Tag Archives: Ann Vogue

Intimate Insiders, Intimate Affairs and Upcoming Events

19 Jun

I found myself wandering around the West Village on Sunday afternoon, popping in and out of specialty boutiques. I have always appreciated small, independently owned businesses. I admire their entrepreneurial spirit and their passion for taking risks on lesser known designers and brands. One of my stops was the lingerie boutique Marc and Max on Bleecker Street. I was thrilled to see that they are now carrying my favorite lingerie brand, Ann Vogue, as well as other emerging brands such as Claudette, Brulee, CLO Intimo, Tatu Couture, Addiction Nouvelle Lingerie and the exquisite LOU Paris. Next time you’re in the neighborhood, take a few minutes to admire their carefully curated selection of fine lingerie.

Last week I introduced you to the very talented Angela Friedman and her debut intimate apparel collection, the Versailles Collection. To get a look at her impeccable designs, stop into La Petite Coquette on University Place, NYC. Selected pieces from her collection are displayed in the front window. And more pieces from her range will be in store in August.

The Underfashion Club held a members-only networking event on Tuesday, June 12th. The exclusive Intimate Affair was a wine and cheese tasting event at Murray’s Cheese on Bleecker Street in the Village. Murray’s Cheese has been a neighborhood landmark in Greenwich Village since 1940. I have purchased some of the finest cheeses from Murray’s over the years and have attended some of their other tasting events and classes. Can ya tell that cheese ranks as one of my “favorite things” right behind lingerie?

In the market for some new lingerie or sleepwear at fabulous prices? KOMAR and Carole Hochman Design Group (a KOMAR company) are having their annual Sleepwear and Lingerie Sample Sale on Wednesday June 20th & Thursday June 21st. The sale is being held at 135 Madison Avenue, 4th Floor, NYC (between 31st & 32nd Streets) and will feature lingerie and sleepwear from brands including Betsey Johnson, Anne Klein, Donna Karan Collection, Company by Ellen Tracy, Nicole Miller and more.

Mode City PARIS is only a few weeks away. Be sure to register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion #1.

Attention Lingerie Designers! The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer. They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals. Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

SAVE THE DATE! Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique…. We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th. Space will be limited. But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair. If you would like to be added to our Invite List, please Contact Us. I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways. Stay tuned for the official announcement!

Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!

As seen on Lingerie Briefs.

You’re Invited: Bra La Mode Hosts ‘Brand Affair’ with The Lingerie Designer Showcase

20 Feb

Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase presents a Brand Affair Event in collaboration with my company Bra La Mode on Wednesday, February 22, 2012 at The Producers Club (358 West 44th Street).

The Brand Affair is a panel discussion on the importance of Marketing and PR for lingerie brands and businesses and is moderated by Margaret Shrum, the Lingerie Goddess, and includes as panelists, Lauren Rich, founder + director of RICHPR, a Fashion PR agency specializing in intimate apparel; Treacle, the Founder of The Lingerie Addict and digital media consultant for the lingerie industry, and Dan Sackrowitz, VP of Marketing and New Business Development at BareNecessities.com.  Attendees will learn about overcoming the challenges inherent in both digital and traditional marketing and gain insight into building their brands and boutiques.

The panel discussion will be concluded with a “Lingerie Exhibition” fashion show featuring the latest designs of the independent designers showcasing their collections at the Lingerie Designer Showcase – Andrea Billard, Ann Vogue, Clare Bare Lingerie, Dottie’s Delights, Fred and Ginger, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.

All industry professionals are welcome to attend an “Intimate Affair” Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer’s Club.  The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal. 

Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash, Fits.me, PromoStyl, Lingerie Briefs, BareNecessities.com, The Lingerie Addict, RichPR, Affinitas Intimates, Gozooko, Directory-Sexy.com and The Full Figured Chest

Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, and I share a passion for uniting independent lingerie designers, brands and businesses and larger scale intimate apparel companies, organizations and professionals.  Our mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, and to share resources to ultimately elevate the intimate apparel industry as a whole.

 Resources:

www.TheLingerieJournal.com

@LingerieJournal

www.LingerieDesignerShowcase.com

@TLJ_Showcase

#BrandAffair

#IntimateAffair

Intimate Insider: “Sheer Perfection” Designer Asi Efros of Ann Vogue

15 Feb

I was first introduced to Intimate Insider Asi Efros last Fall when she was showing her line, Ann Vogue, at a private sale hosted by The Lingerie Goddess Margaret Shrum.  At that time, I wrote “The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  The unparalleled fabrics include silk, silk chiffon and crinkle silk chiffon and most styles are trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties are handmade of self-fabrics such as chiffon and are fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie!”  My point of view has not changed since then.  I discover emerging lingerie designers on a fairly regular basis.  But it is only one in a million that really captures my attention.  Ann Vogue is unequivocally my favorite independent lingerie brand.  At Bra La Mode’s Debut Intimate Affair, Asi provided my guests with a sneak preview of her latest collection which will be premiering next week at The Lingerie Designer Showcase, Tuesday, February 21st through Thursday, February 23rd at the AKA Hotel on 44th Street, NYC.  Make it a point to visit her at the show…. You will not be disappointed!

Late last year, Asi and I met for a cup of tea to discuss her brand and more importantly…. So I could discover the “women in black” behind the brand.  I am always fascinated by the designer.  I want to better understand their thought processes, what inspires them, how they got their start and where they are hoping to take their brand.  Each designer is as unique as the garments they create.  Their designs are usually a reflection of their soul.  Asi Efros’ line, Ann Vogue, is no exception.  Here’s some Intimate Insight into the birth of her brand….

Asi is an immigrant from Russia.  She fled to the United States with her family in 1989.  As they were leaving, her husband said to her “as long as we have your sewing machine, we will be fine.”  Initially, she was sewing dresses here in the States.  But eventually she learned fitting, draping and other techniques they simply don’t teach in Russia.  She landed in the intimate apparel industry where she worked for others for many years….always dreaming of creating her own brand.  In the Spring of 2010, Asi decided to take a break to rediscover herself.  She booked a trip to Europe and left everything behind.  Asi says, “I have a lot of respect for the European culture; they put life before work.” 

Asi spent the next few months observing and absorbing the culture of London, Brussels and Paris.  It is in Paris that the Ann Vogue brand began to take form.  She says, “France is so different from the United States….. The entire city of Paris is enormously sexy!  It’s inherent in the people.  They exude sex.  It’s in their mannerisms, how they move and talk, the language, their attention to detail.”  By the end of the sabbatical, Asi’s concept came to life.

The Ann Vogue brand is organically sexy and forever elegant.  The styles are not overly complicated; they are timeless, classic styles which can be treasured forever.  Asi says, “Like Paris, the collection doesn’t need to try to be sexy… It just is.”  Asi believes that every night can be your “wedding night.”  There’s no need to “wait for sexy.”  She continued, “Life consists of little memories and moments evoking certain emotions.  This is how art is created.”  Each piece is handmade in NYC in the heart of the garment district by amazingly talented people whose craftsmanship and attention to detail is legendary.  Only a few pieces of each style are being produced to maintain the exclusivity of the collection. 

Asi hopes to reintroduce the long forgotten lifestyle when nice clothes were purchased, cherished and cared for as a tribute to its value and craftsmanship.  She remembers her grandfather saying, “We are not rich enough to buy cheap things.”  She says, “It sounds even truer now than it did about a quarter century ago. Our young generation spends thousands of dollars at stores just to throw away shrunken, pilled or deformed garments a month later.”  Asi aspires to continue creating individual works of art in the form of one-of-a-kind, super special sleepwear pieces…..Ann Vogue.

Ann Vogue is available at AnnVogue.com and The Lingerie Goddess Boutique online.

Here are a few pictures Asi took while in Europe in 2010.  Each image inspired her in some way to create the unique Ann Vogue Collection.

Intimate Affair: Bra La Mode Makes Her Debut

14 Feb

Bra La Mode’s Debut Intimate Affair­ — an in-store Bra Fit Event — was held on January 29, 2012 at the unique, appointment-only, intimate apparel store, Bra*Tenders located in New York’s Theater district.  The event was a tremendous success as it provided women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra*Tenders.  The in-store Bra Fit Event was sponsored by renowned French lingerie brand, Chantelle Paris and leading lingerie publication, The Lingerie Journal.

The Intimate Affair brought together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities” including celebrity stylist and author of The Bra Book, Jene’ Luciani, designer Layla L’Obatti and her partner Josh Verleun of lingerie brand Between the Sheets, designers Courtney Newman and Erica Paul of Dirty Dolls Lingerie, designer Ellen Jacobson of full-figure lingerie brand Elila, designer Asi Efros of the high-end independent lingerie line Ann Vogue, Ellen Lewis of LingerieBriefs.com, the “Lingerie Goddess” Margaret Shrum, lingerie designer Camille Block, publicist Lauren Rich of fashion PR agency RichPR which specializes in intimate apparel, legendary intimate apparel designer and lifetime member of the Intimate Apparel Square Club Roslyn Harte of Lances Harte, Intimate Apparel Square Club president Norma Reinhardt Mascarotti and IASC board members Michael De Prisco and Nina Levine among others.

My mission is to bridge the gap between independent lingerie professionals and larger scale intimate apparel brands, businesses and organizations.  Bra La Mode’s debut Intimate Affair accomplished that.  It’s really great to be part of a community of people who share the same passion.  And this is just the first of many events to come.

The event included a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate.  Darlene showcased her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over.  Campbell commented of the event, “I loved seeing the faces of women who wear D cups and up as they discovered that a Campbell & Kate button front shirt fits them perfectly.”

Author and bra-fit expert Ali Cudby signed copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”  Cudby said, “Wearing a properly fitting bra is important to a woman’s health, so it was fabulous – and important – to have an event dedicated to helping women figure out their fit.”

Professional photographer Michael Steele who is known for “capturing the female form” snapped candid shots of guests enjoying the soiree.  Guests enjoyed Izze sparkling juice and champagne, as well as cupcakes courtesy of M Squared Sweet and Chic Treats. 

The highlight of the Intimate Affair was the raffle for a Grand Prize basket which had a value of over $600.  Contributors to the raffle prize include Bra La Mode, Chantelle Paris, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, and “Bra-lebrity” Jene’ Luciani.  Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace.  The Raffle basket was won by student Patricia Persaud from Brooklyn.

I also used the event to garner attention for the non-profit Intimate Apparel Square Club (IASC.)   I am a proud member of the Club and work hard to promote the organization’s work.  The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation.  Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient.  Ann made a very generous contribution to this bra fit event.  At Bra La Mode’s debut Intimate Affair, guests were invited to make a monetary donation to support the “Kids.” 

Ali Cudby, Margaret Shrum, Moira Nelson
Contributing Writer “Everywoman” Liz and Moira
Jene Luciani and Moira Nelson
Darlene Campbell and Moira Nelson
Camille Block, Nina Levine, Moira Nelson
Moira Nelson and designer Asi Efros of Ann Vogue
Moira Nelson, Erica Paul, Courtney Newman
Moira Nelson and Ellen Lewis

Resources:

www.BraTenders.com

www.Chantelle.com

www.TheLingerieJournal.com

Made in NYC: Lingerie Goddess Margaret Shrum Hosts Private Lingerie and Sleepwear Sale

10 Oct

Expert Lingerie Personal Shopper Margaret Shrum aka The Lingerie Goddess

Margaret Shrum aka The Lingerie Goddess, hosted a Private Lingerie & Sleepwear Shopping Event featuring three NYC based Intimate Apparel designers on Thursday October 6, 2011.  The collections included Lola Haze by Laura Mehlinger, Ann Vogue by Asi Efros, and Ombrato by Masako Shirokawa.  The Event was “invitation only” and was held at the Doncaster showroom on 57th Street across from the famed Russian Tea Room.  It was a fabulous “girl’s night out” including a spread of wine, cheese, and other sophisticated snacks.  All of the guests were impressed with the collections and many walked out the door with shopping bags full of beautiful, unique, one-of-a-kind intimate apparel pieces which will be treasured for years to come.  I was delighted to learn that all three lines are manufactured right here in NYC’s garment district.  Apparently, our very own garment district is still alive and well!

Lingerie Designer Laura Mehlinger from Lola Haze

Lola Haze is a fashion brand designed by Laura Mehlinger who claims that she has been sewing and designing ever since she could hold a needle.  Her brand is playful, fresh, and inspires a sense of flirtiness.  The pieces she had on hand at the event were from various seasons but all maintained the Lola Haze brand identity which speaks to the young, contemporary consumer.  Body styles included tops, slips, chemises, bodysuits, rompers, teddies, camisoles, and panties.  Fabrications included silk, chiffon, mesh, all-over stretch lace, and jersey knit.  Several styles were constructed in “mixed media” (various fabrications in one garment).  And almost all styles incorporated unexpected details such as metallic trims, colorblocking and/or contrast color trims.  These elements of surprise set Lola Haze apart from other brands in her category.  Several of the styles displayed were one-of-a-kind; they were hand painted using splatter paint technique, hand painted placement graphic, or a Japanese hand tied tye-dye process.  All styles are bold, playful, sexy, and comfortable and can be worn as innerwear, loungewear, or as outerwear.  The Lola Haze collection inspires me to go Disco dancing….  If only the original Studio 54 was still open!

Lingerie Designer Asi Efros from Ann Vogue

The Ann Vogue collection is handmade in NYC.  The attention to detail is impeccable.  Each stitch is sheer perfection.  Ann Vogue is an exquisite lingerie collection which should be reserved for your most special occasions.  The quality of the fabrics, the attention to detail, and the construction of these pieces insure you will cherish them for a lifetime.  Body styles on hand at the event included “babydoll” chemises, slips, and camisole / tap pant sets.  The unparalleled fabrics included silk, silk chiffon and crinkle silk chiffon and most styles were trimmed with a delicate French leavers lace trim in a medallion motif.  Even the straps and ties were handmade of self-fabrics such as chiffon and were fully functional.  Ann Vogue epitomizes absolutely luxurious lingerie! 

The luxurious Ann Vogue Lingerie Collection

Lingerie Designer Masako Shirokawa from Ombrato

The last collection featured at the private event was Ombrato by Masako Shirokawa.  Masako also makes all of her sleepwear pieces in NYC’s own garment district.  Ombrato is a sophisticated lingerie and sleepwear collection of chemises, slips, camisoles and tap pant sets, kimono-style wrap robes, and bralettes.  Masako’s collection is constructed using silk, satin, stretch satin, and chiffon.  Styles shown at the event were adorned with delicate lace trims or styled using unexpected details such as draped chiffon or layering with raw cut chiffon.  Masako’s line is classic and elegant yet very “wearable.”  Ombrato speaks to the “lady” in me….  The collection is tasteful, refined, and graceful.

All three collections are unique and special in their own way.  Margaret Shrum has a talent for finding some of the most distinctive lingerie available.  Well, after all… that is her job!  And she loves it!  Margaret Shrum is known as the “Lingerie Goddess.”  She is an expert lingerie personal shopper in New York and Miami, creator of the Lingerie Diet, the Circle Lingerie Community, and the 30 Day Challenge, and author of the eBook “Secrets of the Lingerie Diet.”  Margaret’s personal outreach is to teach women to love their bodies and embrace the perfection of their inner courtesan and natural beauty. Margaret says “It is about truly discovering your sensuality, your own glamorous beauty, and making sensuality a part of your life, 24/7.”  It is Margaret’s hope for every woman — including her own daughter — that she enjoy her size, shape, and age at every point throughout her lifetime.

I was delighted to be at the event with Margaret and a few of my other favorite lingerie aficionados including Darlene Campbell, founder of the Hourglassy Blog and the NYC-based clothing company Campbell & Kate (CEO shirts for D.E.F. women.)  I look forward to Margaret’s next event as the Holiday Shopping Season is kicking off as we speak.  And it just might be time for me to utilize Margaret’s expertise myself as I am in dire need of a Lingerie Make-over (believe it or not)!

Resources

Expert Lingerie Personal Shopper Margaret Shrum

www.TheLingerieGoddess.com

www.facebook.com/TheLingerieDiet

Follow @LingerieGoddess

Lola Haze NYC

www.LolaHaze.com

http://www.facebook.com/lolahaze#!/pages/Lola-Haze-TM/113573032344

Follow @LolaHazeNYC

Ann Vogue

www.AnnVogue.com

Ombrato

www.Ombrato.com

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