Tag Archives: Best of Intima

Intimate Insiders, Intimate Affairs and Upcoming Events

31 Jul

I don’t know about you guys… But I’m extremely busy for the next three weeks.  The wholesale market is underway…  I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties!  Here’s a quick rundown of the happenings in the biz….

Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil their new FOTL, Inc. showroom on Broadway in NYC.  Guests will be treated to cocktails, light fare, music and more.

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Alliance Launch Party and Lingerie Fashion Show is this Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

The bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase kick-off here in NYC on Sunday, August 5th.  And then, CURVELV takes place a few weeks later in Las Vegas. 

The Best of Intima’s Best Shop Awards will be held in the Penthouse at 230 Fifth Ave on August 5th

On Monday, August 6th, our very own Ellen Lewis (my mentor and founder of Lingerie Briefs) and none other than the fabulous Lingerie Goddess & Sensuality Stylist Margaret Shrum are primary speakers at an event being held at the CURVENY trade show…  The Event called “The Yin and Yang of Lingerie” is presented by LELO and focuses on the margin potential of merchandising pleasure objects in a specialty store setting.  With a strong emphasis on a woman’s confidence and mental and physical health, this seminar will demonstrate how LELO takes the business of pleasure from the back room to the bottom line with style and class within specialty shops.  

That same night, CURVENY presents The So Curve Fashion Show featuring dancers who have performed with the original Crazy Horse Paris dance ensemble.  Participating brands include Affinitas, Fantasie and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal among others.  Individuals registered to attend CurvExpo in NYC can sign up for various events taking place during CURVENY at: http://www.curvexpo.com/new-york/events-to-attend

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

On Wednesday, August 8th, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

In other news, lingerie and accessories boutique Linger in Spring Lake, NJ is going out of business.  You have only a few weeks left to score a few bargains on some fabulous European brands.

Some of you lady bloggers may be interested in attending the 8th Annual BlogHer Conference being held here in NYC August 2nd through the 4th.  For more details, go to:  http://www.blogher.com/conferences

And, Sanctuary Clothing recently announced a partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute a new intimates collection, Sanctuary Femme.  The new line will officially launch at CURVELV in August.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on Lingerie Briefs

Intimate Insight: The Sweetest Thing by Liz

9 Nov

I live in a great town, with a main drag and side streets full of stores and restaurants, shops and bars.  It’s toted as “the Hippest Town in NJ”, but that moniker makes it seem a little square. 

Downtown Red Bank, New Jersey

In any case, it’s a destination.  Are you ready for this???  People actually move out of NYC to live in my town!  Shocking, but true.  And those that don’t actually move here… apparently they drive in for the day or night to take advantage of all that the town has to offer (if the license plates and the line at Starbucks can be believed.)

I am in our downtown five days out of seven, as I drop off and pick my child up from school mere steps from the action.  Part of that time I spend running errands in my town.  I’m into shopping local.  I like parking and walking, and I enjoy local shopkeepers and good old-fashioned customer service.  I will pay more for a CD from the local record store; I will run through the rain for something I can download at home for less money.  I’m dedicated.  Still, I’d never been inside the local lingerie shop.  I walked past this store time and time again, preferring my mad dash through Target for my undergarment needs.  Why?

Simple.  It didn’t look like me.

To me, this local, attractively merchandised store screamed two things– “money!” and (forgive me, Angie) “mistress.”  Oh, you know what I mean.  The kind of store that sells high-priced lingerie to women who are skinny, rich, having an affair, or possibly splurging for a marriage rekindling 25th wedding anniversary trip.  I assumed they would not have anything that I could afford or that would fit me.  So I walked by.  Time and time again.

When Moira took her mom for a fitting, I asked if I got to go for one, too.  I’d already picked out the store I wanted to try, a well-known lingerie boutique in Soho.  Clearly everything in the city is better!  They would know how to fit me.  Moira replied that, yes, it was my turn, but we were going to a store in our hometown.  We were going to the very store I’d told her, in an impassioned conversation over coffee, wasn’t for me.

I knew my local store, Sweetest Sin, had won a Best of Intima award for Best Store, but that didn’t mean anything to me.  What do I know of industry awards?  Target, sometimes Kohl’s, maybe Victoria’s Secret if I’m feeling indulgent… To say I’m not aware of the industry is possibly overstating things.  So instead of relying on an award, I made my friend Moira promise me.  She swore she wouldn’t let me buy anything that wasn’t perfect for me.  She promised that if this store was indeed what I’d thought of it, I could leave.  If at any moment it turned snooty, awful, or embarrassing, I could skeedadle.

"The Ladies" at our Sweetest Sin "Bra Fitting Party"

We gathered some other ladies for a “bra fitting party” and set a date.  There was wine, there were snickerdoodles (don’t knock that combo until you’ve tried it) and there were bras.  And bras.  And more bras.

First off, the store was not what I’d expected.  Yes, it was nicely laid out and had pretty things and I’ll be darned if I could have found something on my own.  But it wasn’t the intimidating  monster I’d thought it would be.  Maybe it’s because I had a friend at my side, and more friends inside.  Maybe it was the owner, Angie, who, yes, was young and skinny and wearing impossibly high heels, but who was just so open and friendly and normal.  She didn’t make me feel like a schlubby mom who should head back to the discount rack.  Instead, she made me feel like I should have nice bras and it was just a matter of finding the very nicest one for me.

Moira told me ahead of time that most women are wearing the band size too big and the cup size too small.  I believed her, but only in the general way.  As in, yes, you have lots of experience, I am sure you are right…but not about me.  I didn’t think it applied to me.  I’m different, and special…hmm I wonder where my seven year old gets that from!  Well, right away Angie said my band size was too big.  The space I’d thought I needed wasn’t right at all.  More give in the band means less support for the girls, and why wear a bra if you’re not going to hold them up?  Also, I was wearing my straps way too loose, a common problem.  And, naturally, my cup size was too small.  Hmm, I guess I’m not so special!  Back to average woman for me!

Sweetest Sin Boutique's 2011 Best of Intima Award for "Best Shop"

Angie brought out a huge selection of bras for me to try on.  I never would have thought there could be this many – in my size, or in the store!  It made me realize how much we settle for the “fits most” approach we get with so many things, from bras to shoes to jeans.  What works for me might not work for you, and at every stage in our lives, something else might work.  I tried on many bras, but unlike most shopping trips, it didn’t feel depressing or exhausting.  It felt kind of fun.

I soon discovered that the idea we have in our heads of cup size is completely irrelevant.  Completely.  Actually, most of what we think we know about sizing and clothing and certainly intimate apparel is way off base, but for now, let me assure you that your idea of a D and an actual D are not the same thing.  You have to let all that stuff you think you know fly out of your head, and you have to be in the moment.  You have to be in your body, seeing what’s in the mirror and not your interior image of yourself and your breast size.

I also learned where your breasts were supposed to be.  I’ve always worn bras because that’s what you do.  It never occurred to me to think about where bras placed my breasts…in truth, I think very little about my breasts, or my lingerie, or my intimate apparel.  I think a lot about what to make for dinner, and if we can get a babysitter for Saturday night, and how much homework my child does or doesn’t have.  But not a lot about something which I guess I should know.

A good bra, it turns out, should place your breasts front and center –  not off to the sides, or too scrunched up in the middle.  They should look rounded and soft, not pointy and hard (unless you’re going for the 40’s pin-up look, in which case I think you’ve got that covered without my help.)  A good bra fits snugly, because as time goes on it will stretch out.  You should be able to hook it on the very last hook, and as you wear it you will stretch it until it needs on be on the first set of hooks.  A good bra has straps that lay flat on your body and those straps should be a bit tighter than I bet you are wearing them.  Mine for instance, were way down and then I’d be annoyed they slipped.  There should not be gaping or riding or any movement at all.  Think corset.  No, really, a good bra makes you feel like it’s holding you up.  You stand a little straighter, a little taller.

Also, there is this essential trick that I managed to go 37  years without learning; you have to place your breasts in the cup.  Yes, its true.  Lift them up and put them in the cup, and see the difference!  Wow.  Totally changed how I tried on bras.

In the end, after my glass of wine and a few snickerdoodles, I bought two bras.  One was Lace Tisha by Le Mystere in Natural and the other was Rhapsody in Lace by B.tempt’d by Wacoal.

So my advice is this: get yourself to a local lingerie store, stat.  Give yourself a few hours, and a realistic budget.  Don’t rush this.  Make an appointment, and bring a good friend.  Choose this friend wisely: not too critical, truth telling, but complimentary.  Go in with an open mind and prepare to be pleasantly surprised.  And let me know how you do!

Jodi and I in our new bras – fully supported and ready to go out!

DSCN0910

Resources:

Sweetest Sin Boutique – Red Bank, New Jersey

www.SweetestSinBras.com

Follow @SweetestSinBras

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