Tag Archives: Bare Plus

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insight: Bare Necessities Launches Wacoal Digital Catalog

9 May

Bare Necessities is excited to announce the launch of their NEW Wacoal Digital Catalog this week.  Google catalogs and catalog spree are available FREE on Apple’s App store for iPad and on Google Play for Android.   This brand has never been sexier or more cutting edge…..  Bra and panty sets in decadent lace, colors and designs.  It is the perfect lingerie to live in, lounge in and love in.  And the best part?  Now until June 3rd, Bare Necessities and Bare Plus are offering FREE shipping and FREE returns on all Wacoal items.  You simply can’t beat it.

Intimate Affair: Bare Necessities…. Always ‘Ahead of the Curve’

10 Feb

Bare Necessities Launches BarePlus for Curvy Girls Just Like Us!

Today, everyone in the Intimate Apparel industry is familiar with BareNecessities.com.  But I grew up with them.  The company was around long before they were a dot com.  Initially, Bare Necessities was a well established family-run, brick-and-mortar retailer with a few boutiques in central New Jersey.  I remember them as the intimate apparel store you visited if you needed specialty intimate apparel that couldn’t be found at my local Sears or at the Monmouth Mall.  My Mom took me to one of their shops for a strapless/backless bustier to wear to my junior prom.  Of course, that was ages ago…. (But I think I still have that fiber-fill “contraption” tucked away in a box along with the prom dress.)  Since launching as BareNecessities.com in 1998, they have emerged as the number one multi-brand online lingerie retailer.  And for good reason… they have always been ‘ahead of the curve.’ 

As a champion of curvy girls, I am pleased to announce that Bare Necessities launched a new online boutique designed specifically for curvy women called BarePlus by Bare Necessities.  And, I am honored to say that I was invited to attend their press conference at the Warwick Hotel in midtown Manhattan this afternoon where I received the news firsthand alongside fellow intimate apparel industry professionals, influential bloggers, publicists, media and press.  The theme of the event was “inclusion” for E.V.E.R.Y.O.N.E.

The announcement regarding BarePlus came along with news of a Curvy Fashion Show to be hitting Fashion Week in September 2012.  Jeff Grinstein, CEO of Jeff Grinstein Entertainment which is responsible for the Curvy Fashion Show, stated that the new fashion show will be a high-end couture show that is dedicated to serving the full-figure woman and that it will change Fashion Week forever.

BarePlus by Bare Necessities will feature more than 500 bras that fit sizes 38A – 56J, including everyday bras, sports bras, and sexy bra and panty sets.  The website, www.bareplus.com, will offer more than 1,000 styles of plus size lingerie, hosiery and swimwear, from 81 brands including Elomi, SPANX, Bali, Wacoal, Hanky Panky and Calvin Klein.

“The launch of BarePlus reinforces our commitment to serving the woman with curves,” said Jay Dunn, Chief Marketing Officer for Bare Necessities.  “The launch marks the beginning of our effort to build the best shopping experience for curvy women.  Over the next several months, you’ll see more features, photography representative of our customer, and exciting new products from the world’s best brands that you won’t find anywhere else.”

BarePlus marks the first major effort executed by Dunn since joining Bare Necessities in 2011 as its first Chief Marketing Officer.  Dunn came from Lane Bryant, where he had been the mastermind behind the landmark “Red Bra” ad campaign.  The advertisement, which ran on American Idol, featured a plus size model flaunting a sexy red bra and panty set and became a national sensation after it was initially banned by both ABC and Fox for showing too much cleavage. The controversy ignited a national debate regarding how curvy women are portrayed in the media.

Curvy Lingerie Models at BareNecessities Launch of BarePlusAt the Intimate Affair, Jay Dunn said that many curvy women are unaware of the vast number of brands available to them.  BarePlus brings all of the brands together in one place.  BarePlus.com and BareNecessities.com will coexist in a tabbed shopping environment, all with a shared shopping cart and checkout process.  Shoppers clicking on the BarePlus tab will see items available exclusively in plus sizes, with navigation and imagery tailored to the plus size product assortment.

Having worked in the intimate apparel industry for over a decade, I can say with confidence that BarePlus will be a true success.  And, as a curvy consumer, I know that there is certainly a demand for an intimate apparel site dedicated to serving the plus size woman. 

Bare Necessities….Always ‘Ahead of the Curve.’

About Bare Necessities

Bare Necessities is the second largest online lingerie retailer (only Victoria’s Secret is larger).  Launched in December 1998, Bare Necessities has sold more than 5 million bras, and also offers lingerie, shapewear, swimwear, sleepwear, hosiery and men’s underwear from more than 180 brands, including Calvin Klein, Wacoal, SPANX, Hanky Panky, Chantelle, Elomi and La Perla.

CEO Noah Wrubel, CMO Jay Dunn and Jeff Grinstein with Curvy Lingerie Models

Resources:

www.BareNecessities.com

www.BarePlus.com

Follow @BareNecessities & @BarePlus

www.CurvyFashionShow.com

Sponsors of today’s Intimate Affair and the upcoming Curvy Fashion Show include BloogLife and St. Elias Mines.

%d bloggers like this: