Tag Archives: Anita Care

Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Affair: Care for the Cause at Linda’s in Murray Hill

31 Oct

Linda Becker hosted a Breast Cancer Awareness event at her Murray Hill NYC store on Thursday, October 27, 2011.  The Care for the Cause event was the first of its kind for Linda’s store.  However, Linda is no stranger to breast health.  In fact, Linda started her career in bra fitting over twenty years ago when the American Cancer Society invited her to a bra and prostheses fitting class.  Linda and her staff are all trained in mastectomy bra and prostheses fittings and she is proud that she has been able to assist many women over the years with post-surgical options.

Linda Becker at her Murray Hill Store

The intimate affair provided free fittings from 1pm-9pm for all of those who have battled breast cancer (or other breast diseases) and require post-surgical solutions.  But, the event was open to all women looking for a bra fitting and some education about breast health.  The event was a great way to support an important cause whether you have been directly affected by breast cancer or not. 

Linda's Care for the Cause Event- Cupcakes, Giveaways, Prizes, Rub-On Nipple Demos

Although breast cancer is a sensitive topic, Linda and her staff turned the Murray Hill store into a festive environment by offering pink lemonade, strawberry ginger ale, and mini cupcakes in vanilla and strawberry vanilla flavors from Buzzed Cupcakes.  Every customer who made a purchase was entered into a drawing to win one of several prizes including gift certificates, OnGossamer thongs, the Romina bra and panty set from Anita, among other fun goodies.  And any customer that made a cash donation to Susan G. Komen for the Cure at Linda’s that day received an additional entry into the drawing.

On hand at the event were two special ladies— Elizabeth Vivenzio, founder of the educational sites www.EmbracingMastectomy.com and www.TattooedNipples.com,  and inventor of the U.S. patent pending Rub-On Nipples, and Joyce Rylander, a certified mastectomy fitter and care consultant from Anita, a well-known manufacturer of foundations, swimwear, and accessories including mastectomy bras. 

Elizabeth Vivenzio (left) and Joyce Rylander (right)

Elizabeth was a real inspiration to me.  She has undergone numerous breast surgeries and is now in the final stages of her reconstruction.  She has dedicated herself to providing positive and empowering information for mastectomy patients.  Her websites provide practical and essential recovery information that cannot be found elsewhere.  While researching areola pigmentation for her educational site, www.TattooedNipples.com, Elizabeth realized that temporary nipple tattoos would be a solution for her and the many others who had long periods of reconstruction which ultimately delayed permanent areola pigmentation (which is the final stage of reconstruction).  Oftentimes, the reconstruction surgeries take several years.  During this period of reconstruction, mastectomy patients live with bare mounds (or “Barbie Boobs” as they refer to them.)  Elizabeth offers a temporary solution to help patients feel “normal” again.  One of her customers commented, “After 2 ½ years of my Barbie Boobs—in my thirties—it’s nice to kind of look “normal.”  It has made a huge difference for me… and for my husband.”  Rub-On Nipples are temporary areola tattoos that can last one to two weeks and can be easily removed using rubbing alcohol.  They look amazingly similar to permanent 3-D areola pigmentation and are available in 12 shades to match your skin tone.  Elizabeth proudly pulled down her blouse to show off her very own Rub-On Nipples.  We had a good laugh… Since today is Halloween, we considered rubbing on a few extra nipples just for fun!

I spoke with Joyce Rylander from Anita regarding their innovative products.  The Anita brand and their contemporary sub-brand Rosa Faia are well-known around the world for their core foundations in regular and full-figure sizes (many styles are avail up to an I cup).  The company is celebrating 125 years in business and is still family run.  Anita provides high-quality foundations with exceptional fit and places emphasis on solutions products including mastectomy products, maternity/nursing bras, as well as innovative sports bras for active women.  I am familiar with Anita products, but I guess I didn’t realize just how long Anita has been in business.  I was impressed with their heritage and enjoyed talking to Joyce about the company philosophy.  She is passionate about the products and as a care consultant for Anita, she really enjoys working one-on-one with her wholesale customers and directly with consumers.  I was curious to learn about Anita’s Active line of Sports Bras.  Joyce proudly showed me the Anita Active Sports Bra style # 5529 which recently won Europe’s coveted RedDot Design Award for 2011.  The style is designed to support the bust (including the connective tissue).  The straps relieve pressure on the back and neck.  And the seamless, breathable high-tech “spacer” fabric cups provide moisture management and temperature regulation.  I would highly recommend this style to the active full figure or full busted women as it is a feat in bra engineering.  I was very impressed with the construction and quality of this style.

Moira Nelson (left) and Darlene Campbell (right)

The event wasn’t just about education for me (although that was very important and made a significant impact on me)….  I had a bit of fun too!  How can I go to Linda’s without trying on a few bras for myself???  I attended the event with my friend Darlene Campbell, founder of the clothing company Campbell & Kate which offers a traditional button-down, white, woven dress shirt for full-busted women—“The CEO shirt for DEF women.”  Darlene also writes a blog called Hourglassy for women with “curves on top.”  As we are both full-busted women, we can identify with one another’s struggles and we enjoy sharing our experiences….  She’s one of my favorite “bosom buddies” and shopping at Linda’s with her was a real hoot.  We tried on dozens of bras each and we both walked out with shopping bags overflowing with new, fun styles.  The quest for the perfect bra never ends for me and Darlene….  I walked out with the Freya Nieve longline bra and brief set, the exquisite Fauve Rosa molded underwire plunge bra, and a pair of Simone Perele Invisi’bulles control briefs.  Success!

Kimberly Arce, marketing manager for Linda's

It was at this event that I realized just how very little I know about breast cancer.  In my family, cancer is still considered a dirty word.  The word cancer is always muttered in a hushed tone.  My Aunt Rosemary had breast cancer.  But that’s all I know.  She had breast cancer.  Period.  It has never been talked about.  I have no idea what she went through or how it made her feel.  After attending Linda’s Care for the Cause Event, I feel ashamed that I don’t know more and haven’t educated myself….  Perhaps it is easier to live in denial…  But for someone that makes her living in the “boob business,” it’s unacceptable.  From this point forward, I am making a commitment to better understand breast care and breast related diseases.  I owe it to myself, to my friends, to my family, and to the numerous men and women in other areas of my life—including Bra La Mode readers. 

Later this week, I will be posting an article on metastatic breast cancer written by Bra La Mode contributor Liz.  Please be sure to read it as it is a poignant piece about the realities of living with breast cancer.

Resources:

Linda’s

www.LindasOnline.com

Follow @LindaTheBraLady

To read more about Linda’s, click here

Elizabeth Vivenzio- Rub-On Nipples

www.RubOnNipples.com

www.EmbracingMastectomy.com

www.TattooedNipples.com

Follow @TattooedNipples

Anita Unique Body Wear

www.Anita.com

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