Happy May Intimate Insiders! The first week of May is Market Week for wholesale manufacturers in the Intimate Apparel industry. Buyers from major retailers come into New York from around the country to get a look at the latest collections. Most Buyers are finalizing their assortments for Fall & Holiday 2012 and previewing Spring 2013 collections. Best of luck to everyone showing this Market.
During Market, the Intimate Apparel Council is holding “Retail Mobile Engagement” on Wednesday, May 2nd at the Union League Club, a panel discussion on mobile marketing. The panel will explain the different types of action codes, how to develop companion apps for iphone and andrioid platforms, and how a mobile engagement campaign can improve your business. The discussion will also include how to improve communication within your company using mobile devises. Featured Speakers include Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc. The Intimate Apparel Council is a division of the American Apparel and Footwear Association.
The Lingerie Goddess, Margaret Shrum, is showcasing several NY-based Lingerie Designers at the “Shop for Kids” Spring Shopping Soiree on Tuesday, May 1st from 6-8pm at the Doncaster Fashion Showroom at 145 West 57th Street, 20th Floor (between 6th & 7th Aves.) Margaret will be accompanied by Alexis Chasman who will be offering her Spring Accessories Collection. A portion of the proceeds will benefit Change for Kids. Join the Intimate Affair, have a glass of wine and indulge in affordable luxury!
My bosom buddy Jene Luciani taped a “bra makeover” segment for Wendy Williams on Wednesday, April 25, 2012 and I was asked to model the Curvy Kate “Princess” Bra on the show! Check out the Video on YouTube. You’ll get a kick out of it. Just for the record, I was not pulled from the studio audience…. And no, I don’t really walk around sporting a bad case of the dreaded “quadra-boob!” Taping this segment was a blast. Technically speaking, I like to think I am the very first Curvy Kate USA Star in a Bra model! My friend Erin McLaughlin from Bare Necessities joined us at The Wendy Williams Studio on Wednesday and was a lifesaver…. She helped to get me scooped, swooped and lifted into my Curvy Kate! Bare Necessities provided vouchers to all of the audience members to redeem for the products featured on the segment!
Moira Nelson & Erin McLaughlin from Bare Necessities
ILOVEAGOOD hosted the store opening party for Bradelis New York on Thursday, April 26, 2012 in Nolita, NYC. Guests of the exclusive Intimate Affair were offered bra fittings courtesy of the Bradelis bra fitters. The Japanese fit technique of Bradelis is quite unique as compared to traditional U.S. methods. I highly encourage you to visit one of Bradelis New York’s three locations to experience it for yourself. Guests at the event included Luis Paredes, publisher of The Lingerie Journal, Krista Purnell of The Lingerie Post, “The Lingerie Godess” Margaret Shrum, Melissa Franchi of Nevaeh Intimates, Laura Mehlinger of Lola Haze Lingerie, Christi Reid of Journelle, among others.
Bradelis New York Grand Opening Party
Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC! It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars. The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal. Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum. Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.
I will be co-hosting a press/media event with the US distribution company, Revival Brands, in the end of May or early June (we are finalizing the details as we speak.) The Intimate Affair will feature luxury, Italian brand Philippe Matignon. Philippe Matignon’s luxurious hosiery was introduced to the States last year…. And now, their Intimate Apparel line is being introduced to the U.S. market at this exclusive industry event. Stay tuned for details.
Save the date for June 26th, 2012. Luxury swimwear designer, Caitlin Kelly, will be hosting a Launch Party to showcase her designer swimwear line. The Intimate Affair will include a runway show, cocktails, music, dancing and gifts for VIP guests!
Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!
As seen on LingerieBriefs.com.