Intimate Insight: MulMul Creates Sweet and Ethereal Pieces for the Contemporary Woman

4 Feb

One may associate pure white with simplicity; or perhaps it connotes chastity or modesty.  However, MulMul’s achromatic loungewear collection conveys anything but a boring experience.

Each silhouette in the collection is characterized by detailed stitching, beadwork and white-on-white embroidery.  The collections are designed in New York and manufactured in India, made from luxurious habotai silk and supima and mulmul cottons.  Therefore, each milky white selection is feminine and light, without the extravagant frills often associated with luxury loungewear and sleepwear.  The intricate details incorporated into the MulMul collection convey a certain sophistication and elegance.

It’s time to upgrade your loungewear drawer!  These fine pieces are for the grown-up woman who appreciates quality and detail.  Ditch the men’s v-neck undershirts and sweatpants in favor of whispy white nightgowns and paper-thin caftans.

MulMul was created and founded by Puja Codha, who holds a Master’s in Fine Arts from New York University.  “I am inspired by and naturally drawn to beautiful things that are well-made; things that in their simplicity, speak directly to the soul,” she says.  “Mulmul is essentially a personal expression and confluence of my passions: art, photography, theater, fashion, design, and spiritual well-being.  I feel that it is my calling to restore beauty to the world, a calling which to me, represents the very essence of life.”

Puja created her capsule collection primarily from mulmul (hence the brand name), fine, semisheer cotton muslin often referred to as “woven wind.”  Understanding that fashion trends swell and fade, her collections are always designed as timeless pieces with subtle nuances.

A pleasant bonus to this feather-light collection is that MulMul produces with sustainability in mind.  During the development phase of each collection, materials are sourced consciously, with the company seeking certified organic cottons whenever possible.  MulMul also ensures that all of its facilities in India are places where workers are treated well and paid fairly.

MulMul loungewear represents more than simply clothes to be worn during those ever shrinking moments of down time.  “It celebrates a life of balance, harmony and well-being,” says Puja.  The idea is to treat yourself well.  The brand invites its customers to “take time out for a bit of everyday luxury.”

The line currently includes tops, bottoms, dresses, accessories and jewelry.  MulMul is stocked at select boutiques all over the world and can be purchased directly through their online store.

MulMulStore.com

Intimate Insiders, Intimate Affairs and Upcoming Events

30 Jan

The winter weather has arrived!  It has been incredibly brisk here in New York.  And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well.  Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. 

Salon de la Paris_ICE imageI can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos that the theme of the renowned show’s trend forum was “Ice Land” which featured four “universes” — Romantic, Innovation, Savage and Neo Nude.  I first saw this emerging trend last year at a preview of the Marlies Dekkers Winter 2012 “Ice Queen” – Cool Scandinavia collection.  At first glance, I fell in love with the icy, frosted, muted hues which were presented in delicate snowflake-inspired laces and embroideries adorned with crystal embellishments.  The colors are quite a departure from the more traditional lingerie colors- black, nude, pink and red.

Speaking of pink and red…  Valentine’s Day is just a few weeks away!  How do you celebrate the only day dedicated to romantic love?  Do you cherish this day to honor your lover or has it become just another “Hallmark Holiday” for you?  Do you shower your partner with intimate gifts, a handwritten love letter, red roses, confections, jewelry?  Is lingerie in your Valentine’s Day forecast?

Rouge Seduire_Pin It To Win It V Day Contest_Jan 2013If you are looking to seduce your partner with a little something special this Valentine’s Day…. Dare to enter Rouge Séduire’s “Pin It to Win It” Valentine’s Day Contest to win a Bra and Panty set that is sure to tease and tempt the senses, intrigue the soul, and entice the very essence of self.  The unparalleled, sexy and seductive, luxury lingerie line, Rouge Séduire has launched the “Pin It to Win It” Valentine’s Day Contest.  Fans of the brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #TheArtofSeduction.  On February 4th, the brand’s designer, Sharon Fan, will select one winner to receive a Rouge Séduire Bra and Panty set of their choice (valued up to $500 USD.)  The winner will receive her new lingerie set just in time for the hottest holiday of the year, Valentine’s Day!

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out this Thursday, January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

sweetest sin_soiree_flyer2013_facebook[1]Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

Fleur du Mal monogrammed pantiesFleur du Mal has launched the Say My Name bespoke panty service exclusively on http://www.fleurdumal.com … just in time for Valentine’s Day.  Order beautiful silk chiffon panties with a custom embroidered name or monogram for $98 in sizes S/M or M/L in either Blush or Fever.

This year, technology enabled brands like Ampere are making it easier for men and women to give or receive lingerie.  Here are a few great Valentine’s Day gift options from Ampere: 

Romper Productthe Madison Romper constructed of the finest silk charmeuse and accented with silk chiffon and lace details, the Gramercy and/or Chelsea Thongs which are designed to make a woman look and feel sexy while being comfortable enough to take her from day to night, the Gramercy and/or Chelsea Bras which are crafted with a luxurious scalloped, gold bourdon yarn embellished lace and silk lining (each bra order comes with a FREE matching panty,) or an E-Gift Card for $25 – $145.

femmy2013The Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Intimate Insight: Celebrate Valentine’s Day with Ampere

29 Jan

Ampere Editorial ShotValentine’s Day is the perfect opportunity to give yourself or your loved one lingerie.  This year, technology enabled brands like Ampere are making it easier for men and women alike.

Ampere is a vertically integrated (meaning they design, manufacture and distribute their own products) luxury lingerie line sold exclusively online.  Their gorgeous first collection comes in a wide range of sizes and their pieces are made with luxurious materials such as American made leavers lace and 100% silk lining in every bra. 
 
Gramercy Set ProductCustomers can find their Ampere size with a simple conversion chart or by measuring themselves with a free measuring kit.  Every bra order comes with a free matching panty, her recommended Ampere size and two sister sizes so that she can try them on in the comfort of her own home.  Free shipping, free returns and excellent customer service completes the Ampere experience.

This also makes it much easier to buy lingerie as a gift.  With three sizes to try on, the chances of your gift actually fitting is greatly increased.
 
By selling exclusively online, Ampere is able to offer all of this at a very reasonable price point.

Here are a few great Valentine’s Day gift options from Ampere:

Romper Product1) Madison Romper ($145): The luxurious Madison Romper makes the perfect gift if you have no clue what her bra sizes is. It’s classic feminine design exudes luxury yet it’s comfortable for her and extraordinarily soft to your touch. Constructed with the finest silk charmeuse and accented with silk chiffon and lace detail.

2) Gramercy and/or Chelsea Thongs ($25): Ampere thongs are the perfect gift on their own or as a sensual accompaniment to something else. They are designed to make a woman look and feel sexy while being comfortable enough to take her from day to night.

3) Gramercy and/or Chelsea Bras ($95): Give her something you’ll both love. Ampere push up bras will make her look amazing and feel confident. Don’t know her exact size? Sneak a peek in her delicates drawer or take your best guess. We’ll lend you a hand by sending you three sizes for her to try on. You’ll have until February 24th to return or exchange any unwanted sizes. Crafted with a luxurious scalloped, gold bourdon yarn embellished lace and silk lining, each bra order comes with a FREE matching panty.

4) E-Gift Card ($25 – $145): Let HER surprise YOU this Valentine’s day. Give her an E-Gift Card so that she can pick her favorite Ampere piece.

www.amperenyc.com

Intimate Insight: Tatu Couture Elevates the Tattoo Trend in Luxury Lingerie

28 Jan

Although tattoos have become more commonplace in the past few decades, there are still those women who shy away from permanently marking their skin.  The luxury lingerie line Tatu Couture let’s you have all the fun of a tattoo while adding a splash of elegance to your life.

Isabelle Bodysuit

British based design brand, Tatu Couture, is the creation of Luisa Sidoli, a De Montfort University grad and former head lingerie designer at Ann Summers.  Luisa has taken the tattoo trend a step further by creating an illusion line of luxury bras, panties and bodywear pieces inspired by the notion that “body art,” like lingerie, is a form of sensual expression.  Her pieces incorporate everything from full back graphic designs to subtle and thought provoking quotes such as “Give your heart and soul to me and life will always be La vie en rose,” which is printed on mesh side panels on the La Vie En Rose Bodysuit.  The ‘trompe l’oeil’ tattoo motifs are created in collaboration with professional tattoo artists to make sure they are as authentic as possible.

Lana Bodysuit

Adding an extra dimension to the collection, Tatu Couture styles are constructed of high-quality fabrics that mimic light control shapewear.  Each piece pulls you in, giving you a smooth, sleek shape without feeling too constricting or confining.  The collection comes in two different skin tones to help make the illusion pieces look even more real.

Lola Bodysuit

For the collection entitled “Sweet Surrender,” Tatu Couture has added ivory to its assortment in key silhouettes.  This collection blends a subtle sophistication and rebelliousness with a play on retro styling and the alluring scene of Baroque Italian culture.

Carla Bustle Back Brief

On Tatu Couture’s website, the lingerie is displayed in a dazzling array of angled shots.  The company has added a special styling tip feature where it gives customers advice on how to pair the pieces together and/or how to wear them out of the bedroom!

To find out more information, and to get some special styling advice check out:

http://www.tatucouture.com

Intimate Insight: Curvy Couture — Beautiful Bras For the Full Figured Woman

25 Jan

All too often curvaceous women have to settle for ill-fitting, frumpy looking bras while their smaller counterparts get to enjoy the luxury of fashion forward designs.  Dora Lau, president of Dora L. Inc., became frustrated with the small selection of beautiful, well priced bras for full figured women and decided to launch Curvy Couture, a collection that uses the latest technologies to create intimate apparel that enhances a woman’s curves and makes her feel wonderful.

Leopard-

After graduating from FIDM, Dora Lau started her career in Full Figure eveningwear.  This experience working with beautiful, luxurious fabrics gave her the push to begin working in the intimate apparel industry.  Since then, Dora has been manufacturing bras for top brands for over 25 years, including the likes of Victoria’s Secret and Lane Bryant.

designer

The brand offers solutions to women who all too often have to compromise themselves by wearing bras and panties that do not fit correctly.  Oftentimes this results in pained shoulders from straps that are too tight and dig into the skin.  Curvy Couture offers products that lift the bosom and allow women to feel confident showing their curves without hiding under loose tops.

Curvy Couture has been in the making for many years, but only recently has Dora been able to set aside the funds to make her dream of offering affordable and beautiful bras to full figured women a reality.  Launching the new label and branching out into e-commerce offers customers the latest fabrics and trims utilizing the latest innovation and technology to enhance fit and comfort.  “Retail stores have been reluctant to carry curvy lingerie nor do they have a special section to service my customer.  I believe e-commerce is the best way to reach out to my girls.  She will enjoy the luxury of fitting our bras with total privacy at home, or wherever she prefers, and does not have to deal with the pressure of being intruded by sales associates in stores,” says Dora.

Dora grew up in the world of entertainment, with her parents owning a record label in Hong Kong.  She was able to be very much involved with the dressing of her parents’ singers for performances and gained an appreciation for fashion and flair.  As a result, it came as no surprise that inspiration for the launch collection came from Hollywood glamour and the Art Deco era.

575396_335816086477572_1058099639_n-copy

One of the most intimidating aspects of purchasing a bra online is the fear that it will not fit.  However, Dora has done away with this fear by offering a unique feature called Pick 2 on Curvy Couture’s e-commerce site that allows women to choose two bras to test for size and fit.  The bra that does not work is simply returned.

Currently Curvy Couture offers styles in C-DD cup sizes, but Dora plans on expanding the size range to include F, G, and H cups in spring 2013.  Other endeavors for the brand include producing a line of sports bras that are easy to put on without causing a heart attack to take off as well as a line of light shapewear that is easy to wear and provides sculpture for curves.

It will certainly be exciting to see how the brand develops throughout this coming year and beyond.  The lingerie industry could definitely use more entrepreneurs like Dora who realize that full figured women want to celebrate their curves and not hide them.

Intimate Insight: Rouge Séduire Launches “Pin It to Win It” Valentine’s Day Contest

17 Jan

Feeling sassy and sexy?  Looking to seduce your partner with a little something special this Valentine’s Day?  Dare to enter Rouge Séduire’s “Pin It to Win It” Valentine’s Day Contest to win a Bra and Panty set that is sure to tease and tempt the senses, intrigue the soul, and entice the very essence of self.

Rouge Seduire_Pin It To Win It V Day Contest_Jan 2013The unparalleled, sexy and seductive, luxury lingerie line, Rouge Séduire has launched the “Pin It to Win It” Valentine’s Day Contest.  Fans of the brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #TheArtofSeduction.  On February 4th, the brand’s designer, Sharon Fan, will select one winner to receive a Rouge Séduire Bra and Panty set of their choice (valued up to $500 USD.)  The winner will receive her new lingerie set just in time for the hottest holiday of the year, Valentine’s Day!

Rouge Seduire_Mimi SetThe recently launched brand was conceived to evoke seductive imagery.  It is elegant, dramatic, mysterious, alluring and sexy.  Inspired by geometry such as the chevron pattern, iconic Art Deco architecture such as the famed Chrysler Building in NYC as well as authentic Japanese bondage art, each piece in the debut collection encourages women to embrace their inherent sensuality. 

Everyone will interpret #TheArtofSeduction differently.  Is it Slow, Soft and Sweet? Erotic? Lustful? Passionate? Alluring? Full of Fascination and Fantasy? Intriguing?  This contest gives entrants the opportunity to reveal their own personality and desires in interpreting this theme.  The brand itself offers ultra-visual imagery to inspire and motivate entrants to explore their own vision of seduction.

“Each piece I design is unique and has a little story behind it.  I like to experiment and explore design.  My inspiration comes from different cultures, architecture and iconic graphic elements,” explained designer Sharon Fan.  “The goal is to excite people by what they see.  I can’t wait to see how Rouge Séduire’s fans interpret #TheArtofSeduction in this unique contest.”Tulipback

To enter, please follow these simple guidelines:

  • Log on to www.rougeseduire.com/contacts and provide us with your Name and Email Address
  • Log on to www.facebook.com/rougeseduire and LIKE our Page
  • Create your own Pinterest Board with the theme #TheArtofSeduction and title it Rouge Séduire.  Your Board must contain a minimum of 12 “Pins.”  Be as creative as you can!
  • Post the link to your Rouge Séduire Pinterest Board on Rouge Séduire’s Facebook Page between January 16, 2013 and February 4, 2013.  (Feel free to tell us a bit about your vision and/or inspiration when posting your link.)
  • Where possible, use the hashtag #TheArtofSeduction.
  • Only ONE entry per person.
  • Please use wise discretion.  Do not include pornographic or violent images in your Rouge Séduire Pinterest Board.  You can “push the envelope,” but please don’t go over the edge.  Since this is subjective, if you need clarification, please contact us before posting your board.
  • Boards which are deemed pornographic or violent will be deleted from Rouge Séduire’s Facebook page and the entrant will be disqualified from the contest.

Eligibility Requirements:

  • Must be age 18 or older
  • Must currently reside in the United States & U.S. territories, Canada, or the United Kingdom.
  • Must not currently be an employee of Rouge Séduire, their immediate families, marketing / pr affiliates or third party suppliers.

The Prize:

  • Designer Sharon Fan will judge the submissions and select the winner.
  • Winner will be selected on or about February 4, 2013.
  • Winner will be contacted via Facebook message.
  • Winner must respond to confirm acceptance of the Prize no later than February 6, 2013.
  • Winner selection is final.
  • There will be only 1 (one) winner.
  • Winner will be announced on Rouge Séduire’s Facebook Page no later than February 7, 2013.
  • Winner will be able to select 1 Bra and 1 Panty from Rouge Séduire’s current collection.  Value not to exceed $500 USD Retail.
  • Rouge Séduire product is only available in sizes 30-38 A-D for Bras and XS-XL for Panties.
  • Prize will be shipped via USPS, UPS or FEDEX and is expected to reach the winner no later than February 14, 2013.
  • Returns will not be accepted unless the product is damaged/defective.

About Rouge Séduire:

With its niche and unique design aesthetic, luxury lingerie brand Rouge Séduire effortlessly evokes alluring, intoxicating and seductive images of women.  Founded by designer Sharon Fan, the line is set to make its mark on the luxury lingerie market. 

www.rougeseduire.com

www.facebook.com/rougeseduire

Follow @rougeseduire

#TheArtofSeduction

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Affair: Bare Necessitie​s’ Live Bra Fit Webcast

15 Jan

BN_FitEventBare Necessities is hosting a LIVE fit event this Wednesday in New York City!  This will be fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  This is a totally up-close and personal experience featuring Eveden bra fit expert, Freddy Zappe and Bare Necessities’ Erin McLaughlin!  Freddy and Erin will show women how to measure themselves properly, how to find the perfect fitting bra, and how to know the difference between a very good bra and an ill-fitting bra.

Freddy Zappe has conducted one-on-one fit sessions internationally for over 16 years, so viewers are in for a real treat during this live streaming video event. Viewers will get to participate during the show by submitting questions via Twitter, Facebook, and live chat, and have a select number of them answered during the show.

Via Twitter, go to: www.twitter.com/barenecessities – hashtag #BAREFIT
Via Facebook, go to: www.facebook.com/barenecessities – hashtag #BAREFIT
Via Live Chat, go to: http://www.ustream.tv/barefit

To make sure you don’t miss out on the event, get an automated reminder at http://www.ustream.tv/barefit by clicking the “REMIND ME” button under “Upcoming Shows”.

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insight: Bra-Sized Swimwear Line A.Ché Launches “Naturally Perfect” Search To Change Model Perception

2 Jan

A Che Model SearchA.Ché, a contemporary fashion forward swimwear brand designed for “the natural woman” has teamed up with Natural Model Management, a modeling agency dedicated to representing models of various shapes and sizes, while valuing each model’s natural build and body size to find the new face of A.Ché swimwear and promote “Naturally Perfect” bodies.

ache_designerAmanda Ché, founder and designer of A.Ché swimwear explains the model search, “we support the movement towards women living a healthy and confident lifestyle and to be comfortable in your own skin.” Ché adds, “in the fashion world, there is a false message that women are subjected to in many facets of their everyday life; only beautiful and sexy women are stick thin with perfect hair, perfect skin and perfect bodies. That is a make believe world and couldn’t be more destructive to young women.”

Given the opportunity to work in the swimwear industry where a model’s body is fully exposed, A.Ché wants the search to help share the message that being healthy, active, and curvy is beautiful too.  According to A.Ché they want their next model to have curves – more Kate Upton than Kate Moss.

Natural Model Management founder and model, Katie Halchishick says, “Natural Model Management is excited to team up with A.Ché swimwear to promote a healthy body image for girls and women everywhere. Girls are tired of feeling bad about themselves and it is time to show all different types of nice bodies and beautiful women, let the celebration begin.”

The 2013 A.Ché Naturally Perfect Model Search began on January 1st, 2013. To enter, all models must go to www.acheswimwear.com to fill out the online questionnaire and submit up to six (6) photographs of themselves (at least one headshot, one swimsuit front view, side view and back view). Submissions will end on February 28th. 

AChe_PippaOn February 28th, A.Ché will also announce the Semi-Finalists of the model search. Once the Semi-Finalists are announced, A.Ché will create an online profile for each finalist, where the public will be able to “vote” for their favorite model. Voting starts March 8th and will end on March 22nd.

The two finalists will be announced on March 23th on the A.Ché website. These finalists will be flown to Los Angeles (if necessary) for an exclusive party on April 13th where the winner will be announced.

The prize package will include a 1-year modeling contract with Natural Model Management, a photo shoot with A.Ché swimwear, as well as prizes from the sponsors. 

About A.Ché

A.Ché is a contemporary fashion forward swimwear line designed for “the natural woman”. Built on the foundation of something that fits all shapes and found in every women’s wardrobe, the bra, A.Ché offers designer swimwear that lifts, supports and enhances a woman’s natural body in all the right places. Offering bra sizing from a 32A to a 36F, A.Ché has something for women with all body types to feel sexy in, without sacrificing comfort for style. www.acheswimwear.com

About Natural Model Management

Natural Model Management is a modeling agency dedicated to representing models of various shapes and sizes while valuing each models natural build and body size. Natural encourages their models to find a healthy balance in life and their bodies! Healthy is the new Skinny is the sister company to Natural Models and they work to produce beautiful fashion images using various size models in order to create a healthy body image for girls and women everywhere! Natural Model Management and Healthy is the new Skinny are living proof that beauty is not defined by size. www.naturalmodelsla.com

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