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Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

Intimate Insight: Celebrate Valentine’s Day with Ampere

29 Jan

Ampere Editorial ShotValentine’s Day is the perfect opportunity to give yourself or your loved one lingerie.  This year, technology enabled brands like Ampere are making it easier for men and women alike.

Ampere is a vertically integrated (meaning they design, manufacture and distribute their own products) luxury lingerie line sold exclusively online.  Their gorgeous first collection comes in a wide range of sizes and their pieces are made with luxurious materials such as American made leavers lace and 100% silk lining in every bra. 
 
Gramercy Set ProductCustomers can find their Ampere size with a simple conversion chart or by measuring themselves with a free measuring kit.  Every bra order comes with a free matching panty, her recommended Ampere size and two sister sizes so that she can try them on in the comfort of her own home.  Free shipping, free returns and excellent customer service completes the Ampere experience.

This also makes it much easier to buy lingerie as a gift.  With three sizes to try on, the chances of your gift actually fitting is greatly increased.
 
By selling exclusively online, Ampere is able to offer all of this at a very reasonable price point.

Here are a few great Valentine’s Day gift options from Ampere:

Romper Product1) Madison Romper ($145): The luxurious Madison Romper makes the perfect gift if you have no clue what her bra sizes is. It’s classic feminine design exudes luxury yet it’s comfortable for her and extraordinarily soft to your touch. Constructed with the finest silk charmeuse and accented with silk chiffon and lace detail.

2) Gramercy and/or Chelsea Thongs ($25): Ampere thongs are the perfect gift on their own or as a sensual accompaniment to something else. They are designed to make a woman look and feel sexy while being comfortable enough to take her from day to night.

3) Gramercy and/or Chelsea Bras ($95): Give her something you’ll both love. Ampere push up bras will make her look amazing and feel confident. Don’t know her exact size? Sneak a peek in her delicates drawer or take your best guess. We’ll lend you a hand by sending you three sizes for her to try on. You’ll have until February 24th to return or exchange any unwanted sizes. Crafted with a luxurious scalloped, gold bourdon yarn embellished lace and silk lining, each bra order comes with a FREE matching panty.

4) E-Gift Card ($25 – $145): Let HER surprise YOU this Valentine’s day. Give her an E-Gift Card so that she can pick her favorite Ampere piece.

www.amperenyc.com

Intimate Affair: Bra La Mode Presents a “Festive Affair” Holiday Lingerie Trunk Show

6 Dec

Intimate Affair BannerJoin me for a “Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing -for the first time ever- luxury lingerie line, Rouge Séduire, on Saturday, December 8, 2012 from 10am – 3pm at the Murray Hill neighborhood spa, SPA 34, located at 64 East 34th Street, 2nd floor (between Park and Madison Avenues,) NYC.

The festive Intimate Affair will feature the latest intimate apparel designs from the acclaimed, NY-based lingerie brand Dirty Dolls Lingerie and the ultra-comfortable, effortless sleepwear and loungewear from indie brand Love & Dream.  

TulipbackAt the same time, Bra La Mode is pleased to introduce guests to the latest luxury lingerie line, Rouge Séduire.  The sophisticated and maverick new line is making its debut at Bra La Mode’s Trunk Show.  Founded by designer Sharon Fan, Rouge Séduire is set to make its mark in the independent luxury lingerie scene. 

Merchandise from all three brands will be available for purchase at up to 50% off the original retail prices.  Guests can expect light refreshments and gifts with purchase while indulging in spa treatments at the friendly, local spa. 

Bra La Mode’s guests will be treated to exclusive spa specials including a Traditional Mani/Pedi for only $22 (reg. $34) and a 1/2 Hour Table Massage for only $30 (reg. $40.)  Guests are encouraged to call 917-675-7606 to book appointments on December 8th.  In addition, guests can purchase Spa Packages to wrap up their holiday gift list. 

Special Spa Packages exclusively for Bra La Mode include:

Traditional Mani/Pedi – 5 Sessions – $100*

Shellac Mani – 4 sessions – $110*

Dirty Dolls Editorial ShotInspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday.  This line of beautiful underpinnings caters to women who wear hard-to-find sizes.  The bra range starts at a 28C and goes up to a G cup.  The full collection includes body shapers, panties, tap pants, and garter belts—all which look and feel fabulously sexy under any outfit.

Love & Dream believes that the key to great sleepwear is that it shouldn’t be overdesigned.  It should look amazing, but it still needs to feel effortless.  At Love & Dream, sleepwear is not just a product but part of an experience….the experience of comfort and rest.  A ritual that is unique to each woman; the time she most deserves.

Print

With its niche and unique design aesthetic, luxury lingerie brand Rouge Séduire effortlessly evokes alluring, intoxicating and seductive images of women.  Founded by designer Sharon Fan, the line is set to make its mark on the luxury market. 

Guests are encouraged to RSVP for the festive, holiday shopping and spa event at: www.festivetrunkshow1.eventbrite.com

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*Packages must be paid in full in CASH on the day of the Event

Intimate Insiders, Intimate Affairs and Upcoming Events

5 Dec

Let’s cut right to the chase.  There are tons of Intimate Affairs over the next few weeks.  Great opportunities for networking with fellow industry pros and excellent bargains for lingerie collectors!  Or perhaps you would like to make a difference this Season by getting involved in one of the industry’s charitable organizations?  I hope to see you at one of these festive events.

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys were collected and donated to the New York Foundling Children.  Members of the Club and other industry professionals came together to celebrate the season in style.  Stay tuned for pictures of the event and the list of design contest winners.

Here are the Upcoming Intimate Affairs:

clowintersale2012Today, December 5th, Clo Intimo is hosting a Holiday Sale which will also feature NY-based, independent jewelry designs from Poupette.  The Holiday Sale is taking place from 5-10pm at the Archstone Murray Hill, 245 E. 40th Street, Penthouse, NYC.

Paris Trend Event Dec 6thThe Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts.

Dear Kate launch invite Dec 7The official Dear Kate Launch Party is being held this Friday, December 7th from 6-9pm.  The Intimate Affair is being hosted by Azaleas, 140 Second Avenue, NYC.  Celebrate the launch of this unique and innovative lingerie line with cocktails, music and more.  The first 50 guests will receive a Dear Kate tote bag.  RSVP to party@dearkates.com

PrintBra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever – luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Traditional Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase.

Lille Boutique_astral-bodies-flyer-1On December 12, 2012, from 7pm to midnight. Lille Boutique will be celebrating the holidays in style with a Planned Parenthood benefit at Holocene nightclub, located at 1001 SE Morrison Street in Portland, Oregon.  The highlight of the event will be a Fashion Show with models by Q6 (styled by Sephora and Proper Salon) for the launch of Fortnight Lingerie’s latest collection, Asteria 2013, inspired by Stanley Kubrick’s 2001: A Space Odyssey.  Lille will be raising funds for Planned Parenthood, so 100% of the profits from this amazing event will go to charity.  Tickets are currently sold out, but an additional 15 general admission tickets to the fashion show will be released at the door.  The free after-party does not require a ticket, so all are welcome to attend for a chance to win over $1000 in donated raffle prizes, including gift certificates to Lille Boutique, lingerie from Fortnight, Maison Close, Only Hearts, Unforeseen Circumstances, The Lake and Stars, Huit, and much more.  New Deal Distillery will be donating complimentary drinks during the cocktail hour, and the event will be catered by Luce, with cupcakes donated by Cupcake Jones.  There will be additional entertainment in the form of Astrological Readings by Psychic Siamese Terror, film projection, a giant photo booth, and music by the Sex Life DJs.  Fortnight Lingerie’s designer, Christina Remenyi, will travel to Portland from Toronto to attend the event and answer questions about the collection.  Lille Boutique and Lille Trousseau carry high-end lingerie, swimwear, antiques and accessories, with an emphasis on vintage-inspired garments, independent designers and natural fibers.

HUG AwardThe Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

Bella Intimates in Rye, New Hampshire is hosting “Men’s Night” on Thursday, December 13th from 6-8pm at the store located at 150 Lafayette Road, Rt. 1 in Rye.  Bella Intimates Holiday Collection will be modeled throughout the evening.  Guests are welcome to enjoy cocktails and hors d’oeuvres while shopping.  Your gifts will be wrapped AND… Bella is offering Curb Side Service!  Just pull up in front and your packages will be delivered to you! www.bellaintimatesNH.com

TLA_FestiveAffairInviteOn December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  Additional sponsors include byChez Designer Lingerie Boutique.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

28 Nov

The Holiday shopping season is officially underway….Thanksgiving is behind us, Black Friday sales began earlier than ever (many retailers held pre-Thanksgiving Day sales on Wednesday,) online sales on Black Friday topped the $1 Billion mark for the first time ever and the busiest shopping weekend of the season was capped by Cyber Monday specials.  Did you score any exceptional steals?  How do you navigate through the sea of sales?  Do you stick with your favorite retailers or did you venture outside of your comfort zone?  Personally, I avoid shopping on Black Friday.  I’m famous for waiting til the last minute… Oftentimes shopping on Christmas Eve!  How many of you shop for yourselves this time of year?  Or do you stick to your Christmas list with a fierce determination to stay within your budget?  Most importantly… How many of you purchased lingerie this past weekend??? 

When is lingerie an appropriate gift?  I recently helped a friend shop for a Bachelorette Party gift….  I took her to La Petite Coquette on University Place, NYC.  Rather than simply purchasing one piece, we put together a “basket” of assorted items including the Hanky Panky Signature Lace Keyhole Teddy in black, Booty Parlor’s Good Girl Bad Girl Feather Whipper, a sexy sleep mask among other things.  What fun we had!  And I was told that this gift was the highlight of the Bachelorette Party.

Here are the Upcoming Intimate Affairs to celebrate the Season:

On December 4, 2012, The Underfashion Club is hosting its annual Holiday Party at The National Arts Club on Gramercy Park South from 5:30-9:00pm.  The Intimate Affair will feature dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys will be collected for the New York Foundling Children.  Tickets are $50 in advance, $60 at the door. 

The Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts. 

Bra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever –  luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase. 

The Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insiders, Intimate Affairs and Upcoming Events

18 Sep

There’s a chill in the air…And I couldn’t be happier!  Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers.   Until then, I’m trying to enjoy the last bit of Summer.  I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J.  I much prefer the beach during the “off season.”  The weather is still spectacular, yet it’s quiet and peaceful here.  I’ve taken walks on the beach, I’ve watched the sunrise at 6:30am, I’ve admired the adorable Victorian-style historic homes that line the streets in this neighborhood, I’ve had some of the best sea scallops I’ve ever tasted, I’ve wandered in and out of the boutiques around town….all by myself.  As I’ve gotten older, I’ve learned to cherish my time alone.  It’s been a delightful mini vacation!

While down here, I stopped in to see my friend Marla Wink at Indian Summer at Bay Village in Beach Haven.  I presented her with a challenge.  I was in the market for a new bra….  But I wanted something different.  I am such a creature of habit.  Nine times out of ten, I walk out of a bra boutique with the same styles I always wear.  So, I asked Marla to show me something new.  I walked into the store with an open mind and I let her run the show.  I told her what I typically wear and what I like and don’t like about the styles currently available to the full-busted consumer.  Over the years, I’ve become very loyal to the Eveden family of brands- Fantasie, Freya and Fauve.  So, when she suggested I try a Panache bra, I was a little hesitant.  But I promised myself to keep an open mind and I’m sure glad I did.  We scored!  I am in love with my new Panache Andorra Full Cup Bra.  We went up a cup to achieve the proper fit.  The lace is very soft yet powerful and I love the underbust/cradle construction.  The best part?  The color is a beautiful, rich teal color called Lagoon.  It’s perfect for Fall.  Great job, Marla!  You passed the test.  I hope the bra itself passes the test of time.  In addition, Marla had the Fantasie Rebecca bra in stock in color black.  This color is back-ordered in most of the stores in the tri-state area so I had to snag it while I could.  Lucky me!  I walked out of Indian Summer with two new bras to carry me through the end of the year.

Fashion’s Night Out was held on Thursday, September 6th.  I spent the evening with Bethenny Frankel at Macy’s Herald Square.  The Intimate Affair featured the Skinnygirl Smoothers n’ Shapers “Real Woman” Fashion Show.  It was great to see Bethenny’s fans on the runway modeling her shapewear line which is designed for every body.  They were so full of confidence!  The winners of Bethenny’s fashion show contest modeled the shapewear alone as well as styled into various looks which showed the guests how to wear this fashionable line that is meant to be seen.  It was an exciting event which was hosted and emcee’d by Bethenny herself.

My partner, Luis Paredes, and I attended Small Boutique Fashion Week on Saturday, September 8, 2012.  The SBFW2012 Fashion Show and Market is geared towards small business owners, emerging designers, and novelty designers that are looking to get their start by selling to small boutiques and unique shops.  We were pleased to see lingerie-inspired looks on the runway.  Several designers presented styles which were constructed of ultra fine and sheer fabrics which revealed the undergarments worn underneath.  In essence, the lingerie worn underneath became part of the total look.

The International Lingerie Show (ILS) was held September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  Luis Paredes of The Lingerie Journal attended the trade show and has posted numerous articles and images of the show on www.TheLingerieJournal.com and on The Lingerie Journal Facebook page.

Moira Nelson and Luis Paredes with Linda The Bra Lady Divas Kim and Chloe

To celebrate the end of Fashion Week, The Lingerie Alliance hosted the official Nolcha Fashion Week Closing Party in collaboration with Label 55 on Thursday, September 13, 2012.  Nolcha Fashion Week is an award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.  My partner, Luis Paredes, and I were very pleased to be partnered with Label 55 and Nolcha Fashion Week as they share our passion for supporting independent brands.

On Thursday, September 27th, Linda’s in Murray Hill is hosting a Simone Perele Trunk Show from 10am until 9pm.  Guests will have the opportunity to view the entire Fall 2012 collection and preview the Spring 2013 collection in store.  Linda is offering 10% off all Simone Perele purchases on the 27th (including pre-orders of the Spring 13 styles) plus each guest will receive a Free Gift with purchase.  After 6pm, Linda’s will be turned into a “Parisian Paradise” replete with Parisian treats and cocktails.  Oooo La La!

Also on September 27th, Sweetest Sin in Red Bank, New Jersey will be celebrating her third anniversary!  The party starts in the boutique at 5pm and includes free professional bra fittings, exclusive specials, 10% off all purchases, pink bubbly and light snacks.  Then… as if that wasn’t enough…. Guests are invited to join Angie Courtney, owner of Sweetest Sin, for an “after party” at Taste Lounge in the Red Bank Galleria.  If you bring your receipt from Sweetest Sin Boutique, you are treated to a free cocktail.  The Intimate Affair will feature live music, a Trunk Show showcasing the high-end lingerie and beauty brand Naked Princess, Gift Bags (including items from our favorite luxury brand, Naked Princess,) Raffle Prizes including an exclusive Gift Basket filled with steamy goodies and a Gift Card valued at $200 from Sweetest Sin!  As I’ve mentioned before, Angie Courtney is a true partner in her community and gives back in every way she can.  At this Intimate Affair, all proceeds from the Raffles and 20% of the proceeds from Taste Lounge will be donated to The Semper Fi Fund.  Also, Angie is gearing up for the ING New York City Marathon where she will be running on behalf of the Injured Marine Semper Fi Fund.  And, Angie is already making plans for the annual “Go Naked and Check Yourself” fundraiser in mid November which raises awareness of detectable cancers including breast cancer, skin cancer and testicular cancer.  More details to follow!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Aug

Last week was a helluva week for me.  I was supposed to fly to Milwaukee for an appointment on Tuesday- in and out in one day.  However, due to flight delays and cancelled flights, I ended up stuck in Milwaukee through Thursday (why couldn’t I get stuck in a city like Paris or Rome???)  After finally returning to the East Coast, I decided I needed a little R&R.  I went down the shore to spend a few days with my parents who live in Barnegat, NJ (just inland from Long Beach Island.)  Quality time with family never fails to cure the effects of the “woe is me” syndrome.

INDIAN SUMMER, Beach Haven, Long Beach Island.

Of course, even while on vacation, I inevitably find myself drawn to the closest lingerie boutiques.  This time, it was Indian Summer in Beach Haven on Long Beach Island, NJ.  The owner, Marla Wink, is quite proud of her assortment…and she should be!  Who would think a bustling beach town with very few year-round residents would need a bra shop?  Before entering, I assumed she would only be carrying casual lingerie that caters to the tourists that browse the myriad shops along Bay Avenue looking to score an LBI logo sweatshirt or a pair of flip-flops.  Nonetheless, I was dead wrong!  Indian Summer has a wide assortment of bras from 28-48 band and from AA to K cup.  She carries quality brands such as Wacoal, Chantelle, Eveden brands Fantasie, Freya and Elomi, Panache and Harlequin, and newcomer Curvy Kate.  A full-busted gal like me was in bra heaven.  In addition, she has cozy PJ sets and robes from the likes of PJ Salvage and luxurious lingerie from brands such as In Bloom and Jonquil.  The best part?  Bra-sized swimwear from Freya, Fantasie, Huit, Panache and Anita among others.  It was definitely worth the trip!

This Tuesday, August 21st, CLO Intimo is hosting a Summer Sample Sale at the Archstone in Murray Hill from 5-10pm.  Sip champagne and nibble on strawberries while browsing the last of the CLO Summer styles as well as the unique jewelry designs of Rebecka Froberg.

Leading lingerie trade show CURVENV runs from August 21st through the 23rd at The Venetian in Las Vegas.  Guests can still register at www.curvexpo.com.

Freshpair, the world’s leading internet retailer for men’s underwear and women’s lingerie needs, is celebrating the 10th Anniversary of National Underwear Day this week.  Freshpair will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City on Wednesday.  Everyone is invited to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m.  The pop-up store will provide guests with an “experience” including free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where New York’s top models will be showing off the latest underwear looks.  The “It’s Time for a Change” campaign represents a lot for this company which recently went through a rebranding.  Check out Freshpair’s new look and unique services which were developed to provide a personalized customer experience at: www.freshpair.com

Fashion’s Night Out is scheduled for September 6th.  I will be spending the evening with Bethenny Frankel at Macy’s Herald Square.  Want in on the fun?  You can win a chance to walk the Skinnygirl Smoothers n’ Shapers Fashion Show at FNO.  Bethenny says, “When I created Skinnygirl Smoothers n’ Shapers, I wanted a sensible solution without compromising fashion.  I made sure that Skinnygirl Shapewear was made for real women.  It’s the shapewear that you want people to see.  That’s why, for Fashion’s Night Out, we’re celebrating with a fashion show that showcases women of all different shapes and sizes feeling confident and sexy in their Skinnygirl Shapewear.”  Three lucky ladies will be chosen to walk in the Skinnygirl Solutions “Real Woman” Fashion Show, taking place at Macy’s Herald Square on Thursday, September 6th.  Winners will get to keep the shapewear that they walk in and will receive a styling session with a Macy’s fashion expert prior to the show.  Plus, Bethenny will be emceeing the event so the winners will get to meet the “queen of too much information!!”  Entries are due no later than Wednesday, August 22nd.  For details: http://www.bethenny.com/post/bethenny-frankel-skinnygirl-shapewear-contest-celebrate-fashions-night-out-with-me

“parfait” n. or adj. meaning, “perfect” in French

Leading lingerie brands Affinitas & Parfait have recently launched “The Parfait Stylist,” a nationwide search for a budding stylist to style their upcoming campaign in L.A. this Fall.  Contestants must prove their styling skills using Polyvore and then via a “Style-off” video for a chance to win a $1500 cash prize, $1000 worth of Affinitas & Parfait lingerie courtesy of Ladymate.com and round-trip airfare & hotel stay in Los Angeles, CA this November to style the brand’s next campaign!  To enter, contestants must submit initial entries by August 31st at this link: http://www.facebook.com/AffinitasIntimates/app_475782395767493.

Final winner will be selected by Affinitas & Parfait along with Guest Judges, Treacle Tart, The Lingerie Addict www.thelingerieaddict.com & Miriam Hernandez, The Lingerie Stylist www.thelingeriestylist.com.  This is a very exciting & unique opportunity for aspiring fashion stylists. 

The International Lingerie Show (ILS) runs September 10th through the 12th at the RIO in Las Vegas.  The ILS trade show leans towards the sexy/adult side of our industry.  For more information, go to:  www.lvlingerieshow.com.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

17 Jul

I am so excited about the launch of The Lingerie Alliance!  Inspired by the enthusiasm surrounding the Brand Affair Panel Discussion and Lingerie Exhibition we hosted during February market, my partner Luis Paredes, publisher of The Lingerie Journal & founder of The Lingerie Journal Designer Showcase, and I set out to create The Lingerie Alliance, an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year.

Affinitas Parfait Florence Set SS13

We are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the site’s launch on Saturday, August 4, 2012 at Griffin lounge and nightclub in Manhattan.  The Event is sponsored by leading lingerie lines Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the event.

The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm specializing in intimate apparel, RICHPR, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Here are a few Intimate Insights for the week:

Velda Lauder Corsetiere is offering 20% Off all designs for the month of July!  On the website, enter code: VLC Summer Sale 2012.

Velda Lauder Corsetiere

On Thursday, July 19th, Decoded Fashion is hosting “Startup Showcase: Underthings Edition” in NYC.  Panelists include the men’s underwear brand Flint and Tinder (considered to be the best fashion pitch in Kickstarter’s history,) the personalized online retailer Adore Me (which I discussed in last week’s column,) Julie Sygiel of Underbrella (and Sexy Period,) and a fourth “Mystery Guest Panelist” to be revealed at the Event.  Decoded Fashion is a new, exclusive monthly Meet-Up group with top fashion tech startups, tech leaders, investors and influencers in the Fashion & Retail industries – curated by Lauren Indvik of Mashable and Liz Bacelar, founder of the Decoded Fashion Forum.  There are only a few spots left for this particular “Intimate Affair.”  Log on to register: http://www.meetup.com/Decoded-Fashion/events/69734172/

Cosabella, which is famous for its use of vibrant, cutting-edge colors, is having a Sample Sale from July 22nd through July 24th at 220 Lafayette Street, NYC.  Select items will be available up to 60% Off!

The downtown lingerie boutique, La Petite Coquette, is hosting “Fifty Shades of Kink” on Thursday, July 26th.  The “Intimate Affair” will feature an interactive workshop presented by top kink experts, Domi Dollz.  They will be touching on the many levels of kink and how it can be used to enhance your love life & your sex life!  The event is limited to 25 guests so be sure to RSVP soon.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

26 Jun

I’ve always been bothered by the heat…  I much prefer the Spring and Fall seasons over the steamy Summer months.  However, hot Summer nights inspire me to pull out some of my favorite sleepwear pieces such as Cami Sets and Rompers in buttery soft modal fabric or rayon blends.  These fabrics drape so effortlessly.  And I’m a sucker for their cool hand…  There’s nothing better against my skin.  Check out the adorable “Prisoner of Love” Teddy I picked up at last week’s Eberjey Sample Sale…  I LOVE IT!

Last Thursday, June 21st, 50 dancers kicked-up their skirts (exposing their Hanky Panky panties) to celebrate the 110th anniversary of the Flatiron building!  The Flatiron “Flashmobseque” was inspired by the historical legend which coined the term, “23 Skidoo.”  It is said that in the first decades of the twentieth century, the ship-like shape of the Flatiron building carved a windy slice in the New York City skyline, which would blow women’s dresses up, exposing seldom seen legs and causing men to loiter and watch.  Local authorities would say “23 Skidoo” to the men, which meant they better stop their gazing and get out while the getting was good.  Hanky Panky sponsored the Intimate Affair by providing Hanky Panky boyshorts for the dancers and stylish Hanky Panky fans for all the flash mobsters!  The site-specific dance theatre performance was choreographed and produced by Shandoah Goldman and was followed by an After Party at the ultra trendy Gershwin Hotel on 27th Street.

CLO Intimo is hosting Champagne and Strawberries Summer Soiree and Sample Sale today, June 26th at Archstone Murray Hill.  The Intimate Affair will also feature the handcrafted jewelry brand Poupette NYC, designed by Geri Roucaute.

Just a reminder: Mode City PARIS is right around the corner.  Be sure to register online for your badge at www.mode-city.com.  The famous Salon International du Swimwear and de la Lingerie and Interfiliere are being held from July 7th through July 9th at the Paris Expo, Porte de Versailles, Pavilion 1.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

SAVE THE DATE!  Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique….  We will be officially announcing our latest endeavor on Monday July 9th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4th.  Space will be limited.  But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair.  If you would like to be added to our Invite List, please email me at BraLaMode@gmail.com and put “AUG 4th” in the subject line.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.  Stay tuned for the official announcement!

As you know, I am a proud member of the non-profit Intimate Apparel Square Club (IASC.)  IASC raises funds to support pediatric rehabilitation at NYU Langone Medical Center’s RUSK Institute of Rehabilitation Medicine.  Our largest fundraiser of the year is the H.U.G. Award Gala which is held each November during Market Week.  This year’s H.U.G. Gala is scheduled for Wednesday, November 7th and will be held at 230 Fifth Avenue Penthouse.  Mark your calendars and keep your eyes open for invitations in early Fall.  We recently announced this year’s honorees which include LuAnn Via, president and CEO of Payless Shoe Source, Inc., Steve Chernoff, chairman of Rago Foundations, LLC, and the Lifetime Achievement Award is being presented to longtime Club member Janet Peters.

I’d also like to mention that the Children’s Museum of the Arts is currently exhibiting artwork created by the children in the RUSK Institute of Rehabilitation Medicine and children from PS116.  The artwork has been created through the Creating Connections program and will be on display through September 30th.  The Children’s Museum of the Arts is located at 103 Charlton Street, NYC.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

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