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Intimate Insight: Take Your Business to the Next Level

15 Oct

I wanted to post a personal note about a subject that is always a “hot topic” in industry news: proper fit, function and the sizing of bras. Everywhere you look, a news outlet is talking about how many women are wearing the wrong size bra. And in the past year or so, we have seen numerous brands and businesses attempting to resolve this issue with new fit techniques, new sizing systems, innovative business models, at-home fittings, subscription services, apps, algorithms, etc, etc. As we all know from working in this industry, it’s not easy to properly fit a woman to make sure she is in the best sized bra for her. That is where Ali Cudby comes into the picture!

FFA_LOGOAli Cudby, the author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic, started the FabFit Academy where you can take a virtual certification course to become an expert fitter! I highly regard Ali’s methodology and suggest that you arm yourself with the expertise to give you the competitive edge that is so desperately needed to stand out in this difficult market. In my business, I am always looking for ways to differentiate my services and provide added value. Here’s one opportunity to set yourself apart!

Whether you are an emerging brand, start-up company, manufacturer, retailer or other industry pro, you can benefit from Ali’s course. It’s in our best interest to keep up-to-date on the latest happenings in the business.

Because I believe in Ali’s expertise and want to see all of us excel in our respective businesses, I am offering a 1 Hour FREE Skype Video Chat Consultation to anyone that signs up for Ali’s upcoming course using this link:

http://www.fabfitacademy.com/bra-la-mode/

Ali has extended the deadline to register….. exclusively for friends of Bra La Mode….Register by Tuesday, October 22nd!

Don’t miss out on this opportunity to hone your skills and ultimately increase your revenues.

May All of your Dreams Become a Reality!

Moira

Only 1 FREE Hour Skype Video Chat Consultation per Registrant. New Clients Only. You will be contacted to schedule your 1 FREE Hour by November 15, 2013. FREE Consultation to take place prior to February 1, 2014.

Bra Breaking News: Bra La Mode Consulting Officially Launches

31 Jul

I am pleased to announce the official launch of Bra La Mode Consulting.  I initally launched Bra La Mode in September 2011 with the notion that I could be of service to individuals and/or businesses that are looking to break into the intimate apparel industry.  Over the course of the past two years, it became apparent that there was a definitive need for the services I could provide.  The business has evolved over time, and the result is Bra La Mode Consulting. 

I established the full-service consulting company to assist independent lingerie designers, start-up companies and other small, wholesale Intimate Apparel businesses in executing their vision. 

From concept to consumer, I collaborate with my clients, evaluate their individual needs and formulate a strategic plan to execute their initiatives.

Some clients approach me in the concept stage. We work together to establish a solid business plan and budget; we focus on brand identity, define the target consumer, determine key differentiators, create a marketing strategy, and then move forward with a clear plan of action.  I walk my clients through product development, pre-production and production, including the sourcing of materials and locating the appropriate production facility (domestic or overseas)….all the way through the launch of their brand or business.

Others reach out to me after they’ve launched. We evaluate their current business to determine weaknesses and missing links. Is their marketing strategy in sync with their brand identity? Do they have a clearly defined target consumer or are they still trying to target a base of consumers that is too broad? How can we tighten up their strategy to achieve success?

I take great pleasure in watching my clients’ businesses evolve and grow. Each client is different. With a one-on-one approach, I devise a strategic plan tailored specifically to each brand’s individual needs and implement key initiatives to execute their objectives.

Bra La Mode Consulting Announcement_FINALFor additional information on Bra La Mode’s Intimate Apparel Consulting Services or to arrange a personal assessment of your current Intimates business, please contact me

Follow @MoiraNelson & @BraLaMode

www.facebook.com/BraLaMode

Intimate Affair: The Lingerie Alliance Sponsors Lingerie Pillow Fight Party with Social Exposure Media

10 Jun

On June 26th, 2013 at XVI Rooftop Lounge, Social Exposure will produce a 300 person lingerie pillow fight party with cocktails sponsored by Hammer + Sickle Vodka, featuring lingerie by Rouge Seduire and in collaboration with The Lingerie Alliance.

Pillow5A sexy yet playful event meant to bring out our childlike humor; sprinkled with a tinge of naughtiness.

Invited guests MUST attend in lingerie or sleepwear to keep the theme (and photos, of course) consistent.  Men and women are encouraged to bring their own pillows and at the height of the night, the pillow bashing begins with an unexpected explosion of feathers, glitter and absolute (tasteful) mayhem!

The purpose of this event is not only to fulfill every mans dream (LOL), but to encourage creative, outside-the-box interaction by forcing active networking and activity that you don’t normally get to participate in. Yes, these events have a seductive side, but the main purpose is to spread a positive message of body awareness and sensuality where oftentimes in a metropolis such as New York, social pressures can take a toll on the healthy mind.

Pillow1The Rooftop Lingerie Pillow Fight party will feature specialty-sponsored cocktails by Hammer+Sickle Vodka, an exceptional product, six times distilled and six times filtered. Made of 100% winter wheat, H+S Vodka is blended smoothly for refreshing summer cocktails.

TLA_Profile Pic Icon in JPGFittingly so, The Lingerie Alliance will collaborate with Social Exposure to put an official insider industry stamp on the evening. Founded by Moira Nelson and Luis Paredes, the mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole. Alliance members range from retailers and buyers to bloggers, press, designers and even marketing professionals.

“We are thrilled to be collaborating with Social Exposure Media to bring you this year’s edition of the sexy and steamy Rooftop Lingerie Pillow Fight party.  We share Social Exposure’s passion for uniting New Yorkers in unique ways,” says Moira Nelson, co-founder of The Lingerie Alliance.

Social Exposure will also feature young and talented local designer Sharon Fan of Rouge Seduire!  “My line is inspired by New York Architecture and Old Hollywood,” describes Sharon.  Rouge Seduire is a new line that will preview a collection with samples and models at the event.

Lingerie Pillow Fight SAVE THE DATE JPEG.001

WHAT: The Rooftop Lingerie Pillow Fight Party – in collaboration with The Lingerie Alliance

WHERE: XVI Rooftop Lounge

WHEN: June 26th, 2013

TIME: 8:00pm – 1:00 am

COST: $30 at the door

RSVP: rsvpsocialexposure@gmail.com

COCKTAILS: 8 – 9 pm Hammer+Sickle Vodka

FB EVENT PAGE: https://www.facebook.com/events/469089753174387/?ref=22

Intimate Insiders, Intimate Affairs and Upcoming Events

20 Feb

This is it!  The week we have been waiting for… Buyers, brands, media, press, and other intimate apparel professionals kicked off the week in Las Vegas for the bi-annual Curve NV lingerie trade show.  This season’s edition was held at The Venetian in Las Vegas.  By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob Javits from February 24th through the 26th as well as The Lingerie Collective trade show and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW™.

Here are additional details:

LFWIntroducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry.  Lingerie Fashion Week will make its debut coinciding with the industry’s tradeshows, showcasing FW13 collections on Friday February 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City.  Six brands will show collections at LingerieFW™ this season: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, unconventional NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana.

Throughout the Intimate Affair, the Gallery plays host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press lounge with plug-in station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, SmartWater lounge, Dry Bar from LingerieFW™ Official Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more.  Not only will The Temple be pampering guests in the Sponsor Lounge with complementary styling throughout the shows, but will be creating all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.  Ultimate Face, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance have all generously donated product to the LingerieFW™ Official Gift Bag, to be on display in the Sponsor Lounge Gift Suite.  Cayrum, Frederick Wildman & Co and Bruce Cost Ginger Ale have also signed on to sponsor the LingerieFW™ Official Closing Party on Saturday, February 23rd.

Here is the official schedule for the world’s first Lingerie Fashion Week (be sure to RSVP accordingly):

LingerieFW Official Schedule_FW13

And, join us for the Official Closing Party on Saturday, February 23rd from 7-9pm at The Gallery at The Metropolitan Pavilion.  The Intimate Affair is sponsored in part by The Lingerie Journal and The Lingerie Alliance.  RSVP to: rsvp@lingeriefw.com

LingerieFW Official Closing Party_Invitation

The Lingerie Collective’s New York debut trade show will take place from February 24 – 26, 2013 at Studio 320 – a fabulous white space in the heart of Manhattan which has played host to an array of luxury designers and brands.  The first NYC show will be a boutique event with a hand selected mix of luxury independent brands from both the U.K. and U.S. providing an opportunity for designers to showcase their AW13 collections to buyers and press.  Visitors, Buyers & Press can register HERE.

LingerieCollectiveInvite

The lingerie trade show, Curve NY, will be held at Jacob Javits in New York City from February 24th – 26th, 2013.  Register at www.curvexpo.com and sign-up to attend Intimate Affairs such as Eveden’s Fit School Seminar, the Creations Lingerie North America Launch Party, a Breakfast Seminar: Sourcing in Colombia, Parisa’s Launch Party and more.  Hundreds of brands will be exhibiting so book your appointments in advance to avoid missing out on FW13 collections from around the globe.

Mark your calendars for these other “Intimate Affairs” which are taking place around the World in the coming months:

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Affair: The Lingerie Alliance Celebrated a Successful Festive Affair Holiday Networking Social

31 Dec

The Lingerie Alliance celebrated a successful “Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only Intimate Affair took place at Legends Bar on 33rd Street in NYC with guests enjoying a night of festivities and networking.

Guests included boutique buyers, media, publicists, indie lingerie designers, account executives, executives from global intimate apparel brands, bloggers and other industry professionals. 

The Lingerie Alliance Festive Affair Holiday Party with sponsors Lelo & byChez Lingerie Boutique

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!”

A Festive Affair Holiday Party Lelo Winner Amy Conway

“The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole….It’s great to see it happening!” said Moira Nelson, cofounder of The Lingerie Alliance.  “When Luis and I came up with the idea for The Lingerie Alliance, this is exactly what we envisioned!  It was very fulfilling to see it come to life!”

from left: Moira Nelson, Eliane Said of Lelo and Luis Paredes at the Lingerie Alliance's  Festive Affair

Event sponsor, LELO provided prize baskets for guests wearing the ugliest holiday sweaters.  The contestants were judged by industry legend, Roslyn Harte, and the winners walked away with LELO intimate lifestyle products valued in total over $1,000.  “Congrats to the Ugly Christmas Sweater Contest Winners- Jené Luciani & Amy Conway, Nikky Waters & Nancy Healey!  Enjoy your luxury pleasure objects provided courtesy of our key event sponsor LELO – the world’s leading designer brand for intimate lifestyle products,” added Nelson.  “And thanks to Chez Johnson of byChez Designer Lingerie Boutique for sponsoring the Intimate Affair.”


A Festive Affair L_A 12_165

The Festive Affair Holiday Networking Social marked the last in a string of successful 2012 events hosted by The Lingerie Alliance.  More events, shows, seminars and networking opportunities are scheduled for 2013 noted Moira.

Please follow The Lingerie Alliance on Facebook at www.facebook.com/TheLAlliance to stay up to date on the progress of our web development and upcoming initiatives and events.

Learn more about the event sponsors:

LELO, the world’s leading designer brand for intimate lifestyle products: en.lelo.com

and the upscale, online designer lingerie boutique, byChez Lingerie Boutique:
byChezBoutique.com

Intimate Affair: The Lingerie Alliance presents “A Festive Affair” Holiday Networking Social

10 Dec

LingerieAlliance_horizontal logoTo celebrate the season, The Lingerie Alliance is hosting “A Festive Affair” Holiday Networking Social on Tuesday, December 18, 2012.  The invitation-only affair will take place at Legends Bar (Loft Lounge) on 33rd Street (just below the famed Empire State Building) in midtown Manhattan, NYC.

Guests can expect VIP swag bags and lots of merriment as the festive networking event will feature an open bar from 6:30-8:30pm.  Space is limited for this exclusive event so guests are encouraged to RSVP and purchase their tickets before Wednesday, December 12th.  Tickets will not be available at the door.  The cost is $35/ per person and includes a two-hour open bar.  Tickets are available at: www.festiveaffair1.eventbrite.com

The highlight of the Intimate Affair will be the Ugly Sweater Contest which will be judged by 89-year old intimate apparel industry legend, Roslyn Harte.  Harte has worked full-time in the industry for over 70 years and continues to work every day.  She is a huge supporter of The Lingerie Alliance and is also very active in various other industry organizations including the non-profit Underfashion Club and the Intimate Apparel Square Club.  The Ugly Sweater Contest prizes are being provided courtesy of the event’s key sponsor, LELO.  LELO is the world’s leading designer brand for intimate lifestyle products.  The Grand Prize basket alone is valued over $1000.  This will certainly motivate guests to haul out their worst sweaters!

Luis Paredes, co-founder of The Lingerie Alliance said,“I can’t wait for the Ugly Sweater Contest.  We’re a creative bunch, so I look forward to seeing what people come up with.  And the prizes are awesome!”

Brand Affair PicThe party is expected to attract retailers, buyers, prominent media/press, designers, suppliers and other industry professionals from independent, emerging companies and global brands and businesses alike.  This unique event will provide an excellent opportunity for intimate apparel professionals to network with one another while celebrating the season in a laid-back environment. 

Moira Nelson, co-founder of The Lingerie Alliance said, “We are very excited about this particular event because it is an opportunity for industry pros to really get to know one another.  Other events such as seminars or workshops are centered on business, information or education.  This event is just about having fun…..No strings attached!  Collaboration is the essence of The Lingerie Alliance.  This unique affair will undoubtedly promote collaboration among creative pros.”

innovateThe Loft Lounge at NYC’s Legends Bar is reminiscent of a centuries old private club replete with oversized, velvet club chairs and mahogany detailing.  During the Holidays, Legends Bar is adorned with elaborate, traditional decorations including evergreen garland, ornaments, trimming and bows.

Sponsors of the Holiday Networking Social include LELO, the world’s leading designer brand for intimate lifestyle products and the upscale, online designer lingerie boutique, byChezBoutique.com.

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

RSVP and Purchase Tickets: www.festiveaffair1.eventbrite.com

TLA_FestiveAffairInvite

About The Lingerie Alliance

The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve – Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!  Founders Moira Nelson and Luis Paredes share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  When the website is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.  In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) 

About LELO

LELO is the world’s leading designer brand for intimate lifestyle products.  Launched in 2003, LELO is famous for transforming the look, feel and function of how personal massagers are perceived, bringing a new level of luxury to products of this kind.

About byChez Designer Lingerie Boutique

byChezBoutique.com is a dream encased in a virtual reality – a luxury lingerie boutique for those who love to wear what only a few get to see!  From basic foundations to everyday wear, from playful and lounging to fashionable and glamorous, from popular entertainment to intimate boudoirs, it can all be found at byChez Designer Lingerie Boutique.  It’s intimate.  It’s personal.  It’s passionate.  It’s for you.  It’s byChezBoutique.com.

www.TheLingerieAlliance.com

www.lelo.com

www.byChezBoutique.com

#IntimateAffair

#SupportIndieBrands

Intimate Affair: Intimates Industry Businesses Collaborate to Support Go Naked and Check Yourself Cancer Awareness Event and Fundraiser

27 Nov

On Sunday, November 18, 2012, intimates industry businesses including the professional organization for intimate apparel professionals, The Lingerie Alliance, and the world’s leading designer brand for intimate lifestyle products, LELO, joined lingerie store owner and buyer, Angie Courtney of Sweetest Sin in Red Bank, N.J. to support Go Naked and Check Yourself, the 2nd annual cancer awareness event dedicated to raising funds and bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.

Angie Courtney, owner Sweetest Sin

The unique, sold-out “Intimate Affair” which was hosted by Angie Courtney of Sweetest Sin and Chris Paseka from the downtown Red Bank specialty bakery, Sugarush, was held at TEAK Restaurant and was sponsored by over 50 area businesses.  Although the event encourages guests to “get naked,” there was no nudity at the event.  However, lingerie-clad female models and male models wearing name-brand boxers and briefs amused guests while they sold raffle tickets throughout the affair.  In addition to the raffle, the event featured a silent auction including gifts worth thousands of dollars.  Cancer survivor and motivational speaker DonnaLyn Giegerich kicked off the event by promoting the event’s theme – go naked and check yourself.  And, every guest left the event with an education and a Gift Bag including products, samples, discount cards/ coupons, certificates and more from area businesses and the intimates industry event sponsors, The Lingerie Alliance and LELO.

“There were already a ton of local fundraisers that are more formal, like galas. We’ve been to a lot of them, and we will continue supporting them because they do a great job at raising awareness,” Paseka said. “But we wanted to host something that was a little more funky and quirky.”

More than $10,000 was raised at the event with 100% of the proceeds being donated to four charities – the American Cancer Society, Livestrong, the Young Survival Coalition, and the newly formed Red Bank-based storm relief non-profit organization, RebuildRecover.  The areas surrounding Red Bank, N.J. were hard hit during Hurricane Sandy and recovery efforts have only just begun. 

“Raising money for cancer awareness is still our primary goal, and cancer will still be there when the recovery from Hurricane Sandy is complete,” Paseka said. “But we felt that it was our responsibility to also help address the more immediate needs of our community in some way this year.”

All Photos – Brandi Grooms Photography

Intimate Insiders, Intimate Affairs and Upcoming Events

14 Nov

As I think back on the past few weeks, I am inspired by mankind.  I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy.  It brought people together who would not normally mix.  Barriers of race, creed, sexual orientation and socio-economic differences have been broken.  Here in Jersey City, we have witnessed great loss.  Many of my neighbors are still without power after two long, cold, dark weeks.  Life as we know it has been changed forever.  Insurance pay-outs and FEMA funds cannot restore one’s wellbeing.  Luckily, I was one of the first to have power restored here in Jersey City. I opened my doors to everyone & anyone that needed some warmth, a hot shower, a phone charge, or a hot meal.  But it was only a temporary “fix.” 

Sea Bright, NJ. Photo by Mark Vetrini

Most of my family is “down the shore” where entire towns have been literally wiped out.  My sister, Eileen Rafferty, hopped in her car and ventured into some of the hardest hit neighborhoods in Jersey such as Belford and Keyport.  She knocked on doors to pitch in with clean-up efforts and to find out what they really need.  After a day on the “front line,” Eileen called me and said “We need undies!”  I jumped on the horn and within a matter of hours, I was able to collect cases of Clean/Unworn Underwear from manufacturers and designers around the Country.  Out of this need, the #SpareAPair Campaign has been born.  Organizations such as Bra Recyclers and Support1000 have been accepting donations of gently worn bras for years.  These organizations get the bras directly into the hands of the women in need (around the world.)  But what about skivvies?  My mom always told me, “Never leave the house without clean underwear!”  But after a disaster, that’s not so easy, is it?  Can You #SpareAPair of Underwear?  Contact me directly to find out how you can support the #SpareAPair Campaign.

Christian Siriano and Jene Luciani

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala was held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honored LuAnn Via, former President and CEO of Payless ShoeSource, Inc. as well as Steven Chernoff, chairman of Rago Foundations, LLC.  Intimate apparel industry veteran Janet Peters was presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Despite the wintry weather, members and supporters of the Club gathered together at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  The event’s emcee was celebrity stylist and author of The Bra Book, Jené Luciani.  Luciani wore a gown designed by Project Runway star, designer Christian Siriano.  Siriano attended the event and presented his friend LuAnn Via with her H.U.G. Award.  Via was also dressed in Christian Siriano from head to toe.  Siriano arrived at the event with his guest, movie star Isabelle Fuhrman who also donned his designs!  The event raised thousands of dollars which will be donated directly to NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  The IASC is a 501 (c) (3) charitable organization and none of its members are paid.

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates.  While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion.  Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received.  “Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

This Wednesday, November 14th, luxury brand Fleur du Mal is celebrating its launch by hosting an Intimate Affair featuring Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  The designs will be sold exclusively through a uniquely interactive e-commerce site- www.fleurdumal.com.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.  And since the areas surrounding Red Bank, NJ were so badly damaged by Hurricane Sandy, 25% of all proceeds will now benefit MOVE FOR HUNGER.  Contact me for tickets or to make a donation.

Mark your calendars for these upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance presents a Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave, 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Sweater Contest and more.  $35/ per person.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insight: Fashion-meets-Function Lingerie Line “Dear Kate” Launches

13 Nov

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates. 

While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion. 

Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received. 

“Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

www.dearkates.com

Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

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