappe has conducted one-on-one fit sessions internationally for over 16 years, so viewers are in for a real treat during this live streaming video event. Viewers will get to participate during the show by submitting questions via Twitter, Facebook, and live chat, and have a select number of them answered during the show.

Via Twitter, go to: www.twitter.com/barenecessities – hashtag #BAREFIT
Via Facebook, go to: www.facebook.com/barenecessities – hashtag #BAREFIT
Via Live Chat, go to: http://www.ustream.tv/barefit

To make sure you don’t miss out on the event, get an automated reminder at http://www.ustream.tv/barefit by clicking the “REMIND ME” button under “Upcoming Shows”.

Intimate Insight: Bra La Mode’s Los Angeles Lingerie Tour

12 Oct

I’m in sunny southern California for a few days – for both business and pleasure.  While here, I had the pleasure of spending a lovely afternoon with boob and bra expert, Elisabeth Dale, author of bOObs- a Guide to your Girls and founder of The Breast Life.  We took a lingerie tour of Los Angeles and its environs beginning with the award-winning luxury lingerie boutique, Faire Frou Frou.

Faire Frou Frou is located on Ventura Blvd. in Studio City, Ca.  This lovely boutique evokes the nostalgia of old Hollywood glamour.  The mother-daughter team of Gail and Alison Rubke carefully curate a selection of the world’s finest lingerie which can be best described as elegant, ultra-feminine and sophisticated. 

I commend them for including independent, emerging designers and brands in their collection.  This tiny space is chock full of discoveries!  Just inside the front door is a table featuring the retro-inspired brand Dottie’s Delights which is designed and hand-made by Stephanie Kuhr in Chicago. 

For me, the highlight of Faire Frou Frou was the discovery of a new brand, Gold Hawk.  Gold Hawk is a local Los Angeles-based brand which includes silk camisoles, tunics and nightgowns.  And Alison made a point to show me how each of the Gold Hawk pieces can easily translate into “innerwear as outerwear.”  She commented, “Even the floor-length silk gown would look fabulous with a pair of boots and a chunky sweater.”  Thanks for the tip, Alison!  Every time I picked up a piece of lingerie that grabbed my attention, it carried the Gold Hawk label! I look forward to learning more about this elegant line. 

Just a few of the other brands carried at the store include Zinke, Cadolle, Naked Princess, Marlies Dekkers, Ari Dein, The Lake and Stars, Fortnight, Janine Robin, Claudette, Fleur of England, La Fee Verte, Skin, Araks, Else, Deborah Marquit and Result Wear Shapewear.  If you’re looking to embrace your inner Glamourpuss…. head to Faire Frou Frou! 

Next, Elisabeth and I ventured “over the hill” into Hollywood to visit Jenette Goldstein at Jenette Bras on Melrose.  This funky, retro boutique was opened by the spunky Jenette Goldstein in 2009 and caters to D Cups and Up.  Jenette says that full-breasted women are “overdeveloped and underserved.”  This bra fit salon specializes in quality bras from Europe including Prima Donna, Twist by Prima Donna, Marie Jo, Empreinte, Freya, Panache, Anita and Simone Perele among others. 

The boutique is a bit “off the beaten path,” but if you’re looking for a true bra fit salon, this is the place to go.  Jenette says that the women that walk into her store are on a mission… they are looking for a properly fitting bra which she says “is indispensable for a chesty gal!”  Clients come to Jenette Bras from all over because true bra fit stores are few and far between.  Jenette also carries a small selection of lingerie, slips and shapewear from brands including Samantha Chang, Lindsey Roscoe and my friends, the Dirty Dolls.  My favorite piece in the store is an under-the-bust shaping slip by Twist by Prima Donna.  This shapewear piece is functional and practical, yet sexy as all hell….  To quote Jenette, “You will rock that hourglass, honey!”

After having a bite to eat in a local watering hole, Elisabeth and I headed west on Melrose only to discover that the boutique What Katie Did is closed on Sundays!  This did not deter us from continuing our lingerie road trip.  Our last destination was the Addiction Nouvelle Lingerie boutique on Robertson in West Hollywood.  This minimalist, modern space caters to a young contemporary consumer and carries the brands Mimi Holliday, Valery, Damaris, Lise Charmel and Nina Ricci in addition to its namesake Addiction Nouvelle.  Each of these brands is well-constructed of high-quality fabrics such as silk, satin, microfiber, and exquisite European laces.  Styles include bras, panties, camisoles, bustiers, babydolls, chemises, full slips, loungewear, sleepwear and robes.  I fell in love with the Addiction Nouvelle high-waisted brief!

It was interesting to note that each of the stores we visited had its own unique identity.  I appreciated the selection in each of these stores and would highly recommend you pay a visit depending on your personal wants and desires. 

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

18 Sep

There’s a chill in the air…And I couldn’t be happier!  Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers.   Until then, I’m trying to enjoy the last bit of Summer.  I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J.  I much prefer the beach during the “off season.”  The weather is still spectacular, yet it’s quiet and peaceful here.  I’ve taken walks on the beach, I’ve watched the sunrise at 6:30am, I’ve admired the adorable Victorian-style historic homes that line the streets in this neighborhood, I’ve had some of the best sea scallops I’ve ever tasted, I’ve wandered in and out of the boutiques around town….all by myself.  As I’ve gotten older, I’ve learned to cherish my time alone.  It’s been a delightful mini vacation!

While down here, I stopped in to see my friend Marla Wink at Indian Summer at Bay Village in Beach Haven.  I presented her with a challenge.  I was in the market for a new bra….  But I wanted something different.  I am such a creature of habit.  Nine times out of ten, I walk out of a bra boutique with the same styles I always wear.  So, I asked Marla to show me something new.  I walked into the store with an open mind and I let her run the show.  I told her what I typically wear and what I like and don’t like about the styles currently available to the full-busted consumer.  Over the years, I’ve become very loyal to the Eveden family of brands- Fantasie, Freya and Fauve.  So, when she suggested I try a Panache bra, I was a little hesitant.  But I promised myself to keep an open mind and I’m sure glad I did.  We scored!  I am in love with my new Panache Andorra Full Cup Bra.  We went up a cup to achieve the proper fit.  The lace is very soft yet powerful and I love the underbust/cradle construction.  The best part?  The color is a beautiful, rich teal color called Lagoon.  It’s perfect for Fall.  Great job, Marla!  You passed the test.  I hope the bra itself passes the test of time.  In addition, Marla had the Fantasie Rebecca bra in stock in color black.  This color is back-ordered in most of the stores in the tri-state area so I had to snag it while I could.  Lucky me!  I walked out of Indian Summer with two new bras to carry me through the end of the year.

Fashion’s Night Out was held on Thursday, September 6th.  I spent the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair featured the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show.  It was great to see Bethenny’s fans on the runway modeling her shapewear line which is designed for every body.  They were so full of confidence!  The winners of Bethenny’s fashion show contest modeled the shapewear alone as well as styled into various looks which showed the guests how to wear this fashionable line that is meant to be seen.  It was an exciting event which was hosted and emcee’d by Bethenny herself.

My partner, Luis Paredes, and I attended Small Boutique Fashion Week on Saturday, September 8, 2012.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  We were pleased to see lingerie-inspired looks on the runway.  Several designers presented styles which were constructed of ultra fine and sheer fabrics which revealed the undergarments worn underneath.  In essence, the lingerie worn underneath became part of the total look.

The International Lingerie Show (ILS) was held September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  Luis Paredes of The Lingerie Journal attended the trade show and has posted numerous articles and images of the show on www.TheLingerieJournal.com and on The Lingerie Journal Facebook page.

Moira Nelson and Luis Paredes with Linda The Bra Lady Divas Kim and Chloe

To celebrate the end of Fashion Week, The Lingerie Alliance hosted the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  My partner, Luis Paredes, and I were very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  As I’ve mentioned before, Angie Courtney is a true partner in her community and gives back in every way she can.  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.  Also, Angie is gearing up for the ING New York City Marathon where she will be running on behalf of the Injured Marine Semper Fi Fund.  And, Angie is already making plans for the annual “Go Naked and Check Yourself” fundraiser in mid November which raises awareness of detectable cancers including breast cancer, skin cancer and testicular cancer.  More details to follow!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

You’re Invited: “A Celebration of Women” in honour of Mother’s Day

30 Apr

I am pleased to present “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC.  Bra Smyth’s dedicated, professional bra fitters offer over 100 years of combined experience and each boutique has seamstresses on staff to make custom alterations which provides legendary personal service to their loyal clients.  The event, “A Celebration of Women,” will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra Smyth.  Additionally, Bra Smyth is offering a 10% discount off the purchase of all sleepwear throughout the event.

The Intimate Affair is sponsored by luxury French lingerie brand Simone Pérèle, in collaboration with the leading lingerie publication, The Lingerie Journal.  The event will feature special guest “The Lingerie Goddess,” Margaret Shrum – fine lingerie stylist and personal shopper.  Margaret’s mission is to empower women to love their unique beauty from the inside out!  In addition, Chambre de Sucre is hosting an Afternoon Tea Party at the in-store event featuring artisanal sugars and custom blended tea, as well as champagne and scones.  Chambre de Sucre is a 270-year old business based in Nagoya, Japan, specializing in handcrafted sugars for coffee and tea- no flavors and no additives, only pure sugar, served up most luxuriously! 

Gift bags in honour of Mother’s Day will be distributed to the first fifty guests, and all guests can expect a free gift with purchase courtesy of the event’s sponsor, French brand, Simone Pérèle. 

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $400.  Contributors to the raffle prize include Bra La Mode, Bra Smyth, Simone Pérèle, Chambre de Sucre, Affinitas Intimates, the no-rinse, biodegradable & eco-friendly SOAK WASH, luxury lifestyle brand Naked Princess, Ann Deal of Fashion Forms, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include The Full Figured Chest and I Fell into A Whale.  All guests will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle.

Moira Nelson, founder of Bra La Mode, is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  A portion of proceeds from this event will be donated to IASC to help support the “Kids.” 

Guests are encouraged to RSVP for the in-store event at: www.bralamodemothers.eventbrite.com

 Resources:

www.brasmyth.com

www.simoneperele.com

www.thelingeriejournal.com

www.thelingeriegoddess.com

www.chambredesucre.com

#IntimateAffair

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