Tag Archives: Bra Smyth

You’re Invited: Bra La Mode’s Mother’s Day Event

10 May

Just a reminder to join us at Bra Smyth on Saturday for “A Celebration of Women” in honour of Mother’s Day!  The Intimate Affair is sponsored by the legendary French lingerie label Simone Pérèle in collaboration with the leading lingerie publication The Lingerie Journal.  The in-store Bra Fit Event will feature fine lingerie stylist and personal shopper The Lingerie Goddess Margaret Shrum and guests will enjoy an Afternoon Tea Party with champagne, tea, scones and gourmet sugars courtesy of Chambre de Sucre.  Bra Smyth is offering 10% off all Sleepwear throughout the event, the first fifty guests will receive gift bags valued at $35, Simone Pérèle is offering a free gift with purchase, and all guests will be entered into a a raffle for a Grand Prize Basket full of goodies valued over $400!  RSVP to www.bralamodemothers.eventbrite.com

Intimate Insiders, Intimate Affairs and Upcoming Events

8 May

Last week was a busy one here in New York City.  Buyers were in town for Market appointments; and business dinners and other events ensued late into the evening.  And it’s not over yet!  It seems that the wholesale Market Week is going to last for two weeks this year…..  Still lots of appointments on the calendar!

On Wednesday, May 2nd, the Intimate Apparel Council hosted “Retail Mobile Engagement” at the Union League Club, a panel discussion on mobile marketing. The panelists covered topics such as the different types of action codes and how to develop companion apps for iPhone and android platforms.  Panelists included Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.  Guests at the Intimate Affair included Gwen Widell and Victor Vega of Wacoal America, Steve Chernoff of Rago Shapewear, Joel Fertel of Womens Wear Daily, and the event’s host was Debby Long-Gedney of Biflex (current president of the Intimate Apparel Council,) among others.

Lorna Laurentino

The Fashion Institute of Technology held their annual end-of-year runway show, “The Future of Fashion,” last Wednesday evening.  The best work of FIT’s graduating fashion design students was presented in the professional runway show including sportswear, special occasion, knitwear, intimate apparel, and children’s wear.  Design student Lorna Laurentino presented in the Intimate Apparel category.  Cotton Incorporated presented awards for the “Best Use of Cotton.”  Lorna received the 2nd place award for her use of cotton in her designs.  The annual event was held at the college’s east side Manhattan “campus” and notable guests included Josie Natori, Calvin Klein and Joe Zee (Host of BRAVO’s “All on the Line with Joe Zee.”)  Follow tomorrow’s Intimate Apparel talent today at: www.lornalaurentino.com.

Also on Wednesday evening, International Intimates, Inc. (Rene Rofe) held an “invitation only” Launch Party to present their latest licensed brand, Isaac Mizrahi New York Intimates.  The Intimate Affair was held in a Penthouse Suite at the Dream Downtown Hotel.  Buyers and media were in attendance….  They enjoyed light snacks and an open bar while admiring Isaac’s Intimate line which places emphasis on body shaping.  Isaac himself attended the event along with his design team and executives from the brand’s owner, Xcel Brands.   Here’s the “Behind the Scenes” Video of the Isaac Mizrahi New York Intimates photo shoot:

On Thursday evening, I attended the monthly membership meeting of the Intimate Apparel Square Club.  Like usual, we enjoyed dinner and discussed Club business.  But this month, we were also joined by one of the administrators of NYU Langone Medical Center’s RUSK Institute of Rehabilitation medicine.  Pediatric Rehabilitation at the RUSK Institute is the primary beneficiary of the Club.  At Thursday’s meeting, we learned how our generous donations directly impact the lives of these children.  The institute is currently treating an infant with severe Cerebral Palsy.  This disability makes it virtually impossible for the child to function normally.  Per special request, a portion of the Club’s funds were used to purchase an iPad for this child.  Using a specially designed app, this 20-month old child is now able to communicate with his parents for the first time!  This story brought tears to my eyes and reaffirmed my personal commitment to the Club.  To find out more about the Club and the work we do, go to www.thehugaward.org

On Thursday, May 10th, the girls from ILOVEAGOOD are hosting a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street, NYC.  The Intimate Affair is a press preview by “invitation only” and will feature fun drinks, great décor, and cute models in BedHead printed shorties.  This will be BedHead’s very first New York store! 

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.  Bring Mom in for a free bra fitting, enjoy some scones and tea, receive free gifts with purchase and gift bags AND receive 10% off all Sleepwear throughout the Event.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAKWash.

If you’re “down the shore” for Mother’s Day, stop into Sweetest Sin Bras on White Street in Red Bank, NJ to celebrate “Support Your Girls.”  Each year, downtown Red Bank becomes “Pink Bank.”  Paint the Town Pink strives to educate local women about a very significant fact that “early detection is a woman’s best defense against breast cancer.”  Sweetest Sin Bras is hosting an Intimate Affair which is sponsored by Chantelle Paris on Saturday, May 12th to “Support Your Girls.”

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

1 May

Happy May Intimate Insiders!  The first week of May is Market Week for wholesale manufacturers in the Intimate Apparel industry.  Buyers from major retailers come into New York from around the country to get a look at the latest collections.  Most Buyers are finalizing their assortments for Fall & Holiday 2012 and previewing Spring 2013 collections.  Best of luck to everyone showing this Market.

During Market, the Intimate Apparel Council is holding “Retail Mobile Engagement” on Wednesday, May 2nd at the Union League Club, a panel discussion on mobile marketing. The panel will explain the different types of action codes, how to develop companion apps for iphone and andrioid platforms, and how a mobile engagement campaign can improve your business. The discussion will also include how to improve communication within your company using mobile devises. Featured Speakers include Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Goddess, Margaret Shrum, is showcasing several NY-based Lingerie Designers at the “Shop for Kids” Spring Shopping Soiree on Tuesday, May 1st from 6-8pm at the Doncaster Fashion Showroom at 145 West 57th Street, 20th Floor (between 6th & 7th Aves.)  Margaret will be accompanied by Alexis Chasman who will be offering her Spring Accessories Collection.  A portion of the proceeds will benefit Change for Kids.  Join the Intimate Affair, have a glass of wine and indulge in affordable luxury!

My bosom buddy Jene Luciani taped a “bra makeover” segment for Wendy Williams on Wednesday, April 25, 2012 and I was asked to model the Curvy Kate “Princess” Bra on the show!  Check out the Video on YouTube.  You’ll get a kick out of it.  Just for the record, I was not pulled from the studio audience….  And no, I don’t really walk around sporting a bad case of the dreaded “quadra-boob!”  Taping this segment was a blast.  Technically speaking, I like to think I am the very first Curvy Kate USA Star in a Bra model!  My friend Erin McLaughlin from Bare Necessities joined us at The Wendy Williams Studio on Wednesday and was a lifesaver….  She helped to get me scooped, swooped and lifted into my Curvy Kate!  Bare Necessities provided vouchers to all of the audience members to redeem for the products featured on the segment!

Moira Nelson & Erin McLaughlin from Bare Necessities

ILOVEAGOOD hosted the store opening party for Bradelis New York on Thursday, April 26, 2012 in Nolita, NYC.  Guests of the exclusive Intimate Affair were offered bra fittings courtesy of the Bradelis bra fitters.  The Japanese fit technique of Bradelis is quite unique as compared to traditional U.S. methods.  I highly encourage you to visit one of Bradelis New York’s three locations to experience it for yourself.  Guests at the event included Luis Paredes, publisher of The Lingerie Journal, Krista Purnell of The Lingerie Post, “The Lingerie Godess” Margaret Shrum, Melissa Franchi of Nevaeh Intimates, Laura Mehlinger of Lola Haze Lingerie, Christi Reid of Journelle, among others.

Bradelis New York Grand Opening Party

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, in the end of May or early June (we are finalizing the details as we speak.)  The Intimate Affair will feature luxury, Italian brand Philippe Matignon.  Philippe Matignon’s luxurious hosiery was introduced to the States last year….  And now, their Intimate Apparel line is being introduced to the U.S. market at this exclusive industry event.  Stay tuned for details.

Save the date for June 26th, 2012.  Luxury swimwear designer, Caitlin Kelly, will be hosting a Launch Party to showcase her designer swimwear line.  The Intimate Affair will include a runway show, cocktails, music, dancing and gifts for VIP guests!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider! 

As seen on LingerieBriefs.com.

You’re Invited: “A Celebration of Women” in honour of Mother’s Day

30 Apr

I am pleased to present “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC.  Bra Smyth’s dedicated, professional bra fitters offer over 100 years of combined experience and each boutique has seamstresses on staff to make custom alterations which provides legendary personal service to their loyal clients.  The event, “A Celebration of Women,” will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra Smyth.  Additionally, Bra Smyth is offering a 10% discount off the purchase of all sleepwear throughout the event.

The Intimate Affair is sponsored by luxury French lingerie brand Simone Pérèle, in collaboration with the leading lingerie publication, The Lingerie Journal.  The event will feature special guest “The Lingerie Goddess,” Margaret Shrum – fine lingerie stylist and personal shopper.  Margaret’s mission is to empower women to love their unique beauty from the inside out!  In addition, Chambre de Sucre is hosting an Afternoon Tea Party at the in-store event featuring artisanal sugars and custom blended tea, as well as champagne and scones.  Chambre de Sucre is a 270-year old business based in Nagoya, Japan, specializing in handcrafted sugars for coffee and tea- no flavors and no additives, only pure sugar, served up most luxuriously! 

Gift bags in honour of Mother’s Day will be distributed to the first fifty guests, and all guests can expect a free gift with purchase courtesy of the event’s sponsor, French brand, Simone Pérèle. 

The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $400.  Contributors to the raffle prize include Bra La Mode, Bra Smyth, Simone Pérèle, Chambre de Sucre, Affinitas Intimates, the no-rinse, biodegradable & eco-friendly SOAK WASH, luxury lifestyle brand Naked Princess, Ann Deal of Fashion Forms, and “Bra-lebrity” Jené Luciani.  Additional sponsors of the event include The Full Figured Chest and I Fell into A Whale.  All guests will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle.

Moira Nelson, founder of Bra La Mode, is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann has made a very generous contribution to this bra fit event.  A portion of proceeds from this event will be donated to IASC to help support the “Kids.” 

Guests are encouraged to RSVP for the in-store event at: www.bralamodemothers.eventbrite.com

 Resources:

www.brasmyth.com

www.simoneperele.com

www.thelingeriejournal.com

www.thelingeriegoddess.com

www.chambredesucre.com

#IntimateAffair

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