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Intimate Insight: 7 Steps to Boost Your Lingerie Business by Ali Cudby

22 Jan

I talk to people in the lingerie industry every day, and a lot of them – particularly the smaller, independent companies – ask the same questions again and again.  Namely, how can they build their business?  How can they boost their bottom line and be more profitable without having the business take over their lives completely.  7 Steps to Boost Your Lingerie Business takes real-world examples of companies from throughout the industry and applies an important business objective to each one.  Manufacturers, retailers and even bloggers will get tremendous value from this book because it’s about the world we live in, written in the terms we all deal with every day.

7Steps to Boost Your Lingerie Business_3D_FINALDownload your FREE copy of Bra Fit Expert Ali Cudby’s latest eBook using this link exclusively for Bra La Mode readers: 

Intimate Insight: Take Your Business to the Next Level

15 Oct

I wanted to post a personal note about a subject that is always a “hot topic” in industry news: proper fit, function and the sizing of bras. Everywhere you look, a news outlet is talking about how many women are wearing the wrong size bra. And in the past year or so, we have seen numerous brands and businesses attempting to resolve this issue with new fit techniques, new sizing systems, innovative business models, at-home fittings, subscription services, apps, algorithms, etc, etc. As we all know from working in this industry, it’s not easy to properly fit a woman to make sure she is in the best sized bra for her. That is where Ali Cudby comes into the picture!

FFA_LOGOAli Cudby, the author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic, started the FabFit Academy where you can take a virtual certification course to become an expert fitter! I highly regard Ali’s methodology and suggest that you arm yourself with the expertise to give you the competitive edge that is so desperately needed to stand out in this difficult market. In my business, I am always looking for ways to differentiate my services and provide added value. Here’s one opportunity to set yourself apart!

Whether you are an emerging brand, start-up company, manufacturer, retailer or other industry pro, you can benefit from Ali’s course. It’s in our best interest to keep up-to-date on the latest happenings in the business.

Because I believe in Ali’s expertise and want to see all of us excel in our respective businesses, I am offering a 1 Hour FREE Skype Video Chat Consultation to anyone that signs up for Ali’s upcoming course using this link:

http://www.fabfitacademy.com/bra-la-mode/

Ali has extended the deadline to register….. exclusively for friends of Bra La Mode….Register by Tuesday, October 22nd!

Don’t miss out on this opportunity to hone your skills and ultimately increase your revenues.

May All of your Dreams Become a Reality!

Moira

Only 1 FREE Hour Skype Video Chat Consultation per Registrant. New Clients Only. You will be contacted to schedule your 1 FREE Hour by November 15, 2013. FREE Consultation to take place prior to February 1, 2014.

Bra Breaking News: Bra La Mode Consulting Officially Launches

31 Jul

I am pleased to announce the official launch of Bra La Mode Consulting.  I initally launched Bra La Mode in September 2011 with the notion that I could be of service to individuals and/or businesses that are looking to break into the intimate apparel industry.  Over the course of the past two years, it became apparent that there was a definitive need for the services I could provide.  The business has evolved over time, and the result is Bra La Mode Consulting. 

I established the full-service consulting company to assist independent lingerie designers, start-up companies and other small, wholesale Intimate Apparel businesses in executing their vision. 

From concept to consumer, I collaborate with my clients, evaluate their individual needs and formulate a strategic plan to execute their initiatives.

Some clients approach me in the concept stage. We work together to establish a solid business plan and budget; we focus on brand identity, define the target consumer, determine key differentiators, create a marketing strategy, and then move forward with a clear plan of action.  I walk my clients through product development, pre-production and production, including the sourcing of materials and locating the appropriate production facility (domestic or overseas)….all the way through the launch of their brand or business.

Others reach out to me after they’ve launched. We evaluate their current business to determine weaknesses and missing links. Is their marketing strategy in sync with their brand identity? Do they have a clearly defined target consumer or are they still trying to target a base of consumers that is too broad? How can we tighten up their strategy to achieve success?

I take great pleasure in watching my clients’ businesses evolve and grow. Each client is different. With a one-on-one approach, I devise a strategic plan tailored specifically to each brand’s individual needs and implement key initiatives to execute their objectives.

Bra La Mode Consulting Announcement_FINALFor additional information on Bra La Mode’s Intimate Apparel Consulting Services or to arrange a personal assessment of your current Intimates business, please contact me

Follow @MoiraNelson & @BraLaMode

www.facebook.com/BraLaMode

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Feb

This is it!  The week we have been waiting for… Buyers, brands, media, press, and other intimate apparel professionals kicked off the week in Las Vegas for the bi-annual Curve NV lingerie trade show.  This season’s edition was held at The Venetian in Las Vegas.  By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob Javits from February 24th through the 26th as well as The Lingerie Collective trade show and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW™.

Here are additional details:

LFWIntroducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry.  Lingerie Fashion Week will make its debut coinciding with the industry’s tradeshows, showcasing FW13 collections on Friday February 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City.  Six brands will show collections at LingerieFW™ this season: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, unconventional NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana.

Throughout the Intimate Affair, the Gallery plays host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press lounge with plug-in station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, SmartWater lounge, Dry Bar from LingerieFW™ Official Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more.  Not only will The Temple be pampering guests in the Sponsor Lounge with complementary styling throughout the shows, but will be creating all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.  Ultimate Face, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance have all generously donated product to the LingerieFW™ Official Gift Bag, to be on display in the Sponsor Lounge Gift Suite.  Cayrum, Frederick Wildman & Co and Bruce Cost Ginger Ale have also signed on to sponsor the LingerieFW™ Official Closing Party on Saturday, February 23rd.

Here is the official schedule for the world’s first Lingerie Fashion Week (be sure to RSVP accordingly):

LingerieFW Official Schedule_FW13

And, join us for the Official Closing Party on Saturday, February 23rd from 7-9pm at The Gallery at The Metropolitan Pavilion.  The Intimate Affair is sponsored in part by The Lingerie Journal and The Lingerie Alliance.  RSVP to: rsvp@lingeriefw.com

LingerieFW Official Closing Party_Invitation

The Lingerie Collective’s New York debut trade show will take place from February 24 – 26, 2013 at Studio 320 – a fabulous white space in the heart of Manhattan which has played host to an array of luxury designers and brands.  The first NYC show will be a boutique event with a hand selected mix of luxury independent brands from both the U.K. and U.S. providing an opportunity for designers to showcase their AW13 collections to buyers and press.  Visitors, Buyers & Press can register HERE.

LingerieCollectiveInvite

The lingerie trade show, Curve NY, will be held at Jacob Javits in New York City from February 24th – 26th, 2013.  Register at www.curvexpo.com and sign-up to attend Intimate Affairs such as Eveden’s Fit School Seminar, the Creations Lingerie North America Launch Party, a Breakfast Seminar: Sourcing in Colombia, Parisa’s Launch Party and more.  Hundreds of brands will be exhibiting so book your appointments in advance to avoid missing out on FW13 collections from around the globe.

Mark your calendars for these other “Intimate Affairs” which are taking place around the World in the coming months:

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

Intimate Affair: The Lingerie Alliance Celebrated a Successful Festive Affair Holiday Networking Social

31 Dec

The Lingerie Alliance celebrated a successful “Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only Intimate Affair took place at Legends Bar on 33rd Street in NYC with guests enjoying a night of festivities and networking.

Guests included boutique buyers, media, publicists, indie lingerie designers, account executives, executives from global intimate apparel brands, bloggers and other industry professionals. 

The Lingerie Alliance Festive Affair Holiday Party with sponsors Lelo & byChez Lingerie Boutique

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!”

A Festive Affair Holiday Party Lelo Winner Amy Conway

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!” said Moira Nelson, cofounder of The Lingerie Alliance.  “When Luis and I came up with the idea for The Lingerie Alliance, this is exactly what we envisioned!  It was very fulfilling to see it come to life!”

from left: Moira Nelson, Eliane Said of Lelo and Luis Paredes at the Lingerie Alliance's  Festive Affair

Event sponsor, LELO provided prize baskets for guests wearing the ugliest holiday sweaters.  The contestants were judged by industry legend, Roslyn Harte, and the winners walked away with LELO intimate lifestyle products valued in total over $1,000.  “Congrats to the Ugly Christmas Sweater Contest Winners- Jené Luciani & Amy Conway, Nikky Waters & Nancy Healey!  Enjoy your luxury pleasure objects provided courtesy of our key event sponsor LELO – the world’s leading designer brand for intimate lifestyle products,” added Nelson.  “And thanks to Chez Johnson of byChez Designer Lingerie Boutique for sponsoring the Intimate Affair.”


A Festive Affair L_A 12_165

The Festive Affair Holiday Networking Social marked the last in a string of successful 2012 events hosted by The Lingerie Alliance.  More events, shows, seminars and networking opportunities are scheduled for 2013 noted Moira.

Please follow The Lingerie Alliance on Facebook at www.facebook.com/TheLAlliance to stay up to date on the progress of our web development and upcoming initiatives and events.

Learn more about the event sponsors:

LELO, the world’s leading designer brand for intimate lifestyle products: en.lelo.com

and the upscale, online designer lingerie boutique, byChez Lingerie Boutique:
byChezBoutique.com

Intimate Insiders, Intimate Affairs and Upcoming Events

12 Dec

It’s a very busy time of the year full of holiday shopping, long work hours, year-end meetings, goal-setting for 2013, dinners, parties and other events.  And I’m full of anxiety… attempting to accomplish everything I set out to do before the year is over.  Am I the only one that’s feeling the pressure?  Any good tips for maintaining a sense of balance during this time of the year?  I’m getting enough sleep; I’m sticking with my usual meditation routine, allowing time for myself and making self-care a priority… Yet I still feel a bit overwhelmed.  Please share your advice for coping with life’s ups and downs…  I’d love to hear what you do to stay sane. 

UFC Party 2012_Gifts for Foundling Kids

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest which was judged by Lingerie Briefs’ Ellen Lewis and Laurence Teinturier of Curvexpo

Victor Vega_Sophia and Gabrielle_Bob VitaleThe Grand Prize went to Joseph Lara from Delta Galil.  He won a ticket to the 2013 Femmy Gala which is scheduled for Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  The 2nd Prize went to Sophia Gergatsoulis and Gabrielle Bizzoco from Wacoal America.  Sophia and Gabrielle each received a 1-year membership in the Underfashion Club for their creative entry in the contest.  In addition to the festivities, the UFC never forgets to take care of its own community…..gifts of clothing and toys were collected and donated to the New York Foundling Children.  Club president Walter Costello and other members of the Club and industry pros including Debby Long-Gedney, Roslyn Harte, Lance Whitaker, Gary Hughes, Victor Vega, Bob Vitale, Julia Burns, Steve Chernoff, Justin Chernoff, Suzanne Beck, Luis Paredes, Joel Fertel, Ellen Lewis, and many others came together to celebrate the season in style. 

Dear Kate Ms Moxie

Dear Kate Launch PartyThe official Dear Kate Launch Party was held on Friday, December 7th.  The Intimate Affair was hosted by Azaleas at 140 Second Avenue, NYC.  Family, friends and fans of the innovative brand came together to celebrate the launch of this unique lingerie line.  Azaleas was standing-room only.  Congrats Julie and thanks for the Dear Kate logo tote!

Bra La Mode hosted a Festive Affair Holiday Trunk Show on Saturday, December 8th.  The Intimate Affair featured Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introduced – for the first time ever – the luxury lingerie line, Rouge Séduire.  The event was held at the neighborhood spa, Spa 34 on 34th Street in NYC.  Guests enjoyed Mani/Pedis and admired the three independent lines being showcased at the event. 

Buyer Kelly OBrien from Linger chats with Darcy Frye of Love and Dream Sleepwear at Bra La Mode Trunk Show Sat Dec 8th

TulipbackContinue supporting these brands by shopping online at: www.dirtydollslingerie.com and www.shoploveanddream.com.  And although Rouge Séduire is not yet available for retail sales direct to consumer, you must check out the steamy website which just launched late last week- www.rougeseduire.com.

Here are the Upcoming Intimate Affairs:

The Intimate Apparel Square Club’s Holiday Party is being held this Thursday, December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com.  Tickets must be purchased no later than Wednesday, December 12th.  Please note that tickets will not be available at the door.

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As seen on LingerieBriefs.com

Intimate Affair: The Lingerie Alliance presents “A Festive Affair” Holiday Networking Social

10 Dec

LingerieAlliance_horizontal logoTo celebrate the season, The Lingerie Alliance is hosting “A Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only affair will take place at Legends Bar (Loft Lounge) on 33rd Street (just below the famed Empire State Building) in midtown Manhattan, NYC.

Guests can expect VIP swag bags and lots of merriment as the festive networking event will feature an open bar from 6:30-8:30pm.  Space is limited for this exclusive event so guests are encouraged to RSVP and purchase their tickets before Wednesday, December 12th.  Tickets will not be available at the door.  The cost is $35/ per person and includes a two-hour open bar.  Tickets are available at: www.festiveaffair1.eventbrite.com

The highlight of the Intimate Affair will be the Ugly Sweater Contest which will be judged by 89-year old intimate apparel industry legend, Roslyn Harte.  Harte has worked full-time in the industry for over 70 years and continues to work every day.  She is a huge supporter of The Lingerie Alliance and is also very active in various other industry organizations including the non-profit Underfashion Club and the Intimate Apparel Square Club.  The Ugly Sweater Contest prizes are being provided courtesy of the event’s key sponsor, LELO.  LELO is the world’s leading designer brand for intimate lifestyle products.  The Grand Prize basket alone is valued over $1000.  This will certainly motivate guests to haul out their worst sweaters!

Luis Paredes, co-founder of The Lingerie Alliance said,“I can’t wait for the Ugly Sweater Contest.  We’re a creative bunch, so I look forward to seeing what people come up with.  And the prizes are awesome!”

Brand Affair PicThe party is expected to attract retailers, buyers, prominent media/press, designers, suppliers and other industry professionals from independent, emerging companies and global brands and businesses alike.  This unique event will provide an excellent opportunity for intimate apparel professionals to network with one another while celebrating the season in a laid-back environment. 

Moira Nelson, co-founder of The Lingerie Alliance said, “We are very excited about this particular event because it is an opportunity for industry pros to really get to know one another.  Other events such as seminars or workshops are centered on business, information or education.  This event is just about having fun…..No strings attached!  Collaboration is the essence of The Lingerie Alliance.  This unique affair will undoubtedly promote collaboration among creative pros.”

innovateThe Loft Lounge at NYC’s Legends Bar is reminiscent of a centuries old private club replete with oversized, velvet club chairs and mahogany detailing.  During the Holidays, Legends Bar is adorned with elaborate, traditional decorations including evergreen garland, ornaments, trimming and bows.

Sponsors of the Holiday Networking Social include LELO, the world’s leading designer brand for intimate lifestyle products and the upscale, online designer lingerie boutique, byChezBoutique.com.

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

RSVP and Purchase Tickets: www.festiveaffair1.eventbrite.com

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About The Lingerie Alliance

The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve – Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!  Founders Moira Nelson and Luis Paredes share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  When the website is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

About LELO

LELO is the world’s leading designer brand for intimate lifestyle products.  Launched in 2003, LELO is famous for transforming the look, feel and function of how personal massagers are perceived, bringing a new level of luxury to products of this kind.

About byChez Designer Lingerie Boutique

byChezBoutique.com is a dream encased in a virtual reality – a luxury lingerie boutique for those who love to wear what only a few get to see!  From basic foundations to everyday wear, from playful and lounging to fashionable and glamorous, from popular entertainment to intimate boudoirs, it can all be found at byChez Designer Lingerie Boutique.  It’s intimate.  It’s personal.  It’s passionate.  It’s for you.  It’s byChezBoutique.com.

www.TheLingerieAlliance.com

www.lelo.com

www.byChezBoutique.com

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