Tag Archives: Bra Fit Expert

Intimate Insight: 7 Steps to Boost Your Lingerie Business by Ali Cudby

22 Jan

I talk to people in the lingerie industry every day, and a lot of them – particularly the smaller, independent companies – ask the same questions again and again.  Namely, how can they build their business?  How can they boost their bottom line and be more profitable without having the business take over their lives completely.  7 Steps to Boost Your Lingerie Business takes real-world examples of companies from throughout the industry and applies an important business objective to each one.  Manufacturers, retailers and even bloggers will get tremendous value from this book because it’s about the world we live in, written in the terms we all deal with every day.

7Steps to Boost Your Lingerie Business_3D_FINALDownload your FREE copy of Bra Fit Expert Ali Cudby’s latest eBook using this link exclusively for Bra La Mode readers: 

Intimate Insight: Take Your Business to the Next Level

15 Oct

I wanted to post a personal note about a subject that is always a “hot topic” in industry news: proper fit, function and the sizing of bras. Everywhere you look, a news outlet is talking about how many women are wearing the wrong size bra. And in the past year or so, we have seen numerous brands and businesses attempting to resolve this issue with new fit techniques, new sizing systems, innovative business models, at-home fittings, subscription services, apps, algorithms, etc, etc. As we all know from working in this industry, it’s not easy to properly fit a woman to make sure she is in the best sized bra for her. That is where Ali Cudby comes into the picture!

FFA_LOGOAli Cudby, the author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic, started the FabFit Academy where you can take a virtual certification course to become an expert fitter! I highly regard Ali’s methodology and suggest that you arm yourself with the expertise to give you the competitive edge that is so desperately needed to stand out in this difficult market. In my business, I am always looking for ways to differentiate my services and provide added value. Here’s one opportunity to set yourself apart!

Whether you are an emerging brand, start-up company, manufacturer, retailer or other industry pro, you can benefit from Ali’s course. It’s in our best interest to keep up-to-date on the latest happenings in the business.

Because I believe in Ali’s expertise and want to see all of us excel in our respective businesses, I am offering a 1 Hour FREE Skype Video Chat Consultation to anyone that signs up for Ali’s upcoming course using this link:

http://www.fabfitacademy.com/bra-la-mode/

Ali has extended the deadline to register….. exclusively for friends of Bra La Mode….Register by Tuesday, October 22nd!

Don’t miss out on this opportunity to hone your skills and ultimately increase your revenues.

May All of your Dreams Become a Reality!

Moira

Only 1 FREE Hour Skype Video Chat Consultation per Registrant. New Clients Only. You will be contacted to schedule your 1 FREE Hour by November 15, 2013. FREE Consultation to take place prior to February 1, 2014.

Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Affair: Bare Necessitie​s’ Live Bra Fit Webcast

15 Jan

BN_FitEventBare Necessities is hosting a LIVE fit event this Wednesday in New York City!  This will be fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  This is a totally up-close and personal experience featuring Eveden bra fit expert, Freddy Zappe and Bare Necessities’ Erin McLaughlin!  Freddy and Erin will show women how to measure themselves properly, how to find the perfect fitting bra, and how to know the difference between a very good bra and an ill-fitting bra.

Freddy Zappe has conducted one-on-one fit sessions internationally for over 16 years, so viewers are in for a real treat during this live streaming video event. Viewers will get to participate during the show by submitting questions via Twitter, Facebook, and live chat, and have a select number of them answered during the show.

Via Twitter, go to: www.twitter.com/barenecessities – hashtag #BAREFIT
Via Facebook, go to: www.facebook.com/barenecessities – hashtag #BAREFIT
Via Live Chat, go to: http://www.ustream.tv/barefit

To make sure you don’t miss out on the event, get an automated reminder at http://www.ustream.tv/barefit by clicking the “REMIND ME” button under “Upcoming Shows”.

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Aug

Last Friday was a traumatic day here in New York City.  The shooting near the Empire State Building occurred in the unofficial Intimate Apparel district.  Most lingerie brands and manufacturers have showrooms and offices within a block of New York’s most iconic skyscraper.  I had stepped out of the Starbucks on the corner of 33rd & 5th only minutes before the first shots were fired.  And several minutes after the shooting took place, we received word that our receptionist had been caught in the crossfire.  Luckily, she only suffered a shot to the leg and is expected to make a full recovery.  Inevitably, those closest to unexpected tragedies find themselves humbled and grateful while acutely aware of their own humanity and mortality….Ever reminded of those things that matter most.  I implore each of you to take a moment of silence today….Simply say “thank you” with sincere humility.  The reality is….we work with bras and panties….  We’re not saving lives.  We may be saving sex lives…. But we’re not saving lives! 

Here are your Intimate Insights for the last official week of Summer….. Happy Labor Day to all!

Last week, the world’s leading internet retailer for men’s underwear and women’s lingerie needs, Freshpair, celebrated the 10th Anniversary of National Underwear Day.  Freshpair unveiled a one-of-a-kind “It’s Time for a Change” pop-up store in New York City.  The pop-up store provided guests with an “experience” including free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through “model alley” where models showed off the latest underwear looks.  Check out Freshpair’s new look and unique services which were developed to provide a personalized customer experience at: www.freshpair.com.  I had a personal bra fitting from Freshpair’s very own At Home Bra Fit Specialist, Bobbie.  And, I walked away with a “fresh pair” of undies courtesy of the event’s title sponsor, Wacoal.

Fashion’s Night Out is scheduled for Thursday, September 6th.  I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair at Macy’s will feature the Skinnygirl Smoothers n’ Shapers Fashion Show. 

Bethenny says, “When I created Skinnygirl Smoothers n’ Shapers, I wanted a sensible solution without compromising fashion.  I made sure that Skinnygirl Shapewear was made for real women.  It’s the shapewear that you want people to see.  That’s why, for Fashion’s Night Out, we’re celebrating with a fashion show that showcases women of all different shapes and sizes feeling confident and sexy in their Skinnygirl Shapewear.”  After an online contest which ended last week, three lucky ladies have been chosen to walk in the Skinnygirl Solutions “Real Woman” Fashion Show.  For a complete listing of Fashion’s Night Out events in cities around the world, go to www.fashionsnightout.com

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

SAVE THE DATE:  Luis and I are pleased to announce that The Lingerie Alliance will be hosting the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  This edition of the event will run from September 10th – 13th, 2012 and will include runway presentations, an exclusive bloggers brunch, fashion lounge, after-parties, networking events, and an official fashion week closing party.  Nolcha Fashion Week is officially listed with Mercedes-Benz as one of two recognized Fashion Weeks by the New York City Economic Development Corporation.  Nolcha offers a range of cost effective options to increase designers’ recognition and develop their businesses.  We are very pleased to be partnered with Nolcha Fashion Week as they share our passion for supporting independent brands.  We hope you will join us for this Intimate Affair which will provide great networking for industry pros!  If you are interested in attending, please email me directly at: moira@thelingeriealliance.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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